商务函电电子教案9发盘与还盘课件

1、英语商务函电第九章 发盘与还盘Chapter 9 Offers and Counteroffers 课型讲练课时4班级日期课题发盘与还盘教学目的了解并掌握发盘函与还盘函的格式及写作特点知 识 点教学目标理解应用重点掌握发盘函的格式及写作特点还盘函的格式及写作特点反还盘函的格式及写作特点接受还盘与订货信函的格式及写作特点教学要求样信中的语言点样信中的商务知识作业内容背诵常用语句；各写一封申请函、推荐函与辞职函；每节所有练习。授 课 计 划授课程序一、复习及作业评点二、有关发盘的基本知识三、发盘函样例的语言及商务知识点讲解四、第一节课堂练习五、有关还盘的基本知识六、还盘函样例的语言及商务知识点讲解

2、七、第二节课堂练习八、有关反还盘的基本知识九、反还盘函样例的语言及商务知识点讲解十、第三节课堂练习十一、接受还盘与订货信函样例的语言及商务知识点讲解十二、第四节课堂练习十三、相关链接及布置作业第一节 发盘（实盘与虚盘）Section 1 Offers ( Firm Offers and Non-firm Offers) An “offer” is the terms and conditions given by the seller in response to an enquiry made by the buyer for acceptance in order to conclude

3、a deal. In a business transaction an offer can be a “firm offer” or a “non-firm offer”. A firm offer is a written offer that is not to be withdrawn or amended during the validity. In a non-firm offer the terms and conditions can be changed or amended. A non-firm offer often plays the role as a quota

4、tion. However, a non-firm offer will eventually be made into a firm offer in order to be effective in a transaction. Language Points in the Specimen Lettersnet adj. 净的 net price 实价，净价（不含佣金或折扣） net weight 净重（不包括皮重） net profit 净利，纯利比较：gross 总的，（重量、利润等）毛的 gross income 总收入，毛收入 The above quotation is sub

5、ject to our final confirmation. subject to 需要，由而定，取决于 Once the cargo is unloaded, it will be subject to the usual customs procedures. subject to import license available 朗读Reading AloudPlease read the specimen letters.练习ExercisesPlease do Exercises I, II and III.第二节 还盘Section 2 Counteroffers When th

6、e receiver disagrees with the offer sent to him or her and makes some changes, the changed one is called a “counter-offer”, while the original one, when expired, will be replaced by the counter-offer. If it is amended again, another counter-offer is made until an acceptable one is worked out. This f

7、inal and accepted offer is firm and legally binding on both parties. It is not uncommon for a business negotiation to go through several rounds of offer and counter-offer before an agreement is reached. Language Points in the Specimen LettersLiuzao Township, Nanhui Industrial Zone 南汇工业区六灶镇 province（

8、省），county （县），township（镇），village（村） Shanghai Huangpu District （上海市黄浦区）payment terms 付款条件 the captioned goods 标题上所列的商品delivery date 交货日期as a rule (= usually) 通常，一般confirmed letter of credit 保兑信用证，确认信用证注：凡信用证由开证银行以外的另一家银行加以担保兑付受益人所开汇票者，称为保兑信用证。 tie-up of our funds 资金的搁置（冻结）taxing adj.艰难的，累人的bank inte

9、rest 银行利息默读Reading SilentlyPlease read the specimen letters.练习ExercisesPlease do Exercises I, II, and III.第三节 反还盘Section 3 Counter-counteroffersLanguage Points in the Specimen Lettersentertain vt. 考虑接受 We cannot entertain your claim for compensation. Owing to heavy orders, we cannot at present enter

10、tain any fresh order. raw materials and labor cost tax rebate = tax refund, tax reimbursement 出口退税be out of line with 与不一致（不符合） superior quality 质量上乘The market is firm with an upward tendency. 整个市场呈强劲上升趋势。 in the interest(s) of 为了（或符合）的利益 The mode of payment by L/C is in the interests of both the bu

11、yer and the seller. comply with your request答应贵方的要求 默读Reading SilentlyPlease read the specimen letters.练习ExercisesPlease do Exercises I and II.第四节 接受还盘与订货Section 4 Accepting Offers and Placing Orders Language Points in the Specimen Letterson further consideration 经再三考虑packing n. 包装 packing charges 包

12、装费用 packing instructions 包装要求 / 须知 packing clause包装条款 packing list 装箱单注：国际贸易中常用包装形式 bundle捆 gunny bag麻袋 polythene bag塑料袋 carton纸板箱 crate 板条箱 provided conj. 以为条件，如果，假使 We shall go provided (that) the weather is fine. Your prompt arrangement for our ordered goods will be highly appreciated. 默读Reading

13、SilentlyPlease read the specimen letters.练习ExercisesPlease do Exercises I and II.相关链接Relevant Information一项实盘终止（失效）的几种情况期满失效 一项实盘过期或规定的合理期限仍未被接受，该盘即告失效。如受盘人过期表示接受，则发盘人不受约束。 拒绝失效 如受盘人对一项实盘明确表示拒绝，该实盘即告失效。通常还盘即构成对原发盘的拒绝，受盘人一经作出还盘，原发盘随之失效。 撤销失效 发盘一经撤销，即告失效。 不使用信用证的两种付款方式 D / A (“承兑交单”) 出口商发货后，将远期汇票连同货运单