学术英语Unit 6 课后练习答案课件

学术英语管理Consumer

Behavior学术英语Unit6课后练习答案TextA─CriticalreadingandthinkingOverviewSupplementaryinformation─Languagebuilding-upSpecializedvocabularyFormalEnglishConsumerBehaviorInfluencersUnit6

ConsumerBehavior学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextAOverview

—TextanalysisCriticalreadingandthinkingDifferentkindsofconsumerbehavior(Para.3)Some______________________________________________________

Others_____________________________________________________

Others_____________________________________________________

Stillothers_________________________________________________arefocusedpeopleonamissiontryingtofulfillaspecificlistofgoods.slowlycompareproductssidebyside,decidingwhattheywantastheygoalong.wandertheaisleslookingforinspirationastowhattheyshouldpreparefortheweek.arefocusedongettingthebestdealsthroughsales,couponsandvolumedeals.学术英语Unit6课后练习答案CriticalThinkingThereareotherinfluencersonConsumerBehaviorforexample,customerservice,asmentionedinTextB.Whatcategorydoyouthinkitbelongsto,environmentfactorsorculturefactors?学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking1.Othersarefocusedon…preparefortheweek.(Line4,Para.3)

其他人正集中精力通过购买打折产品、使用优惠券和大批量采购的方式买到最实惠的东西。另外，还有人在走道上徘徊，寻思着本周还有什么要准备的。学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking2.…thisfamilywasintheknowandcouldaffordexpensiveWesternbrands.(Line3,Para.10)

Thisfamilyisfamiliarwiththehigh-gradeandexpensiveWesternbrandsandcouldpayforit.

intheknow:informed,aware知内情的学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking3.Alaundrydetergentfullofbleachmaydeliver…,thismaybeahugedisaster.(Line4,Para.18)

含有大量漂白剂的洗衣粉可以为一味追求洁净的市场提供超白的衣物，但是对于一个有环保意识，或者饮用水匮乏的市场来说，这恐怕是一场大灾难。学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

1.marketingcampaign

市场营销（活动）

Aneffectivemarketingcampaignhelpsdeterminethesuccessofaproductorpromotionallaunch.

Exceptionallycreativeandappealingmarketingcampaignscanwinnewcustomersforthebusiness,andhelpthecompanytooutperformitscompetitorsand

dominatethemarkets.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

2.stemfrom

（起）源于

Nervousillnesscanstemfrombeingtreatedinconsideratelyinchildhood.Doyourmoneyproblemsstemfromaddictivebehavior?Overspending,gamblingandotheraddictivebehaviorscandrainyourbankaccount.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

3.intheknow

知内情的

Ihavegottofindsomeoneintheknow,soIcangetmybusinessofftheground(=tosucceedinitially).

I’msurehe’sgoingtoresign,foritwastoldmebysomeonewhoisintheknow.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

4.holdtruefor

适用于

Somepoliticalstereotypesholdtrueforliberalsand

conservatives.Keynes’stheorydoesnotalwaysholdtrueforalleconomicproblems.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

5.beobsessedwith

痴迷于

Brandsshouldbeobsessedwithcreatingconceptinnovations.

Thedictatorwasobsessedwiththeillusionofaworldconquest.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upMatchthewordsinColumnAwiththoseinColumnBandthentranslatethe

collocationsyouhavegotintoChinese.

adfhbcge学术英语Unit6课后练习答案Unit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upMatchthewordsinColumnAwiththoseinColumnBandthentranslatethe

collocationsyouhavegotintoChinese.

adfhbcge消费者行为消费驱动的文化打零工的人经济上的成功区域性品牌营销活动流动性大的社会大批量交易学术英语Unit6课后练习答案Unit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upCompletethefollowingsentenceswiththecorrectform

ofthetermsinthebox.

aspecificlistofgoodsglobalbrandactualproduct学术英语Unit6课后练习答案Unit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-up

statussymbol

comparingproductspackagingandadvertising

Goodmarketing学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextALanguagebuilding-upSignpostlanguage

—Classification

Herearesomecommonclassificationtransitionsandcluewordsforyourreference.thefirst(kind/type/group/class,etc.)…;thesecond…;thethird…some…;other…sort,classify,categorizeform,category,group,class,kind学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextALanguagebuilding-upSignpostlanguage

—Classification

Keytotheexercises(P129)1.differentkinds;some;others;Others;stillothers2.two3.one;another4.Some;other学术英语Unit6课后练习答案Unit6

ConsumerBehaviorFormalEnglishTextALanguagebuilding-upThefollowingsentencesareselectedfromTextA.Replacetheunderlinedformalwordswithlessformalones.

taskrulessymbolobservedachievement学术英语Unit6课后练习答案Unit6

ConsumerBehaviorFormalEnglishTextALanguagebuilding-upuncontrolledthrownawayfairlylargegreatdevelopingclimax学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextB

TheCustomers’RevengeCriticalthinkingandreadingSupplementaryanalysisCollocationsSuggestedanswers学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking1.Inthefinalsequence,theman…probabilities.(Line1,Para.3)

Inthelastpartofthevideo,themensaidalotofchanceratesaboutthehappeningsofcertainthingsquicklywithoutpause.

reelsth.off:sayorrepeatsth.rapidlywithouthavingtostoporthinkaboutit一口气说或重复某事

学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking2.NorwillweeverbeifIcanhelpit,Jimthought,ashesnappedhislaptopshut.(Para.5)

Jimtoldhimselfhewouldtryhisbesttoavoidsuchbadserviceinhiscompanywhenheshutdownhislaptopwithasnap.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking3.Anothernailintheircoffin,hethought.(Line4,Para.6)

Thephrase“anailinone’scoffin”meanssth.thatmakestheendoffailureofanorganization,someone’splans,etc.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking4.Executiveshadhighhopesthat…wouldexciteWallstreet.(Line4,Para.8)

高管们迫切地希望，新上市的AndromedaXL车型目前的强劲销售势头能得到华尔街的青睐。

学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

1.reeloff一口气说出Theheadmastercanreeloffthenamesofallthechildrenintheschool.HarrycanreeloffthenamesofallthePresidentsoftheUnitedStatesinlessthanaminute.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

2.inunison完全一致地

E.U.mustactinunisonforclimatechangenegotiations.Militaryleadershavelongknownthatmarching

inunisonmakesforatight-knit(紧密团结的)platoon(军队,队伍).学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

3.onthereceivingendof遭受

Thepartyinpowersoonlearnswhatit'sliketobeonthereceivingendofpoliticalsatire.Inansweringthisquestion,youmightwanttodrawonanyexperiencesyouhavehadofbeingonthereceivingend

of“racialisation”(种族化)ofthiskind.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

4.takerevengeon

报复Inordertotakerevengeontheenemywhokilledhisfather,hehasbeenenduringhumiliationinordertosurvive.Adentisttakesrevengeonex-boyfriendbypullingoutallhisteethduringdentalsurgeryjusttwodaysafterhedumpedherforanotherwoman.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorSuggestedanswersTextBInTextB,theauthorprovidesthreeexamplesofcustomerservice.Readthetextandthencompletethefollowingtable.

treatingpassengerslikeprisonersoverbookingitsseatssurlyattendantslostbaggage

学术英语Unit6课后练习答案Unit6

ConsumerBehaviorSuggestedanswersTextB

offeringacomprehensivewarrantyonallitsnewvehiclesaspartofitsmassivelypromotedRedCarpetprogram,coveringeverythingfromtransaxlerepairstothepaintwork;anAtidacreditcardrewardingcustomerswithaccessoriesfortheircarsandapparelsportingtheAtidalogo;providingreturningcustomerswithafreesatelliteradio;buildingacallcentertoreducecostsandcall-waitingtimes,standardizingandstreamliningserviceforcustomers.

学术英语Unit6课后练习答案Unit6

ConsumerBehaviorSuggestedanswersTextBItseemslikeeverytimeMichellecallstogethelp,theyreferhertosomenewidiotwhodoesn'tknowanything,andshehastoexplaineverythingalloveragain.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorListening

学术英语Unit6课后练习答案Unit6

ConsumerBehaviorListeningDealingwithunfamiliarwordsIfthewordsdonothinderyourunderstandingofthemajorpoints,justskipthemover.Usecontextualinformation,commonsenseandbackgroundinformationtoguessthewordmeaning.Sometimes,thespeakermightuseparaphrasesordefinitionstoexplainnewterms.Ifyoufailtofigureoutthemeaningofanimportantword,justmoveonandlistenattentivelytothespeaker.Neverletanynewworddistractyourattentionfromthetalk.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorListeningListentoapartofalecturegivenbyJosephPine,awriterandveteranconsultanttoentrepreneursandexecutivesalike.Thendefinethefollowingwordsaccordingtothecontextualinformation,commonsenseorbackgroundinformation.

thingsthatyougrowintheground,raiseonthegroundorpulloutofthegroundremove/totakeorgetsthoutbeingtreatedlikeacommoditymakingaccordingtorequirementstheeconomywhereexperiencesarebecomingthepredominanteconomicoffering学术英语Unit6课后练习答案Unit6

ConsumerBehaviorListeningListentothelectureagainandthenanswerthefollowingquestions.

Four.Theyareagrarian,industrial,service-basedandexperienceeconomies.

Weusedcommoditiesasarawmaterialtobeabletomakeormanufacturegoods.学术英语Unit6课后练习答案Unit6

ConsumerBehaviorListeningListentothelectureagainandthenanswerthefollowingquestions.

Goodshavebec