体验商务综合英语4 Unit 6 Risk

1、1商务综合英语课程教案授课时间第周星期第节课次授课方式（请打）理论课讨论课实验课 习题课其他课时安排6授课题目（教学章、节或主题） ：Unit 6RiskTeaching objectives and requirements(教学目的、要求教学目的、要求):Students are required to1Master economic vocabulary in international business risk and the vocabulary of managing risk;2Be familiar with different types of business risk3

2、Get to know the aspects of risk management to be taken into consideration4.Learn the skills of risk managementTeaching highlights and difficulties( (教学重点及难点教学重点及难点) )：Highlights:1.grasp he aspects of risk management to be taken into consideration2.master vocabulary in international business risk and

3、 the vocabulary of managing riskDifficulties:1.understand types of business risk in business2. express themselves more freely on the theme after doing a series of theme-related reading, listening, speaking andwriting activities;Time allotment( (教学时数教学时数) )：6 PeriodsTeaching method( (教学方法教学方法) )：1.Gr

4、oup Discussion2.Exemplification and demonstration；3.Task-based teaching4.Teams-based Cooperative LearningReferences( (参考书目参考书目) )：1.科顿，法尔维等编，体验商务英语综合教程 4， 体验商务英语改编组改编，高等教育出版社，2012.62.马斯库尔，海特勒著，体验商务英语教师用书 4， 体验商务英语改编组改编，高等教育出版社，2012.83.蒋景东著，常用商务英语词典，浙江大学出版社，2012,5.4.（英）帕金森 编著，牛津英汉双解商务英语词典，华夏出版社，20112

5、教 学 基 本 内 容方法及手段IITeaching procedureStep 1Starting up:(20 minutes)1) Students are asked to figure out the meaning of the quotation: The world is much riskier today,Because everything is much more interconnected.-risk-management expert Ron Dembo（gave up a professorship at Yale University tolaunch his

6、 company.）- Has there ever been a riskier time to be in business?All business is built on risk.2) Divide the students into groups of 4 to discuss the following questions.a. Which item carries the most or least risk?Travel: car,plane,train,shipLifestyle: drinking alcohol,pool diet,smoking,joggingMone

7、y: property,stocks & sharessavings account,cashShopping: on line,mail order,private sales, auctionb. What risks do business face?Kidnapping of mangersConfiscation of assets （没收，充公）Devaluation of shares, currencyBe extorted: illegally be forced to give money.(勒索)Being insolvency: not having enoug

8、h money to pay debts(无力偿还债务)Facing fraud and corruption 诈骗与腐败Industrial espionage (商业间谍行为)Invest : putting money into a new ventureVenture capitalist: who put money into such businesses spread their risk so that the payback fromone or two successful ventures will hopefully more than compensate for t

9、he money lost in thefailures. 风险资本家Reputational risk, brand suicide,product liability claim (产品质量承诺书)Product recalls (产品召回)The risk of management complacency (自满)c. Listen to Allan Smith and note down the risks he mentions1 doing nothingAudiolingual andcommunicative method3课程教案（续）教 学 基 本 内 容方法及手段2 c

10、redit or guarantee risk3 political risk4 risk of catastrophe or disruption （the risk of not able to continue business as usualbecause of some unforeseen event）Step 2Vocabulary: describing risk(30 minutes)a. No Risk, No RewardYoull meet people and organizations that are still prepared to gamble - int

11、elligently,shrewdly, selectively - even in a period of insecurity and instability. Their stories offer lessons instrategy, marketing, leadership, R&D, and innovation.They also remind us that the good moves we dont make can be as consequential as the bad moveswe do make - that playing it safe isn

12、t always playing it smart.b. Form phrases with risky .Risky businessRisky dealRisky investmentRisky lendingRisky projectRisky strategyRisky undertaking 冒险事业c. verbs used to describe risk.c.Level of riskHigh: Great , huge , serious, significant, substantial, terrible, tremendousLow :Faint, low, negli

13、gible, remote, slightStep 3 listening: Effective risk management (50)A. 6.21. Operational risks for example regulatory non-compliance(不符合；未能遵守)(failing to obey regulations and laws applicable(可适用的) to the industry), supply chainfailure, failure of governance within an organisation.2. Financial risks

14、for example : cash flow, credit or exchange risks.3. Hazardsfor example : safeguarding employees and the public, natural disasters (fires,floods, etc.) and the Interruption in business that these things cause or their environmentalPredictMeetAssessManageForeseeEncounterFaceCalculateEstimatePrioritis

15、eEliminateMinimiseReduceSpreadPair workwiith the aid ofmulti-mediafacilityAudiolingualandcommunicativemethod4impact.4. Strategic risksfor example market changes, increased competition, failure of anorganisation to adapt or change.6.2(I = Interviewer, SF = Steve Fowler)IWhat are the main types of ris

16、k that companies face?SFWell, all organisations face a wide range of risks. Indeed, risk and reward areintrinsically linked. The company or the individual that risks nothing achieves nothing andgenerally speaking higher returns involve greater risk. Understanding risk is thereforefundamental to effe

17、ctive business. Good risk management maximises theprobability ofbusiness success and the likelihood of failure.Risk can be categorised into four types. Firstly, operational risks, for example, regulatorynon-compliance, supply chain failure, or failure of governance within an organisation.Secondly, f

18、inancial risks. For instance, cash flow, credit or exchange risks. Thirdly, hazards.For instance safeguarding the health and safety of employees and the public, natural eventsand consequent business interruption impact, or environmental impact. And finally, strategicrisks, for instance, market chang

19、es, increased competition, or failure to adapt or change by anorganisation.Risks can be internally driven i.e. within a firm, or externally driveni.e. by the market or the environment in which the companyoperates. Companies shouldthink laterally when considering risk. Dont just consider the obvious

20、risks, but do thinkabout what if ? Learn to understand who to listen to and how to assess risk as wellaswhat to review. Having good risk radar is therefore vital for the successful enterprise. Byconsidering emerging trends, organisations not only can prepare better for potential futureadverse events

21、 butcan also capitalise upon opportunities before their competitors.B. Play recording6. 3 and ask Ss to take notes of the five key steps to effective riskmanagement that the speaker outlines.Again, you may need to pause the recording at key points to allow them to make notes. Ask Ssto compare their

22、results in pairs before checking with the whole class. Explain any difficult words.1. Be clear about your organisations objectives.2. Identify and describe the risks to those objectives.3. Evaluate and rank the risks according to the likelihood of occurrence and the potentialconsequences.4. Take act

23、ion to deal with the highest ranking risks.5. Report on both the inherent and residual risks to the key stakeholders in the organisation.6.3(I = Interviewer, SF = Steve Fowler)IAnd how can companies begin to manage risk?SFRisk managements everyones business. By following an agreed systematic process

24、you can ensure that everyone in your company or organisation is engaged. There are five keysteps to effective risk management. Firstly, be clear about your own organisationsobjectives. Secondly, identify and describe the risks to those objectives. Thirdly, evaluate andrank the risks mapping the like

25、lihood of occurrence against potential consequences. Fourthly,take action to deal with the highest ranking risks. This might involve exploiting the risk oropportunity, ignoring it, introducing controls, changing a process or product, protect,protecting against consequences for instance, fire protect

26、ion, preparing to deal with the5consequences, for instance, through business continuity planning or financing or outsourcingthe risk, for instance, through insurance. And finally, reporting on both inherent and residualrisks to the organisations key stakeholders. The Board of an organisation must ac

27、tively ownthe organisations risk management strategy, but individual business units must own andmanage their own risks within the framework of an overall risk management policy. Thispolicy may be determined by either a part-time risk champion, working with the Board or, inthe case of a larger organi

28、sation a full- scale risk management department. Internal auditsturn, in turn, is to provide assurance that the strategy has been effectivelyimplemented.Finally, assigning and rewarding responsibility forrisk is much more likely to achieveeffectiveness than adopting a loose structure, after all what

29、s paid for, gets done.C listen to 6.4and Note the examples of effective & negative risk management1. The success of companies in responding to the year 2ooo computer bug.2 The survival of those companies affected by the 9/11 attacks who had business continuityarrangements set up and tested befor

30、ehand.3 Coca-Colas quick withdrawal of its Dasani bottled water from the UK following acontamination scare.The negative example is Shells decision to sink its Brent Spa oil platform in the North Seawhen there was public opposition to the move.Step 4Reading: The dangers of not looking ahead (80 minut

31、es)1. Language points of the textPart 1 (para 1-3)Risk management became more important for corporations, due to usualdisasters and fears of war and terrorism.Line 1. Risk management has undoubtedly moved up the corporate agenda in recentyears.Risk management has undoubtedly became more important in

32、 corporate matters in recentyears.Line 3 Agenda: n.日常工作事项 a temporarily organized plan for matters to be attended to议程: a list of matters to be taken up (at a meeting)让我们进入会议的下一项议程。Lets proceed to the next item on the agenda.high onthe meetings agenda头等大事Line 10 : property insurer 财产保险公司Line 12:turb

33、ulent (动荡的）worldLine 15： consolidation 公司合并Line 14-15: Outsource: 外包 v.t. obtain goods or services from a outside supplier欧美公司将其业务外包到亚洲的主要原因之一是为了减少劳动力成本。One of the main reasons that European and American companies are outsourcing theiroperations to Asia is for saving the labor costs.Q. Why do global

34、ization, out-sourcing, consolidation, just-in-time delivery(准时交货） andcross-border supply further increase the exposure to risk?Line 27: power failures 断电6Part 2 (para 4) FM believes that the majority of all business loss can be prevented orminimized.line 32: disaster recovery plan 灾后恢复计划Line 33-34:

35、Prevention is better than cure. 防范好于补救。Part 3 (para 5-10) However, most of the companies are not sufficiently prepared for riskmanagement.Line 42: protect revenue sources (收入来源)e.g. Create(开发) new revenue sourcesL 48: assessV. place a value on: judge the worth of something 评估律师们估计这笔财产价值 35000 美元。The

36、 lawyers assessed the property at $35,000.Line 57:Account for: v. 1. (比例）占这五大手表品牌基本上占中国手表销售总额的一半。These five watch brands account for roughly half of all watch sales in China.2. v. give reasons for (说明原因、理由等）杰克无法解释自己的愚蠢错误。Jack could not account for his foolish mistake.Line 63-64: resume operations 恢复

37、运营根本不清楚日本的福岛核电站是否或者何时能恢复运营。It is far from clear if or when the Fukushima Nuclear Plant of Japan will resumeoperations.L. 68： crisis-prone (易于遭受危机的)prone: adj. 易于的，有倾向的have a tendency (to); often used in combinatione.g. injury prone (容易受伤的)epidemic-prone diseases 容易流行的疾病健康安全的最大威胁之一源于容易流行疾病的爆发。One of

38、the greatest threats to health security arises from outbreaks of epidemic-pronediseases.Line 69-70:Show firm resolve 显示很强的决心Line 75: at board level 在董事会层面Line 78: insurance broker 保险经纪人an agent who sells insurancePart 4 (para 11-12) The survey identified the three most significant risks that busines

39、ses feelunable to manage.Line 95: adverse adj.不利的 contrary to your interests or welfareadverse effect 不利影响adverse reaction 不良反应adverse weather 恶劣的天气今年，世界卫生日的关注点在于：有必要保护人类健康，免受气候变化带来的不利影响。7This year, World Health Day focuses on the need to protect health from the adverse effects ofclimate change.Line

40、 98：StaffAbsenteeismabsenteeism: 经常旷工 n. habitual absence from workLine99:turnover员工离职L. 111 address: v tr. 处理、了解并解决address the risk: 处理风险去年 11 月，丰田召回部分型号的汽车。召回的原因是，位置不当的汽车脚垫有可能卡住油门踏板。Last November, Toyota recalled some of its models to address the risk that out-of-positionfloor mats could jam accel

41、erator pedals.L. 126 Obligation: n. 责任、义务 The social force that binds you to the course of actionMoral obligation 道义上的责任Legal obligation 法律义务我们这些专职从事民调工作的人有责任提醒美国人民，民调能做到什么、不能做到什么。Those of us in this profession have an obligation to remind Americans what polls candoand what they cannot do.Part 5 (pa

42、ra 13):In summary, businesses need to review various risks regularly to stay out of crisis.Line 131: boost their bottom lines（最终效益）:Boost the companiesprofits2. ExercisesB.1 Increased competition2 Changes in customer demand3 Loss of productivity due to staff absence/staff turnoverC. Ask Ss to read t

43、he first three paragraphs of the article and to make notes on the types of riskmentioned.Risks associated with war and terrorismBusiness risks associated with globalisation, outsourcing, consolidation, just-in-timedelivery and cross-border supply;Traditional risks such as fires, floods, explosions,

44、power failures and natural disastersD. Check answers with the whole class.Companies are paying more attention to risk management because high-profile risks suchas war and terrorism which attract a lot of media coverage have been added to the list ofrisks businesses have always faced. In addition, ch

45、anges in the way business is conducted,with new factors such as globalisation, outsourcing, etc. coming into play have made thebusiness world a riskier place.E. Go through the names with Ss and then ask them to scan the article to find where theyoccur.You might suggest that they underline them in th

46、e article for ease of reference.Ask Ss to work in pairs to match the people with their beliefs.Check answers with the class and ask them to read out the actual words that the people usedto express these beliefs.81 Shivan Subramaniam (line 7)2 Ken Davey (line 44)3 Lord Levene (line 53)4 Neil irwin (l

47、ines 106 to107)F.Encourage ss to find and underline the word partnerships in the article so that they cansee them in context and quickly refer back to them.1 business interruptions (lines 56 to 57)2 recovery plan (lines 32 to 33)3 decisive action (lines 7o to 71)4 potential hazards (lines 48 to 49)5

48、 integrated strategies (line 72)6 revenue sources (ine 5o)7 near-normal operations (ine 63)G. Ask Ss to work in pairs to match the word partnerships to the verbs.take decisive actionprotect revenue sourcesassess potential hazardsdevelop integrated strategiesimplement a recovery planresume near-norma

49、l operationsprepare for business interruptionsLanguage review: adverbs of degreeMost adverbs are formed by adding ly to the adjective. For adjectives ending in ic, for exampledramatic or economic, add ally.AIntensifying adverbsweakModerateStronga bitslightlyfairly increasingly moderately quiterather

50、 reasonably somewhatEntirelyexceptionallyextremelyhighly totally veryB complete these dialogue with a suitable adverbPossibly answers:1 exceptionally, extremely, very2 exceptionally, extremely, highly, totally, very3 fairly, moderately, quite, rather, somewhat a bit slightly4 entirely, totally5 fair

51、ly, moderately, quite, reasonablyC write a short dialogue using some of the phrasesS1: What did you think of the presentation?S2: Fascinating. And the speaker was incredibly well-prepared. All the equipment worked firsttime and the handouts were very useful.Step 5 Skills:reaching agreement (30 minut

52、es)A9IdeasApproved yes/noCommentsOn-line promotionYesOne of the first organizations with a website, cheapform of promotion, must be focusedTV advertisingNoExpensive, no experience of using it, competitors useit a lot, risky to put so much money into one thingSponsorshipNoCould be more easily focused

53、 on target audience, butexpensiveAdvertisementsinjournalsYesAs long as it is focusedUsingestablishedcontactsYesImportant to build on these, not expensiveNewspapers/magazinesYesKnow the readership, successful in the past, wideaudienceB1 Disagreeing2 Giving opinions3 Giving opinions, Disagreeing4 Agre

54、eing5 Agreeing6 Agreeing, Emphasising7 Giving opinions, Emphasising8 Makingsuggestions9 Giving opinions10 SummarisingCThis role play can be done 1 to 1. ask the students to choose one of the roles. You take one of theothers. Dont forget to note language points for praise and correction afterwards.St

55、ep 6 Case study: Suprema Cars (50 minutes)1) SS look at the communication problems in a Swiss private health care organization and givesomesuggestionson how toimprovethem?Company nameSuprema CarsProductClassic sports carsBrand ImageQuality and craftsmanship (car are handmade)Current problems Factory

56、 workers demanding higher wages andbetter conditionsWorkforce unhappy because management wantsproductionincreasedworkersfearqualitywillsufferIncrease in number of cars that have broken downCurrentconsumerperceptionslove theclassic design believe the cars have excellent performanceCompanyscurrentsitu

57、ation losing sales and market share made a loss in the last two years may be unable to increase prices without losingcustomers102) Elicit suggestions from the whole class and write them on the board.1 Jack is definitely not interested in options 5 and 72 Jack is quite interested in options 1 and 6.3

58、 Jack favours options 2 and 43) Role playStep 7 writing(20minutes)RevisionEmail p64Subject: Communicaton problemsFrom:To: DearAlexDearAlex,I really appreciate our offer of help.It may well be that the stuation is not as serious as I made it sound, but it definitely deserves ourattention. The problem

59、s all revolve around poor communication. For example:Sales people hardly ever talk to colleagues in Accounts, who do not seem very willing tocommunicate with HR staff.Staff often send e-mails rather than talk.Several employees have complained about the huge number of internal e-mails they have togo through every day, many of which are of little relevance to their work.As regards inter-departmental relations, think our long-term aim should b