肥胖老年人服装市场调查总结

精选优质文档-----倾情为你奉上精选优质文档-----倾情为你奉上专心---专注---专业专心---专注---专业精选优质文档-----倾情为你奉上专心---专注---专业Conclusion:Let'susuallydon'toftencontactthepracticeofclass'smaterialneedshaveapartialunderstanding.Withtheincreasingdevelopmentofsociety,people'sideologicalprogress,thinkingmoreactive,thematerialandspiritualdemandisgrowing.Thissurveyisaboutthethemeofthebodyisplumpelderlyclothing.Everyonehasaheartofbeauty,andclothingisusedforpackaging,wemustincreaseourouterbeautyproducts.Forlovebeautifulyoungandusthatthesecollegestudents,fashionable,fashionisakindofinevitabletrend.However,fortheelderly,theymayfocusisnotonthedress.Therefore,combiningwiththeinvestigation,theelderly,especiallythebodyisplumpelderly,generallydon'ttoocareaboutoneselfdress,atmostistorequiretheirowncomfortableclothingfabrics,sizeisright,butnottoopayattentiontowhetherpopularorwhethercollocation.Infact,accordingtothesurvey,onlyafewoldpeopleonthedressisexquisite.Thispartofthemanwhohadtwocharacteristics:first,belongstotherelativelyaffluenteconomy,childrenwithouttheburdenofthecrowd.Second,thethoughtisactive,toacceptnewthingsfaster,justintimetokeepupwiththetrendofsocialdevelopment.Thispartofthepopulationgenerallywillvisitsomebrandshop,accordingtothesurveyhasthefollowingseveralkindsofpopularbrand:lihonginternational,thisbrandofclothingisgivenprioritytowithmaturewomen,itinasuitablestyle,richcolor,novelstyleandwelcomebyconsumers.Postureismoreobeseseniorscanacceptthedresscodenumberiscomplete,isthecauseofbrandissuitableforallagespeople.Also,Elainesail,itbasicallyisgivenprioritytowithpurenaturalcotton,hemp,silkfabrics,alsocombinedwiththecharacteristicsofOrientalfemaleelement,notonlyelegant,alsopaymoreattentiontothedurabilityofadress,giveapersonakindofintellectualbeauty.Partofthereasonwhytheelderlychoosethisbrandisbecauseofitscomfortablefabricsaswellasthatofatraditionalbeauty.Besides,thereareauspicious,hemp,peachflowersblooming,ShangJusevencolors,xiaolian,shieldcuckoo,andhomeandhengandsimilarbrandmorepopular.Therearestillsomeoldpeoplewouldgotothetailorshoptobuildtheirownclothes,orthechildrenhelptopurchase,andmostolderpeoplegenerallychoosesomecheapershoptobuyanewcoat.Becausethebodyisfat,generalrelativelydifficultwhenbuyingclothes.Accordingtothesurvey,thepartoftheoldpeoplepreferplainclothescolor,butforsomeclotheswithfloralalsoisinterestedin,theirdemandsaremostlyloosecomfortablegivepriorityto.Theyarenotthepursuitofuniqueindividualcharacter,theunityofthepopularizationofstylecanalsobeaccepted.Forleatherfabricsorjeansclothinggenerallyisbeyondthescopeoftheirthinking,fortootightortoorevealingclothes.ForChina,thetraditionalpredominantlysmallclothingsalesintheclothingmarket,the"heavyweight"consumergroupsagarmentishardtofindthesituationmoredifficult.Althoughclothingmarkethasbecomeincreasinglysaturated,butthat'snotforallinthefieldofclothing,suchastoday'smarketisverydifficulttobuyfashionablebigsizes.Improvementoflivingstandardsovertheyears,thehighheadandpopulationandrichnutritionofoverweightpeopleinrapidgrowth,thesepeopleoftenfacedifficultyisalotofmoneyinhandbutdon'tknowwheretogotobuyyourownclothes,thesedatasuggestthatclothingconsumptioninfertilizerincreaserapidly.Developmentview,thecurrentdomesticpopulationpopulationagetrendofobesityismoreandmoreserious,inthismarkethasnotyetbeenthoroughlybefore,weneedtoseizethemoment,startedthebrand,believeiteitherforthepursuitoffashionandpersonalityoffatpeople,wasforthepioneersoftheindustry,isabenefittotheenterprise.Accordingtoaboveinvestigation,Isetafterdiscussion,inordertoadaptnowthefigureisfattheneedsofelderlyandshouldbelaunchedonthemarketanumberofmoderateprice,material,colorsoft,comfortablesizeslantsbig,style,generous,simplestyleofclothing.Thatismadebyourgroupforthemarketresearchreport.Thispracticeallowsustohaveafurtherunderstandingoftheclothingmarket,alsoexerciseourabilityofcommunicationandthecollectivecooperation.Butthroughthispracticealsoletusfeelmyownshortcomings,forthedefectivepart,wewilldofurtherimprovement,weshouldtrytobethebest.结论：这次的实践让我们对平时不常接触的阶层的物质需求有了部分的认识。随着社会的日益发展，人们的思想不断进步，思维更加活跃，对物质层面和精神层面的需求都在不断增长。这次调查的主题是关于体态较丰满的老年人服装。人人都有一颗爱美之心，而服装就是用来包装我们，使我们增加外在美的必须品。对于爱美的年轻人以及我们这些大学生而言，追赶潮流，追求时尚是一种必然趋势。然而，对于老年人来说，他们关注的重点可能就不在服装上了。因此，结合调查来说，老年人，特别是体态较丰满的老年人，一般不太在意自己的穿着，他们至多是要求自己的衣服面料舒适，大小合适，而不会太讲究是否流行或是否搭配。实际上，根据调查，只有少数老年人在穿衣打扮上比较讲究。这部分人有两个特点：一、属于经济上比较宽裕的，没有儿女负担的人群。二、思想上比较活跃，接受新事物比较快，可以及时跟上社会发展趋势的人群。这部分人群一般会光顾一些品牌店，根据调查有以下几种牌子比较受欢迎：李红国际，这个牌子的服装以成熟女性为主，它以适宜的风格、丰富的色彩、新颖的款式而深受消费者欢迎。体态较为肥胖的老年人比较可以接受这个品牌的原因是服装码数齐全，适宜各个年龄段人群。还有就是，伊莲帆登，它主要以纯天然的棉、麻、丝面料为主，还结合了东方女性的特色元素，不仅款式优雅，还更注重穿着的耐用性，给人一种知性美。部分老年人之所以选择这个品牌也是因为它舒适的面料以及那一种传统的美。除此之外，还有吉祥斋、七色麻、桃花儿开、尚菊、孝廉、盾鹃、和家缘、恒源祥等类似品牌比较受欢迎。现在还有部分老年人会去裁缝店订做自己的衣服，或是儿女帮忙购置，而大部分的老年人一般选择在一些较廉价的小店购置新衣。因为体态较胖，一般购买衣服时相对困