工商管理英语课后习题答案汇总

回答问题汇总(U1A-U6A)

Areallcorporationspubliclyheld?Canyougivesomeexamples?17

Define“linefunction.60

ForAmerica,whyisbusinessbothameansoflivelihoodandafocusofone’slifeatthesametime?1

Howdoyoudeterminethevalueofabusiness?71

Howdoyoudeterminewhoshouldbehiredandwhoshouldnotbehired?46

Howdoyoumakeadecisionamongmutuallyexclusiveprojects?76

Howdoesadvertisingdifferfrompersonalselling?67

Howdoesthefunctionofjobanalysisdifferfromthatofhumanresourceplanning?36

Howisbasecompensationsystem?40

HowisNPVcalculated?74

Howmightjobanalysisincreaseorganizationaleffectivenessandefficiency?35

Howshouldsalesrepresentativesviewcustomers?58

Howtodoajobadvertisement?44

Howtomakeagoodcompensationsystem?41

Isprofitmaximizationtheprimarygoalofabusiness?Why?70

Isthesupplyanddemandissuetheonlyconcernofpricingdecisions?Why?64

Isthereabestlegalsystem?Giveanexampleifyouthinkthereis,andexplainwhyifyouthinkthereisnot.13

Usuallywhoareinvolvedinstrategicdecisionmakingprocess?27

Whatarethe“4Ps”inmarketingactivities?62

WhataretheadvantagesofSoleProprietorship?14

Whatarethecomponentsofcompensation?39

Whatarethedifferencesbetweenalimitedpartnerandageneralpartner?15

Whatarethedifferencesbetweencivillawandcriminallaw?12

Whatarethedifferencesbetweenfinanceaccounting?9

Whatarethefactorsthataffecttheoptimalcapitalstructure?79

WhatarethefiveerasofmarketingidentifiedbyPerreaultandMcCarthy?50

WhatarethefiveerasofmarketingidentifiedbyPerreaultandMcCarthy?55

Whatarethefivekeyfunctionsofbusiness?7

Whatarethemainresponsibilitiesofafinancialmanager?51

Whatarethemainresponsibilitiesofafinancialmanager?69

Whatarethemajorfactoraffectingsuccessfulstrategies?20

Whatarethesixstepsinstrategicmanagement?19

WhatarethestagesofchangingfunctionofHumanResourceManagement?32

Whatarethestepsinhumanresourceplanning?37

Whatarethetheoreticalframeworksofstrategicmanagement?21

Whatarethetraditionalactivitiesinpromotion?65

Whatarethetwokindsofsalespromotions?68

Whatarethetwoprimarymethodsoffinancialforecasting?72

Whatdoes“place”meanin“4Ps”?63

Whatdoescommonlayemphasize?11

Whatdoesvaliditymean?48

Whatiscompensation?38

Whatisemployeeplacement?47

WhatisHumanResourceManagement?30

Whatisjobanalysis?33

Whatismarketing`sfunction?8

Whatismeantbystakeholders?5

Whatismeantbytheconceptof“middlemen”?56

Whatisrecruitment?42

Whatisrisk?Canyouidentifysomerisksthatbusinessesface?80

Whatisthebaseofrecruitment?43

Whatistheconditionforprofessionalstoformaprofessionalpartnership?16

Whatisthecoreviewofcontingencytheory?25

Whatisthedifferencebetweenanindependentprojectandamutuallyexclusiveproject?75

Whatisthedifferencebetweenthefunctionofalinemanagerandthatofastaffmanager?61

Whatisthedifferencebetweentraininganddevelopment?49

WhatisthefocusofIOtheory?22

WhatistheinfluenceoftheInternetonstrategicmanagement?54

Whatisthemostimportantcapitalinanorganization?31

Whatisthereasonthatmanymarketsarenotascompetitiveastheyshouldbe?28

Whatresourcescanbeusedforsustainedcompetitiveadvantage?26

Whatwerethecharacteristicsoftheproductionera?57

Whatwillafinancialmanagerdoifthevalueofliabilitiesandequityexceedsthevalueofassets?52

Whatwillafinancialmanagerdoifthevalueofliabilitiesandequityexceedsthevalueofassets?73

What

are

two

key

trends

that

changed

the

context

of

strategic

management?29

Whendoesaninitialpublicofferingoraseasonedofferingoccur?77

Whenispersonalsellingofgreatimportance?66

Wheretoadvertisethejobopening?45

Whyarebusinessesnotisolatedentities?4

Whyarestrategies,resourcesandcompetenciesareassumedtobefairlysimilaramongcompetitorswithinagivenindustry?23

Whydoesresource-basedtheoryfocusprimarilyonindividualfirmsratherthanonthecompetitiveenvironment?24

Whyiscontrolimportantforbusiness?3

Whyisdebtfinancingbencficial?53

Whyisdebtfinancingbeneficial?78

Whyisstrategyimportant?18

Whyistheinformationsystemsfunctionimportant?10

Whyisthejobanalysisimportant?34

Whyistheroleofmarketinginthecompanychanging?59

Whymustbusinesssustainaprofit?2

characteristicsnecessaryfortheorganizationtoaccomplishitsmissionandobjectivesanditishumanresourcesplanningthatisusedtodeterminethenumbersofemployeesneeded.

37、Step1:Environmentalscanning

Step2:Labordemandforecast

Step3:Laborsupplyforecast

Step4:GapAnalysis

Step5:Actionprogramming

Step6:Controlandevaluation

38、Referstoallformsoffinancialreturnsandtangibleservicesandbenefitsthatemployeesreceiveaspartoftheemploymentrelationship.

39、basecompensatory、meritpay、pension、profitsharing、healthcare、familyandmedicalleave、vacationleave、compensatoryleave

40、Minimumwagelaws,maximumhours,unemployment,disabilityrequirements,employeehealthandsafetyrequirements.

41、Allgoodcompensationsystemsshouldbebaseduponadetailedjobanalysistoallowtheorganizationtoattract,retain,andmotivateneededemployees.

Thisistypicallydonebyanexaminationoftheinternalandexternalpayratesforkeyjobsintheorganizationandthencreatingahierarchyofpositionworthbaseduponthecontributionofthejobtothemissionoftheorganization.

42、Organizationalrecruitmentistheattractionofemployeeswiththenecessaryknowledgeskills,abilities,andothercharacteristicsneededfortheorganizationtobeabletofulfilitsmissionandobjectives.

43、1)Thehumanresourceplanningestimatesastothenumbers,types,andskillsetsofemployeesneeded.

2)Theorganizations’abilitytocompensatetheemployees.

44、Itshouldbewrittenupidentifyingtheskillsandexperiencesofapplicantsdesired.

Itshouldbedesignedsuchthatitattractsemployeeswiththetypesofbackgroundexperiencesandskillsdesiredforthejobandinthenumbersneededbytheorganization.

45、Internalpostings:newsletters,e-mailmessages,bulletinboards.

Externalpostings:newspapers,magazines,tradejournalsandsoon.

46、Employeeselectionistheprocessofcollectingandevaluatinginformationaboutjobapplicantsinordertodeterminewhetherornotanofferemploymentshouldbeattended.

47、Itistheprocessoffittingapersontothecorrectposition.

Thebestresultstendtobeachievedthroughamatchingapproachinwhichtheorganizationmatchesthequalifications,backgroundexperiences,andpersonalitiesofthenewemployeeswiththequalifications,backgroundexperiences,andpersonalitiesoftheworkgroupandthemanageroftheworkgroup.

48、Validitymaybedefinedasthedegreetowhichavailableevidencesupportstheinferencesmadefromanassessment.

Therearethreeformsofevidenceforvalidity:construct,content,criterion.

49、Employeetraininginvolvesmakingaworkermoreeffectiveandefficientinhis/hercurrentjob.

Employeedevelopmentinvolvesthepreparationoftheemployeeforfuturepositionswiththeorganization.

50、1.thesimpletradeera

2.theproductionera

3.thesalesera

4.themarketingdepartmentera

5.themarketingcompanyera

51、Themainresponsibilitiesofafinancialmanagerincludeforecastingandplanning;acquiringandinvestingcapital;andmanagingrisk.

52、Afinancialmanagercaninvestinshares,corporatebondsandsoon.

53、Becauseinterestpaymentsaretaxdeductiblewhereasdividendpaymentstostockholdersarenotdeductible.

54、MovementTowardInformationSymmetry,InternetasDistributionChannel,Speed,Interactivity,PotentialforCostReductionsandCostShifting.

55、1)thesimpletradeera2)theproductionera3)thesalesera4)themarketingdepartmentera

5)themarketingcompanyera

56、Middlemenarethosewhointurnfoundmoredistantcustomersfortheircollectedproductsforsale.Moreover,themiddlemenduringthesimpletradeeramighthavefar-flungoperations.

57、Theproductionerawascharacterizedbyincreaseduseofmachinesandneworganizationaltechniquesthatvastlyincreasedtheamountofgoodsthatcouldbemade.Thisinturngreatlyincreaseddemandassuchgoodscouldbeofferedatlowerpricestomoreconsumers.

58、Thesaleserawascharacterizedbyabeliefthatcustomerswerereluctanttobuy,inpartbecausesomanycompanieswerecompetingfortheirattention.

59、Tounderstandthesignificanceofthisevolution,itisusefultoreviewtheideathatbusinessfunctionshavetraditionallybeenviewedasbeingoneoftwotypes:linefunctionsorstafffunctions.

60、Traditionally,businesseshaveconsideredlinefunctionsasthoseactivitiesthatdirectlyrelatetotheproductionofthegoodsorservicesthataresoldbythefirm.Inboththeexamplesofthetraditionalmanufacturingcompaniesandtheservicecompanies,thelinefunctionsareactivitieswhichcreatetheproductorservicethatthecompanysellsataprofit.

61、Stafffunctionsarethoseactivitiesthatmustbeperformedtoprovidenecessarysupportforthelinefunctionstooperateeffectively.

Marketinghastraditionallybeenconsideredastafffunction.

62、The“4Ps”or“Four‘Ps’”activitiesreferto:product,place,price,andpromotion.

63、Placereferstohowproductsaremadeavailabletobuyers.Thisincludesbothhowthegoodsaretobetransferredfromthesellertothebuyerandwheretobestlocatethattransfer.

64、Price-relateddecisionsareconcernedwithnotonlysupplyanddemandissuesbutalsowithhowperceptionsofpricerelatetohowcustomersmaydistinguishaproductfromitscompetition.

65、Promotionalactivitiesaretraditionallygroupinfourareas:personalselling,advertising,publicity,andsalespromotions.

66、Ingeneral,ifthecostofaproductishigh,the,productiscomplex,theriskofmakingapoorchoiceisgreat,ortheusesandbenefitsoftheproductaredifficulttounderstand,thenpersonalsellingactivitiesmaybethemostimportantpartofthepromotioneffortcoordinatedbytheseller.

67、Advertisingdiffersfrompersonalsellinginthatthesellercannotgaugethereactionofthebuyertotheadvertisingmessage.

68、Tradepromotions,consumerpromotions

69、Hisorhermainresponsibilitiesincludeforecastingandplanning,capitalbudgeting,acquiringcapital,andriskmanagement.

70、Financialmanagersunderstandthattheprimarygoalofthebusinessisnotprofitmaximization,butrathervaluemaximization.

First,itfailstoconsiderthetimingofexpectedcashflows.

Second,maximizingprofitfailstoconsidertheriskinessofexpectedcashflows.

71、Thevalueofabusinessisdeterminedbytherisk,timing,andlevelofexpectedcashflows.

72、Thetwoprimarymethodsoffinancialforecastingareprojectedfinan