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高中英语阅读理解专题测验--45min一、阅读理解FoodfestivalsareacommonoccurrenceintheUKandtakeplaceinallsortsofplacesandatallsortsoftimes.Whateveryourtaste,there’safoodfestivaltomatch—nomatterhowspecialized.1.MeatopiaThisthree-day,London-basedfestivaltakesplaceattheendofAugustandisameatlover’sparadise.Inadditiontoarangeoflegallysourcedmeatproducts,fromjuicyburgerstotendersteaks,attendeescanlistentolivemusic,watchbutcherydemonstrations,andattendinformalmeat-basedworkshops.2.TheNationalHoneyShowIfyouhaveasweettooth,thenitcouldbethattheNationalHoneyShow,whichstartedin1921andisthelargesteventofitskind,istheplaceforyoutobe.Thisthree-dayeventattractsmanylocalentrieswhoshowcasetheirsweetgoldenhoney,someofwhichissoldglobally.3.TheOrangeSauceFestivalHaveyouheardaboutafestivalthatisdevotedonlytoorangesauce?HeldinCumbria,thissweet,fragrantfestivalhasbeenrunningfor3years.Whatattractspeoplemostisacompetitiontofindthebesthomemadeorangesauce.Therearethousandsofparticipantsfromover30differentcountriesacrosstheglobe,bringingtheirlocalsnackstosharehere.4.TheGingerandSpiceFestivalIfyou’dprefersomethingwithalittlemorekicktoit,thenyoucouldattendTheGinger(姜)andSpiceFestivalheldinMarketDrayton.Unlikeotherfoodfestivals,itcelebratesitstown’shistoricconnectiontoRobertClive,whoreturnedfromIndiawithginger.Becauseofthis,theyspecializeinbakinggingerbread,butalsosellarangeoftraditionalspicesfrommildtohot.1.WhatdoMeatopiaandtheNationalHoneyShowhaveincommon?A.Theyareofthesameduration.B.Bothofthemholdworkshops.C.BothofthemoriginatedfromLondon.D.Bothofthemhavealonghistory.2.Ifyouareinterestedinforeignfood,whichfestivaldoyoulikebest?A.TheMeatopia. B.TheGingerandSpiceFestival.C.TheNationalHoneyShow. D.TheOrangeSauceFestival.3.WhatisspecialabouttheGingerandSpiceFestival?A.Ithassomethingtodowithahistoricfigure.B.ThegingerusedinthefestivalisfromIndia.C.Itsellsspicyfood.D.ThefoodiscookedbyRobertClive.BlackFridayreferstothedayafterThanksgiving.Onthisday,crowdsofshoppersfloodintostoresalloverthecountrytotakeadvantageoftheseason’sbiggestholidaybargains.ButtherealstorybehindBlackFridayisabitcomplicated.Themostcommonlyrepeatedstorybehindthepost-Thanksgivingshopping-relatedBlackFridaytraditionlinksittoretailers(零售商).Asthestorygoes,afteranentireyearofoperatingataloss,recordedinredink,storeswouldsupposedlyearnaprofit,markedinblackink,onthedayafterThanksgiving,becauseholidayshoppersblewsomuchmoneyondiscountedproducts.Thoughit’struethatretailcompaniesusedtorecordlossesinredandprofitsinblackwhendoingtheiraccounting,thisversionofBlackFriday’soriginisnotanaccuratestorybehindthetradition.ThetruestorybehindBlackFriday,however,isnotassunnyasretailersmighthaveyoubelieve.Backinthe1950s,policeinthecityofPhiladelphiausedthetermtodescribethechaosthathappenedonthedayafterThanksgiving,whentensofthousandsofsuburbanshoppersandtouristsfloodedintothecityinadvanceofthebigArmy-NavyfootballgameheldonthatSaturdayeveryyear.Notonlywouldthepolicenotbeabletotakethedayoff,butalsotheywouldhavetoworkextra-longshiftsdealingwiththeadditionalcrowdsandtraffic.Thetermdidn’tspreadtotherestofthecountryuntilmuchlater,however,andasrecentlyas1985itwasn’tincommonusenationwide.Sometimeinthelate1980s,however,retailersfoundawaytoreinventBlackFridayandturnitintosomethingthatreflectedpositivelyonthemandtheircustomers.Theresultwasthe“redtoblack”conceptmentionedearlier.TheBlackFridaystorystuck,andprettysoontheterm’sdarkerrootsinPhiladelphiawerelargelyforgotten.4.WhatisusuallybelievedtobetheoriginofBlackFriday?A.Thegreatprofitretailersmaygain. B.Thewayretailersdotheiraccounting.C.Themuchmoneyshoppersspend. D.Thebiggestbargainsonthisday.5.WhydidpoliceinPhiladelphiarefertothedayafterThanksgivingasBlackFriday?A.Theyhadtocompetewithmoreshoppersforbargains.B.TheyhadtogiveupthebigArmy-Navyfootballgame.C.Theyhadtoworkmorehourstodealwiththechaos.D.Theyhadtoadvancetosuburbtofightagainstfloods.6.TheretailersreinventBlackFridayinthelate1980s________.A.toattractmorecustomerstoshop B.tocreatethe“redtoblack”conceptC.tomakeprofitsbythisspecialevent D.tochangepeople’simpressionofit7.Whatisthepurposeofwritingthepassage?A.TointroducetherealhistoryofBlackFriday.B.Toexplainatermwithvariousmeanings.C.ToshowthebiggestshoppingholidayinUS.D.Toremindreadersofaforgottentruthofredandblack.Hello,everyone!WelcometoanotherepisodeofourshowTeaseYourBrain.Todaywewilltalkaboutbrandlanguage.WhenyouwalkintoStarbucks,theworld’sbiggestcoffeechain,youmayhearacustomerspeakingarapid-fireseriesofdescriptionswhenaskingforadrink—half-caf,black,andforthesizes—tall,grande,ventiandtrenta.Itisaspeciallanguage,sothismorningwehaveinvitedScott,theStarbucksRegionalManagertotalkaboutit.WelcomeScott!Firstofall,canyousaysomethingaboutStarbuckslanguage?Scott:Thanksforinvitingme.OK,sure.Ourcompanyinventedtheserulesinthebooklet,“MakeItYourDrink”.ItonlybelongstoStarbucks.Wehavealsotrainedourbaristas(咖啡师)toreplytocustomersusingStarbucksvocabulary.Thatissofascinating,Scott!IsStarbuckstheonlycompanythatusesbrandlanguage?Scott:No.Manycompaniesusethistechnique.WhenhungryCaliforniansorderamealatIn-N-Out,aburgerchain,theyneedtospecifytheproportionofcheeseslicestopatties:a“tripledouble”meanstwopattiessandwichedbetweenthreeslicesofcheese.Thankyousomuchforyourinsight,Scott.Thispastweek,TeaseYourBrainleftthestudiotoaskpeople’sopinionaboutbrandlanguage.Let’sfindoutwhattheysaid:Amarketingprofessor:InmybookTheLanguageofBranding,Imentionthatbrandlanguageisabrilliantwayofenhancingcustomerloyalty(忠诚).Companiesthatpersuadepeopletousetheirowntermscreate“asenseofbelongingandimprovedloyaltytothebrand”.Italsoenablesemployeestoworkmoreefficiently.Asociologist:Peoplebecomepartofa“speechcommunity”whentheyusespecializedvocabulary,whichcreatesafeelingofsharedvalues.Everytimeacompanygetsaconsumertorefertoitsproductsusingabrandedtermratherthanageneraldescription—whoppers,say,ratherthanburgers—itisdrawingthemintoitsowncommunity.Insodoing,itmakesthemmorelikelytobuyitsproductsinthefuture.OK.Nowlet’slistentowhatacustomerinStarbuckssaid.Iheardyouorderyourcoffeewiththebrandlanguage,“no-whip”.So,whatdoyouthinkofthiskindoflanguage?Acustomer:Ithinkithelpstocreatea“tribe”thatmembersidentifywith.TakeCrossFit,afitnessfirmasanexample.Ithascomeupwithasetofextensivevocabulary—“wod”means“workoutoftheday”.Usingthiskindofdescription,IfeellikeIamintheCrossFitgroup.8.WhichofthefollowingbelongstoStarbuckslanguage?A.Tripledouble. B.Whopper. C.Wod. D.No-whip.9.Starbuckslanguagewasinventedto______.A.modelanewmarketingtoolB.giveitsbaristasasenseofbelongingC.getcustomerstoidentifywiththebrandD.provideaplatformforpeopletosharetheirvalues10.Whatisthepurposeoftheepisodeoftheshow?A.TofeatureStarbucks’popularproducts.B.Toexplorethefunctionofbrandlanguage.C.Tohighlighttheimportanceofbrandinfluence.D.Toadvisemorecompaniestocreatespecialterms.二、七选五Anincreasingnumberofpeoplewanttodotheirparttosavetheplanetduetotheworseningproblemscausedbyglobalwarming.____11____However,youcandoseveralimmediatethingstobeonthewaytolivinggreen.Recyclingisthetopwaytostartandisn’thardtodotoday.____12____Eventhoughrecyclingbinsaren’thardtofind,theyseemtobeenjoyingthatway.Itsimplytakesafewminutestowashthecansandbottlesbeforeyouplacethemintotherecyclingbin.Infact,mostpeoplereadtheirdailynewspaperandthrowitinthegarbagewhentheyaredonewithit.But,therearemanyotherusesyoucanmakeofyournewsprintbesidesreadingit.____13____Ifyou’retiredofseeingsmallmarksonyourwindowafteryoucleanthemwithtowels,tryoldnewsp
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