2023年商务英语中级考试真题汇总3篇（全文完整）

本文格式为Word版，下载可任意编辑——2023年商务英语中级考试真题汇总3篇（全文完整）下面是我为大家整理的2023年商务英语中级考试真题汇总3篇（全文完整）,供大家参考。

为了让大家更好的学习商务英语BEC考试，以下内容是为您带来的3篇《商务英语中级考试真题汇总》，亲的确定与共享是对我们最大的勉励。

BEC真题篇二

《SELL,SELL,SELL》

Lastyearover￡13bnwasspentonadvertisingintheUKandresearchindicatesthatmostpeoplewillhaveseen2msalesmessagesbythetimetheyare30.Advertisingisbigbusinessandoftenactsastheinterfacebetweencommerceandculture.Whiletherearemanyadvertsthatjustirritate,therearesomethatareminiatureworksofart.(0)。.。。Theadvertisersthemselvesbelievetheyaredeliveringanimportantmessagebecausetheyareprotectingandpromotingaclientsbrandandextendinggreaterchoicetotheconsumer.(8)。.。.。.。.。Insteadofbeingfree,manyTVchannelswouldonlybeavailableonsubscriptionpackagesofabout￡500permonthandnewspapersmightcostsixtimesmorethantheirpresentcoverprice.

Therearemanydifferentmodelsofadvertisingpractice,butnooneispreciselysurewhatmakesagoodadvert.(9)。.。.。.。.。Whilesometrytogetyoutobuyaproduct,others,suchasanti-smokingcampaigns,aimtogetyounottodosomething.Someadvertsarenotaimedatconsumersatall,butatretailers,shareholdersoremployees.Forexample,manufacturersoftenadvertisetheirproductsintrademagazinestoreassureretailersthatanewbrandwillbewidelypromoted.Petrolcompaniesoftenchoosetoemphasisehowenvironmentallyfriendlytheyare;thisistooffsetanynegativepublicperceptionsoftheindustryratherthantopersuadeconsumerstobuyanindividualbrandofpetrol.(10)。.。.。.。.。Thisisbecausepetrolisregarded,inadvertisingterms,asadistresspurchase.Wegetitbecausewecantdowithoutit,notbecausewereallywantit.Ingeneral,however,themainaimofadvertisingistoattributeemotionalqualitiestoaproductinordertocreateanindividualbrandthattheconsumercanassociatewith.

Workingoutwhetheranadverthasbeensuccessfulisextremelydifficult.(11)。.。.。.。.。Forexample,whatpersuadedthemtobuyacar?Youcannotbesurewhetheritwastheadvertising,theprice,theoppositionsdistribution,changesinthelaworchangesinconsumerattitudesthatwasthedeterminingfactor.Whatadvertisingcantdoismakeconsumersbuysomethingtheydontwant.Itcanperhapspersuadeyoutotrysomethingonce,butifyoudontlikewhatyouget,youwonttryitagain.(12)。.。.。.。.。Inotherwords,wherethereisnoemotionalengagement,suchasaconsumersfeelingsaboutabagofpeas,beliefsaremuchhardertoshift.

AMoreover,itisalmostimpossibletogetpeopletochangethewaytheyviewthingstheyareindifferentto.

BOverthelasttenyears,otherformsofadvertising,suchasdirectmarketing,havebecomeincreasinglypopularaswellasscientific.

CTheydont,astheindustrywellknows,careenoughtobebrandloyaltosuchaproduct.

DWhetheryouacceptthisargumentornot,youhavetorecognisethatwithoutadvertisingourworldwouldbeverydifferent.

ETheproblemliesinisolatingpreciselywhatmotivatespeopletobehaveinaparticularway.

FThisispartlybecausenotalladvertisementsaredesignedtodothesamething.

GTheproductioncostsinvolvedinthesecanreachhigherfiguresthanthosefortheaveragemovie.

《Sell,Sell,Sell》，听名字像是跟销售有关，其实是关于广告的。广告的最终目的就是提升销售。第一段是总体陈述广告业的状况以及广告的作用。其次段介绍了广告的几种形式，不同的公司对广告的要求是不一样的。第三段讲怎么样才能打好广告，一不防备就简单让观众产生逆反心理。

第八题，这一空的前后都是在讲广告的作用。前面说做广告的人认为他们是在传递一种重要的信息，由于他们保护并且提升了客户的品牌同时又给消费者提供了更多的选择。后面说要是没有广告的话，好多电视节目就不会免费，而且报纸会比现在贵六倍。从前后的信息可以看出这里是在讲广告的重要性，广告是必不可少的。D选项可以和这里的前后内容相吻合：不管你接不接受这个论断，你都得承认没了广告世界将大不一样。thisargument是指前面广告商的那段话，而verydifferent就是引出后面的电视不免费、报纸涨价等等。

第九题，这一段是讲广告的不同模式。第一句话就说广告有好多模式，但是没有人能够确切的确定什么才是好的广告。紧接着后面说了不同的广告有不同的目的和侧重点。从whilesome…的句式可以看出这里是扩展说明的，那么F空应当接一个过渡的句子，表示不同的公司对广告有不同的需求。选项F符合这一特点：这部分是由于不是所有的广告都被设计成干一致的事情。也就是说不同的广告会满足不同的需求。This是指代前面的nooneispreciselysure。空格后面的扩展说明可以对应于dothesamething。

第十题，这一空前面是以汽油公司为例，说明这些公司的广告并不怎么强调个人品牌，他们更加看重的是整个大环境的友好。后面也是具体解释这一现象的原因。所以相应的第十空也是填入一个过渡句，前面的ratherthantopersuadeconsumerstobuyanindividualbrandofpetrol是一个示意，这一空应当填入C：他们并没有像这个行业所熟知的那样看重对这种产品的品牌忠诚度。Brandloyal也就是buyanindividualbrandofpetrol

第十一题，最终一段讲什么样的广告才能算是成功的。第一句就说评判很困难。11题空格后面是举例说明。whatpersuadedthemtobuyacar是一个关键的句子。由于没有方法判断终究是什么最终说服消费者购买，所以很难评判一个广告是否成功。11题选E，motivate是关键词，可以对应最终一段反复出现的persuade。

E选项的句子值得分析理解：Theproblemliesinisolatingpreciselywhatmotivatespeopletobehaveinaparticularway.

Isolating在这里不是形容词，孤立的，而是动词的分词形式，isolate此处的用法是：ifyouisolateanidea,problemetc,youconsideritseparatelyfromotherthingsthatareconnectedwithit。(isolatesomethingfromsomething)将…剔出（以便看清和单独处理）。

所以这个句子的含义就是问题在于确凿的将人们某种行为的动机给剔除出来。

第十二题，这一空的前后都是在说客户对产品喜好的重要性。前面说ifyoudontlikewhatyouget,youwonttryitagain，后面说wherethereisnoemotionalengagement,beliefsaremuchhardertoshift.。没有感情依靠的话，观念很难被转变。从前后内容来看，A选项最适合填入：另外，让人转变对他们不感兴趣的事情的看法几乎是一件不可能的事情。Changetheway对应于shift，indifferentto对应thereisnoemotionalengagement.

BEC真题篇三

C1Listentowhatyourbosstellsyouabouthowwellyouareworking.

D2Realisethatyourbosswilloccasionallyneedtobeleftalone.

A3Commentonyourbosssworkinapositivespirit.

B4Trytoimpressyourbosswithyourthoroughness.

A5Donothesitatetoinvolveyourbossifyouhavedifficultieswithyourwork.

B6Showyourbossthatyouarecapableofworkingatahigherlevel.

C7Speaktoyourboss,evenaboutmattersnotdirectlyrelatedtoyourwork.

MANAGEYOURBOSS

Advicefromfourtopbusinesspeopleonhowyoushouldtreatyourboss

A

TheConsultant

Nobosslikesnastysurprises.Thinkingyoucansolveaseriousproblembeforeheorshefindsoutisadoomedstrategy.Muchbettertoinformyourbossaboutthesituationearlyon,togetherwithyoursuggestedsolution.Also,rememberthatbosseslikepraiseasmuchasanyemployee.Dothiswithoutmakingitobvious,ifonlytoearntherighttocriticise(constructively,ofcourse)。Considerationisthekeyword.Treatbossesasyouhopetobetreated-itshouldhelpyoutomoveuptothenextlevel.

B

TheDirector

Ofcoursetherearealltheformalthingsinmanagingyourboss-ensuringthatyoucometomeetingswellprepared,thatyouhaveagoodeyefordetail,andsoon.Butyoualsoneedtodistinguisheffectivelybetweenthingsthatareimportantandthingsthataremerelysmalldetails.Bosseslikeitifyoucanseethebigpicturebecausetheywanttobeabletodelegate.Soitsallaboutpsychology,aswellasperformance.

C

TheChairman

Bosseswantpeopletounderstandtheirobjectives,theirwayofworkingandthepressurestheyareunder.Ifyoucanunderstandwhatsortofindividualyourbossis,itiseasiertoappreciatewhycertainreactionsmightarise,andthusavoidproblems.Also,keepthelinesofcommunicationwithyourbossopen.Youneedtoreceiveongoingfeedbackonwhetheryourworkiseffective,askingaboutwhatyoudonotunderstand,and,ifnecessary,discussingpersonalissuesfromoutsidetheworkplace.Whenthegapbetweenyouisreduced,soarethedifficulties.

D

TheChiefExecutive

Understandthatabosswillwanttotaketheglorywhenthingsgowell.Afterall,theytakeultimateresponsibility,sotheydeservesomeofthecredit.Also,findoutaboutyourbosssoutsideinterests,asthiscanhelptoimprovetherelationship.Youmayfindyouhaveaninterestincommon.Similarly,recognisethateveryoneishuman,andtherearetimeswhenarequestfromyoumaybeunwelcome.GettoknowyourbosssPersonalAssistant,whocanadviseyouwhenitisagoodtimetotalktohimorher.

《Manageyourboss》，管理你的老板，文章是四个业内人士就如何与老板相处给出了自己的看法，哪些应当做的，哪些不应当做的，是一门技巧，更是一门学问。

第一题，听你的老板告诉你工作得怎么样。答案是C段的这么一句：Youneedtoreceiveongoingfeedbackonwhetheryourworkiseffective。你需要接受关于你的工作是否有效率的持续反馈。这一段是在讲要和老板保持沟通，否则两人之间有隔膜的话，麻烦就来了。Howwellyouareworking也就是whetheryourworkiseffective。

其次题，认识到你的老板有时候也需要独处。答案在D段最终一句，但是比较隐晦，需要理解：recognisethateveryoneishuman,andtherearetimeswhenarequestfromyoumaybeunwelcome.GettoknowyourbosssPersonalAssistant,whocanadviseyouwhenitisagoodtimetotalktohimorher.认识到大家都是人，有时你的要求可能并不受欢迎。想方法去认识老板的个人助理，他可以给你建议什么时候找老板谈话适合。

找老板谈话要选择适合的时机，也就是说有的时候老板也不想被人打搅。这也就是其次题所说的老板有的时候也需要独处。

第三题，用一种积极的精神评价老板的工作。答案是A段的这么一句：rememberthatbosseslikepraiseasmuchasanyemployee.记住老板也和员工一样喜欢赞扬。praise也就是commentinapositivespirit。

第四题，试图用你的周全来给老板留下印象。Thoroughness的意思是周全，看朗文词典对thorough的解释：includingeverypossibledetail。但看中文“完全的〞不简单理解。所以答案是ensuringthatyoucometomeetingswellprepared,thatyouhaveagoodeyefordetail,andsoon.确保你开会时已准备充分，你有一双发现细节的好的双眼，等等。Youhaveagoodeyefordetail