管理沟通课程教学大纲（英文）

1、Syllabus of Managerial Communication Course Name：Managerial Communication Course Code： Credits： 2 Total Credit Hours： 32 Lecture Hours： 32 Experiment Hours： 0 Programming Hours： 0 Practice Hours：0Total Number of Experimental (Programming) Projects 0 , Where, Compulsory ( 0 ), Optional ( 0 ).School：D

2、epartment of organizational management, business school Target Major：Business administration、Course Nature & Aims In the professional training program, management communication is an core course for business administration major, which emphasizes both theory and skills.In all business management fun

3、ctions, plan, organize, command, supervision, coordination is inseparable from the enterprise all levels personnel communication and understanding, especially in social politics, economy, culture, law in our country such as environmental conditions, the dramatic change in the enterprise at all level

4、s of good communication is the guarantee enterprise reform success, prerequisite to accelerate the pace of reform. Therefore, management communication is a highly practical discipline. For enterprises, to establish a learning enterprise, enterprises pay attention to the cultivation of team spirit, a

5、nd effective internal communication is the key to success. For the external aspect of the enterprise, it is necessary to master the communication skills such as negotiation and cooperation to strengthen the strong alliance and complementary advantages among enterprises. At the same time, in order to

6、 better realize the development of enterprises and serve the society under the existing policy conditions, enterprises also need to deal with the relations between enterprises and the government, enterprises and the public, enterprises and the media. These are inseparable from the skilled grasp and

7、application of the principles and skills of management communication. For individuals, to establish a good management communication awareness, and gradually develop the habit of consciously using management communication theories and skills to communicate effectively in any communication situation.

8、To express oneself correctly is very important for the success of career.The basic goal of this course is to enable students to master the basic theory of management communication, establish the awareness of management communication, master the basic personal communication skills, and at the same ti

9、me understand and master the basic principles of organizational communication as well as the management communication knowledge and ability that should be possessed by managers at all levels in the organization.、Course Objectives 1. Moral Education and Character Cultivation.Through the study of mana

10、gement communication courses, master the basic theories and techniques of management communication, and have a comprehensive understanding of the knowledge related to management communication. By reviewing the development history and future development trend of managerial communication discipline, d

11、epth analysis the subject, object and medium of communication, to master the basic principles of management communication and basic skills, understand the domestic and international research dynamic, managers understand how to think in the process of enterprise development, how to overcome communica

12、tion barriers encountered in enterprise management and help students to establish scientific thinking method, the concept of right of communication, the spirit of courage to face challenges and work. From managerial communication disciplines perspective, the role of development of Chinas innovation

13、drive with outstanding contributors work as the carrier, the socialist core values education into the teaching content and teaching process each link, highlight the value guidance, knowledge and ability training and help students recognize the historical law, accurately grasp the basic national cond

14、itions and master the scientific world outlook and methodology, set up the correct world outlook and values.2.Course ObjectivesThrough the study of this course, students qualities, skills, knowledge and abilities are as follows:1. Have a comprehensive and in-depth understanding of the basic concepts

15、, characteristics, theories, subject and object of communication and the basic framework and methods of constructive communication;2. Master management communication skills, focusing on listening skills, written communication, oral communication, nonverbal communication and negotiation skills in dai

16、ly interpersonal communication and future workplace communication;3. Master the methods of organization, management and communication, and form a scientific and systematic thinking framework for management and communication through the study of relevant contents. On the basis of mastering the basic

17、contents of these theories, students can use relevant theories to solve practical problems in daily interpersonal communication and future workplace communication.4. Through a certain amount of case analysis and discussion on situation management, students thinking ability of management communicatio

18、n and decision-making ability can be improved to a certain extent.3. Supporting for Graduation RequirementsThe graduation requirements supported by course objectives are mainly reflected in the graduation requirements indices, as follows:Supporting for Graduation RequirementsCourse ObjectivesGraduat

19、ion RequirementsIndices and Contents Supporting for Graduation RequirementsTeaching TopicsLevel of Support IndicesContentsObjective 1Graduation requirement7: Communication and Expression AbilityIndex point 7-1Possess good language skills, be able to use both Chinese and English to communicate.Chapte

20、r4, chapter5MObjective 2Graduation requirement7: Communication and Expression AbilityIndex point 7-2Have the necessary business communication and cooperation ability and international communication ability to adapt to market changes.Chapter 1, chapter 6MObjective 3Graduation requirement7: Communicat

21、ion and Expression AbilityIndex point 7-3Understand the development history and trend of business administration at home and abroad, have the ability of interpersonal communication and cross-cultural communication, understand and respect the differences between different cultures, and flexibly use k

22、nowledge and skills for cross-cultural communicationChapter 7, chapter 8, chapter 9HObjective 4Graduation requirement 13: Organization and Management AbilityIndex point 13-1Possess organizational coordination ability and teamwork spirit.Chapter2, chapter 3M、Basic Course Content Chapter one: the basi

23、c theory and concept of management communicationChapter 1 overview of communication and management communication1.1 basic connotation of communication1.2 overview of management communication1.3 model of management communication1.4 development trend of management communicationTeaching Requirements: T

24、his chapter mainly taught the basic theory of communication and management communication, require students to master the basic connotation of communication and management communication and the master of management communication purpose, function, process and communication disorders, etc., to master

25、the basic model of management communication, and requires the student to the meaning of communication management and future development trend. Through this chapter, students are required to master the basic theories, knowledge, methods and skills of communication and management communication. Adapt

26、to the needs of economic and social development, increase communication knowledge and enhance communication ability through learning channels, and keep up with the development of new theories and technologies in the field of enterprise management.Key Points：The basic connotation of communication and

27、 management communication, the theoretical model of management communicationDifficult Points：theoretical model of management communicationChapter 2 communication subject2.1 determination of communication subject2.2 communicate main body strategies and objectives2.3 connotation and methods of self-ma

28、nagement2.4 emotional management2.5 pressure managementTeaching Requirements: This chapter mainly teaches the sender at the starting point in the communication model, namely the communication subject. It requires students to understand the three basic theories of the management communication subject

29、 and master the four basic strategies of the communication subject. Students are required to understand the basic connotation and skills of self-communication, and they are required to learn the basic methods and skills of emotional management and stress management. Through the study of this chapter

30、, cultivate students ability of emotion management and pressure management, and cultivate students healthy body and good psychological quality.Key Points：The basic connotation of self - communication, self - communication theory, the choice of main body communication strategyDifficult Points：Self -

31、communication theory, subject communication strategy selectionChapter 3 communicating with the audience3.1 analysis of the connotation and characteristics of the audience3.2 classification and determination of audiences3.3 stimulate audience interest3.4 audience type analysis and strategy selectionT

32、eaching Requirements: This chapter mainly teaches the receiver at the end of the communication model, namely the communication audience. Students are required to understand the different types and basic characteristics of the communication audience, master the classification and determination method

33、s of the five categories of audiences, understand the methods and skills to stimulate the audiences interest, and preliminarily master the different communication strategies of different audience types. Through the study of this chapter, students can be trained to subdivide the audience in the face

34、of complex audience problems, and can really have perspective-taking thinking and object-oriented communication thinking mode.Key Points：Communicate the basic connotation of the audience, the classification and determination of the audienceDifficult Points：Division and determination of communication

35、 audienceChapter two: management communication based on individual levelChapter 4 listening skills and nonverbal communication4.1 basic theory of listening4.2 communication and listening4.3 listening skills4.4 connotation and classification of nonverbal communication4.5 nonverbal communication skill

36、sTeaching Requirements: This chapter mainly teaches the basic skills of communication from the individual level of communication, requiring students to master the basic knowledge and basic theories of non-verbal communication beyond language, focusing on mastering the basic concepts of listening, th

37、e relationship between communication and listening, the position of listening in communication and the basic skills of listening. At the same time, students are required to master the basic concepts, classifications and skills of nonverbal communication, with the emphasis on understanding the differ

38、ent meanings of paralanguage, body language and dress language. Through the study of this chapter, cultivate students humanistic quality and comprehensive quality.Key Points：Communication and listening, the connotation of nonverbal communication, nonverbal communication skillsDifficult Points：Nonver

39、bal communication skillsChapter 5 oral communication and written communication5.1 interview and interview5.2 the speech5.3 negotiations5.4 written communication overview5.5 writing skills in written communicationTeaching Requirements: This chapter mainly focuses on two aspects of communication skill

40、s from the individual level - oral communication skills and written communication skills. It mainly requires students to understand the basic types of oral communication, master the basic skills of interview and interview, and master the basic skills of speech and negotiation. Students are required

41、to understand the basic types of written communication, master the writing methods and skills of cover letters and personal resumes, understand the classification and writing of common documents, and understand the writing of other official documents and letters. Through the study of this chapter, s

42、tudents good oral expression ability and strong business writing ability will be cultivated.Key Points：Writing skills for interviews, presentations, and written communicationsDifficult Points：Writing skills in written communicationChapter 6 interpersonal communication and interpersonal conflict mana

43、gement6.1 overview of interpersonal communication6.2 methods of interpersonal communication6.3 overview of interpersonal conflict6.4 interpersonal conflict management skillsTeaching Requirements: This chapter from the individual level, according to the theory of communication interpersonal communica

44、tion teaching of relevant theories and models, mainly students in understanding the basic principles of interpersonal communication and method on the basis of mastering the type of interpersonal conflict, found the causes of interpersonal conflict, understand the development of the interpersonal con

45、flict, and the key to master the five basic patterns of dealing with interpersonal conflict technique. Through the study of this chapter, students can be trained to be leaders, technical backbones or other important roles in the team, so as to have good interpersonal communication skills and the abi

46、lity to deal with conflicts.Key Points：The methods of interpersonal communication, the types of interpersonal conflicts, the development process of interpersonal conflicts, and the treatment of interpersonal conflictsDifficult Points：Interpersonal conflict managementChapter three: management communi

47、cation based on organizational levelChapter 7 organization and communication7.1 overview of organizational communication7.2 basic theories of organizational communication7.3 organization communication network7.4 organize external communication7.5 internal communication within the organizationTeachin

48、g Requirements: Based on the organizational level of this chapter focuses on relevant theories of organization communication, demand the students master the basic theories of organizational communication, basic knowledge, basic methods and basic skills, master the organization of internal and extern

49、al communication channels of formal and informal network type, in the organization internal communication and external communication of the main communication way and skills. Through the study of this chapter, students can be trained to have scientific thinking method, pioneering and innovative spir

50、it, team spirit, effective communication and expression ability and cooperation ability when entering the workplace.Key Points：Basic theory of organizational communication, network of organizational communication and internal communicationDifficult Points：The basic theory of organizational communica

51、tion, the network of organizational communicationChapter 8 crisis communication8.1 crisis overview8.2 crisis communication model8.3 contents of enterprise crisis management8.4 crisis communication measuresTeaching Requirements: This chapter requires students to master the basic concepts, types, occu

52、rrence and development process of organizational crisis. The focus of this chapter requires students to master the communication strategies in different stages of organizational crisis when the organization is faced with crisis. Through the study of this chapter, students can be trained to comprehen

53、sively consider the influence of law, environment, safety, health, sustainable development and other factors in the future, adhere to the priority of public interests when enterprises are faced with crisis, and cultivate students with good psychological quality, noble professional ethics and strong

54、sense of social responsibility.Key Points：Crisis communication model, crisis communication measuresDifficult Points：Crisis communication measuresChapter 9 cross-cultural communication9.1 concept of cross-cultural communication9.2 concept and classification of regional culture9.3 main theories and mo

55、dels of cross-cultural communication9.4 main causes of cross-cultural communication barriers9.5 principles and strategies of cross-cultural communicationTeaching Requirements: Taught in this chapter the basic theory of intercultural communication, especially for multinational companies cross-cultura

56、l management issues, demands students to master basic concepts, basic theory of intercultural communication, to master the main cause of cross-cultural communication barriers, to understand the concept and classification of regional culture, understand cultural differences, different district key de

57、mands students to master the principle of cross-cultural communication and dealing with communication strategy. Through the study of this chapter, students are trained to have a global awareness and international vision, and to be able to actively adapt to the changing domestic and international sit

58、uation and environment.Key Points：The main theories of cross-cultural communication, the main causes of cross-cultural communication barriers, the principles and strategies of cross-cultural communicationDifficult Points：Major theories and models of cross-cultural communicationTeaching ContentIdeolo

59、gical and Political IntegratedLecture HoursExperiment HoursPractice HoursProgramming HoursSelf-study HoursExercise ClassDiscussion HoursChapter 1 overview of communication and management communicationThe basic connotation of communication, the overview of management communication, the theoretical mo

60、del of management communication, the development trend of management communicationthe 19th National Congress of the Communist Party of ChinaThe theory of confidence4Chapter 2 communication subjectThe determination of the subject of communication, the strategy and goal of the subject of communication