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SectionA

SixKeystoSuccess第1页ContentsPreparationReadingThroughExercises第2页SpotDictationActivityIActivityIIWatchandDiscuss

Preparation第3页Directions:

ThefollowingparagraphistakenfromTextA.Listencarefullyandfillintheblankswithoutreferringtotheoriginaltext.

SpotDictation

Whenyoutruly______yourselftoyour____,________isn’tevena_____.Youmustbe_____todo________ittakestomakeithappen,__________allof____

____.Spendasmuchofyourdayasyoucanon________yourgoalsand______.devotegoalgivingupwillingwhateverchoicewithstandinglife’strialsachievingdreams第4页Watchthefilmclipsanddiscussthefollowingquestions:1)

Whatisthisclipabout?2)Whatdoyouthinkarethekeystosuccess?3)Whatdosuccessfulpeoplehaveincommon?Watch&Discuss第5页

ThefollowingaretheclassiclinesofForrestGumpwhichinterprethissimplekeytosuccess.“Thatday,fornoparticularreason,Idecidedtogoforalittlerun.SoIrantotheendoftheroad.AndwhenIgotthere,IthoughtmaybeI’druntotheendoftown.AndwhenIgotthere,IthoughtmaybeI’djustrunacrossGreenbowCounty.AndIfigured,sinceIrunthisfar,maybeI’djustrunacrossthegreatstateofAlabama.Summaryoftheclipsandreferencefordiscussion

Watch&Discuss第6页

ThefollowingaretheclassiclinesofForrestGumpwhichinterprethissimplekeytosuccess.Andthat’swhatIdid.IranclearacrossAlabama.FornoparticularreasonIjustkeptongoing.Irancleartotheocean.AndwhenIgotthere,Ifigured,sinceI’dgonethisfar,Imightaswellturnaround,justkeepongoing.WhenIgottoanotherocean,Ifigured,sinceI’dgonethisfar,Imightaswelljustturnback,keeprightongoing.WhenIgottired,Islept.WhenIgothungry,Iate.WhenIhadtogo...youknow...Iwent.”Summaryoftheclipsandreferencefordiscussion

Watch&Discuss第7页

Inthisclip,ForrestGumptellsustobesuccessful,youneedn’tthinkmuch.Justkeepondoing,stepbystep,andsuccesswillnaturallyfallonyou.Summaryoftheclipsandreferencefordiscussion

Watch&Discuss第8页

ReadingThrough第9页NewWordsWords&Expressionsadopt

label

determination

destination

belief

approvalelement

withstanddevotelaunchaccomplishabstract第10页ExpressionsWords&Expressionsgetaheaduptoonpurposetakeongoafter

turndown第11页adopt:v.

采取应该采取主动政策使国家摆脱经济不景气局面。e.g.-Thegovernmentwilladoptstrictermeasurestopreventtherecurrenceofsuchterroristacts.政府将采取愈加严厉办法来预防类似恐怖活动重演。Activepoliciesshouldbeadoptedtopullthecountryoutofrecession.NewWords第12页belief:n.1.[C]信仰;信条

2.[singular;U]信心;相信地平说连续了很多个世纪。e.g.

-Contrarytopopular

belief,leatherclothesarenotfittowearintherainsincetheyareeasilydamagedbywater.

与人们普遍看法相反,皮衣不适合在雨天穿,因为皮衣很轻易被水浸坏。

Thebeliefthattheearthwasflatpersistedformanycenturies.NewWords第13页

label:v.

把……列为(某一类)为了做试验,孩子们被分为A、B、C三组。e.g.-Anythingthatislabeledas“natural”and“green”sellswell.全部被标了“天然”和“绿色”东西都卖得很好。Forthepurposeoftheexperiment,thechildrenaredividedintothreegroupslabeledA,B,andC.NewWords第14页approval:n.[U]赞成,同意

e.g.-

Theboyhopedtowin/earnhisparents’approvalbydoingwell.这个男孩希望经过良好表现来赢得父母称赞。在观看精彩演出时候,观众欢呼、喊叫来表示他们对演出喜欢。

Theaudiencecheeredandyelledinapprovalwhentheywatchedthewonderfulperformance.NewWords第15页e.g.-

Iapproveofhisdeterminationandenergy,thoughIcan’tsympathizewithhisideas.尽管我不一样意他意见,不过我佩服他决心和干劲。Sheshowedincrediblecourageanddeterminationincomingbackfromherinjuriestocompeteagainattheinternationallevel.determination:

n.[U]决断力;决心她带着伤痛重新参加国际比赛,表现出了令人难以置信勇气和决心。NewWords第16页element:n.[C]部件,组成部分

他们发觉美国文化中掺杂着很多其它文化成份。e.g.

-Studyingabroadhasalwaysbeenanimportant

elementoflearningthelanguageandcultureofanothercountry.海外求学一直是学习另一个国家语言和文化主要路径。TheyfindthattheAmericanculturecontainsmanyelementsthatcomefromothercultures.NewWords第17页destination:n.[C]目标地,终点我们抵达目标地时又累又饿。e.g.

-SpainisafavoritevacationdestinationfortheBritish.对英国人来说,西班牙是一个很好度假地。Wearrivedatourdestination,tiredandhungry.NewWords第18页abstract:adj.抽象

n.[C]摘要;概括这个辩论太抽象了,让我们找一些确凿事实吧。e.g.-

Hisheadisfullof

abstractideasaboutjusticeandrevolution.他大脑中满是关于正义和革命抽象概念。Thisdebateistooabstract—let’shavesomehardfacts!Heprovideduswithanabstractofthelecture.他给了我们他讲课摘要。杂志最终部分刊有文章摘要。-Thereisasectionattheendofthemagazinethatincludesabstractsofthearticles.NewWords第19页devote:v.把……贡献给;专心致力于e.g.

-Ineedtodevote

afewhourseverydaytoreadingandstudy.我天天需花几个小时读书学习。她已经把全部精力都用来照料无家可归人。-Shehasdevotedallherenergytothecareofthehomeless.NewWords第20页withstand:v.

经受住;耐得起他顶住了全部批评和要他辞职压力。e.g.

-Theregionneedshousingthatisabletowithstandstrongwindandheavyrain.这个地域需要能够经受住暴风骤雨房屋。Hewithstandsallthecriticismandthepressureonhimtoresign.NewWords第21页launch:v.

创办;将……投放市场昨天,他们就发行这本新书特地开了一次招待会。e.g.

-Johnsonisoneofthefourbrotherswholaunchedthecompanyin1948.约翰逊是1948年创办这家企业四弟兄之一。Theyheldaspecialpartytolaunchthenewbookyesterday.NewWords第22页

accomplish:v.完成;做成功消沉能够造成一个人丧失实现目标愿望。e.g.

-Itisnecessarythatanefficientworkeraccomplishhis/herworkontime.一个高效工人应该按时完成他工作,这是必需。Depressioncanresultinthelossofaperson’sdesiretoaccomplishgoals.NewWords第23页getahead:取得进步,取得成功当前,对我来说最主要事是在工作中取得进步。e.g.-Theteacherkeepsrecordsofhowthechildrenare

gettingahead.老师统计下孩子取得进步过程。

-Gettingaheadatworkisthemostimportantthingtomeatthemoment.Expressions第24页upto:该由……负责;在于……;取决于(某人)e.g.-It’suptoyoutodecide.由你来决定。我们理应尽一切力量帮助他们。

-It’suptoustogivethemallthehelpwecan.Expressions第25页onpurpose:有意地;有特定目标地他行程700英里为就是一睹尼亚加拉瀑布风采。e.g.

-Thereisastrongpossibilitythatthefirewasstarted

onpurpose.很有可能这场火灾是蓄意。HemadeajourneyofsevenhundredmilesonpurposetogetaglimpseofNiagaraFalls.Expressions第26页turndown:拒绝她拒绝了我邀请,说她要去赴一个主要约会。e.g.

-Hetriedtojointhearmybutwasturneddown

becauseofpoorhealth.他试图从军,不过因为身体不好而被拒绝了。Sheturneddownmyinvitation,sayingshehadanimportantappointment.Expressions第27页takeon:接收(工作等);负担(责任等)现在我已能更加好地应对生活中各种挑战。e.g.

-Parentsalwaysgivesuggestions,oreventakeonthetaskthemselves.父母经常提出提议,甚至自己亲自去做。Iamnowbetterpreparedtotakeonthechallengeswhichawaitmeinlife.Expressions第28页goafter:追求;追逐你应确定你一生在追求什么,以及怎样到达你目标。e.g.

-OnceSamdecidedwhathewanted,hewentafteritwithsingle-mindedness.一旦萨姆决定了想做什么事情,他就会一心一意地去做。Youmustdecidewhattogoafterinyourlifeandhowtoachieveit.Expressions第29页MainIdea&StructureFirstreading:Scanthetextandtrytocatchthemainidea.Thefollowingwordsareforyourreferencetoorganizetheidea:onpurpose,paytheprice,giveup,takeresponsiblitySecondreading:Readthepassageagainandtrytoidentifythestructureofthispassage.

ForyourreferenceForyourreference第30页InTextA,emphasisislaidonthediscussionofsixkeystosuccesss.Theyare:1)Takefullresponsibility.2)

Livelife“onpurpose”.3)

Writeoutaplan.4)

Bewillingtopaytheprice.5)

Becomeanexpert.6)Nevergiveup.MainIdea第31页StructureMainidea:Illustratingsixkeystosuccessandrelevantexamples.Mainidea:Anintroductionofsuccessfulpeople’skeystosuccess.PartII:Para.2-17PartIII:

Para.18PartI:

Para.1Mainidea:

Acommonpointsharedbysuccessfulpeople,thatis,togoafterwhattheywantearnestlyandpassionately.

第32页

Howdosuccessfulpeoplethink?Whatdrivesthem?Tofindouttheanswers,Iinterviewedsomepeoplewhoarequitesuccessfulatmotivatingothers:thenation’stopmotivationalspeakersandbest-sellingauthorsofhow-to-succeedbooks.Herearesixkeystosuccessthattheyshare:

Takefullresponsibility.Whilepeopleblameeveryonefromtheirparentstothegovernmentfortheirfailuretogetahead,motivationalleadersrefusetoadoptthevictimattitude.Theirbeliefis“Ifit’stobe,it’suptome.”TextASixKeystoSuccessPara.1-3Chinese第33页Para.4

Givenupbyhisparentsatbirth,andlabeledasamentallychallengedchild,LesBrown’shopesforthefutureweredashed.Butwhenahighschoolteachertoldhimthat“Someoneelse’sopinionofyoudoesnothavetobecomeyourreality,”Brownrealizedthathisfuturelayinhisownhandsandnotintheapprovalofothers.Withmuchdetermination,hewentontobecomeanOhioStatepoliticianandauthor.Today,heearns$20,000perhourasoneofAmerican’stopmotivationalspeakers.

Chinese第34页Para.5-7

Livelife“onpurpose”.

Whatdistinguishesmotivationalleadersfromothersisthattheylivelife“onpurpose”—theyareactiveintheirlivesandnotjustspectators.“Havingapurposeinyourlifeisthemostimportantelementofbecomingafullyfunctioningperson,”saysWayneDyer,anauthorofabestseller.Whenyouliveyourlifeonpurpose,yourmainconcernisdoingthejobright.Youlovewhatyoudo.Peoplewanttodobusinesswithyou,becausetheysenseyourcommitment.Chinese第35页Para.8-11

Writeoutaplan.TryingtoachieveyourgoalswithoutanactionplanisliketryingtodrivefromLosAngelestoDenverwithoutamap.Thewastedtime,energyandmoneywillcauseyoutogiveuplongbeforeyoureachyourdestination.Goalsthatarenotinwritingarenotgoalsatall.Theyaremerelyabstractideas.

Bewillingtopaytheprice.Wantingabighouse,anexpensivecar,oramilliondollarsisnice,buttheproblemisthatpracticallyeveryonewantsthesethings.Successfulpeoplefindoutwhatitcoststomaketheirdreamscometrue.Chinese第36页

Becomeanexpert.

OnestrikingfactoraboutthemotivationalspeakersIinterviewedistheirunusualdrivetobethebest.They’lldoalmostanythingtoimprovetheirskills.PatriciaFripp,whospeakstoFortune500executivesonhowtobecomemoresuccessful,tookacomedyworkshopandhiredaprivatespeechtutortoimproveherspeakingability.FrippdidthisevenafterbeingnamedoneofthemostexcitingspeakersinNorthAmericabyatrademagazine.Para.12-14Chinese第37页

Nevergiveup.

Whenyoutrulydevoteyourselftoyourgoal,givingupisn’tevenachoice.Youmustbewillingtodowhateverittakestomakeithappen,withstandingalloflife’strials.Spendasmuchofyourdayasyoucanonachievingyourgoalsanddreams.

Para.15&16Chinese第38页

WhenJackCanfieldandMarkVictorHansenwroteChickenSoupfortheSoul,morethanonehundredpublishersturnedthemdown.Butinsteadofgivingup,theystayedfocusedontheirgoal.Eventually,asmallcompanyagreedtotakeonthecopyrightsofthebook.ItnotonlybecameabestsellerbutalsolaunchedanentireseriesofChickenSoupbooksthathassoldmorethan12millioncopies.Allthesesuccessfulpeopleshareonepoint:theygoafterwhattheywant—earnestlyandpassionatelyaccomplishingtheirdreams.Youcantoo.Para.17&18Chinese第39页Meaningofthe

SentencesMeaning:

Inordertofindouttheanswers,Iconsultedsomepeoplewhoaregoodatinspiringothers.Theyareeitherexcellentspeakerswhoknowhowtoencouragepeople,orauthorsofverypopularbooksonhowtoachievesuccess.1Tofindouttheanswers,Iinterviewedsomepeoplewhoarequitesuccessfulat

motivatingothers:thenation’stopmotivationalspeakersandbest-sellingauthorsofhow-to-succeedbooks.(Para.1)第40页Meaningofthe

SentencesMeaning:Peoplethinkthat

everyone,includingtheirparentsandthegovernment,isresponsiblefortheirfailuretosucceed,butmotivationalleadersthinkthattheyalonearetheonesincontroloftheirownfailuresandsuccesses.2Whilepeopleblameeveryonefromtheirparentstothegovernmentfortheirfailure

togetahead,motivationalleadersrefusetoadoptthevictimattitude.(Para.3)第41页Meaningofthe

SentencesMeaning:Theybelievethat“Whateverhappens,Iwillberesponsibleforit.”3Theirbeliefis“Ifit’stobe,it’suptome.”(Para.3)第42页Meaningofthe

SentencesMeaning:Abandonedbyhisparentswhenhewasbornandregardedasamentallyweakboy,LesBrownfeltthathishopesforthefutureweredestroyed.4Givenupbyhisparentsatbirth,andlabeledasamentallychallengedchild,Les

Brown’shopesforthefutureweredashed.(Para.4)第43页Meaningofthe

SentencesMeaning:Browncametoseethathisfuturewasinhisownhands,notinothers’.5Brownrealizedthathisfuturelayinhisownhandsandnotintheapprovalofothers.(Para.4)第44页Meaningofthe

SentencesMeaning:Thedifferencebetweenmotivationalleadersandordinarypeopleliesinthefactthatthemotivationalleaderslivelifewithaclear-cutgoalintheirminds;theyactasactiveparticipantsratherthanonlookersintheirlives.6Whatdistinguishesmotivationalleadersfromothersisthattheylivelife“on

purpose”—theyareactiveintheirlivesandnotjustspectators.(Para.6)第45页Meaningofthe

SentencesMeaning:Oneisjustasunlikelytoreachone’sgoalswithouttheguidanceofanactionplanashe/sheistoreachLosAngelesfromDenverbycarwithoutamap.(ProbablythisisbecausethereisnothoroughfarefromDenvertoLosAngeles,soitisreallyimportantforadrivertocarryamap.)7TryingtoachieveyourgoalswithoutanactionplanisliketryingtodrivefromLos

AngelestoDenverwithoutamap.(Para.9)第46页Meaningofthe

SentencesMeaning:Whenyouhavefoundthatyou’vewastedsomuchtime,energyandmoney,youwillstoptryingtoachieveyourgoal.8Thewastedtime,energyandmoneywillcauseyoutogiveuplongbeforeyoureach

yourdestination.(Para.9)第47页Meaningofthe

SentencesMeaning:PatriciaFripp,wholecturesbusinessleaderslistedinFortune500onhowtoachievegreatersuccess,participatedinaworkshoponhowtomakepeoplelaughandemployedaspeechtutortohelpherdevelopherabilitytospeak.9PatriciaFripp,whospeakstoFortune500executivesonhowtobecomemore

successful,tookacomedyworkshopandhiredaprivatespeechtutortoimproveher

speakingability.(Para.14)第48页Meaningofthe

SentencesMeaning:Allthesesuccessfulpeoplehaveonethingincommon:theypursuetheirgoals—workingseriouslyandwholeheartedlytoachievethem.10Allthesesuccessfulpeopleshareonepoint:theygoafterwhattheywant—earnestly

andpassionatelyaccomplishingtheirdreams.(Para.18)第49页Exercises

UsingtheRightWord

Working

with

Expressions

FocusingonSentenceStructure

Translating

UsingTopic-relatedTerms

BasicWritingSkills第50页1.Thecenteroftheproblemisthattheylackpracticeandpositive_____inthemselves.2.The______isaimingtoshowthatdifferentnationshavedifferentviewsofpopulationgrowth.3.Thismaynot,atfirstglance,seemtobeamajorfactor,but,infact,itisanimportant_______inweightcontrol.4.Yourbodyandyourmindmayreactin______waystothestressandconfusionoflivinginanewculture.beliefunusualdestinationdashperauthordevoteapprovalpublishelementbeliefauthorelementunusualUsingtheRightWordFillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.第51页5.Weshouldkeepinmindthatweliveinadevelopingcountryandweshould______ourselvestobuildingitintoapowerfulnation.6.AuniversitypresidentsaidSeed____________________morethan20scientificpapers,includinga1994articleintheJournaloftheAmericanMedicalAssociation.7.Thecourseslastabouttenweeksandcostsixpounds___person,normallypaidbytheemployers.8.Atfirstwethoughtwecouldreachour_________ontime,butwehavebeendelayedbythetrafficjam.devotepublished/hadpublishedperdestination

beliefunusualdestinationdashperauthordevoteapprovalpublishelementUsingtheRightWord

第52页1.Sheturned_____hisinvitationtogoonaholidaywithhim,claimingthatshewasextremelybusyatthattime.2.Hefocuseshisattention____learninghowtotreatpatientswithChineseherbs(中草药).3.Hetriedhardtogo____hisultimate(最终)goal,butendedupinfailure.4.Shewastiny,weighingonly5pounds____birth.downonafteratWorkingwithExpressionsFillineachoftheblanksinthefollowingsentenceswithasuitableprepositionoradverb.第53页5.Hechosetobealoneforawhile____purposebecausehewantedtoconcentrateonthinkingovertheproblem.6.Allourhopeslay____him,buthedisappointedus.7.Hewastoldnottotake____moreresponsibilitiesthanhecouldhandlewhenheworkedfortheoilcompany.8.Wewillnotgive____oureffortsuntilwehavefoundasolutiontothedelicate(微妙)problem.oninonupWorkingwithExpressionsFillineachoftheblanksinthefollowingsentenceswithasuitableprepositionoradverb.第54页FocusingonSentenceStructure

Model:Theydidnotgiveup.Theystayedfocusedontheirgoal.Key:

Insteadofgivingup,theystayedfocusedontheirgoal.A.Combinethefollowingpairsofsentencesafterthemodel,using“insteadof+-ingparticiple”.第55页1.Hedoesnotdevotehimselftohisstudies.Hewasteshistimedreamingofbecomingafootballstar.2.IfIhadn’tgottenacold,I’dbeworking;Iwouldnotbelyinghereinbed.Insteadofdevotinghimselftohisstudies,hewasteshistimedreamingofbecomingafootballstar.IfIhadn’tgottenacold,I’llbeworkinginsteadoflyinghereinbed.FocusingonSentenceStructure

第56页3.ThestudentsaskedtheirteachertoletthemwatchthebasketballmatchonTV.Theywouldnotliketodoself-studyintheclassroom.ThestudentsaskedtheirteachertoletthemwatchthebasketballmatchonTVinsteadofdoingself-studyintheclassroom.FocusingonSentenceStructure

第57页Model1:PatriciaFripp,whospeakstoFortune500executivesonhowonecanbecomemoresuccessful,tookacomedyworkshopandhiredaprivatespeechtutortoimproveherspeakingability.Key:

PatriciaFripp,whospeakstoFortune500executiveson

howtobecomemoresuccessful,tookacomedyworkshopandhiredaprivatespeechtutortoimproveherspeakingability.B.Rewritethefollowingsentencesafterthemodel,using“how+infinitive”.FocusingonSentenceStructure

第58页1.Heknowstherulebutdoesnotknowhowhecanapplyittohiswork.2.Themostimportantwasthattheyknewhowtheyusedtheirbrains.3.Hewasnotabletoexplainhowweshouldgoonwiththeexperiment.Heknowstherulebutdoesnotknowhowtoapplyittohiswork.

Themostimportantwasthattheyknewhowtousetheirbrains.Hewasnotabletoexplainhowtogoonwiththeexperiment.FocusingonSentenceStructure

第59页Translating2.

这是你自己错(fault),不要将工作失败归咎于他人。(blamefor)

A.TranslatethefollowingintoEnglish.这故事使他认识到,一个人未来掌握在自己手里,他人怎么认为并不主要。(liein)

Thestorymadehimrealizethatone’sfutureliesinhis/herownhandsandnotintheapprovalofothers.It’syourownfault.Don’tblameothersforthefailureofyourwork.第60页Translating4.因为这对孪生姐妹长得如此之像,人们极难将她们区分开。(distinguishfrom)

A.TranslatethefollowingintoEnglish.3.老板说由你负责决定要它还是不要它。(upto)

-Thebosssaiditwasuptoyoutodecidewhethertotakeitornot.Thetwinsisterslookedsoalikethatpeoplecouldhardlydistinguishonefromtheother.第61页1.Tofindouttheanswers,Iinterviewedsomepeoplewhoarequitesuccessfulatmotivatingothers:thenation’stopmotivationalspeakersandbest-sellingauthorsofhow-to-succeedbooks.B.TranslatethefollowingintoChinese.为了找到答案,我采访了一些人,他们在激励他人方面都十分成功,他们也是全国最优异激励他人演说家以及相关成功之道方面畅销书作者。Translating第62页B.TranslatethefollowingintoChinese.2.Givenupbyhisparentsatbirth,andlabeledasamentallychallengedchild,LesBrown’shopesforthefutureweredashed.莱斯·布朗一出生就遭父母遗弃,而且还被戴上“弱智儿童”帽子,所以他自己对未来希望破灭了。Translating第63页3.Youmustbewillingtodowhateverittakestomakethisgoalhappen,withstandingalloflifestrials.B.TranslatethefollowingintoChinese.你必须心甘情愿地为实现这个目标而付出一切代价,并经受生活中全部磨难。4.Allthesesuccessfulpeopleshareonepoint:theygoafterwhattheywant—earnestlyandpassionatelyaccomplishingtheirdreams.全部这些成功者都有一个共同特点:他们追求自己想要一切——真诚而热切地实现自己梦想。

Translating第64页UsingTopic-relatedTermsUsethefollowingwordsandexpressionstocompletethepassagebelow.Changetheformwherenecessary.John________whathewantsinlife,hopingtobesuccessful.However,ifheexpectsto_____________,hemustworkhardand_______________whatheisundertaking.Hehastoexperiencevarious____andhardshipstoreachhisdestination.Withgreat____________andeffort,hecanmakehisdreams_________.Inshort,Johncan_________nearlyeverythingsolongasheiswillingtopaytheprice.determinationdevoteyourselftoaccomplishcometruegoafterachieveyourgoaltiralgoesafterachievehisgoaldevotehimselftotrialsdeterminationcometrueaccomplish第65页BasicWritingSkillsTOPICSENTENCE

英语主题句(topicsentence)是突出各段落中心必不可少关键句。它能够放在段落开头、中间或结尾。主题句有以下三个特征:1.主题句要概述整个段落中心思想,不能太笼统,也不能只说细节。比如:Repetitionsisperhapsthesimplestwaytoadvertise.(TextB,Unit2,Book3)

2.主题句所概述中心思想要限定在段落所包含内容范围内。比如:

Namescanalsobeasignoffamilyheritage.(TextA,Unit5,Book3)

3.主题句要比段落里其它句子更含有概括性,不能单是事实或个人陈说。比如:-Advertisingisveryold.(TextA,Unit2,Book3)

第66页Examinetheparagraphsbelow.Trytofindoutthetopicsentenceforeachparagraph.Model:Advertisingispartofourdailylives.Tofindproof,youhaveonlytoleafthroughamagazineornewspaper,orcounttheradioortelevisioncommercialsthatyouhearinoneevening.Mostpeopleseeandhearamassofadvertisingmessageseveryday.Andpeoplerespondtothemanydevicesthatadvertisersusetogaintheirattention.(Text

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