2023兔年IP招财福兔春节美陈设计方案【春节】【IP营销】

EIMYEARSSBHHAPPYNEIMYEAR寿比，111HAPPYNEWYEAR堂M英联HAPPYNEIMYEAR就海港膜

iSWSS：

疫情这几年，我们的生活发生了很大变化，核酸检测，健康码，这些都成为了日常必备的

工具，保障自己能够时刻处于一种待命的状态，随时可以出发。这样的我们精神时刻紧绷

,让我们的正常生活受到了极大的干扰。

但疫情改变的不仅仅是我们的生活，我们内在的心灵也被改变，我们的内心，不断被疫情

充斥着，无时无刻都在考虑疫情，让我们不知不觉中就产生了疫情的心态。_____________

疫情，对于我们的影响，已经刻入我们的骨髓，因为它让我们的生活彻底地发生了改变。

我们的心态都时刻焦虑、紧张以及强烈的不安，很容易造成许多人因为疫情的捣乱而产生

负面的影响，从而带来一种心理上的不安和未来的恐惧。

福■糜门HAPPYNEWYEAR图图高“HAPPYNEIMYEAR春比丽111HAPPYNEWYEAR堂M关B耳HAPPYI

EIMYEARSSBHHAPPYNEIMYEAR寿比，111

春比南111HAPPYNEWYEAR堂M英膈HAPPYI

EIMYEARSSBHHAPPYNEIMYEAR寿比，111HAPPYNEWYEAR堂M英联HAPPYNEIMYEAR就海灌膜

fflitins：

我们在兔年新年方案设计初，就希望通过设计传达一种对生活的希望，在选择题材时就联

想到了我们传统文化中的“五福Hj7-个流传了千年的美好祝福。二二二「二匚匚匚二二

“五福”分别是福、禄、寿、喜、财五位天官，所谓“天官赐福”是旧时用作祈福消灾的

吉利话。亦用作对联常用语，即天官降福之意，表示吉祥。

福禄寿喜财分别代表了老百姓对幸福、升官、长寿、喜庆、发财五个方面的人生希望，代

表了我们内心的寄托。福'禄、寿、喜、财，是我国民间喜闻乐见的永恒的吉祥题材，人

产忤二二「|二丁二「

兔年生肖IP结合传统五福，意在弘扬传统文化，打造属于我们自己的国潮IP,更多的是传

达一种热爱生活的美好祝愿。

福■糜门HAPPYNEWYEAR图图高“HAPPYNEIMYEAR春比丽111HAPPYNEWYEAR堂M关B耳HAPPYI

EIMYEARSSBHHAPPYNEIMYEAR寿CtiSUJHAPPYNEWYEAR堂M关联HAPPYNEIMYEAR即漏灌膜

福■糜门HAPPYNEWYEAR图图高“HAPPYNEIMYEAR春比丽111HAPPYNEWYEAR堂M关B耳HAPPYI

EMYEARHAPPYNEMYEAR爵ttiSUJ

HAPPYNEINYEARHAPPYNEWYEARHAPPYNEWYEAR

mm落ItiSilll

OOOOA▲oo

HAPPYNEWYEAR寿比面圆HAPPYNEWYEAR堂AA关联HAPPYNEWYEAR就漏港膜

kmrrrr

■四门HAPPYNEWYEAR£f£8HHAPPYNEWYEARRttffilllHAPPYNEWYEARBMXR8HAPPYYEARan

■FT*B

福,韶门HAPPYNEWYEAR图图高“HAPPYNEIMYEAR春比丽111HAPPYNEWYEAR堂M共膘HAPPYV

户外景观点位

效果展示

D3SX

EIMYEARHAPPYNEIMYEAR看比荷山HAPPYNEWYEAR膏M美曙HAPPYNEWYEAR购膈需喷

户外景观点位

效果展示

旬NEWYE

福,盘门HAPPYNEIMYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

EIMYEARHAPPYNEWYEAR看比HAPPYNEWYEAR膏M美曙HAPPYNEWYEARRi!膈露嘴

户外景观点位

夜景效果展示

福,盘门HAPPYNEIMYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

EIMYEARHAPPYNEWYEAR看比HAPPYNEWYEAR胃M美曙HAPPYNEWYEARRi!膈露嘴

户外景观点位

夜景效果展示

sss

HAPPYNEWTCU

YEAR

--------SflYORSSSHHAPPYNEWYEARmtBUH

，潴强Jg^gilHAPPYNEWYEAR

B网褊幅与凰［HAPPYNEWYEAR

福,盘门HAPPYNEIMYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

EIMYEARHAPPYNEIMYEAR

中庭景观点位01

效果展示

幅片盘门HAPPYNEWYEARHAPPYNEWYEAR焉比iSiUlHAPPYNEIMYEAR堂M英展HAPPYI

EIMYEARHAPPYNEWYEAR看比HAPPYNEWYEAR膏M美曙HAPPYNEWYEARRi!膈露嘴

福,盘门HAPPYNEIMYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

裔比面皿HAPPYNEIMYEAR直M美睡HAPPYNEWYEARRi!膈需嘴

荚苣

喝幅

HAPPY

EIMYEARHAPPYNEWYEAR看比HAPPYNEWYEAR胃M美曙HAPPYNEWYEARRi!膈露嘴

HAPPYNEW

福,盘门HAPPYNEIMYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

幅片盘门HAPPYNEIMYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展

=Td=M：♦4^：・W7王1：・川林■皿■：口!!》■：[王王」4M[=Td=M：・：洋睢^・

中庭景观点位01

尺寸图

单位：mm

10890

10890

福,盘门HAPPYNEIMYEAR您图言“HAPPYNEWYEAR裔比就皿HAPPYNEMYEAR童M共展HAPPYI

EIMYEARHAPPYNEWYEAR看比HAPPYNEWYEAR膏M美曙HAPPYNEWYEARRi!膈露嘴

中庭景观点位02

效果展示

X2S1**

3曲

iS^ilHAPPYNEIMYEARHAPPYNEIMYEARitEi&IllHAPPYNEWYEAR堂M诋■HAPPYI

EIMYEARSSBHHAPPYNEIMYEAR看比，山HAPPYNEWYEAR

中庭景观点位02

效果展示

福,盘门HAPPYNEIMYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

中庭景观点位02

效果展示

中庭景观点位02

、

-Ea优mm

888o

8880

幅片盘门HAPPYNEWYEAR图蝎急“HAPPYNEIMYEAR焉比就皿

EWYEAR宫图寿*HAPPYNEWYEAR寿比，111HAPPYNEWYEAR膏M美曙HAPPYNEWYEAR财膈需喷

入口装饰

效果展示

点位尺寸：

7050*2000*5120

单位：mm

位蝎言“HAPPYNEIMYEAR春比西山HAPPYNEMYEAR童M夭膘HAPPYI

EWYEAR宫图寿*HAPPYNEWYEAR寿比，111HAPPYNEWYEAR膏M美曙HAPPYNEWYEAR财膈需喷

入口装饰

效果展示

伟

福,盘门HAPPYNEIMYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

EWYEAR宫图寿*HAPPYNEWYEAR寿比，111HAPPYNEWYEAR膏M关曙

入口装饰夜景

效果展示

EIMYEARHAPPYNEWYEAR看比HAPPYNEWYEAR胃M美曙HAPPYNEWYEARRi!膈露嘴

入口装饰夜景

效果展示

的NEWYl

■■■■—

HAPPYNEWYi

HAPPYNEWTEAR

EIMYEARSSBHHAPPYNEIMYEAR看比，山HAPPYNEWYEAR直M关膜HAPPYNEWYEAR财膈需喷

入口装饰

效果展示

点位尺寸：

6960*1600*5090

单位：mm

幅,盘门HAPPYNEIMYEAR齿蝎言“HAPPYNEWYEAR落比南山HAPPYNEMYEAR堂M英膘

EIMYEARHAPPYNEWYEAR看比HAPPYNEWYEAR胃M美曙HAPPYNEWYEARRi!膈露嘴

入口装饰

效果展示

HAPPYNEWY«*

EIMYEARHAPPYNEWYEAR看比HAPPYNEWYEAR膏M美曙HAPPYNEWYEARRi!膈露嘴

EIMYEARHAPPYNEWYEAR

入口装饰夜景

效果展示

：

螺

匚

脆弱

睡

E骐r

Add，H^Kiss>xwz>aa<zmnHISWAMWNAddVHXss>2WZ>aa<zEal

翳

射

a豳

r<w>MWNAdlaGIrHHVW1

腺

制

靠

融超3mznN.,

l

喝

MI£llxN-m5!=°*唾•

鹭

，

，，

塞脆

陈

，!

BIKM•§

愚

|£||!3明|vlo-WSE«H

品

痰像,VSIE>HBHH

-§s&

0KKKWS-WHE-ffia

•Ksslis

BaEIEwls*mNDz

一

■£，*

HEMH建1

归

EE-册

一

J/，0zzz*008I*000m

u*swz>i«xCI

XXBHHBS>

床

曜咪

晨

B

IO箧

”

圆

胭

购

ss>2wz>aa<zmEiss>xwz>aa<za@is<w>zwz>aa<zX骗SWA■UI

DP点01

效果展示

幅,盘门HAPPYNEIMYEARS£BHHAPPYNEWYEARmtffilllHAPPYNEIMYEAR堂M共膘HAPPYV

EWYEAH齿您奇“HAPPYNEWYEARmtifillJHAPPYNEWYEAR宜M美膘HAPPYNEMYEAR财箫滕蒲

DP点02

效果展小

|||1||||||||||||||||,

点位尺寸：|1||

2800*1600*2450

单位：mm

收钗氐*»寿■财五路天宫

［鸿运当头］

一切郁会变好,超好、爆好、

无故好

¥00.00

［富瘦双全］

¥00.00

［财路亭通］

虹不缺式卡星不除钱，未来一定

钱力无眼

¥00.00

〔身康体健］

万物更新,旧疾曲玄,长乐常安

身体健康.情事取电

¥00.00

［阖家欢乐］

卸制又源II大cut是家人了

世界很大，幸福很小，有你们具处

¥00.00

总金额：¥00.00

人生一趟快乐至上

幅，玛门HAPPYNEWYEARHAPPYNEWYEAR痔比商皿HAPPYNEWYEAR堂M美曜HAPPYI

EIMYEAR齿图皆HHAPPYNEIMYEAR看比荷山HAPPYNEWYEAR膏M关B昱HAPPYNEWYEAR购膈需喷

DP点02原整读制访

效果展示欢迎光临

电话：400-888-666

收银员：福禄寿喜财五路天日HAPPY

售价

名称

［鸿运当头］

一切都会变好，超好、爆好、无敌好

¥00.00

［富瘦双全］

人生第一需尽欢，胡吃海塞需尽兴

狂吃不胖，颜值担当

¥00.00

［财路亨通］

晚上不缺眠，卡里不缺钱，未来一定

钱力无限

¥00.00

［身康体健1

万物更新，旧疾当愈,长乐常安

身体健康，诸事顺意

¥00.00

［阖家欢乐］

既唠叨又温暖大概就是家人了

世界很大，幸福很小，有你们真好

¥00.00

总金额：¥00.00

人生一趟快乐至上

所售愿望即日生效，一旦售出必有应验

福,盘门HAPPYNEWYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

DP点03英自

幅幅

效果展示

・01sl・

后〃阻施的雨至一硼一手脚L

H_L

廖怛一个大普i0,情4都标手就是借

揩有1+■困第是腌联扁711胴

EiesenniiH,早膜会西不胴比如顺晌胜，葭雾成那牌

胖晶大的能耐就是躺椅府。篇最璃长的事，献是一蹄而膈

腑曜舄解，暗含睢防

S届加腼孑后天驹骂力，所嬲多膻两共陆息吧

福,同门HAPPYNEIMYEAR图您高“HAPPYNEIMYEAR春比南皿HAPPYNEWYEAR富M关瞳HAPPYI

BlMYEARHAPPYNEIMYEAR看比amiHAPPYNEWYEAR膏M美曙HAPPYNEWYEAR购膈需喷

DP点04

效果展示

SHS

点位尺寸：T7R，【

HAPPY

3000*2000*2420

单位：mm

福•盘nHAPPYNEWYEARSSBHHAPPYNEWYEARSttiBIllHAPPYNEWYEAR喜M共展HAPPYV

IMYEARSSBHHAPPYNEIMYEARHAPPYNEWYEARHAPPYNEWYEAR

DP点04

效果展示0@0

XBRBIB

2!|HAPPY

K^SYEARI

幅片盘门HAPPYNEIMYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展

日■YEAR睿睿看HHAPPYNEWIYEAR看比，山HAPPYNE，YEAR胃M美曙HAPPYNEWYEARRiH隔露喷

DP点05

效果展示

点位尺寸：

3400*2000*2300

单位：mm

YEARHAPPYNEIMYEAR看比，山HAPPYNEWYEAR膏M关B思HAPPYNEWYEAR购膈需喷

日■YEAR睿睿看HHAPPYNEWIYEAR看比，山HAPPYNE，YEAR胃M美曙HAPPYNEWYEARRiH隔露喷

DP点06

效果展示

点位尺寸：

HAPPY

3000*1200*1960

单位：mm

福,盘门HAPPYNEWYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

YEARHAPPYNEIMYEAR看比，山HAPPYNEWYEAR膏M关B思HAPPYNEWYEAR购膈需喷

福,盘门HAPPYNEIMYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

=Td=M：♦4^：・W7王1：・川林■皿■：口!!》■：[王王」4M[=Td=M：・：洋睢^・

DP点07

效果展示

点位尺寸：

2400*2400*2230

单位：mm

福,盘门HAPPYNEWYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

=Td=M：♦4^：・W7王1：・川林■皿■：口!!》■：[王王」4M[=Td=M：・：洋睢^・

DP点07

效果展示

福,盘门HAPPYNEWYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

=Td=M：♦4^：・W7王1：・川林■皿■：口!!》■：[王王」4M[=Td=M：・：洋睢^・

DP点08

效果展示

点位尺寸：

4540*2500*1960

单位：mm

福,盘门HAPPYNEWYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

=Td=M：♦4^：・W7王1：・川林■皿■：口!!》■：[王王」4M[=Td=M：・：洋睢^・

DP点08

效果展示

福,盘门HAPPYNEWYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

=Td=M：♦4^：■:王1：・川林■皿・：311%工印'>/王1：»13»：3U三M[=1'04王1：・“游睢^・

DP点09

效果展示

点位尺寸：

2400*1500*2430

单位：mm

福,盘门HAPPYNEWYEARHAPPYNEWYEAR寿比西山HAPPYNEWYEAR堂M关展HAPPYI

EWYEAHHAPPYNEMYEAR痔比iSIUHAPPYNEWYEAR嘉AA共联HAPPYNEMYEAR

DP点10