素材韩国结构图示课件

WebAgencyServiceDomainWebBuildingWebSolutionWebConsultingWebCIWebDesignWebapplicatione-BusinessConsultingMarketAnalysis-창조적지식국가구현디지털지식정보자원확충표준화및기술개발지식정보자원유통활성화법-제도정비국가지식정보자원관리의비전과목표지식정보자원관리체제정비출처:정보통신부자료5대핵심정책과제-StrategyContentsSolutionBrandABrandB마케팅(홍보)및비지니스채널화

Ebiz기반의웹사이트통합전략제고장기적안목으로통합시스템과솔루션검토사이트통합리뉴얼프로젝트BrandC

Summary-웹사이트리뉴얼목표IntegrationBranding&Identity-Off-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와

OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션-SupplierCustomereCompany협업관리자원관리지식경영전문화고객만족PartnerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuySideSellSideERPEIPe-BusinessSector&Solutions-CustomerPartnerShareholderEmployee

service

sell

production

supplyMaterial

e-BusinessSolutionsSCMe-PMSKMS/GWEDMSCRM/e-CRMe-MarketplaceCMSERPEIPe-marketing-55%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBS

NetworkIntegrationAutomationSystemEnterpriseNetworkCRM/DWEIP/EKPERP/SCMGW/KMS

SIconsultingSIdevelopmentSImanagement

WebconsultingWebdevelopmentWebmanagementNIAreaSIAreaWebSIArea

eBizSolutions&ServiceWebSIAreaSIAreaNIAreaSystemArea-DW/E-CRM/CRME-MarketplaceSCMElSGW/KMSERPCMSManagement&BusinessB2BMarketplaceIPSEIP/EKPPMSPartner&SupplierCustomerB2EB2CB2M

eBizSector&Solutions-2004중점사업분야사업부문별균형과내실

아웃소싱을통한원가절감ConsultingeSolution2004WebBuilding

WebintegrationPublishingDBgenerationWebDesign-SIAreaNIAreaSolutionAreaSMAreaInternetAreaR&DAreaConsultingArea

SIBusinessArea

SIconsultingSIdevelopmentSImanagementN/WmanagementNewtechnologyNetworkIntegration-NetworkConsulting-NetworkIntegration

-NetworkManagement-

OrganizationPlanning&PublicSupportingTeamPresident&CEO

CSteamBiz1teamBiz2teamBiz3team

Sales1teamSales2teamSISystemteamSIDevelopteam

Sales1teamSales2teamAutomationteamNetworkteam

Consulting1teamConsulting2teamConsulting3team

eBizteamSolutionteamSIMUINFRAMUConsultingMUR&DMUBSPMU-HowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?HowtosellproductsandprocessordersOvertheWeb?Whatarenewofferings,uniquetotheWeb?Howtorevolutionisebusinessmodelsandshiftvaluecreation?Product/ServiceInnovationBusinessModelInnovationMarketingInnovationChannelInnovationSource:ArthurD.Little

eBusinessPerspective(e-Business혁신단계)-EnterpriseCRMeCRMDataWarehousing/IntegrationWebLog

DataDataBaseTransaction

Data

CustomerProfile

고객Data의Integration-SMMUSIMUNIMUR&DMUeBizTotalService

eBizTotalService-E-Mail문서EDMSGW자료실KMS2단계(시스템연동)ERP1단계(솔루션개발)CRMSCME-Planning

OfficeManagementSystem자산관리고객관리업무관리인력관리손익관리-CustomerACustomerBCustomerCSupplierASupplierBSupplierC55%15%20%10%eBizConsultingeBizSolutionseBizIntegration

eBizSolutions&ServiceInternetAreaBSPAreaSIAreaNIArea-eBizTotalServiceeBizStrategyeBizOperationeBizConsultingPlanningContentsSolutionMarketingeBusinessIntegratoreBizBuildingeBiztotalservice-PACSERPCRMEIPMailingB2EmallIntegrationDevelopersWebServiceEnterpriseSolutionBusinessFields:SIDevelopment&Solutions-SCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIP

eCompany

가치체인망-일본의정보통신산업성장추이199619971998199920002001450400350300250200150100500(단위:천억엔)정보통신기기정보서비스방송서비스정보통신서비스출처:정보통신부자료-

2004년1월솔루션부문매출액10,00020,000Solution(21,626)(18,122)(9,807)(7,984)(7,467)(10,266)(14,073)(7,810)ERPCRM/DWKMS/GWEDMSWCMSMailingCommunityB2BFAX(단위:만원)-

Webbuild-WebPlanning-Design/Component

WebSI-WebSIConsulting-WebApplications-WebSolutions

e-Biz/M-biz-e-BizConsulting-e-BizIntegration-e-BizSolutions

e-BizTotal

-e-TotalConsulting-e-BizTotalIntegration-e-BizTotalSolutionBusinessValue100명250명300명성장가시화단계안정적성장단계120억400억700억DegreeofInnovation성장기반조성단계별사업추진계획-

eBizService&Solutions10%15%20%55%2008WebService&SolutioneBizConsultingSIService&SolutionNetworkIntegration-50%15%10%10%15%30%20%30%7%10%5%SCMCMSERMERPKMSHRM

SCM(SupplyChainManagement)20042003

ERM(EnterpriseResourceManagement)

SIDevelopment&Solutions-직원의근태및야근관리직원의인사평가및경력관리장비와비품관리개인별팀별업무관리영업및손익관리프로젝트및리스크관리

eOfficeSolutionPlanning인력관리의최적화업무관리의효율화일일업무프로젝트관리일정관리업무검색…..업무관리예산(원가)관리경비관리매출/매입관리교육비관리

….손익관리근태관리교육관리이력서관리인사평가관리

……인력관리

고객사관리영업망관리

협력사관리명함관리…..영업관리45%15%5%35%업무관리접속률이높게나타남.-KMSEISEDMSSCMCRMNon-formalInformationEnterpriseKnowledge/InformationPortalEKP-EIPSolution&Service-

SIDevelopment&SolutionsGWERPHowconvenientwoulditbe,ifwecanviewallthenumerousinformationscatteredontheinternet,suchasIntranet,GroupWare,(ERP),(CRM),(SCM)gatheredinsinglescreen?-ElectronicDecisionMakingE-mailE-boardScheduleManagementMISNameCardManagementCareerManagementHumanRelationshipManagementSurveymessengerGWeagleOffice

Solution&Service-eagleOffice-

WebSite~2003~2004EIPe-BizSIWebSIWeb~2005

eBizPlanning

eBizIntegratione-Package/Solutione-learningSolutione-TotalMarketing

WebIdentityWebContentsWebPromotionWebApplications

WebSIPlanningWebSystemIntegrationSMS/eFax/Mailing

eCRM/IRM/CMS

e-Marketing(PRM)

WebSI&eSolution

e-bizTotalSolutioneBizValue

eBizTransformation-

e-Business의발전단계ConvergenceIndustry

TransformationValueChain

Integration

ChannelEnhancementDevelopmentImplementationEvaluationDesignAnalysis자료참고:PwCeBizTransformation-eOffice

eConsultingeVentureeSolutioneCompany

BusinessDomaineBizStrategyConsulting.eBizManagementConsultingeBizRestructureConsulting

eCRM(Webcallcenter)

eCommunity

eFAX(DialFax)

eIRMWCMSRealestateportalNetworkswapserviceInternetFaxTourportalInternetbroadcastingCommunityportal

EDMSGroupWareEnterpriseKnowledgeInternetPurchasingSystem-Application

WebDBIntegrationMobileApplicationCustomerIntegratedHomePageSystemSolution

e-brandingWebStyleGuideOn-lineMarketing

DB/WebServerMultimediaServerWireless/Security

e-CRMe-MarketingWCMS….

e-BusinessTransformationMarketingInnovationChannelInnovation-SalesTeamSystemTeamConsultingTeamSIMUNetworkTeamAutomationSystemTeamEnterpriseNetworkTeamNIMUeBizCRMEIPR&D

eBizCollaborationNetwork-Himart2.하이마트는충성고객이이끌어간다.성장과이익충성고객서비스품질매우만족내부고객만족[팀웍,동료애]왜친절해야하는가?-PublishInteractTransactIntegrateCustomerInformationAccessHSECommunicationCustomerandTechnicalSupportSupplierRelationshipManagementElectronicOrdertoCashElectronicProcurementSupplierBidding&SelectionIntegratedPlanningandForecastingIntegratedPlantManagement출처:앤더슨컨설팅

e-Business구현단계_FulfillDemand-

Proposal-WebSite및System통합안Value2003200420052006각사이트별구축/운영온라인홍보채널시스템호스팅

e-Branding최적화국내외B2B/B2E기반최적화

Web기반업무최적화(EIP정착)personalization(e-CRM/DM)제안E-Biz극대화통합구축및운영123통합Branding&Identity(WebCI)

홍보채널과Business채널분리사이트별/메뉴별선택과집중