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1、articulate :tikjuleit口才好的 coherent kuhirnt 条理清楚的 eloquent elkwnt 有说服力的;雄辩的 fluentfocussed hesitant inhibited inhibitid拘谨的;羞怯的 lucid lju:sid明了易懂的 persuasive rambling 漫无边际;杂乱无章responsive sensitive succinct sksikt, ss- 简洁的;简明的 tongue-tiedarticulate :tikjuleit口才好的 Vocabulary Exercise C: Use a prefix to

2、form the opposites of these words from Exercise A.articulatecoherentfocusedInhibitedresponsivesensitiveinarticulateincoherentunfocusseduninhibited unresponsive insensitive Vocabulary Exercise C: Use a pVocabulary Common prefixes that form opposite meanings.dis disadvantage; dislikeil illogical; ille

3、galim impossible; impolitein incomplete; incapableir irregular; irresponsiblemis mislead; misunderstandnon nonsmoker; nonstopun unfair; uncomfortableVocabulary Common prefixes thaListeningCommunication is key. People have to _ what youre trying to tell them to do. They have to have a long-term _ in

4、terms of their career _ . You must make it clear, as a manger, what those _ are. _ is more important than written. People can talk to you on a _ basis. You actually encourage _, then and you actually get a _ and a _ with the individual.understand strategy development aims Verbal one-to-one rapportre

5、lationshipconfidencePenny says it is not possible to be a good manager but a poor communicator. Complete this extract of what Penny goes on to say.ListeningCommunication is key.For each of the following sentences, choose the best reporting verb.Ill send you the revised figures by the end of the week

6、. a) apologise b) warn c) promise2) Sorry about the delay. a) apologise b) remind c) suggest3) I could come in early tomorrow to speed things up a bit, if you like. a) admit b) promise c) offer4) Our after-sales service isnt always up to scratch (达到标准,情况良好), lets face it. a) suggest b) acknowledge c

7、) advise5) Dont forget to bring the sales figures. a) remind b) deny c) insistFor each of the following sent6) If I were you, Id take a closer look at what our competitors are doing. a) advise b) insist c) promise7) Youll never clinch (达成协议) the deal if you procrastinate (拖延,耽搁). a) promise b) warn

8、c) deny8) It wasnt me who sent you an infected file. a) apologise b) deny c) suggest9) Weve got to launch our new BX2 model by the end of September, its crucial. a) offer b) insist c) acknowledge10) What about hiring more temporary staff? a) suggest b) offer c) promise 6) If I were you, Id take a cV

9、ocabularyExercise 1: Work in pairs and complete the statements with suitable marketing expressions from the box.Because of tight _ company profits could not be taken out of the country.Red tape and other examples of _ hinder (阻止) a companys entry into a market.The country is attractive to exporters

10、(出口商) because it has enjoyed _ for the last 50 years.The purchasing behaviours of consumers can be described as their _.The _ is improving leading to a rise in employment._ is a term used by economists to describe how wealth is shared in a country.monetary/currency regulationsgovernment bureaucracyp

11、olitical stabilitybuying habitseconomic situationIncome distributionVocabularyExercise 1: Work in Reading New wordsIntegration ,intireinDifferentiate ,difrenieitExorbitant igz:bitntChassis si (plural chassis siz)Cereal siril Conform knf:m Spectrum spektrmCompromise kmprmaizAdvent dvntAccelerate ksel

12、reit Laboratory lbrtriMeld meldModule mdju:lMarkedly ma:kidliGauge eidSimultaneously saimlteinisliSequentially sikwenliPremium pri:mimChronometer krnmitLifebuoy laifbiAntibacterial ,ntibktirilReading New wordsIntegrationReading New wordsSubsidise sbsidaizgourmetumeiViagra vair; vi:rErgonomic ,:unmik

13、Whisk hwiskForward-lookingVex veksEliminate ilimineitMount mauntGloriously gl:risliProspect prspekt Daunting d:ntiBounty bauntiFlexibly fleksbliTackle tklReading New wordsSubsidise Reading New expressionsSingle outBe content to/withReward withDead setTake offGourmet umei mealsErgonomic ,:unmik chair

14、sGarden allotments ltmntLay onWhisk sb. To do sth.Take-over bidSever fromStay-putIssue with Reading New expressionsSinglComplete each sentences with the correct form of the word in bold. Sometimes you will need to use a negative form using a prefix (un-, dis-, de-).1. SatisfyWomen are more _ with th

15、eir jobs than men in many countries.Low pay and poor working conditions create _ workers.Small European countries are at the top of job _ league tables.2. MotivateWhat are the strongest _ factors in peoples lives?Workers become _ if they work long hours for low pay.What was your _ for becoming a sal

16、esperson?3. FulfilBecoming Department Head was the _ of a lifelong ambition.He _ his role as manager very effectively.I feel _ in my job because I am not given enough responsibility.4. InspireJack Welch was an _ business leader who motivated employees.He has been an _ to the new members of staff.Aft

17、er an _ launch, the new model quickly failed.5. FrustrateYou could see the _ building up in the workforce.I find talking to him _ because he never listens to anything I say.I felt so _ with their attitude that I decided to resign.satisfieddissatisfiedmotivatingsatisfactiondemotivatedmotivationfulfil

18、mentfulfils/fulfilledfulfilledinspiringinspirationuninspiringfrustrationfrustratingfrustratedComplete each sentences with Match these halves of sentences from newspaper extracts.1. Internet businesses2. We can reduce risk3. Trying to minimise risk4. It is impossible to 5. It is difficult to foresee

19、the risks6. Actuariesktjuriz精算师, 保险计算员 calculate risk7. Its important to consider the a) risks involved when sending staff to work in dangerous locations.b) in order to advise insurance companies.c) involved in setting up a new business.d) eliminate all risk when entering a new market.e) face increa

20、sing risks of running out of money.f) by spreading our lending to more businesses.g) is an important part of business strategy.Match these halves of sentencePre-reading: New wordsGenerate denreitIncreasinglyinkri:siliVolatilevltailConsultancyknsltnsiPrecipitateprisipitit, -teitInternal fraudfr:dCorr

21、uptionkrpnExacerbateekssbeit, iz-Revealrivi:lUnprecedented,npresidntidApprehension,prihennPlethoraplerInternational sanctionss,knzDevaluation,di:vljueinExtortionikst:nPollpulConsumer activismktivizmForemostf:mustRespondentrispndntSophisticatedsfistikeitidStaticsttikIncidence insidnsPre-reading: New

22、wordsGenerateNew words and expressionsExtranetekstrnetFlexible fleksiblSki gear iLiquidation ,likwideinAuction :knBrokerage brukrid BidbidTraverse trvs, -v:s, trv:s, tr-Refer toRetirement benefitsExpense reportsRequisition,rekwizinDiskette disketDisplay racksrkEnlistinlistFreelancefri:l:nsMarketer m

23、:kitAwait weitInvoiceinvisDemographic ,demrfikdataNew words and expressionsExtraCase Study New WordsMegastore mest: 售货种类繁多而方式如同超级市场的商店 Expenditure ikspendit 支出,花费;经费,消费额Exploiteksplit, iks- 开发,开拓;利用Forthcomingf:kmi即将到来的Outsource atss外包Segment semnt, sement, sement 某一市场特定的产品Case Study New WordsMegast

24、or1) The internetwould not havetaken off so fast if peoplearenta bit technically minded.hadntwouldntwerent2) If everyoneowneda computer, the volume of e-commercewouldincrease rapidly.owncouldwould ownmightneed3) If I had beenyou, I wouldcontact an Internet consultancy.werewillwould beshould4) I wish

25、 all e-commerce companieshave toprove their value and reliability, somehow!had towill have to5) If the economic climateisright, our e-commerce industrieswillflourish.wasmaywere6) Suppose we allwill abandonold ways of doing business, what do you thinkwould happen?abandonwill1) The internetwould not havetReadingNew wor

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