会展经济与管理专业课程设置及教学进程计划表

1、附表一 会展经济与管理专业课程设置及教学进程计划表课程类别课程名称/英文名称总学分总学时开课学期/ 周学时课程负责人基础必修课（经管平台课）微观经济学Microeconomics2361/2李军管理学原理Introduction to Management3541/3曾国军人力资源管理Human Resources Management2361/2杨云宏观经济学Macroeconomics2362/2李军市场营销Tourism marketing2362/2许月英、杨云概率统计Probability and Statistics3514/3数计学院会计学原理Accounting 3544/3王

2、彩萍项目管理Project Management3544/3卓鸥商务统计学Business Statistics3545/3吴浩存战略管理Strategic Management 3545/3曾国军基础必修课（旅游平台课）旅游概论（双语）Introduction to Tourism3541/3保继刚、马凌旅游消费者行为学Consumer Behavior3542/3孙九霞服务运营管理Service Operations Management3544/3张朝枝酒店经营管理Hotel Management3544/3彭青会展概论Introduction to Conference and Exh

3、ibition3544/3罗秋菊、旷雄杰旅游地理学Tourism Geography2365/2保继刚、张骁鸣旅游产业经济学Economics of Tourism Industry2365/2左冰、张骁鸣旅游研究方法Tourism Research Methodology 2368/2徐红罡、Aram Son专业必修课展示空间与设计Space Design for Exhibition3544/3梁健华节庆与特殊事件策划与管理Festival and Special Events Plan & Management3544/3许月英、郑丹妮会奖策划与组织Conference and

4、Intencive Plan & Organization3546/3张骁鸣、旷雄杰展览策划与组织Exhibition Plan & Organization 3547/3罗秋菊项目投资分析Investment Analysis of Project3547/3王彩萍会展营销与客户关系Conference and Exhibition Marketing & Customer Relations3549/3马凌、饶勇见习实习Practice1183/2专业老师服务实习Service Internship2366/2周专业老师专业实习Professional Intern

5、ship2368/2周专业老师毕业实习Graduation Field Work23611/4周专业老师毕业论文Thesis59011/10周专业老师专业选修课世界地理World Geography2361/2Werner Breitung国际节庆案例分析（英语）Case Studies of International Festival and Special Events2364/2郑丹妮生态旅游与旅游可持续发展Eco-tourism and Sustainable Tourism Development3548/3张骁鸣旅游景观导论Introduction to Tourist Scen

6、ic Spots3544/3徐红罡英文写作English Writing 4724/2,5/2外聘场馆经营与管理Venue Operation & Management2365/2张以琼跨文化交流（双语）Cross Cultural Communication3545/3马凌、Aram Son文化旅游与遗产管理Culture Tourism and Heritage Management3545/2马红第二外语（法语）Second Foreign Languages (French)8(3,3,2)1485/3,7/3,8/2李璐第二外语（日语）Second Foreign Langu

7、age (Japanese)8(3,3,2)1485/3,7/3,8/2张科物流管理Logistics2366/2许月英旅游前沿问题Lectures of Current Issues in Tourism2366/2专业导师组科研实习Research Practice1186/2周专业老师会展实务Event and Exhibition Practice2366-7/2旷雄杰会展英语笔译与口译MICE Interpreting & Translation in English2367/2郑丹妮电脑平面设计Computer Graphic Design2367/2外聘会展前沿问题Lec

8、tures of Current Issues in Conference and Exhibition1187/2海外访问学者科学研究范式Scientific Research Paradigm2367/2赖坤奢侈品管理Luxury Management2367/2马凌、郑丹妮酒店营销策划与市场推广Hotel Marketing and Sales3547/3饶勇餐饮经营管理Food and Beverage Management3547/3彭青、饶勇高尔夫概论Introduction to Golf Management3547/3何莽烹饪与酒水知识Chinese Cuisine and

9、Vino Knowledge2367/2外聘国际组织与国际旅游法规International Organizations and International Tourism laws2367/2马红酒店信息管理系统Management Information System of Hotel 3547/3吴浩存旅行社经营管理Travel Agency Management2367/2外聘旅游项目投资与运营Tourism projects investment and operation2367/2外聘商法Commercial Law2367/2外聘科研讲座Lectures of Research

10、1187/2海外访问学者世界文化与景观World Culture and Landscape2（1,1）367/1，8/1林敏慧战略品牌管理Strategic Brand Management3548/3外聘节事影响Impacts of Festival & Special Events2368/2赖坤酒店财务内部控制Internal Control of Hotel Finance3548/3外聘酒店绩效评价与薪酬管理Hotel Performance Appraisal and Salary Management3548/3饶勇客户关系管理Customer Relation Man

11、agement3548/3饶勇旅游业公共关系与危机管理Tourism public relations and crisis management2368/2外聘景观设计Landscape Design3548/3林敏慧旅游目的地与客源国概论Tourism Destination and Country of Inbound Tourist2368/2外聘旅游地产Tourism Real Estate Investment and Operation2368/2左冰旅游影像技术与技能Tourism Imaging Techniques and Skills2368/2魏东华国家公园管理National Park Management2368/2外聘节事赞助与筹资Event Sponsorship & Fundraising2368/2外聘酒店集团运营专题Lectures of Hotel Group Operations2369/2曾国军酒店业前沿问题Lectures of Current Issues in Hotel Industry2369/2专业导师组商务沟通与礼仪Business Communications and etiquette2369/2郑丹