交互设计-数据收集

社会调查方法大复习

DataGatheringBaiTian2014.09.17interviewQuestionnaireobservationFiveKeyIssueSettinggoalsIdentifyParticipantsPopulation=SamplingSaturationPopulationSamplingPopulationSamplingProbabilitysamplingSimplerandomsamplingStratifiedsamplingNon-ProbabilitysamplingConveniencesamplingVolunteerpanelsGeneralizedtothewholepopulationFiveKeyIssueSettinggoalsIdentifyParticipantsRelationshipwithparticipantsConsentform|Withdrawatanytime|IncentivesFiveKeyIssueSettinggoalsIdentifyParticipantsRelationshipwithparticipantsTriangulationTriangleFiveKeyIssueSettinggoalsIdentifyParticipantsRelationshipwithparticipantsTriangulationPilotStudyDataGatheringInterviewControloverconversationUnstructuredinterviewSemi-structuredinterviewstructuredinterviewYouseemedtolikethisuseofcolor…Howdoyoulikethiscellphonecomparedwithpreviousonesthatyouhaveowned?HaveyoueverjoinedinanyO2Oactivity?Really??Whatyousaidistrue?Interview--focusgroupTalktoomuch!!!Unanticipatedissues?!QuestionnairesMotivationishighenoughHardertodevelopgoodquestionsTheDifference2.Stateyourageinyears3.Howlonghaveyouusedtheinternet?(Checkoneonly)4.Doyouusethewebto:PurchasegoodsSendemailVisitchartroomUsebulletinboardFindinformationReadthenews5.Howusefulistheinternettoyou?<1years1-3years3-5years>5yearsQuestionnaires-Example

actualageoverlaphowmanytochoseleftspaceistoosmall2.Stateyourageinyears3.Howlonghaveyouusedtheinternet?(Checkoneonly)4.Doyouusethewebto:PurchasegoodsSendemailVisitchartroomUsebulletinboardFindinformationReadthenews5.Howusefulistheinternettoyou?<1years1-3years3-5years>5yearsDemographic

informationRelevantexperienceQuestionnaires-structureSpecificquestionsQuestionnaires-ratingSemanticdifferencescalesAttractiveUglyClearConfusingExcitingBoringDullColorfulAnnoyingPleasingHelpfulUnhelpfulPoorWelldesignedPlaceacrossinonepositionMixedSummingthescoreforeachpair2226Questionnaires-ratingTheLikertscales:three,five,seven,orevenmore?Yesdon’tknowNOStronglyagreeagreeokdisagreestronglydisagreeVeryappealingokrepulsive7Attractivedegree5Like/dislikeagree/disagree3Yes/NoQuestionnaires–onlinequestionnairesQuestionnaires–onlinequestionnairesQuestionnaires–onlinequestionnairesQuestionnaires–onlinequestionnairesObservationDirectobservationinthefieldDirectobservationinthecontrolledIndirectobservation:Dairyetc.ArealsituationObjectiveenough?TestthedetailsCanberepeatedCannotbereachedSaveequipmentandexpertiseObservationDirectobservationinthefieldBeforestart…1thestructure2thelevelofparticipation3howtorecord4howtogainacceptance5howtohandlesensitiveissuesDuringstudy…1AttendtoEveryoneinthegroupequally2alwaysshowinterest3notappeartobeoverlyobtrusiveObservationDirectobservationinthecontrolledThethink–aloudtechnique“我打开浏览器在地址栏输入的网站”“然后按下enter键”“电脑好慢啊，要等一会儿”“终于打开了”“屏幕好多东西，我找找看‘一淘’在哪儿”“哦，在天猫，聚划算什么的后面”“哎，9.9是什么东西，点开看看”“所有商品选择化妆品”“怎么所有化妆品的牌子都没听说过啊，用了会烂臉啊”“还是看看别的”ObservationIndirectobservation:Dairyetc.InteractionLogsWebAnalyticsDairyNeedincentivesNomorethantwoweeksOnlinetemplateObservationIndirectobservation:Dairyetc.DairyObservationIndirectobservation:Dairyetc.DairyObservationIndirectobservation:Dairyetc.DairyObservationIndirectobservation:Dairyetc.DairyObservationIndirectobservation:Dairyetc.ExperiencesamplingmethodApplewatch恋爱神器ObservationIndirectobservation:Dairyetc.ExperiencesamplingmethodObservatio