蒙牛企业文化手册中英版

1、文档编码 : CL8C5V4C5R5 HN6W5T7Y1J6 ZN3U1C10O9I7总裁办公室译 企业文化手册 Manual of Corporate Culture 目 录 Contents 公司简介 Introduction of the Company 领导关怀 Solicitude of the Leaders 总篇 Overview 伦理篇 Ethics 道德篇 Morality 治理篇 Management 奋斗篇 Ambition 理念篇 Philosophy 科学进展篇 Scientific Outlook on Development 1第 1 页,共 5 页总裁办公室译

2、公司简介 Introduction of the Company 成立于 1999 年初的内蒙古蒙牛乳业（集团）股份有限公司（简称蒙牛乳业 集团）,总部设在中国乳都核心区呼和浩特市和林格尔县盛乐经济园区,拥 有总资产超过 100 亿元,职工近 3 万人,乳制品年生产才能达 600 多万吨； Founded in 1999 and headquartered in the core of China Dairy Capital locating at Shengle Economic Development Zone of Helingeer County in Huhhot, Inner Mo

3、ngolia, Mengniu Dairy Group Co., Ltd. Mengniu Dairy Group has a total asset of RMB 10 billion and 30,000 employees, and the annual production capacity of dairy products reaches 6 million metric tons. 到目前为止,包括和林基地在内,蒙牛乳业集团已在全国 15 个省市区建立 生产基地 20 多个,拥有液态奶,酸奶,冰淇淋,奶品,奶酪五大系列 200 多个 品项,产品以其优良的品质掩盖国内市场,并出口到

4、美国,加拿大,蒙古,东南 亚及港澳等国家和地区； So far Mengniu Dairy Group has established over 20 production bases including Helin base in 15 provinces of China and owned 5 major series of products which are liquid milk, yogurt, ice cream, dry milk and cheese, in which are incorporated over 200 categories. Relying on the

5、 supreme quality, Mengniu s products cover all Chinese market and are exported to overseas such as America, Canada, Mongolia Republic, Hong Kong, Macao and other Southeast Asian countries. 本着“致力于人类健康的牛奶制造服务商”的企业定位,蒙牛乳业集团在短 短十年中,制造出了举世瞩目的“蒙牛速度”和“蒙牛奇迹”；从创业初“零” 的开头,至 2022 年底,主营业务收入实现 239 亿元,年均递增 104,是全

6、国 首家收入过 200 亿元的乳品企业；主要产品的市场占有率超过 35%；UHT 牛奶 销 量全球第一,液体奶,冰淇淋和酸奶销量居全国第一；乳制品出口量,出口的国 家和地区居全国第一； 2第 2 页,共 5 页总裁办公室译 Targeting to the corporate positioning of building a dairy production and service enterprise who commits to the health of mankind, Mengniu Dairy Group has created the miraculously rapid de

7、velopment that draws the worldwide attention in a short period of 10 years. By the end of 2022, the sales revenue had reached RMB 23 .9 billion with a CAGR of 104% which made Mengniu the first dairy company that exceeded RMB 20 billion sales revenue in China. The market share of major products had s

8、urpassed 35%; the sales of UHT milk had ranked No. 1 in the world and that of liquid milk, yogurt and ice cream in China; the export volume and the number of regions exported to also had ranked No.1 in China. 据 2022 年 9 月国家统计局发布的 “中国大企业集团首届竞争力 500 强”,蒙 牛乳业集团位居第 11 位,名列全区和全国同行业之首；在 2022 年首届“亚洲品 牌 500

9、 强排行榜”中,蒙牛乳业集团位居亚洲乳制品企业第 3 位（前两名为日本 企业）；另据最新公布的 2022 年全国大企业集团 500 强,蒙牛乳业集团跻身第 225 位,居全国同行业之首； 蒙牛股票被国际闻名金融服务公司摩根士丹利评比为至 2022 年全球 50 只最优质股票之一； According to the statistics of The 1st Annual Competitiveness of Top 500 Large Corporations of China released by National Bureau of Statistics of China in Sept

10、ember of 2022, Mengniu ranked 11 among the rivals. The 1st Annual Charts of Top 500 Brands of Asia in 2022 showed that Mengniu ranked among the dairy enterprises in Asia the No.1 and were all Japanese Companies. The latest data from 2022 Top 500 Enterprises of China showed that Mengniu dairy makers.

11、 China Mengniu ranked No.225 which was unparallel to Chinese Dairy s stock was selected by the world famous financial service firm Morgan Stanley as one of Global Top 50 Blue Chip until 2022. 作为农业产业化国家重点龙头企业, 蒙牛乳业集团已在全国各生产基地的周 3第 3 页,共 5 页总裁办公室译 边地区建立奶站共计 3000 多个,联系奶农达 300 万户,累计收购鲜奶超过 1500 万吨,为农牧民累计

12、发放奶款近 400 亿元, 累计制造产值 900 亿元,缴纳税款近 40 亿元,被社会形象地誉为我国西部大开发以来“最大的造饭碗企业”； As akey national leading enterprise in agricultural industrialization, Mengniu Dairy Group has established more than 3,000 milk collection depots at marginal sites around each production base nationwide. Mengniu also has contract r

13、elations with 3 million dairy farmer households, and the volume of fresh milk collection and milk payment to the farmers exceeds 15 million metric tons and nearly RMB 40 billion respectively. With gross value of BMB 90 billion created and tax payment of RMB 4 billion, Mengniu Dairy Gorup has been vi

14、vidly honored as the biggest job creating enterprise in China since the Grand Western Development Program started. 十年来,依据“立足自主开发,强化联合作业,培养核心产品,抢占技术高 端”的工作思路,蒙牛乳业集团累计投入科研资金上亿元,走出了一条特殊的自 主创新之路； 在国内外申请商标注册 330 件,申请国家专利 615 件（其中制造专 利 63 件,有用新型专利 12 件,外观设计专利 540 件）,先后建成我国第一个乳 业生物技术平台,推出极品纯牛奶“奶爵 6 特乳”和“特仑

15、苏纯牛奶”,突破世 界乳业 3 项技术难题完成了乳品新秀蒙牛真果粒的研发与上市； 合作研制出 符合国人体质的 LABS 益生菌群和高档婴幼儿配方奶粉；创建了国际领先的乳制 品研发中心； 把握了具有完全自主学问产权,世界一流的奶牛性别把握技术, 性 控精确率达 93%以上,对我国奶牛品种结构优化升级将起到预备性推动作用； Over ten years, guided by the principle of independent development, strengthening synergy, developing competitive products and predominatin

16、g high technology, Mengniu Dairy Group has invested over RMB 100 million on research and development, by which Mengniu could set out on a distinctive road of independent innovation. Mengniu has applied for and been approved 330 brand registrations in and out of China and 615 national patents includi

17、ng 4第 4 页,共 5 页总裁办公室译 63 invention patents, 12 utility model patents and 540 product design patents. What s more, Mengniu has constructed the first dairy bio-technology platform in China; launched two premier brands Milk Supreme and Milk Deluxe; tackled 3 world-level technical difficulties to create

18、 an innovative fruit milk drink Zhenguoli; collaboratively developed LABS probiotics fitted for Chinese and premier infant formula; founded the globally advanced dairy research and development center; mastered the world leading Sex-Control Technology of cows with 93% accuracy and full independent in

19、tellectual rights that played a decisive role in upgrading the breed structure of dairy cows in China. 2022 年 3 月份,蒙牛乳业集团获得“最具制造力的中国企业”称号,这也 是我国唯独获此殊荣的食品制造企业； 就在当年 10 月份举办第 27 届世界乳业大 会上,蒙牛乳业集团高端产品“特仑苏”从技术,品牌,品质,工艺等各方面特 别是创新性上远远超越了其他竞争对手,最终捧回了“ IDF 产品开发奖”,实现 了中国在世界乳业史上金牌“零的突破”,为我们的国家和民族争了光,为“中 国乳都”添了彩； In March of 2022, Mengniu Dairy Group gained the honorary appellation of The Most Creative Enterprise of China, which made Men