西门子助听器夹新闻稿中英文版final x

西门子 入华20庆暨全新百纳产品发Celebratingthe20thof HearingAids’EntryintoandReleasingItsNewBinaxProductsinMacau“Soundisliketheair,onecannotbreatheorexistwithout一枚助，叩开了无声世界的荒凉，唤醒了听障的耳朵，更唤醒了一个家庭乃至千万国人的。2015年11月11日，西门子助进入中国20庆典在隆重举20载栉风沐雨的片《聆听中国20的技术和产品平台，服务超500万的用户和造福数千万的家庭，都让西门子助这20年的峥嵘岁月，散发着不平凡的Byrousingtheearsofpeoplewithhearingimpairment,hearingaidscanremovedesolationfromthem,breakthesilenceintheirworld,andcreatehappinessfortheirfamiliesandeventhousandsofpeople.OnNovember11,2015,acelebrationforthe20thofHearingAids’entryintowasheldinMacau.Attheevent,thearyHearingfor20Years,whichrecordedthedevelopmentanddifficultiesduringthepasttwodecades,touchedtheentireaudiences;overthetwodecades,’hearingaidshavehelpedpeoplewithhearingimpairmentregaintheirhearinganddealersexpandtheirbusiness,withanumberofsuchlandmarknewandproducttformsas3Dprintingtechnologyemployedandover5millionsandmillionsoffamiliesserved.Therefore,HearingAidshaveshownextraordinarycharminthepast20years.现场，CEORogerRadke博士，全球销售副IgnacioMartinez,中国区总20此华诞，西门子助更为广大的中国用户带来“世界上首个优于正常”的全新尖端产品——binax百纳平台。继和德国实验后，中国的实验表明，binax百纳平台在中文语Dr.RogerRadke,CEOoftheGroup,Mr.IgnacioMartinez,ViceofGlobalMarketing,Mr.FuJiantong,ofHearingAids,andabout100guests,dealers,andreporterswerepresentattheeventforcelebratingtheremarkablefruitborneoverthepasttwodecades.Onthe,HearingAidsbringbinaxtformasthegift,theworldwidefirstnewcutting-edgeproductthatcanprovidebetterthannormalhearing”tousers.BesidesclinicalstudiesintheUSandGermany,theexperimentconductedinalsoshowsthatinanlanguageenvironment,binaxismuchbetterthansimilarproductsinthemarketinthetermsofoverallperformance,acousticfidelity,acousticfidelity,etc.Stronglydouble-digitGrowthRateandCourageinTwo-decadeProgresswith1995年，在助和器尚的年代，西门子助已有远见地在苏州工业园区安营扎寨。目前，西门子助保持了在助市场上年销售台数、销售金额和服务网络均In1995,whenpeoplecouldnoteasilydiscriminatehearingaidsfromdetectaphones,far-sightedHearingAidsstarteditsbusinessinSuzhouIndustrialPark.Presently,HearingAidsistheleaderinthemarketintermsofsalesvolume,salesamountanddealernetwork.Ithasexperienceddouble-digitgrowthformanyyears,whichisfaraheadofothercompetitors.“的巨大成功不仅得益于西门子助逾百年的产品创新精髓更源自于西门子助专营验配服务中心模式的创新。”CEODr.Radke如此总结成功之道。AstothekeytoHearingAids’successin,CEODr.Radkeconcluded:“ThegreatsuccessinthemarketbenefitsfromnotonlyHearingAids’over-100-yearproductinnovation,butalsotheinnovationofthefranchisefittingcenters.”验配，是助销售的关键。早期，听障患者验配很不便捷。西门子助洞察到了这一市场痛点，1997年即在开放的前沿阵地，设立了第一家西门子助听举奠定了市场者的地位。Fittingysacriticalroleinsellinghearingaids.Inthebeginning,fittingandpurchasingwerenotconvenientforpatients.HearingAidsfoundsuchainginthemarket.Asearlyasin1997,thefirstHearingAidsFittingCenterinwasestablishedinShenzhen,whichisknownasthefrontierofreformandopening.Throughprovidingprofessionaltrainingtodealers,HearingAidsensuresthatprofessionalfittingcenterscanprovideconsistentandexpertservicesinconsultation,fittingandafter-salesprotection.ThemodeoffranchisefittingcentersdrivesHearingAidsintoafasttrackofdevelopmentandhelpsit etheleaderinthemarket.日前西门子助在拥有超过1000多家专营验配服务中心1-4线城市。生感慨道20年如一日的精诚合作，助 前行。此外，西门子助极富远见地在90年代进入 ，与开放的时代脉搏共Uptonow,HearingAidshasover1,000franchisefittingcentersinTier1-4citiesin.Thesefittingcentersareprofessional,high-quality,andefficientteams.Mr.FuJiantong,ofHearingAids,saidwithemotion:“Today’ssuccessshouldbefirstlyappreciatetoourdealers,whohavesincerelycooperatedwithusfor20years.Hearingaidsisaspecialindustrybecauseproductsandservicesarebothintegral.Onlywhendealersprovidetheultimateservicethatwecouldblazeourwayforward.Additionally,far-sighted HearingAidsenteredintothemarketinthe1990swhilejoinedinthetideoftheopeningandreform,whichhelpedustakerootinandwinthesustainabledevelopment.”FulfillCSRtobringnewlivesforthousandsof“Weinventforthefutureofbetterhearingandunderstanding.(我们为人类更好的和理解发明创造)”RogerRadke博士说这是西门子助的使命”“Weinventforthefutureofbetterhearingandunderstanding,”saidbyDr.RogerRadke,GlobalCEOofSivantosGroup.“Thisisourmission.”以3月3爱耳日为契机、创立助残行，植入主演的《漂亮，行业内首次邀请著名演员、等拍摄“那一刻，我听见来敲门”公益微，等系列公益活动及举措启迪公众“爱耳护耳的意识通过中国聋儿绘画大赛、金会、各地残联、聋校及贫困地区等捐赠数以千万的设备。通过举办手语大赛，赞助WHO首届康复会议等形式。让大家更关注和关注康复的发展。TakingtheEarCareDayasanopportunity,HearingAidslaunchedthe“JourneyofHelPeoplewithHearingImpairment”actives,theAdcementinthemovieBreakingtheSilence,whichisstarredbyGongLi,Industryinitiativemicro-movieofTheMoment,IHeartheSoundofHappiness,withthefamouscastSunChun&JiangXin…thesepublicwelfareactivitiesawakenthehearinghealthawareness.Byholdingthe“PaintingCompetition”,“OlympicDreamJourney”etc.,HearingAidscalledfortheattentionsforthehearing-impairedteenagers.Furtheron,HearingAidshasalsodonatedequipmentthatisworthtensofmillionRMBtoFoundationforDisableds,localdisabledpeople’sfederationsallover,schoolsfordeafstudents,andpoverty-strickenareas.ThroughholdingsignlanguagecompetitionandsponsoringWHO’sfirstrehabilitationconferencein,HearingAidsaimstobringgreaterattentiontohearinghealthcareandthedevelopmentofhearingrehabilitation.SmartandInternet-basedBinaxtformCanbeBetterthanHuman庆典上最耀眼的，莫过于“近似人耳，胜似人耳”的全新百纳平台。双耳音频信号有史以来最佳的聆听体验。特别值得一提的是，两个临床的医学研究表明（20142013年奥尔登堡学中心至中度听损患者，在开启其精准聚焦功能后，言语识别阈(SRT)相对于正常人群能够提升2.9分贝。binax平台产品在特定的环境中能够提供优于正常的聆听水平。Thebrighteststarinthecelebrationisdefiniythenewbinaxtform,whichcanhelphearing-impaired shaveabetterhearingimpressionthannormalones.Thenewtechnologyallowsthefourmicrophones–twooneachhearingaidinabilalfitting–toformavirtual8-microphonenetwork.TheinnovativeHDSRtechnologywillprovideuserswiththebesthearingexperienceever.Particularly,twoclinicalstudies(UniversityofNorthernColorado,2014;OldenburgHörzentrum,2013)haveshownthatbinaxprovidesbetterthannormalhearingincertaindemandingenvironments.SpeechReceptionThresholds(SRT)incocktail-partysituationsimprovedupto2.9dBforwearerswithmildtomoderatehearinglossusingCaratbinaxorpurebinaxhearingaidswithnarrowdirectionality,comparedtopeoplewithnormalhearing.Binaxcanprovidebetterthannormalhearingincertaindemandingenvironments. “ “户不会错过任何。更为强大的功能，是百纳引以为豪的“声学坐标仪，用户可使用助您完全可操作App转移聚焦方向，从容地享受当下的氛围Forexample,inanoisyparty,theNarrowDirectionalitywillbeactivatedautomatically,focusingonthespeakerimmediay.Whenthesoundiscomingfromthebackorsides,forexample,thecarsituation,SpatialSpatialSpeechFocuswillscanthesurroundingenvironmentandcatchthesoundnomatterwhichdirectionitcomesfrom,makingitclearerandclearer.Wheninanoutdoorsituation,theeWindScreenbinauralwillattenuatethenoiseofwind.Wheninabusycafé,binaxwillautomaticallyrestrainthebackgroundnoiseandactivatethedirectionalmicrophone,ensuringthattheuserwon’tmissanyconversation.Amoreadvancedfunctionisthe“SpatialConfigurator”,whichbinaxisproudof.ViathebuttonsonthehearingaidoreasyTekApp,theusercanchoosethedirectionoflistening.Whensomeoneischattinginfrontofyouandyoudon’twanttolisten,youcanshiftthedirectionalityoflisteningviaAppandenjoytheatmospherely.时至今日，已有超500