新编剑桥商务英语unit_9学习教案

1、会计学1第一页，共41页。第1页/共41页第二页，共41页。Reading: Whats that smell?Speaking: Discussing brandingGrammar: Relative clausesReading: Chinese luxury obsession4123第2页/共41页第三页，共41页。Reading: Whats that smell?1. What is your favorite brand of ? coffee? soap? clothes?Tell your partner and explain why you choose that pa

2、rticular brand. Is your choice product or service because of its smell?第3页/共41页第四页，共41页。2. Read the following article and write in the correct letter, A-G, for the missing phrases.第4页/共41页第五页，共41页。第5页/共41页第六页，共41页。第6页/共41页第七页，共41页。第7页/共41页第八页，共41页。第8页/共41页第九页，共41页。第9页/共41页第十页，共41页。nBrand identity 第1

3、0页/共41页第十一页，共41页。第11页/共41页第十二页，共41页。第12页/共41页第十三页，共41页。第13页/共41页第十四页，共41页。第14页/共41页第十五页，共41页。第15页/共41页第十六页，共41页。nOn billboards (L,Oreal)第16页/共41页第十七页，共41页。第17页/共41页第十八页，共41页。Speaking: Discussing branding1. Try to complete the sentences below about what you have read. Tell your partner what you think

4、. One thing that interests me about this is One thing that surprises me is One thing that I find hard to believe isOne thing that interests me about this is that smell can have such an effect on humans.One thing that surprises me is that ScentAirs turnover has quadrupled as a result.The sales of Har

5、d Rock Hotel jumped 45% in the first six months after a ScentAir device was installed.第18页/共41页第十九页，共41页。Reading: Chinese luxury obsessionRead about luxury brands in China. Each line contains one mistake (including punctuation). Correct it.第19页/共41页第二十页，共41页。Chinese luxury obsession0. When that many

6、 people visit cities in China, they are still surprised to see the luxury 00. brands who normally fill the fashion boutiques of New York and Paris. But in a 1. country which more and more young people have become big-spending consumers, 2. the worlds top brands attract twenty- and thirty-somethings

7、what, in a recent survey, 3. say they want to seize every opportunity to enjoy life. Take Miss Yu, whos monthly 4. salary is 5,000 yuan working as a journalist. She regularly stops by the boutiques 5. where, you can find Louis Vuitton or Gucci. She explains the reason when: I think a 6. bag worth 10

8、,000 yuan is more suitable for me than 100 bags at 100 yuan each. 7. And her fashion collection, whose includes names such as Chanel, Burberry and 8. Prada, is far from unique in a country why the proportion of luxury goods purchased 9. nowadays, is 40% compared to only 4% globally.whichwherewhowhos

9、edelete commawhywhichwheredelete comma第20页/共41页第二十一页，共41页。第21页/共41页第二十二页，共41页。9.2 Getting throughVocabulary: Telephone wordsSpeaking: Making phone callsReading: Email marketing4235Writing: Correcting and rewritingVocabulary: Telephone words1第22页/共41页第二十三页，共41页。第23页/共41页第二十四页，共41页。3. Another person s

10、peaks to an operator at GH Loans Customer Care. Complete the form below with the callers information.Callers name: (1)_Account No: (2)_Date of birth: (3)_Enquiry: The caller paid part of her (4)_ but it hasnt appeared on the (5)_. It was for the amount of (6)_.Action:Call her back on (7)_ at (8)_.GH

11、 Customer CareAbi KayeTI366221st April 1981loan early last monthstatementfive thousand euros0172443929four第24页/共41页第二十五页，共41页。Vocabulary: Telephone words1. Replace the words in bold in sentences 1-10 with a word or words from the box. Then listen again to the conversations from the last exercises.su

12、it call/back bear with me So that was put/throughhold unavailable take take one put/on hold1) All of our operators are currently too busy to answer your call. _ _2) Please wait. _3) Could you connect me to someone? _ me _4) Wait a moment, please. _5) Can I write down your name, please? _6) Can you w

13、ait for me for a second? _7) Im just going to make you wait. _8) Can I get back to you? _ you _9) Let me read that back to you. Its zero one seven, two double four, three nine two nine. _.10) When would be convenient for you? _unavailabletakeholdputthroughOnetakebear with meput (you) on holdcallback

14、So that wassuit第25页/共41页第二十六页，共41页。2. Write the missing particle from the box in the correct position to complete each sentence. There might be two possible answers.back on back up on out up forward back down1) Please dont put the phone.2) Let me call you later.3) Let me read that to you.4) Im just

15、looking his number on the computer.5) Do you mind if we put the meeting to Tuesday?6) Well bring the schedule by a week.7) Hold a moment.8) Sorry, the battery on my mobile is about to run.9) Sorry, hes tied with something at the moment. Can I help?10) Im just putting you hold for a moment.downbackba

16、ckupbackforwardonoutupon第26页/共41页第二十七页，共41页。Speaking: Making phone callsWork in pairs and practise making some telephone calls. Try to use some of the expressions and phrasal verbs on this page.Student ACall 1 Your surname is Jingshan. You telephone customer care at your bank. Your account number is

17、 HIE364 4756. You paid in $3,760 last month but it doesnt appear on your statement. Your number is 980 765 55 44.第27页/共41页第二十八页，共41页。Student BCall 1You work in Customer Care at LSA Banking. Take the callers details and find out what the problem is. You are unable to solve the problem immediately so

18、offer to call back later. Dont forget to take the callers number. CALLER: MESSAGE: ACCOUNT NUMBER: CALL BACK AT:TELEPHONE MESSAGE第28页/共41页第二十九页，共41页。 CALLER: Mr. / Ms. Jingshan MESSAGE: He / She paid $3,760 into account, but it isnt on this months statement. ACCOUNT NUMBER: HIE364 4756 CALL BACK AT:

19、 (time) on 980 765 55 44TELEPHONE MESSAGEStudent Bs message第29页/共41页第三十页，共41页。Reading: Email marketing1. Do you often receive these kinds of email in your inbox? Do you open or delete them?Become an online marketer - TEACH YOURSELF IN JUST 2 HOURSIMPORTANT! I Earn Profits Without Doing Anything - no

20、 training requiredOpen themDelete them may have something Ive been looking for may have useful information curious about what they may contain unwanted emails may contain a virus Theyre junk mails and I dont want to waste my time to open them.第30页/共41页第三十一页，共41页。2. Read this article about an email m

21、arketer and answer questions 1-3.Every month 7,000 people receive email newsletters from Dr. Mani Sivasubramanian. In glorious italics, capitals, underlining and bold, the subject lines shout: Explode Your Online Marketing Profits in Just 14 Days! or IMPORTANT Earn Profits Without Doing Anything Any

22、thing Different! But before you delete this spam from your inbox, Dr. Mani, as he prefers to be called, gives online help and advice about marketing as well as working as a paediatric heart surgeon in Chennai, India. He donates up to 50% of his profits from selling marketing expertise to the Childre

23、ns Heart Foundation, which he created to provide heart surgery to poor Indian children.Sivasubramanian first discovered the Internet as a surgical student in 1996. Two years later, he started selling medical information online. Later he realized he could pass on his online marketing expertise as wel

24、l - which he does now in fourteen different email marketing newsletters, with tips on how to become an online marketer. Last year he took home 250,000 from his online work, while still working up to 50 hours a week at the Institute of Child Health and Hospital for Sick Children. His foundation took

25、about $10,000, which has helped to pay for thirteen surgeries across India.第31页/共41页第三十二页，共41页。第32页/共41页第三十三页，共41页。1) Why does Dr. Mani send email newsletters? A. To give medical advice. B. To give marketing advice. C. To advertise his charity.2) In 1998, Dr. Mani A. started sending marketing newsle

26、tters. B. started selling medical information. C. set up the Childrens Heart Foundation.3) The quarter of a million dollars from his marketing work A. were his earnings. B. went to his foundation. C. paid for new surgeries.第33页/共41页第三十四页，共41页。Writing: Correcting and rewriting1. Read these guidelines

27、 on using email at work. Complete the text with words from the first five lines of the article about Dr. Mani on the above page.1) Always check your _ for correct spelling, formality, grammar and punctuation before you send it.2) Do not use _. People will think you are SHOUTING!3) Do not open _. It

28、may contain a virus.4) Avoid marking all emails Urgent or _.5) Use a meaningful _ line which is short and clear. 6) Dont let your _ fill up. Reply quickly.emailcapitalsspamimportantsubjectinbox第34页/共41页第三十五页，共41页。第35页/共41页第三十六页，共41页。2. Which of the rules in exercise 1 were broken by the person who wrote this email?IMPORTANT! Telephone me back as soon as possible as Im going out tonightHi Mr KayI received youre message on my voicemail this morning which was about