商务沟通标准

1、word卷子后面是论述题！ 郑州大学西亚斯学院2022-2012学年第一学期 期中试卷供 2009 级 国际教育学院 院/系 各 专业使用考试科目：商务沟通ASC 试卷类型： 闭卷 备注： Part IFor each question 1-30, write down one letter (A, B, C, or D) on the Answer Sheet for the answer you choose. (90 points, 3 points for each)1. An organizations structure refers to a . Someone must be

2、at the top as CEO or GM, some work at the intermediate level and still some are first-line workers. A. communication system B. hierarchical system C. democratic system D. managerial structure2. refers to the communication which goes from a lower level (subordinate one) to a higher level (managerial

3、one), or even to the top (the CEO or GM). A. upward communicationB. internal communicationC. downward communicationD. external communication 3. Which of the following is the most appropriate strategy for an MNE which adopts the departmentation by region. While being locally responsive can be a virtu

4、e, it may also encourage the fragmentation of the MNE into highly autonomous, hard-to-control “fiefdoms. A. a localization strategyB. a global strategyC. a multi-domestic strategyD. international division4. Which of the following is not a way of DC(Downward Communication) A. Management by walking ar

5、oundB. Information-sharing meetingC. Management by coachingD.“Hearing dayfixed by the management to listen to their employees5. Horizontal communication refers to A. cross-level communicationB. down-top communicationC. top-down communicationD. the same level communication6. Internal communication sh

6、ould be subdivided into the following kinds except .A. upward communicationB. horizontal communicationC. formal communicationD. downward communication7. According to Hofstede, the values of the power distance and uncertainty avoidance are used to describe the culture of organizations. In countries w

7、ith large power distance and strong uncertainty avoidance, people like power and authority to be concentrated in one person and they like activities to be structured. These structures are like _.A. FamiliesB. MachinesC. PyramidsD. Markets8. Managers across industries spend 75% of their time in _.A.

8、verbal interactionsB. meetingsC. delegating detailsD. negotiations9. Nonverbal communication includes the following exceptA. voice qualitiesB. business correspondence C. facial expressions D. body movements10. People tend to trust those whoA. speak very fast and with a high-pitched voiceB. speak lou

9、dly and fastC. speak in very low voice D. speak with a moderate rate and a medium volume11. Which of the following is not correct about the corporate cultureA. Corporate culture refers to the systems or patterns of values, symbols, rituals, rules, myths, heroes and practices that have evolved over t

10、ime.B. Individuals tend to describe the corporate culture in similar terms.C. Corporate culture is tangible, which we can hear, touch and feel. D. Corporate culture is a perception.12. Space refers to the _ between two communicators. Space speaks. During the verbal interaction, if you increase the t

11、o personal distance，the person(who is talking with you) would get the immediate feeling that he/she is distance or rejected by you. A. physical distance, intimate distance B. physical distance, social distance C. psychological distance, public distanceD. psychological distance, far distance13. Accor

12、ding to Robert G. Hanvey, there are four levels (from the lowest to the highest) of cross-cultural awareness. Which of the following levels is described as the one at which a person experiences how another culture feels from the standpoint of the insider, accepts it emotionally and the foreign cultu

13、re becomes believable at an emotional level. A. cultural differences are exoticB. cultural differences are frustratingC. the different culture is believableD. the different culture is believable as lived experience14. The following are the general guidelines for the etiquette across the world except

14、A. Introduce people in the following order: a woman to a man; older to younger ; official to non-official; junior executive to senior executive B. “Lady firstis the “first customin the international society.C. Dress more formally than you might in your own country.D. Present and receive business car

15、ds with both hands.15. refers to the corrective reaction from the message receiver to the message sender, and more often it is an unconscious one.A. positive feedbackB. negative feedbackC. inner feedbackD. informal feedback16. Which one of the following goes to the heart of corporate culture A. hero

16、es and storiesB. symbols and ritualsC. valuesD. practices17. The essential difference between the Evaluative Listening and the Active Listening is whether _.A. the listener is actively trying to hear what the speaker is saying. B. the listener is more concentrated about the content. C. the listener

17、evaluates the message strictly on the basis of words delivered.D. the listener tends to stay away emotionally from the conversation. 18. Which of the following could achieve such an effect with a full control of ideas, more contact with the audience, more gestures, possibility of making changes when

18、ever and wherever necessary and an economy of timeA. manuscript readingB. extemporaneous speechC. impromptuD. memorized speech19. As far as clothing is concerned, which of the following is not trueA. It is only something of a personal taste.B. People take those who dress appropriately and properly s

19、eriously and think they are more competent. C. It has something to do with ones taste and aesthetics.D. It sends the message about what kind of person you are and what kind of taste you prefer.20. When a formal western dinner involves both men and women, the general rule is that guests are seated A.

20、 casuallyB. as what they wantC. alternating man and womanD. in a creative way.21. Which of the following is true for the sequence of a formal western dinner like in North America A. appetizer, soup, salad, main course, dessert B. soup, appetizer, salad, dessert, main courseC. soup, appetizer, main c

21、ourse, dessert, salad,D. appetizer, main course, soup, salad, dessert22. Which of the following is not true for the formal place setting at a formal western dinner A. Dessert spoon and fork are placed on top of the service plate.B. The knives are placed on the right. The soup spoon goes to the right

22、 of the knives.C. Forks are placed tines down on the right side of the plate.D. The flatware is always placed in order of its use, starting from the outside in, moving toward the plate.23. For business card etiquette, which of the following is not trueA. Give it to highest-ranking individual or lead

23、er of the group first.B. Present it before being introduced. Always present your card with the printed side up.C. Presenting a card with two hands. Its best to hold the card by the two upper corners.D. Receive a business card with both hands. Always treat others cards with respect. 24. Compared with

24、 positive feedback, negative feedback covers the following exceptA. less verbal messagesB. less communicationC. deeper impressionD. more reminding25. Formal communication refers to the following except: A. business talkB. a product presentationC. a memoD. a telephone conversation26. External communi

25、cation refers to the kind of communication except .A. between the organization and the outside institutions B. between the organization and the individuals represented by customersC. between the organization and its employeesD. between the organization and the public27. refers to the response which

26、has an encouraging influence upon the sender, which often happens when the message was either in the receivers favor or caught his interest.A. inner feedbackB. positive feedbackC. negative feedbackD. informal feedback28. It is important to recognize how deeply culture influences us because when peop

27、le come in contact with other cultures, they interpret the unfamiliar according to the meaning system of A. their home cultureB. other culturesC. culturesD. their customs29. Business communication is defined as a , process, which covers internal as well as external communication in a given organizat

28、ion.A. static; one-wayB. dynamic; multi-channeledC. functional; two-wayD. static; multi-channeled30. Space ranging from 50 cm to about 1. 2cm is regarded as , as within such a distance people may have casual conversations with friends or acquaintances. A. personal distanceB. intimate distanceC. publ

29、ic distanceD. social distance1：企业文化是什么？p 422：什么是反应？积极和消极反应是什么？P753：听众有几种？4：为什么要学会倾听？5：如何保持企业文化？6：如何解决跨文化？7：team worke 四种人？论述 跨文化： How to handle communication effectivelyWith the globalization of the world economy, business people with different cultural backgrounds often work together for a given pu

30、rpose. As a business person, we should learn to work in a culturally diversified environment. In this way we can expand our business and make it more prosperous, and become truly international business people.1. Learn to respect each others culturesEach nation has its own culture. Wherever we go, pe

31、ople bring along with them their culture and stick to their cultural norms. As business people, we should always be culture-conscious. Any neglect or ignorance of a given culture may result in troubles or losses for our business. We can never be too culture-conscious in business communication.2. Lea

32、rn to avoid misunderstandings in cross-cultural business communication.1) Be objective about the cultural differencesEach culture has its own system of beliefs, values, attitudes, norms of behavior, and ways of handing things, which is to be shared by the people of the same culture.Some other aspect

33、s should be taken into consideration when we talk about being objective towards the cultural differences, like social values, attitudes towards roles and status, ways for making decisions, cultural context, social customs, etc.2) Pay attention to the language barriers3) Use skills when communicating

34、 cross-culturallyTo change your way or attitude has nothing to do with giving up your principles or standards for business. In fact, such a change is only for solving the problem or for building up some business relationship. 小作文15：邀请函Dear student:A party will be given at SIAS CAF at 18:30 on Saturday, December 24 to celebrate the Christmas Eve. You are kindly invited to join us to share our ha