实商务英语综合教程（第3版 第一册）B1U8听力原文和练习参考答案

Unit8Company

Listening1

LMr.LiWMr.White

L:Goodmorning,Mr.White.Welcometoourcompany.

W:Goodmorning,Mr.Li.

L:Welearntthatyouimportlotsofair-conditionersfromChinaeachyear.

W:Yes,that’sit.

L:Ourcompanyhasbeenrankedasoneoftheworld’stopmanufacturesofhighqualityair-conditioners.

W:Great!Chinaisaverylargeexportmarket.Manyofyourproductsaresoldwellindifferentpartsoftheworld.

L:That’sright.ShallIgiveyouageneralintroductionofourcompany?

W:Yes,Please.

L:Ourcompanywasestablishedin1979,withatotalofRMB300millioninregisteredcapital.Withitsrapidprogressoverthepast30years,itsannualturnoveramountstoRMB30billion.

W:That’sgreat.Thenhowbigisyourcompany?

L:Wehaveplants,industrialparksandtradingcompaniesinfifteencountries,wherewehavemorethan50,000employees.OurproductsaresoldgloballyundertheABCBrand.

W:Oh,youarereallyamultinationalcompany.

L:Doyouwanttoknowwhatouradvantagesare?

W;Sure,I’meagertoknow.

L;WehavealwaysbeenemphasizingResearchandDevelopmentandencouragingthecreativityofourstaff.Soweareverycompetitiveinthisfield.

W:Wonderful!Wouldyouliketosaysomethingaboutyourfutureplan?

L:Withpleasure.WearegoingtoopenbranchofficesinEurope,andhopetoestablishfriendlyrelationswithpeoplefromhomeandabroadonthebasisofequalityandmutualbenefits.

W:That’sfine.Ihopeaclosecooperationbetweenuswillbesetupsoon.

L:Me,too.

Listening2

TMr.TangY—MissYang

T:Hello,MissYang.I’dliketogiveyouageneralintroductionofourcompany’sorganizationalstructure.Ifyouhaveanyquestion,pleasebefreetoask.

Y:Ok,Iwill.Thankyou.

T:Thecompany’sorganizationalstructureisjustlikeapyramid.BoardofDirectorsisatthetop.Themembersjointlyoverseetheactivitiesofthewholecompanyandareinvolvedinallimportantevents.

Y:SotheBoardofDirectorsisthekeydecision-makingbody.

T:That’sright.NextisCEO.Heisthecompany’stopoperationaldecision–makerandguideemployeesandotherexecutiveofficerstowardsthecompany’scentralobjective.

Y:Ihaveheardourcompanyisclassifiedintofourdepartments.Isthatso?

T:Yes.TheyareproductionDepartment,MarketingDepartment,FinanceDepartmentandHumanResourcesDepartment.

Y:Whatdotheyspecializeinseparately?

T:ProductionDepartmentisresponsibleforalltheproductionandresearchanddevelopmentprograms.

Y:Ithinkthisdepartmentisveryimportantbecauseonlyhighqualityproductscanensureourorganization’ssuccess.

T:Exactly.MarketingDepartmentdealswithmanyactivities,includingmarketingresearch,advertisingandsellingproducts,etc.

Y:Isitnecessarytomakeamarketresearch?Ithinkitistime-consuming.

T:Yes,itisquitenecessary.Theworldisfullofcompetition.Allbusiness’sestablishingandsurvivaldependsonthemarket’sneeds.Bymakingamarketresearch,we’llgetmanytypesofusefulinformation.

Y:Oh,Isee.Ifweknowthemarketandcustomers’demandwell,wewon’tputourmoneyatrisk.

T:That’sright.FinanceDepartmentisalsoveryimportantbecauseitinvolvesraisingnecessaryfundsandmakingefficientuseofthem.HumanResourcesDepartmentdealswithselecting,training,motivatingandappraisingemployees.

Y:Doyouofferemployeesenoughopportunitiesforgrowth?

T:Yes,there’regoodprospectsforpromotion.

Y:Really?Iwillworkhard.

T:I’mgladtohearthat.

KEYSTOTHETASKS

Discussion

Open

Task1

1.ranked；2.export;3.introduction;4.capital;

5.fifteen;6.advantages;7.future;8.Europe

Task2

1.F2.F3.F4.T5.F

Task5

1.structure;2.pyramid;3.guide;4.production;5.responsible;

6.success;7.dealswith;8.competition;9.demand;10.opportunities;

Task6

Apyramid.

2.BoardofDirectors.

3.Heisthecompany’stopoperationaldecision–maker

4.Becauseitinvolvesraisingnecessaryfundsandmakingefficientuseofthem.

5.Itdealswithselecting,training,motivatingandappraisingemployees.

Task9

1.C2.C3.C4.A5.B

Task10

Becausethecompanyhasreachedsaturatedlevelslocally

BecauseAffluentclientstendtoshyawayfromtheretailgiantduetothemisconceptionthatWalmart'sproductsareoflowerquality.

No.

Inordertoensurethattheretailgiantsustainsitspositionasamarketleader.

Theretailmarketleader

Task11

1.aimed2.image3.objective4.different

5.mission6.company7.consumer8.service

Task12

1.Despitethesepositiveresults

2.changeitsmarketingobjectives

3doathoroughmarketanalysis

4,havemadeanameforthemselves

5.Itbecomesverydifficulttoignorethestore

Task13

1.C2.C3.A4.B5.C

Task14

1.concepts2.businessownership3.aSolePartnership

4.combines5.common

Task16

1.D2.C3.A4.B5.D6.B7.C8.A9.A10.D

Task17

1.TomhasdecidedtoinvestinChina.

2.Mr.Wanghasworkedinthesejointventuresincehegraduatedfromcollege.

3.Uptonow,wehaven'testablishedtraderelationswithBCDcompany.

4.Theyhavereachedanagreementonprice.

5.Exportshavecreatednearly40,000jobsforusinthepastfewyears.

Task18

TO：MPCompanyFROM：MR.LIHAI

ATTN：Mr.WangDongREF：1234

FAX：4693344DATE：23AUG2010

PAGES：1

RE:providinginformation

_______________________________________________________________________

DearMrWang:

Iampleasedtolearnthatyouareinterestedinournewproducts.Pleasefindencloseddetailedinformationofournewproducts.Yourpromptconfirmationwouldbehighlyappreciated.ThankyouforyourkindattentionandIlookforwardtoyourpromptreply.