如何进行swot分析带案例

1、SWOT 分析模6.4 SWOT 分析法（也TOWS 分析法、道斯矩阵）即态势分析法，世纪80年代初SWOT 分析模6.4 SWOT 分析法（也TOWS 分析法、道斯矩阵）即态势分析法，世纪80年代初SWOT 分析模型简介在现在规 （rg和的SWOT 模型含义介绍1分析22否复杂，销售 ：例：例司SWOT 分析步1236、 6、 成功应用 SWOT 分析法的简单规则保持 SWOT 分析法的简洁化，避免复杂化与过度分析；一旦使用 SWOT 分析法决定了关键问题，也就成功应用 SWOT 分析法的简单规则保持 SWOT 分析法的简洁化，避免复杂化与过度分析；一旦使用 SWOT 分析法决定了关键问题，

2、也就确定是市的目标。SWOT 分析法可与ysis和PortersFive-SWOT 模型的局限性 模型已由 ERSWOT中国电信的SWOT 分析案SWOTSWOT 中国电信的优势(strength)和劣势(weakness)分析、通等运SWOTSWOT 中国电信的优势(strength)和劣势(weakness)分析、通等运亿的固 互观。 中国电信的机会(opportunity)(threat)。 中国电信的机会(opportunity)(threat)分发展空间。据测算：中国到完成加入 WTO 的各项承诺之后的 2005 年，其 和社会福利收入将分别提高 1955 亿元和 1595 亿，占当

3、年GDP15%和12%23138%，水6 、2、中国电流失较为严重。国内外许多公司采用高薪、高福利等政策吸引中国信的3138%，水6 、2、中国电流失较为严重。国内外许多公司采用高薪、高福利等政策吸引中国信的3某炼油厂SWOT 分析案例吨/年原油加工能力，能生产120油厂。该厂有 6 种产品获国家金质奖，6 种产品获国家银质将，48 种产品获 114 项优质产，家和根据该炼油厂的上述情况可以利用SWOT方法进行分析。根据分析结果，为了转该炼油厂在市方面和沃尔玛(Wal-Mart)SWOT 分析案家和根据该炼油厂的上述情况可以利用SWOT方法进行分析。根据分析结果，为了转该炼油厂在市方面和沃尔玛

4、(Wal-Mart)SWOT 分析案物流）。星(Starbucks)SWOT 分析案。）。星(Starbucks)SWOT 分析案。Starbucks SWOT 分析原文StarbucksCorporationisaveryanization,earninginsof $600millionin 2004.Thecompanygeneratedrevenue of n hesameyear能力很强的组织，它在2004ItisaglobalcoffeebrandbuiltuponaionforfineproductsIalmost9000cafesinalmost40countries.40sS

5、tarbuckswasoneoftheFortuneTop100CompaniestoWorkForin2005tvaluesitsworkforces星follows,StarbucksiscommittedtoaroleofenvironmentalStarbuckswasoneoftheFortuneTop100CompaniestoWorkForin2005tvaluesitsworkforces星follows,Starbucksiscommittedtoaroleofenvironmentalleadership allfacetsofourbusiness.Starbucksha

6、saionfornewproductdevelopmentandcreativityHowever,theyremainvulnerabletottheirinnovationmayfalterovertime.nthreequartersoftheircafeshehomemarket.市场的依存度过高，超过四分三的咖啡店都开在自己的老家。 It is often anizationisdependantonamaincompetitiveadvantage,theslowtooothersectorsshouldtheneedariseStarbucksareverygoodattakin

7、gadvantageofopportunties.非常In2004thecompanycreatedaCD-burning heirSanta 加州tcanbe The companyhas theopportunity toexpanditsglobal机会扩大其全球业务。 New markets for coffee such as Rimnationsarebeginningtoemerge.新的咖啡市场，如andtheCo-branding with other manufacturers of food and drink, and brand tomanufacturersofot

8、hergoodsandbothhavepotential)Who knows if the market for coffee will grow and stay in favour with customers, orwhetheranothertypeofbeverageorleisureactivitywillreplacecoffee he future?谁知道在未来，咖啡市场会增长并且保有客户，还是会出现新品种StarbucksareedtohecostofcoffeeanddairytitsconceptioninPikePlaceMarket,Seattlein 1971,sh

9、asleadtothemarketentryofmanycompetitorsandcopycatbrands epotentialWho knows if the market for coffee will grow and stay in favour with customers, orwhetheranothertypeofbeverageorleisureactivitywillreplacecoffee he future?谁知道在未来，咖啡市场会增长并且保有客户，还是会出现新品种Starbucksareedtohecostofcoffeeanddairytitsconcepti

10、oninPikePlaceMarket,Seattlein 1971,shasleadtothemarketentryofmanycompetitorsandcopycatbrands epotentialthreats1971。Starbucksofthefinestheworldwhileainingpromisingwhilewegrow.Thefollowingsixguidingprincipleswillhelpusmeasuresmore?的ThengotoStarbucks。from public：本案例研究是从公开的免费信息源Itendedtobeusedforeducati

11、onalesonly耐克(Nike)SWOT 分析案优势耐克是一家极具竞争力的公司，公司创立者与 CEO最常提及的一句话便是“商场如战场”（Business is war without bullets）。Nikeisaveryoftenquotedasanization.PhilKnight(FounderandCEO)Businessiswarwithoutbullets.Nikehasthealthydislikeofiscompetitors.AtantaOlympics,Reebokwenttheexpenseofsponsoringthegames.Nikedidnot.Howev

12、erNikethetopathletesandgainedvaluabledevelopment,asisevidencedbyitsevolvingandinnovativeproductNikeisaglobalbrand.ItisthenumberonesportsheWorld.famousSwooshisinstantlyrecognisable,andPhilKnightevenhastooed on速eofthebusinessisstillheavilydependentuponitsshareoffootwearmarket.Thismayleaveitvulnerablei

13、fforanyreasonitsmarket shareerodes. 这个组织有着很广的运动产品系列，然而，主要的收入来源还是依Theretailsectorisverypri ensitive.NikedoeshaveitsowninNikeTown.However,mostofeisderivedfromoCanProductdevelopmentoffersNikemanyopportunities.Thebrandisdefended by its owners whom truly betNikeisnotafashionbrand. However,likeitornot,twe

14、arNikeproductdonotalwaysit to participatein sport.Some wouldtin youthcultureNikeisafashionbrand.Thiscreatesitsownopportunities,sinceeThere alsotheopportunitytodevelopch assport sunglasses and jewellery. Such high value itemsdo tend to have assowith them, high profits.Thebusinesscouldalsobeernational

15、ly,buildinguponstrongglobalbrandrecognition.Therearemanyveetospendonhighvaluesportsgoods.Forle,asChinahaveanewrichergenerationofTherearealsoglobalmarketingtcanbeutilisedtosupportbrandsuchastheWorldCupetospendonhighvaluesportsgoods.Forle,asChinahaveanewrichergenerationofTherearealsoglobalmarketingtca

16、nbeutilisedtosupportbrandsuchastheWorldCup(soccer)andTheNikeisedtoernationalnatureoftrade.Itbuysandsellsdifferent currenciesandso costs and margins are not stableover long oftime.SuchanurecouldtNikemaybemanufacturingt all globalselling ata loss.This isan The market for sports shoes and garments is v

17、ery competitive. The m developedbyPhilKnightinhisStamfordBusinessSchooldays(highvalue brandedproductmanufacturedatalowcost)isnowcommonlyusedandtoextentisnolongerabasisforsustainablecompetitiveCompetitorsarealternativebrandstotakeNikesAsdiscussedaboveinweaknesses,theretailsectoring aroundcompetitive.Thisytconsumersareabetterdeal.SoifonestorechargesapriceforapairofsportstheconsumercouldgotothestorealongthestreettocomparesensitivityisapotentialexternalthreattoIfyouhaveabody,you