BEC口语常用模板句型及商务常识

.PART1Mynameis----.Youcancallme----------.感谢阅读IamanassistantandworkingforacommunicatingcompanywhichsellsequipmentIlikemyjobforthechancetopracticemyselfandlearningsomepractice感谢阅读knowledgeinadministration.精品文档放心下载PART2Whenwetalkingabout/makereferenceto/itcomestowhatisimportantin****,therearethreepointforthisproblem.1/2/3.Tomypoint,1isthemostconsiderable/significant/important/crucial/reason,because/forthereasonsbelow:精品文档放心下载PositivereasonIncreasesales/profits/customerloyalty/employee/staffsatisfaction.精品文档放心下载Appealingto/attractpotentialcustomer/client.谢谢阅读Enrichproductcategory.Launch/carryoutmarketresearch，analysisclienthabitanddemand.感谢阅读Provideuswithconvenience.谢谢阅读Stimulatecustomer’sdesire,tapstaffs’potential.感谢阅读Isanessentialelementincompanyoperating/management感谢阅读Broadenmarketingarea,enlargeourcustomerscope,精品文档放心下载9. Savetime/cost/space relievestress/burden精品文档放心下载havegoodadvancepreparations,谢谢阅读PassivereasonBringgreatlosstobothindividualandthewholecooperation.精品文档放心下载Greatmassoftime=awasteoftime感谢阅读Doharmtoourharmony/safe/environment/health.精品文档放心下载Raisethefinancialburden精品文档放心下载PART3Areyouready?Shallwestart?感谢阅读You'reright/Asisknowntoall/Soundsexciting.Thefirstthingtodois谢谢阅读ofcoursetomaketravelandaccommodationarrangements,suchaschoosinganairlineofferinggoodservicesandtheflightoftherighttimesothatwecanarrangethingswellandinaneffectiveway.感谢阅读Inaddition/atthesametime/what’smore,itwouldbeuseful/beneficial精品文档放心下载advantageous/assistanttoknowaboutsomebusinesscustomsintheUS,includingcommonlyacceptedbusinesspractices,waysofdoingbusiness,andlawsand感谢阅读regulations,etc.Peopleattachmuchimportancetoformalagreementandcontractswith感谢阅读detailedtermsandconditions.精品文档放心下载Itwillbeeasierforourcompanytogainanlargermarketingperformance,谢谢阅读ifwetakeactions/measures/stepstodealwith/manage/handle/settle/resolve/figureoutthisproblems/issues.感谢阅读Word文档资料.Wehavedifferentapproaches/ways/measurestoCompletingTasks.感谢阅读Raisetheattractiveofourcompany,andbuildup/accelerate/growin谢谢阅读/promote/boost/improve/increasethecustomerloyalty.精品文档放心下载Establish/setup/builda/ansuitable/adequate/proper/appropriatePricing/advertising/ProductStrategy.谢谢阅读Example1Asisknowntoall,itisveryimportantforacompanyto***.谢谢阅读Ithinkacompanyshouldtryeverypossiblewayto****.精品文档放心下载First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.精品文档放心下载Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.谢谢阅读Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.感谢阅读Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.感谢阅读Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.感谢阅读Allinall,acompanyshouldtryitsutmost/besttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.谢谢阅读附商务知识首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing的，所以这方面的材料要好好准备。以下是我当时准备的一些常用材料。I.PricingStrategy精品文档放心下载1.theproductitself:thecostofproducingplusyourexpectingprofit感谢阅读2.similarproducts,therivalfirms:Whataretheirprices?Whatareyourproduct’scompetitiveadvantages?Inwhataspectdoesyourproductsuperiortoothers?Thiscanaddextravaluetoyourproduct.3.targetcustomer:Whethertheyarewealthyornot?Cantheyaffordtheprice?Ex:Howtoensurethatpricelevelsfornewproductsaresetappropriately?感谢阅读○1Thefirstproblemiswhoyourtargetcustomersare.Theirincome,occupation,preference.谢谢阅读○2Domarketresearchtomakesurewhetheryourtargetcustomerscanaffordthepricelevel.Therearemainlyfourwaysofdoingmarketresearch:survey,telephoneinterview,observationandquestionnaire.○3Testyourproductinasmallregion.Findouthowitsells,getthefeedbacksofthecustomers.Decid精品文档放心下载ewhethertomakeanyadjustment.谢谢阅读II. ProductPackageEx:Theimportanceofpackagingproductsappropriately精品文档放心下载○1Traditionally,thepurposeofpackagingaproductistoprotectthepro精品文档放心下载Word文档资料.ductortomakeitconvenientforcarrying,assomeproductsareliquidorsticky.感谢阅读○2Today,thepackageaddvaluetotheproduct,especiallytotheconsumergoods.Thepackageistheproduct’sfirstimpressiontothecustomer.Theymayjudgethequalityoftheproductbyitspackageanddecidewhethertobuyitornot.Sometimes,agorgeouspackageisasymbolofidentity,especiallywhen精品文档放心下载theproductservesasagiftorpresent.谢谢阅读○3Youhavetopackagingyourproductsappropriatelysothatyourproductscanstandoutfromthecrowdandbeboughtbythecustomers.精品文档放心下载III.DiversificationEx:Theimportanceofproductdiversificationtothesuccessofabusiness.精品文档放心下载这时你可能对productdiversification并不是很熟悉，可以举一些案例，比精品文档放心下载,thecaseofcoca-cola:despiteofitsregularcola,itproducedietcolaforpeoplewhogetdiabetesoradiposityproblems.然后借以说明productdiversification的作用。谢谢阅读○1Meettheneedsofdifferentcustomers.谢谢阅读○2Increasethecompany’smarketshares/marketpenetration.感谢阅读○3Marketingsegmentation:thedivisionofpotentialbuyersaccordingtoage,sex,lifestyle,etcwiththeaimofdesigningandpromotinggoodsandservicestomeettheirspecificneed.(此定义引自《牛津英汉双解商务英语辞典》，我认为很不错的一本商务英语词典，每个词汇都有在商务方面的中英两种解释和例句)感谢阅读IV.Advertising1.Media○1Thetypesofmedia:TVandradiocommercial,newspapersandmagazine,posterandbillboard,directmail,theInternet,etc精品文档放心下载○2Advantagesanddisadvantagesofthemajortypes感谢阅读2TV:highattention,combinationofsight,soundandmotion;highcostandlessaudienceselectivity.感谢阅读Newspaper:flexibility,goodlocalmarketcoverage,broadacceptance;shortlife,poorreproductionquality.Magazine:highgeographicanddemographicselectivity,credibility,longlife,goodpass-alongreadership;havingrivalsin谢谢阅读thesamemagazine.Directmail:audienceselectivity,flexibility,noadcompetitionwithinthesamemedium;relativelyhighcost,junkmailimage.感谢阅读Internet:highreachofinternationalaudience,similareffectasTVcommercial,interactive;theusersofInternetarelimited,comparedwithTV.谢谢阅读○3Consideryourtargetaudienceandyourbudgettomakeawisedecision.2.Agency感谢阅读○1Selectasuitableagency精品文档放心下载A.Considerthereputationandpastperformancesoftheagency.Agenciesprovidetheclientwiththeservicesofhighlyskilledindividualswhoarespecialistsintheirchosenfield.感谢阅读Word文档资料.B.Samecompensationphilosophies.Differentcompensationsystemsmayresultindisagreement.谢谢阅读C.Stabilityinagency’spolicies.Mergersandacquisitionsmayleadtopolicychanges.Thiswillhavenegativeeffectontheperformanceoftheagency.谢谢阅读○2Ensurethatagenciesmaintainahighlevelofeffectiveness.A.Regularreviews:financialandqualitativeassessments.感谢阅读B.Financialaudit:Itisdesignedtoverifycostsandexpenses,salariesfortheemployees,andpaymentstothemediaandoutsidesuppliers.精品文档放心下载C.Givedetailedinstructionsorcertaintrainingstotheagenciesabouthowtorepresentacompany.精品文档放心下载D.Makefulldisclosureofanypotentialandexistingconflictofinterest.Oneagencycannotruntwoaccountswhichareindirectcompetitionwitheachother.Insomecases,evenindirectcompetitionwillnotbetolerated.感谢阅读3.Tradefairandexhibition感谢阅读○1Typesofexhibition.Whatareexhibited?Whetheritisrelatedtoyourfield?Whetheryoucanfindpotentialcustomers,suppliers,orpartners?谢谢阅读○2Scaleofexhibition.Howmanyparticipantsarelisted?Whetheritislocalornationalorinternational?○3Publicityofexhibition.Howfaristheorganizerwillingtoincreasepublicawareness?Whethertheyareabletoattract精品文档放心下载publicattentionandtheleadingcompaniesofthefield?精品文档放心下载○4Costofadmission.Someoftheexhibitionsarerelativelyhigh,becausetheywishtoattractonlytheprofessionalsoftheirownfield.Someareadmissionfree,becausetheirtargetmarketistheentirepopulation.○5Otherpoin谢谢阅读ts:Location,transportation,accommodationandtime.精品文档放心下载Ex:Theimportanceofselectingappropriatemembersofstafftoattendexhibitions.精品文档放心下载○1Theexhibitionisastageforacompanytoexhibititsproduct,capacityandcredibility.谢谢阅读○2Themembersneedtoknoweveryaspectoftheproductandthecompany,andwhatthecompanywantsintheexhibition.感谢阅读○3Theyshouldhaveeloquencetopromotetheproductandtheflexibilitytoadapttothechanges.谢谢阅读○4Becausetheyrepresenttheimageofthecompany,theyshouldalsohaveagoodphysicalappearance.感谢阅读V.MarketResearchThedefinitionofmarketresearch:studycarriedoutbyacompanybeforelaunchinganewproduct,intotheneeds,lifestyle,income,etcofpotentialbuyersandtomeasurethesuccessofsimilarproductsthatarealreadyavailable.Itmayinvolveinterviewingpeopleinthestreetorgivingawaysampleproduct.谢谢阅读○1Marketresearchcanbedoneforbothaproductandacompany.Asforaproduct,itisthefirststepwhenpromotinganewproduct.Itcanfindoutwhetherthemarketaccepttheproductornot.Asforthe谢谢阅读3Word文档资料.company,marketresearchcanfindoutthecustomers’opinionabouttheafter-salesservicesandcorporateimage.感谢阅读○2Therearegenerallyfourwaysofdoingmarketresearch,observation,survey,questionnaireandtelephoneinterview.精品文档放心下载○3Therearefourprocedureswhiledoingmarketresearch.First,representsuitablequestions.Second,recordthecustomers’feedbacks.Third,gatherth谢谢阅读esestatistics.Forth,analysethemanddrawaconclusion.精品文档放心下载VI.SalesEx:Howtosellaproducteffectivelyininternationalmarkets.精品文档放心下载○1Advertising.Chooseamediatoadvertiseyourproductsinaforeigncountry,TVcommercials,magazines,billboard,oretc.Makesureitsuitsthelocaltastes.Maybeyoucantrytosellonthenet;itwillreceivetheworld-wide谢谢阅读attention.○2Domarketresearch.Findoutwhethertheproductsareacceptedbyforeigncustomers.Itcanbecarriedoutassurveys,observations,andquestionnaires.感谢阅读○3Adjustyourproducttothelocaltastes.Althoughthecaseofyourproductsarethesame,youcanchangesomedetails.TakeIKEA,thelargestfurnitureretailer,forexample,isdoingwellinsuitingthelocaltaste.○4WhatIwanttoputemphasisonisfranchising.Franchisingisagoodwaytosellyourprosuctinaforeigncountry.Aslocalbusinessmenunderstandtheirownculturebest.感谢阅读其次是HRManagement，这一部分也很重要，而且这些材料在写作时都可以派上用谢谢阅读I.RecruitmentEx:Howtoensurethatthebestcandidateforapostisselected.Howtoorganiseaneffectiverecruitmentdrive.精品文档放心下载○1Hiringanewemployeeisaninvestment.Gettinganichepersonforanicherolewilladdvaluetoanorganization.Organizationcanneverbesurethattheyhaveselectedtherightpersonuntilheorshestartsworking,butaneff感谢阅读icientrecruitmentandselectionprocesscanreducetherisk.谢谢阅读○2Produceanaccuratejobdescription,alistofskills,experience,attitudesandsoon.谢谢阅读○3Choosethebestrecruitmentmethod:internalrecruitment,jobadvertisements,recruitmentagenciesandheadhunting/executivesearch.谢谢阅读○4Ashortlistofcandidateswillthenbedrawuptobeputthroughthecompany’srecruitmentprocesses,usuallyinterviews.Thiswillproducetheideal精品文档放心下载candidate.○5Negotiatetermswiththiscandidate.Itshouldbebothaffordableforthecompanyandattractiveenoughtogettheidealcandidate.感谢阅读II.MotivationEx:Howtoachieveandmaintainhighmotivationamongaworkforce.Theimportancetoacompanyofhavingwellmotivatedstaffs.感谢阅读○1Wellmotivatedstaffscanaddvaluetothecompany.Theyareenthusiastic,creativeandloyal.Theyincreasetheproductivityandquality.○2Spiritu谢谢阅读Word文档资料.almotivation.A.Giveemployeesguidancewhentheyarejustrecruited.精品文档放心下载B.Demonstrateacommitmenttocareerdevelopmentandpromotionfromwithin.感谢阅读C.Forsterasenseofteamspirit.谢谢阅读D.Publiclyrecognizeandcongratulateemployeesforgoodwork.○3Materialmotivation.谢谢阅读A.Setincentiveschemes:profitsharing,bonusscheme.感谢阅读4B.Fringebenefits:companycar,contributiontopension/healthscheme,relationallowance.C.Establishtheincentive-basedcompensationsystem.谢谢阅读III.CareerdevelopmentEx:Theimportanceofhavingacareerplaninordertoachievehighlevels感谢阅读ofsuccessatwork.Theimportanceofacquiringarangeofskillsthroughoutyourcareer.精品文档放心下载Howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies.精品文档放心下载○1Whenpeoplefirstenteringacompany,manydreamthattheywillonedayberunningamajorbusiness,wieldingpowerandinfluencingmarket.Butonlyafewofthemsucceed.Fortherest,compromise,mediocrityandalternativecare谢谢阅读erwillbetheirlot.○2Ifyouwanttoclimbuptothesummit,thefirstthingyouhavetodoishavingacareerplan.Itshouldbealong-runplanandbesetoutonestepafteranother.Maybeyoucanstartwithincreasingyoursalesvolumeby10%.Makeamarvelousproposaloftheproblemhappenstoyourdepartmentanddrawthema感谢阅读nager’sattentiontopromoteyoutotheManagerAssistant.Thenyouknowwhatyoushoulddo,workhard,becreativeandwaitforthenextpromotion.See,stepbystep,youwillachievehighlevelofsuccessatwork.谢谢阅读IV.TrainingEx:Howtomonitorinternalstafftrainingschemeeffectively.精品文档放心下载Theimportanceofacumulousprogramofstafftrainingwithinacompany.谢谢阅读Howtoevaluatetheeffectivenessofcompanytrainingprogram.感谢阅读○1Stafftrainingisawin-winsituation.Itbothbenefitthecompanyandthestaffmembers.Itoffersopportunitiestostaffswhowanttoacquiresomespecializedskillsandimprovethemselves.Italsoincreasetheefficiencywhich感谢阅读meansmoreprofittothecompany.Moreover,thecompanycanpassitscorporateculturetothestaffsduringthetraining.感谢阅读○2Asfortheinternalstafftraining,thetrainingandEnterpriseCouncilsshouldtakethisresponsibility.Beforethetraining,theyfirsthavetodoasurveytofindoutwhichtrainingcourseiswelcomedbystaff,compareitwiththecompany’sobjectives,andthenmakeafinaldecision.Second,theywillselectatrainerandmakeascheduleforthecourse.Itcanbeanonthejobtraining,whichmeansemployeeslearnwhileundertakingthejob,oroffthejobtraining,whichmeansemployeesaretrainedawayfromtheactualjob.Itreallyd谢谢阅读Word文档资料.epends.○3Afterthetraining,theHRDepartmentshouldarrangeinterviewswiththeemployeeswhotookpartinthetrainingandgetfeedbackstoimprovethetraininginthefuture.Theevaluationsystemalsocontainsevaluatetheperformancesofthesestaffsandmakecomparisonsbetweenthepreviousperformancesandthepresentones.Ifthepresentperformancesarebetterandstaffsmakemoreprofitsthanbefore,thetrainingprogramcanbeseenaseffective,especiallywhenthecompany’soutputiswelloveritsinput.精品文档放心下载V.CommunicationEx:Howtoensureappropriatelevelsofconfidentialityoverthelong-termstaffingplansofacompany.○1Weallheardaboutthebusinessespionage.Onecompanysendspeopletoanothercompanytogathersensitiveinformation.Thelawforbidstheseindecentbehaviors.Butthesebehaviorsarealwaysdifficulttolegallyidentify.Whatthecompanycandoistakingcareofitselfandmaket感谢阅读hesensitiveinformationconfidential.精品文档放心下载○2Firstly,thecompanyshouldbeawareoftherecruitmentprocess.CVorresumecansometimestellwhetheracandidateissentbyitscompetitors.精品文档放心下载○3Secondly,givedifferentrightstodifferentlevelsofstaffonaccesstothecompany’simportant精品文档放心下载5documents.○4Thirdly,addcodetothecomputerandinstallfirewall.感谢阅读Ex:Theimportanceofprovidingemployeeswithclearjobdescriptions.○1Itispartoftheincentiveschemesandcommunication.Itimprovesthe精品文档放心下载communicationwithyouandyouremployeesandmotivatesthem.Theywillfeelbeingrecognizedpubliclyanddevotethemselvestotheirwork.谢谢阅读○2Thejobdescriptionsincluderequirementofanyskills,responsibilityandpayment.精品文档放心下载VI.HealthandSafetyEx:Theimportanceofasafeworkingenvironmentformaintainingstaffmora谢谢阅读le.Howtodeveloparesponsibleattitudeamongstafftothehealthandsafe精品文档放心下载tyrequirementofacompany.Theimportancetoacompanyofhavingahealthandsafetypolicy.感谢阅读○1Itisanessentialpartoflawsconcerningtheworkplace.Healthandsafetyregulationmustbefollowedbyemployersandemployeestopreventaccidentsandprotectthehealthofpeopleatwork.IntheUK,thereregulationsarebasedontheHealthandSa