广东外语外贸大学成人高等教育2021年上半年期末考试- -商务英语附有答案

广东外语外贸大学成人高等教育2021年上半年期末考试——商务英语[复制]国际经济与贸易专业（专科）

2021学年第1学期

《商务英语》考试

年级：2021级考试形式：闭卷考试时间：90分钟姓名：_________年级：_______级层次：________专业：_________学号：___________[填空题]*空1答案：请设置答案空2答案：请设置答案空3答案：请设置答案空4答案：请设置答案空5答案：请设置答案一、Choosetherightmeaningoftheunderlinedpartaccordingtothecontext.（每小题2分，共40分）1、Theearthquakedisruptedgasandelectricsuppliesto1.4millioncustomers,butPG&Enotonlyrestoredserviceto…（

）[单选题]*A.disorderedcutoff(正确答案)disposedofD.disturbed2、CEODickClarke…becamepersonallyinvolvedintherestorationeffortbyassessingdamage…（

）[单选题]*A.ascertainingcalculating(正确答案)reducingD.removing3、ThecommunityapplaudedPG&E’shandlingofthecrisis…（

).[单选题]*A.approvedof(正确答案)B.opposedC.ratifiedD.encouraged4、Publicitycanbedefinedasthenonpersonalstimulationofdemandforagood,service,place,idea,person,ororganizationbyplacingsignificantnewsaboutitinaprintorbroadcast…（

）[单选题]*A.desireB.evaluationC.satisfactionD.encouragement(正确答案)5、Whileitscostsareminimalcomparedtothoseofotherformsofpromotion,publicityisnotentirelycost-free.（）[单选题]*A.minorB.minuteC.east(正确答案)D.slight6、Toattractattentiontothecentermonthsbeforeitopened,abillboardadfeatureda16-foot-highinflatableheartthatvisiblypulsedatarateof60beatsperminute.（）[单选题]*A.artificialB.invaluableC.indestructibleD.enlargeable(正确答案)7、ThepeachesatmyfavouritefruitstorelookedsolusciousoneweekthatIboughtadozeneventhoughpeachesweren’tonmyshoppinglist.（）[单选题]*A.sweet-smelling(正确答案)B.attractiveC.freshD.juicy8、Ifitlooksdullandnottoofresh,shemaybuyporkinstead.（）[单选题]*A.dryB.dark(正确答案)unattractiveD.notshining9、…ifadvertisinghadnotconvincedwomenthatcakemixesmaketopqualitycakesinajiffy?（）[单选题]*AconvenientlyB.easilyC.moretastefulD.quickly(正确答案)10、…sothatawomannaturallywillwithholdherdecisionuntilshecanlookovertheofferings.（B）[单选题]*A.make(正确答案)delaymakingC.reachD.keep11、Aluminiumfoilwrappedaroundaroastkeepsthejuicesinandmakesmeatmoretender.（）[单选题]*A.deliciousB.juicyC.ffragileD.easytobitethrough(正确答案)12、Andsowhentoday’swomen,frequentlywithoutashoppinglist,sauntersupanddowntheaislesofhergrocerystore…（

）[单选题]*A.walksaimlesslyB.walksslowlyC.walksinaleisurelymanner(正确答案)D.runshurriedly13、Itisthisconsumerpreferencethatmakesgrocersacrossthecountryweedoutslow-movingitems,..（

）[单选题]*A.throwawayB.returntothemanufacturerC.getridof(正确答案)D.reduce14、Followingareeightfundamentalstepstowinningatthenegotiatinggame,collectedintoday’svolatilebusinessenvironment.（）[单选题]*A.competitiveviolentC.changeable(正确答案)D.versatile15、Onewaytodothatistosignupforareputabletrainingsession.（）[单选题]*A.signanagreementB.enrollinacourse(正确答案)C.arrangeD.writeone’sname16、PaulFox,presidentof…specializesinnegotiationstrainingformanagerssuggestsbeingupfrontaboutnegotiationissues.（）[单选题]*A.self-confidentB.frank(正确答案)C.carelessD.serious17、Negotiationsoftenassumealife…,veeringoffintoareasunrelatedtothecoreobjectivesofbothparties.（）[单选题]*A.intendedB.desiredmutualD.essential(正确答案)18、Hoeslycitesacaseinwhichanacquisitionwasabouttobeclinched.（）[单选题]*A.acceptedB.largeamountC.ettledfinally(正确答案)D.fixedfirmly19、Buthisrealfearwasthatthemagnitudeoftheclaimwouldbankrupthim.（

）[单选题]*A.finalamountB.largeamount(正确答案)C.unreasonableamountD.oncomingamount20、Breakforcoffeeorsaythatyoumustgobacktoyourofficetoconferwithothers.（

）[单选题]*A.getpromisefromB.arguewithC.giveorderstoD.consultwith(正确答案)二、Choosetherightansweraccordingtowhatyouhavelearnedinthepreviousunits.（每题2分，共30分）1、Thebuyingofproductsonwhichwehavebeenpre-soldthroughadvertisingiscalled

.[单选题]*A.rationalbuyingB.emotionalbuyingC.reflexbuying(正确答案)D.impulsebuying2、AccordingtothepassageReflexBuying,ifashopper’sdecisionismadelongbeforeheentersthestore,heismostlikelytopurchase_________.[单选题]*A.branded,packagedproducts(正确答案)B.meatorotherproduceC.dailynecessitiesD.durablegoods3、AccordingtowhatwelearnedinUnitthree,weknowthekeytosuccessforarealtoris_______.[单选题]*A.planningcarefullybeforehandB.beingfriendlytohis/herclientsC.offeringadiscountD.understandinghis/herclientsandprovidingwhattheyneed(正确答案)4、KabirMulchandanibecomessuccessfulbecause__________.[单选题]*A.hehascateredtocustomers’needsB.hemakescustomersfeelthetemptationforpurchaseisirresistible(正确答案)C.hemanagestopersuadecustomersintopurchasinggoodsD.hehasgreatlyreducedthepricesofgoodsinhisstores5、WecanlearnfromthepassagePublicRelationsthat________.[单选题]*A.advertisingaccountsfor33percentofmarketingserviceexpendituresB.salespromotionaccountfor33percentofmarketingserviceexpendituresC.publicrelationsaccountfor33percentofmarketingserviceexpenditures(正确答案)D.noneoftheabove6、WhichofthefollowingistrueaccordingtothepassagePublicRelations?________[单选题]*A.Publicrelationsisthekeytosuccessofanybusiness.B.Publicrelationsdepartmentsofsomecompaniesarenotpartofthemarketingdivisions.(正确答案)C.Theactivitiesofpublicrelationsdepartmentshavelittletodowithpromotionalstrategy.D.Publicrelationsflourishedintheearlystage.7、Publicityisdesignedtofamiliarizethepublicwith_________.[单选题]*A.thecharacteristicsofagoodB.thefeaturesofaserviceC.theadvantagesofanideaD.alloftheabove(正确答案)8、WhichofthefollowingisNOTtruebasedonthepassagePublicRelations?____C_____[单选题]*A.Publicity-relatedexpensesincludethecostsofemployingmarketingpersonnel.(正确答案)B.Publicity-relatedexpensesincludethecostsofprintingandmailing.C.Theultimategoalofpublicityistopromoteacompany’simageorviewpoint.D.Publicityisanaspectofpublicrelations.9、Effectiveusesalespromotion____B____.[单选题]*A.requirestheknowledgeofthepricesofsimilarproductsonthemarket(正确答案)B.requirestheknowledgeofthepopulationsegmentstowhichaserviceorproductappealC.dependsgreatlyontheshoppingseasonD.dependsgreatlyonthelocationofapromotion10、WhathappenedtotheWaltDisneyCompanyafterthedeathofitsfounder,Walt[单选题]*Disney?C_________________*(正确答案)A.Thewholecompanyfellintoacommon.B.Thesucceedingexecutivesweremoreinnovative.C.Thecompanylackedcreativity.D.Thecompanybegantofindnewwaystoearnrevenues.11、InnegotiatingwiththeFrench,youshouldkeepallofthefollowinginmindEXCEPTthat____B_____.[单选题]*A.youshouldbepreparedforlong,drawn-outdebates(正确答案)B.theFrenchliketoberigorouslyquestionedC.negotiationistreatedlikeaverbalduelD.youarenotsupposedtotakenotesifyouareadirector12、Properpreparationbeforeanegotiation____A____.[单选题]*A.ishelpfultothesuccessofthenegotiation(正确答案)B.canalwaysbringaboutsatisfactoryresultsC.isnotincludedintheEightStepstoSuccessinNegotiatingD.isconsideredthemostimportantbytheauthor13、AccordingtothepassageHerChoiceinUnitTwo,___A______intheevolutionof[单选题]*Demand.(正确答案)A.customershavebecomemorelocallyfocusedintheirchoiceB.manufacturershavebecomemorecustomer-orientedC.consumershavebecomemoreprudentintheirchoiceD.consumershavebecomemoreimpulsiveintheirchoice14、HowwasBall’sbusinessinChinainthefirstthreeyears?D[单选题]*A.Thefirsttwoyearssawlittleprofitbecauseitspentmuchonadvertising.(正确答案)B.Thefirstyearwasacompletefailure.C.Thesecondyearbegantowitnessprofit.D.Thingsturnedforthebetterinthethirdyear.15、WhichofthefollowingistrueaboutBall’sEscalatorHandrailCompany?D[单选题]*A.ItoriginatedinNorthAmerica.(正确答案)B.IthasoverseasplantsinEuropeandAsia.C.ItshandrailsareusedinNorthAmerica,EuropeandAsia.D.Alloftheabove.三、Comprehension（每题3分，共30分）

阅读理解，以下有2篇短文，请根据短文的内容，从选项中选择补充完成，将正确选项按序号填写排序即可（一）RecruitingStaff.

Whenasmallcompanygrows,managersmusttakeonmanynewroles.

Besidestheday-to-dayrunningofthebusiness,theyfindthemselvesresponsiblefor,

amongotherthings,

relationswithoutsideinvestors,increasedlevelsofcashflowand,hardestofallrecruitment.

Formostmanagersofsmallandmedium-sizedenterprises,thejobofsearchingfor,

interviewingand

selectingstaffisdifficultandtime-consuming.Interviewing,forexample,isahighly

Skilledactivityinitself.

‘Wehavefoundthewholeprocessveryhard,'saysDanBaker,foundingpartnerofaPRcompany.

‘Insevenyearswehavegrownfromfivetoeighteenstaff,butwehavenotfounditeasytolocate

andrecruittherightpeople.'(1)______AsDanBakerexplains,Wewenttooneforourfirstrecruitment

drive,buttheytookalotofmoneyinadvanceanddidn'tputforwardanybodysuitable.Intheendwehadtodoitourselves.'

MostrecruitmentdecisionsarebasedonapileofCVs,acoupleofshortinterviewsandtwocautiousreferences.DavidRowe,abusinesspsychologist,studiedhowappointmentsweremadeinfivesmallcompanies.Heclaimsthatselectionwasrarelybasedonclearcriteria.(2)_____Thiskindofapproachtorecruitmentoftenhasunhappyconsequencesforbothemployersandnewrecruits.

Smallcompaniesoftenknowwhatkindofpersontheyarelookingfor.(3)_____AccordingtoDavidRowe,thismeansthatsmallcompanymanagersthemselveshavetodevotemoretimeandenergytorecruitment.Itshouldn'tbesomethingthatislefttotheeveningsorweekends.

Manycompaniesstarttherecruitmentprocesswithover-optimisticideasaboutthetypeofpersonthatwillfitintotheirteam.'It'sveryeasytosayyoumusthavethebestpeopleinthetoppositions,'saysAlexJones,managingpartnerofanexecutiverecruitmentcompany.'Butsomeonewhoisexcellentinonecompanymaynotdosowellinanotherenvironment.(4)_____Youcanneverguaranteeasuccessfultransferofskills.'

Whateverthecandidate'squalifications,theirpersonalqualitiesarejustasimportantsincetheywillhavetointegratewithexistingmembersofstaff.Thisiswhere,therecruitmentindustryargues,theycanreallyhelp.

AccordingtoAlexJones,'Agoodrecruitmentagencywillvisityourcompanyandaskalotofquestions.(5)______Theycanaskapplicantsallsortsofquestionsyoudon'tliketoaskandpresentyouwithashortlistofpeoplewhonotonlyhavetheskills,butwhoarelikelytofitinwithyourcompany'swayofdoingthings.'

A.Afinancedirectorinabigcompany,forexample,willoftenmakeaterriblesmallcompanyfinancedirectorbecauseheorsheisusedtohavingateamdoingthe

day-to-dayjobs.

B.Moreoftenthannot,thepeoplemakingthechoiceprioritiseddifferentqualitiesin

candidatesorreliedonguesswork.

C.Recruitmentwouldseemanobvioustasktooutsource,butthecompany'sexperienceof

recruitmentagencieswasnotencouraging.

D.heyneedpayingforthat,ofcourse,butyouwillhavethemworkingforyouandnotforthecandidate.

E.Theyareusuallyinveryspecificmarketsandtheproblemtheyfaceisthatrecruitmentagenciesmaynotreallyunderstandthesector.

F.Thismeansthatcompaniescannotspendmorethanthestandardtenminutesinterviewing

eachapplicant.

G.Yetfewaretrainedandcompetentforallaspectsofthetask.[填空题]*_________________________________(二)Evaluatingtheperformanceoftheboard

Fewemployeesescapetheannualortwice-yearlyperformancereview.Theanswerisnotagreatnumber.Andthesmallerthecompany,thefewerchecksthereareonhowwellthedirectorsaredoing.Someofthelargestcompaniesformallyassesstheperformanceoftheirboard,butveryfewneworgrowingcompanieshavemanagedtogetroundtoestablishinganysuchprocedure.

Manybusinessexpertsbelieve,however,thatitisimportantforallcompaniestoreviewtheperformanceoftheboard.(1)______Anotherreasonisthattheboarditselfneedsinformationonhowwellitisdoing,justasmuchasotheremployeesdo.Forthechiefexecutive,appraisalofsomesortisabsolutelyessentialforhisorherownsakeandforthegoodofthecompany.Indeed,manyofthosewhohavereachedthislevelremarkonhowlonelythejobofchiefexecutiveisandhowfewopportunitiestheygettodiscussissuesrelatingtoit.

Thereissomeevidencetoshowthatoncesmallercompaniesputaboardappraisalprocessinplace,theyfindthisprocessrelativelyeasytooperate.(2)________Theircounterpartsinlargerorganisations,however,areoftenafraidthatappraisalscouldbeachallengetotheirstatus.

So,howshouldcompaniesassesstheirboard?(3)____Ataverybasiclevel,thiscouldsimplymeangettingallthedirectorstowritedownwhattheyhaveachievedandhowtheycanimproveonit.Attheotherendofthescaleisthefull'360-degree'appraisal.Here,eachdirectorisappraisedinasystematicmannerbyacombinationofthechairmanandfellowdirectors.

Inthelargestcompaniestherearemanymethods