RivalIQ：2023年社交媒体十大户外品牌

2023

TopOutdoorBrands

onSocialMedia

TopOutdoor

BrandsonSocial

Westudiedtopoutdoorbrandsfromacrossthe

countrytocreatetheultimateguidetosuccessful

outdoorgearandapparelmarketingstrategieson

Instagram,Facebook,Twitter,andTikTok.

Readonforthefullrankingsandeverythingthat

madetopoutdoorbrandstickforthe#inspoyou

needtojumpstartyourbrand’ssocialthisyear.

Readthefullreportonline»

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

WhatDidWeAnalyze?

DATASETINCLUDES

120

HANDLES

IN2023BETWEENTHEMONTHSOF

OCT

SEP

AUG

JAN

MAR

APR

MAY

FEB

JUL

JUN

COMPRISING

52K65M

POSTSENGAGEMENTS

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

Top10OutdoorBrands

onSocialMediain2023

TheTop10

Announcingthebravestandgnarliestoutdoorbrandsonsocialthisyear.Fromdynamicnewproductstojaw-droppingsceneryandbeyond,we’lldigintothetoptrendseveryoutdoorbrandcanusetoincreaseengagementonInstagram,TikTok,Facebook,andTwitter.

#1

#6

#2

#7

#3

#8

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

#4

#9

#5

#10

#1

BurtonSnowboards

#2#4f#22#2

Snowboardandwinterapparelbrand

Burtonknockeditoutofthealpinepark

thisyearwithtoptenfinishesonthreeof

fourchannelstoclinchtheoverallgold.

BurtonreallysetitselfapartonInstagram

andTwitterthankstoeye-catchingvideos

oftheirproductsinaction.Fansand

followersateupgorgeousshort-form

videosthathelpedbringthemtothe

mountainsyear-round.Thesevideosalso

helpedBurtonstandoutonTikTok,though

thebrandwasn’tafraidtomixituponthat

channelwithmoreplayfulcontent.

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

#2

Atomic

#4#11

f#1

#78

Atomicgrabbedtheoverallsilverthisyear

thankstostrongfinishesonInstagramand

Facebookandsomeserioushelpfrom

theirseriouslyengagedfanbase.Theski

andwintergearbrandmighthavesmaller

followercountsthantheircompetitors,but

thosefansshowedupinthecommentsfor

theirfavoriteoutdoorbrand.

High-profilepartnershipswithtopskiers

helpedAtomiccatchengagementon

social,andmanyoftheirtoppostsacross

theboardfeaturedMikaelaShiffrin

shreddingontheslopesalongsideother

Atomicathletes.

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

#3

Filson

#15#12

f#15

#12

Filsonclinchedtheoverallbronzedespite

notsittinginthetop10foranysingle

channel,remindingusthatsometimes,

slowandsteadywinstherace.Inthiscase,

thatmeansexcellentperformanceacross

allchannelshelpedthisoutdoorapparel

brandconnectwithitsengagedaudience

betterthanstandingoutonjustoneapp.

Amixoficonic,timelessphotographyand

behind-the-scenescontentresonatedbest

withFilsonfans.Inarareturnforoutdoor

brands,Filsonfocusedmoreonthe

majestyofnaturethanonsellingtheir

products.

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

#4

SimmsFishingProducts

#1#19f#7#66

SimmsFishingProductsfoundgreat

successonsocialwiththeperfectmixof

inspirationandhumor.Thefishinggear

brandwasespeciallystrongonInstagram

andFacebook,butearnedaTikTokranking

that’snothingtosneezeateither.

SimmswasallabouttheUGCtoremind

fansandfollowerswhatlifeontheriver

reallyfeelslike.Fromhilariousvideos

aboutjustmissingtheperfectcatchto

heartfeltfather/sonmomentscastingrods,

Simmsfans(andsocialmediamanagers)

didn’thavetoleavetheirhousestogeta

doseofthefishinglifestyle.

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

#5

YETI

f#5

#59

#13#15

DespitetotallyignoringTwitter,YETIcame

toplaythisyearwithimpressive

engagementratesandtotalsonInstagram,

TikTok,andFacebook.Havinglarge

followingshelpedthecoolerbrandrackup

theengagementsonthosechannels.

YETIespeciallystoodoutonFacebookby

earningthehighesttotalengagementof

anyoutdoorbrandwestudiedthisyear.

Newproductreleaseswereespecially

excitingforYETIfansonFacebook,withall

ofthebrand’smostengagingpostsbyrate

havingsomethingtodowithasnazzynew

colorwayorcollection.

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

#6

Patagonia

#23#5f#29

#10

Patagoniauseditsenormousfollower

countsforgoodthisyeartofightformany

oftheconservationcausesthatarenear

anddeartotheheartsofnaturelovers

everywhere.Theapparelbrandscored

sixthoverallthankstooodlesofengaged

followersandaclearcontentstrategythat

focusedoneverythingfromthemountains

tothesea.

Patagoniastoodespeciallystrongon

TikTokandTwitterwithastrongmixof

outdoorcausestosupportandsimple,

impactfulcontentthatfocusedonwhat

matters:gettingoutside.

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

#7

SpecializedBicycles

#5#9f#53#34

SpecializedBicyclesstoodoutonsocialthis

yearthankstobespoke(seewhatwedid

there?)contentforeachchannelrather

thanrelyingtoomuchonrecyclingand

repackaging.Thiscustomizedcontent

strategyhelpedSpecializedfinishstrong

overall,especiallyonInstagramandTikTok.

Behind-the-scenesandhumorousvideos

reallyhelpedSpecializedrakeinthe

engagementthisyear.Thebikebrandwas

allaboutstatusupdatesand1:1

conversationsonTwitter,andstuckto

glamourshotsoftheirgorgeousbikeson

Facebook.

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

Flask

f

#30

#15

#8

Hydro

#26#3

WaterbottlebrandHydroFlaskdidsomething

almostnootheroutdoorbranddidthisyear:

earneditshighestrankingonTikTok.Thisvideo-

intensivechannelcanbetrickyforbrands

withoutin-houseteamsdedicatedtocreating

videocontent,butHydroFlaskmanageditwitha

mixofproductdeep-divesandsass.

HydroFlaskalsosawsuccessonother

channelswithpostsdesignedtohypefansup

withnewproductreleasesandrecipeideas

formakingthemostoftheirexistinginsulated

waterbottlecollection.Sure,youdon’tneed

morethanoneinsulatedwaterbottle…unless

itcomesoutinanewcolor.

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

#9

Arc'teryx

#18

#2

#42

#41

f

ApparelbrandArc’teryxhadjustonetop10

channelfinishthisyearonTikTok,butabove

averageshowingsontheotherchannelswe

studiedhelpedcatapultthebrandinto9th

placeoverall.

Arc’teryxreliedonstunningphotographyand

compellingstorytellingaboutwhatsetstheir

gearapartfromotheroutdoorbrandstoearn

impressiveengagementratesacrossmultiple

channels.Thebrandwasn’tafraidofalittle

humor,especiallyonTikTok,whichpaidoffwith

millionsofviewsandtonsofengagements.

Shotsofthebrand’scolorfulproductlinealso

helpedcutthroughthenoiseonsocial.

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

#10

Oakley

回#6#22

f#67

#11

Lookingcoolisaprerequisiteforpeople

andproductsappearinginOakley’ssocial

mediafeedthisyear,whichhelpedthe

brandearn10thplaceoverallwith

especiallystrongfinishesonInstagramand

Twitter.Theeyewearandapparelbrand

wasallabouttimelessshotsoftheireye-

catchingproducts,especiallyonFacebook.

Videohelpedthebrandcutthroughthe

noise,especiallywhenitshowedoffOakley

productsontopathleteslikemotocross

legendMaximeRenauxandVikingswide

receiverJustinJefferson.

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

FullRankingsof

TopOutdoorBrands

onSocialMedia

ChacoFootwear

#11

Salomon

#12

JonesSnowboards

#13

SantaCruzBicycles

#14

TrekBicycle

#15

Rapha

#16

PivotCycles

#17

5.11Tactical

#18

YetiCycles

#19

ShimanoFishingNorthAmerica

#20

f

f

24222

24103752

4

11

1

78

15

12

15

12

1

19

7

66

13

15

5

59

23

5

29

10

5

9

53

34

26

3

30

15

18

2

41

42

6

22

67

11

31

14

38

14

7

39

24

78

8

27

68

24

3

74

17

9

17

32

30

67

10

74

8

31

46

30

19

3

11

62

6

78

42

50

2

1

FullRankings

BurtonSnowboards

#1

Atomic

#2

Filson

#3

SimmsFishingProducts

#4

YETI

#5

Patagonia

#6

SpecializedBicycles

#7

HydroFlask

#8

Arc'teryx

#9

Oakley

#10

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

WildCountry

#31

Coleman

#32

Dakine

#33

Quiksilver

#34

HyperliteMountainGear

#35

Zpacks

#36

Rossignol

#37

Columbia

#38

GraniteGear

#39

LoweAlpine

#40

f

f

974378

14741478

22

38

59

75

20

17

94

78

33

8

82

78

21

51

47

78

43

65

18

8

61

1

51

78

68

13

57

4

43

35

56

41

27

74

43

23

34

41

39

6

37

21

28

78

16

37

48

78

47

7

40

60

27

63

25

5

27

60

25

26

40

44

32

18

32

67

13

21

19

20

102

37

FullRankings

Petzl

#21

Brooks

#22

Jetboil

#23

LibTech

#24

REI

#24

HOKA

#26

Altra

#27

MountainEquipment

#28

Rab

#29

Mammut

#30

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

f

f

45316832

Osprey

#51

GossamerGear

#52

Exped

#53

BlackDiamondEquipmentLtd

#54

Teva

#55

Nalgene

#56

MysteryRanch

#57

SnowPeak

#57

HestraGloves

#59

MountainSafetyResearch(MSR)

#60

66166154

63

18

75

38

90

35

10

13

12

74

76

78

72

29

54

28

51

74

43

25

49

74

21

78

62

74

23

22

74

25

55

78

49

74

60

29

30

74

34

39

54

24

72

17

25

49

65

78

39

28

70

78

67

22

45

35

40

32

63

78

35

6

115

78

36

74

20

62

38

74

8

78

FullRankings

Cotopaxi

#41

Suunto

#42

UnderArmour

#42

ORTOVOX

#44

K2Snow

#45

SkratchLabs

#46

GNUSnowboards

#47

Billabong

#48

GiantBicycles

#49

Fjallraven

#49

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

TheOrvisCompany

#71

SmithOptics

#72

HellyHansen

#73

NEMOEquipment

#74

CamelBak

#75

Danner

#76

Helinox

#77

BigAgnes

#78

YakimaProducts

#79

TOPODesigns

#79

f

f

7374476

5226

114

57

71

32

98

55

85

74

16

47

60

74

58

78

103

47

34

56

87

74

51

7

58

74

76

78

91

40

66

78

75

56

87

64

78

58

71

78

64

61

41

53

53

74

46

50

70

55

27

77

57

74

33

61

79

74

11

19

48

74

49

78

55

42

90

69

77

45

62

30

81

74

12

27

FullRankings

TheNorthFace

#61

Kühl

#62

NRS(NorthwestRiverSupplies)

#63

KüatRacks

#63

L.L.Bean

#65

IbisCycles

#66

Edelrid

#67

Merrell

#68

Vaude

#69

DarnTough

#69

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

Thule

#91

Giro

#92

Julbo

#93

prAna

#94

KeenFootwear

#95

Kathmandu

#96

ClifBar

#97

Timbuk2

#98

UCO

#99

SHIMANO

#100

f

f

99743636

78

6574

115

82

43

115

40

76

74

64

78

83

74

72

43

56

74

115

78

59

74

113

71

69

74

90

78

95

74

79

16

104

52

78

48

97

74

74

20

84

74

79

78

89

48

115

67

100

53

89

70

94

59

96

63

110

45

95

51

108

53

99

33

86

72

110

45

93

73

84

78

95

74

79

78

FullRankings

Oboz

#81

Vibram

#82

Primus

#83

GregoryPacks

#84

Leki

#85

LaSportiva

#86

StrafeOuterwear

#87

BikeSHIMANO

#88

Kelty

#88

Deuter

#90

TOPOUTDOORBRANDSONSOCIALMEDIA|JANUARY1,2023TOOCTOBER31,2023

Marmot

#111

GORE-TEX

#112

PEARLiZUMi

#113

Lowa

#114

MiiR

#115

Larabar

#116

Mizu

#117

BioLite

#118

ThermaCELL

#119

PowerBar

#120

f

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