案例讲稿vi要求advertisement

1、ZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.1Design basis: layout gridAdvertisement Design Basic LayoutZVW | 07.10.2004 | Robert Bosch GmbH reserves all righ

2、ts even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.2Visual fills complete formatAdvertisement Design Basic LayoutZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights.

3、We reserve all rights of disposal such as copying and passing on to third parties.3Transparent stripe: characteristic feature of the new Corporate DesignAdvertisement Design Basic LayoutZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserv

4、e all rights of disposal such as copying and passing on to third parties.4Transparent stripe: bears the symbol/logotype, and Advertisement Design Basic LayoutZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal suc

5、h as copying and passing on to third parties.5Transparent stripe: bears the symbol/logotype, and running textTypeface: Bosch Sans, justifiedAdvertisement Design Basic LayoutZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights

6、of disposal such as copying and passing on to third parties.6Headline in mixed weightsTypeface: Bosch SansAdvertisement Design Basic LayoutZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and pa

7、ssing on to third parties.7Transparent stripe height is variable and .Advertisement Design Basic LayoutZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.8Transpare

8、nt stripe height is variable and is adaptable to the text volume.Advertisement Design Basic LayoutZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.9Landscape form

9、at:Advertisement Designhorizontal layoutorZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.10Examples 1/1 FormatPossibility to emphasis parts of running text with

10、 red color.ZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.11Examples 1/1 FormatThe red and white band is not a Corporate Design element and must be handled as p

11、art of the image.ZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.12Examples 1/1 Format. the predominant use of Green is an exception and approved only for Bosch

12、Power Tools Division.The possibility to use red headlines and .ZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.13Examples 1/1 FormatThe predominant use of Ecru i

13、s an exception and approved only for Bosch Household Appliances Division.Possibility to integrate a pack shot.ZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.14E

14、xamples 1/1 FormatZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.15Examples 1/1 FormatZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the event

15、of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.16Examples 1/1 FormatZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing

16、 on to third parties.17Examples 2/1 FormatZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.18Examples 2/1 FormatZVW | 07.10.2004 | Robert Bosch GmbH reserves all

17、rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.19Examples 2/1 FormatZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal suc

18、h as copying and passing on to third parties.20Examples 2/1 FormatZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.21Special version of symbol/logotype for optimi

19、zed reproduction for newspaper coarse screenMini-Advertisement Yes CampaignZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.22Recruitment AdMotto of the ad inside

20、 the white stripe.ZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.23Recruitment AdZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof in

21、dustrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.24Examples Overview with horizontal stripeZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as cop

22、ying and passing on to third parties.25Examples Overview with vertical stripesZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.26TV-EndingZVW | 07.10.2004 | Rober

23、t Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.27In the TV-Closing the new design elements, such as the transparent stripe and the symbol/logotype, reappear.TV-EndingZVW | 07.10.2004 |

24、 Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.28At first thin stripes move through the screen. TV-EndingZVW | 07.10.2004 | Robert Bosch GmbH reserves all rights even in the eventof industrial property rights. We reserve all rights of disposal