雨课堂学堂在线学堂云《Introduction to E-Commerce（东北财大 ）》单元测试考核答案

注：不含主观题第1题单选题(1分)Inshort,e-commerceis________carriedoutontheInternetusingmoderninformationtechnology.AExpressdeliveryserviceBCustomerserviceCMarketingactivityDTradingactivity第2题单选题(1分)Inthefollowingdescriptionsofthecharacteristicsofe-commerce,whichoneisnottrue?AModernizationBVirtualizationCInformatizationDScalabilityEGlobalization第3题单选题(1分)E-commercecanbedividedinto________basedonthetransactiondegree.AB2B,B2C,C2CandB2GBInternete-commerce,Intranete-commerce,extranete-commerceandmobilecommerceCEDI-basede-commerceandnon-EDIe-commerceDCompletee-commerceandincompletee-commerce第4题单选题(1分)Thetypeofthefamousdomestice-commerceplatform"Jingdong"is________.AB2BBB2CCC2CDB2G第5题单选题(1分)Whichofthefollowingtypesofe-commerceisnotclassifiedaccordingtothenetworktypesusedbyenterprisestocarryoute-commerce?AExtranete-commerceBInternete-commerceCEthernete-commerceDIntranete-commerce1.2.4Homework第1题单选题(1分)Whichofthefollowingdescriptionsofe-commerceandtraditionalcommerceisnottrue?AThelogisticsanddistributionmethodsofe-commercearedifferentfromthoseoftraditionalcommerce.

BE-commerceactivitiescannotbelimitedbytimeandspace,whiletraditionalcommercecannotdothis.CE-commercecanmoreeasilyrealizethedifferentiationofcustomers'personalitiesandputadsinatargetedway.DE-commercemustsignawrittencontractandissuemachine-printedinvoices,otherwiseitwillbeinvalid.第2题单选题(1分)Whichofthefollowingisthecharacteristicofthee-commercetransactionenvironment?AThemarketformhasthecharacteristicsofvirtualizationandglobalization.BTheenterprises’supplychainhasthecharacteristicofgradualtransmission.CThemarketingmethodoftheenterprisehasthecharacteristicoflarge-scalemarketing.DE-commercemakesconsumersshopmoreirrationally.第3题单选题(1分)Regardingtheoperationalprocessofbusinessactivities,whichofthefollowingistrue?APreparation→Tradenegotiation→Contractsigningandexecution→PaymentBTradenegotiation→Preparation→Contractsigningandexecution→PaymentCTradenegotiation→Contractsigningandexecution→Preparation→PaymentDPreparation→Tradenegotiation→Payment→Contractsigningandexecution第4题单选题(1分)Whichofthefollowingisincorrectabouttheimpactofe-commerceonconsumers?AConsumerstendtoshopmorerationally.BConsumersmainlychoosecommoditiesbybrowsingwebsites.CE-commercehasgreatlyimprovedthetransparencyofcommoditypricesandincreasedthesalescostofmerchants.DAfterpurchasinggoods,consumersexpresstheirshoppingfeelingsontheInternetandbecomethemosthelpfulpartnersforenterprises.第5题单选题(1分)Whichofthefollowingbelongtothee-commerceoperationprocess?AGeneratingordersbyhandwritingorprinting.BPrintinginventorylisttocheckinventory.CSendingordersontheInternet.DPrintingandsubmittingtheproductionplan.1.3.4Homework第1题单选题(1分)Whichofthefollowingcausesofe-commerceisnottrue?AIncreasingmarketcompetitionBDevelopmentofinformationandcommunicationtechnologyCDevelopmentofexpressserviceindustryDDevelopmentofglobaltradeliberalization第2题单选题(1分)Inthefollowingdescriptionsofthedevelopmentstatusofe-commerceinChina,whichoneisnottrue?AE-commerceinfrastructureconditionsaregraduallyimproving.BIn2017,theoperatingrevenueofC2CtransactionservicesinChinawaslargerthanthatofB2Ctransactionservices.CE-commercehaspenetratedintovariousindustries.DSmallandmedium-sizedenterprisesandtraditionalenterprisesstepintothethresholdofe-commerce.第3题单选题(1分)Currently,whichofthefollowingB2Ce-commerceserviceprovidersaccountforthelargestmarketshare?ATmallBJingdongMallCSuningTescoDVipshop第4题单选题(1分)Inthefollowingdescriptionsofthedevelopmentofe-commerce,whichoneisnottrue?AFrom2013to2017,thescaleofChina'se-commercetransactionsincreasedyearbyyear.BThedevelopmentofe-commercehasexperiencedtwostages:EDIbasede-commerceandInternet-basede-commerce.C2018isthe9thTmallDoubleElevenShoppingCarnival.DEconomicdigitization,globalizationofcompetition,tradeliberalization,andsocialnetworkingareallreasonsthatpromotee-commerce.Test第1题单选题(1分)Inshort,e-commerceis________carriedoutontheInternetusingmoderninformationtechnology.AExpressdeliveryserviceBCustomerserviceCMarketingactivityDTradingactivity第2题单选题(1分)Whichofthefollowingdescriptionsofe-commerceandtraditionalcommerceisnottrue?AThelogisticsanddistributionmethodsofe-commercearedifferentfromthoseoftraditionalcommerce.

BE-commerceactivitiescannotbelimitedbytimeandspace,whiletraditionalcommercecannotdothis.CE-commercecanmoreeasilyrealizethedifferentiationofcustomers'personalitiesandputadsinatargetedway.DE-commercemustsignawrittencontractandissuemachine-printedinvoices,otherwiseitwillbeinvalid.第3题单选题(1分)Whichofthefollowingimpactsofe-commerceontraditionalcommerceisnottrue?AThemarketformhasthecharacteristicsofvirtualizationandglobalization.BThesupplychainhasdevelopedfromcenteringonthecoreenterprisestothewayofgradualtransmission.CThemarketingmethodoftheenterpriseshasdevelopedfromlarge-scalemarketingtoprecisionmarketing.DE-commercehaschangedtheshoppingdecision-makingprocessofconsumers,andhasalsomadeconsumersshopmorerationally.第4题单选题(1分)Whichofthefollowingcausesofe-commerceisnottrue?AIncreasingmarketcompetitionBDevelopmentofinformationandcommunicationtechnologyCDevelopmentofexpressserviceindustryDDevelopmentofglobaltradeliberalization第5题单选题(1分)E-commercecanbedividedinto________basedonthetransactiondegree.AB2B,B2C,C2CandB2GBInternete-commerce,Intranete-commerce,extranete-commerceandmobilecommerceCEDI-basede-commerceandnon-EDIe-commerceDCompletee-commerceandincompletee-commerce2.1.4Homework第1题单选题(1分)Thecomponentsofthee-commercesystemincludes________.Athenetworkplatform,buyersandsellers,certificationcenter,paymentcenter,logisticscenter,customerservicecenter,ande-commerceserviceprovidersBthenetworkplatform,buyersandsellers,certificationcenter,paymentcenter,logisticscenter,ande-commerceserviceprovidersCthenetworkplatform,certificationcenter,paymentcenter,logisticscenter,ande-commerceserviceprovidersDthenetworkplatform,buyersandsellers,certificationcenter,paymentcenter,andlogisticscenter第2题单选题(1分)Inthefollowingdescriptionsoftheframeworkofe-commerce,whichoneisnottrue?AThearchitectureofe-commerceinclude:hardwareplatform,networkplatform,softwareplatform,andbusinessservicesupportplatform.BTheapplicationofe-commerceincludesmarkete-commerce,enterprisee-commerceandsociale-commerce.CPublicpolicies,lawsandcreditsystemsarethepillarsofthee-commerceframework.DTechnicalstandardsandsecurityarethepillarsofthee-commerceframework.第3题单选题(1分)Theframeworkofe-commerceincludeshardwareplatform,networkplatform,softwareplatformandbusinessservicesupportplatform.Whichofthefollowingstatementsisnottrue?AThehardwareplatformmainlyreferstothehardwareinfrastructure,includingserversandstoragedevices.BThenetworkplatformusesnetworktransmissionmediaandnetworkconnectiondevicestoconnectserverstoragedevices,etc.CSoftwareplatformreferstotheoperatingenvironmentofapplicationsoftware,whichreferstotheoperatingsystem.DThebusinessservicesupportplatformincludespaymentcenters,certificationcenters,andcatalogservices,etc.第4题单选题(1分)Thebenefitsthate-commercecanbringtoenterprisesdonotinclude________.ADevelopingnewmarketsBReducingthecostoftechnologydevelopmentCMaintainingcustomerrelationsDImprovingtheefficiencyofsupplychain第5题单选题(1分)Whichofthefollowingdoesnotbelongtothethirdpartyserviceproviderofe-commerce？ASuppliersBLogisticscompaniesCBanksDThird-partypaymentplatforms2.2.4Homework第1题单选题(1分)WhichofthefollowingtransactionsdoesnotbelongtotheB2Be-commercemodel?AManufacturersandsuppliersBProducersanddistributorsCAgentsandconsumersDDistributorsandretailers第2题单选题(1分)ThebasictypesofB2Be-commercedonotinclude________.Aseller'smarketmodelBtradingmarketmodelCbuyer'smarketmodelDsubscriptionmodel第3题单选题(1分)WhichofthefollowingplatformsbelongtotheB2Be-commercemodel?ATaobaoBMeituanCHc360.ComDTmall第4题单选题(1分)Theprofitmodelofthethird-partyB2Be-commerceplatformdoesnotinclude________.AMembershipfeeBAdvertisingrevenueCTransactioncommissionDPricedifferencebetweenproductsorservices第5题单选题(1分)TencentlaunchedtheindustrialInternetbusiness,whichreflectsthedevelopmenttrendof_______inB2Be-commerceindustry.AtheintegrationofB2BandB2CBtheextensionfrominformationservicestoonlinetransactionsCthetransferfromofflinepaymenttoonlinepaymentDtheverticalsubdivisionoftheB2Be-commerceplatform2.3.4Homework第1题单选题(1分)WhichofthefollowingtransactionsbelongtotheB2Ce-commercemodel?AWal-MartpurchasesfromHaier.BHuaweipurchasesmobilephoneaccessories.CStudentsbuybooksonlinefromDangdang.DSuningpurchasesofficecomputers.第2题单选题(1分)WhichofthefollowingdoesnotbelongtothebusinessmodelofB2Ce-commerce?AOnlinesupermarketBOnlineshoppingmallCOnlinesubscriptionDOnlineprocurement第3题单选题(1分)WhichofthefollowingdoesnotbelongtotheprofitmodelofB2Ce-commerce?AMerchantsalescommission.BOfflineservicechargesfortraining,exhibitions,forums,etc.CPricedifferencebetweenproductsorservices.DSalesprofitofagents.第4题单选题(1分)WhichofthefollowingplatformsbelongtotheB2Ce-commercemodel?AebayBMeituanCDDJD.com2.4.4Homework第1题单选题(1分)WhichofthefollowingtransactionsbelongtotheC2Ce-commercemodel?AConsumersshoponJD.com.BConsumersshoponTaobao.CBusinessesshoponAmazon.DConsumersshoponTmall.第2题单选题(1分)OnlineauctionisanoperationmodelofC2Ce-commerce.Whichofthefollowingstatementsaboutonlineauctioniswrong?AThewinnerofanonlineEnglishauctionisthehighestbidderwithinalimitedtime.BReverseauctionreferstothatsellersoffergoodstobuyersatlowprices.CThewinnerofanonlineDutchauctionisthehighestbidder,whilethepriceisthesecondhighestbid.DAfixedpricereferstothatthesellerssetthefixedpriceofgoods.第3题单选题(1分)TheoperationmodelofC2Ce-commercedoesnotinclude________.AOnlineauctionBThird-partytradingplatformCClassifiedadvertisingDOnlinegiftmodel第4题单选题(1分)WhichofthefollowingplatformsbelongtotheC2Ce-commercemodel?AeBayBDangdangCHc360.ComDTmall第5题单选题(1分)TheprofitmodelofC2Ce-commerceincludes________.AMerchantsalescommission,transactioncommission,advertisingfee,value-addedservicefee,paymentlinkfeeBMembershipfee,indirectprofitsources,advertisingfee,value-addedservicefee,paymentlinkfeeCMembershipfee,transactioncommission,advertisingfee,value-addedservicefee,paymentlinkfeeDMembershipfee,transactioncommission,advertisingfee,agencysalesprofit,paymentlinkfee2.5.4Homework第1题单选题(1分)InthefollowingdescriptionsoftheconnotationoftheC2Be-commercemodel,whichoneisnottrue?AIntheC2Be-commercemodel,consumersoccupythedominantandfirstmoverrightsofproducts.BC2Be-commercemodelistogathertheneedsofconsumers.C

EnterprisesarethedrivingforceofC2Be-commercemodel.DC2Be-commercemodelismainlymanifestedingroupbuyingandpersonalizedcustomization.第2题单选题(1分)"SevenGridTOP"uploadsnewdesigndrawingstoletnetizensvote.Thise-commercemodelbelongsto________.

AB2BBC2BCC2CDO2O第3题单选题(1分)Whichofthefollowingisnotatypicalformofgrouppurchase?AConsumer-initiatedgroupbuyingBWebsite-initiatedgroupbuyingCSeller-initiatedgroupbuyingDGovernmentprocurement第4题单选题(1分)Whichofthefollowingstatementsaboutgroupbuyingisincorrect?AThevarietiesofgroup-buyingproductsarelimited.BGroupbuyingisgenerallyconductedinlocalgroupswithasmallrangeofchoices.CThedevelopmentofgroupbuyingispromisingandwillnotbeaffectedbythedecliningpricesensitivityofconsumers.DGroupbuyingcanreducetransactioncostsandexpandmarketshareforenterprises.第5题单选题(1分)WhichofthefollowingplatformsbelongtotheO2Oe-commercemodel?ATaobaoBMeituanCHc360.ComDTmall第6题单选题(1分)ThedifferencebetweenO2OmodelandB2Cmodelisthat________.AO2Omodelmeansthatafterconsumerspurchasegoodsandservicesonline,theymustgoofflinetoenjoyservicesBO2OmodelallowsconsumerstopayofflineCB2CmodelrequiresconsumerstopickupthegoodsatthemerchantsDO2OallowsmerchantstohavenoofflinephysicalstoresTest第1题单选题(1分)Inthefollowingdescriptionsoftheframeworkofe-commerce,whichoneisnottrue?AThearchitectureofe-commerceinclude:hardwareplatform,networkplatform,softwareplatform,andbusinessservicesupportplatform.BTheapplicationofe-commerceincludesmarkete-commerce,enterprisee-commerceandsociale-commerce.CPublicpolicies,lawsandcreditsystemsarethepillarsofthee-commerceframework.DTechnicalstandardsandsecurityarethepillarsofthee-commerceframework.第2题单选题(1分)ThebasictypesofB2Be-commercedonotinclude________.Aseller'smarketmodelBtradingmarketmodelCbuyer'smarketmodelDsubscriptionmodel第3题单选题(1分)WhichofthefollowingdoesnotbelongtothebusinessmodelofB2Ce-commerce?AOnlinesupermarketBOnlineshoppingmallCOnlinesubscriptionDOnlineprocurement第4题单选题(1分)TheoperationmodelofC2Ce-commercedoesnotinclude________.AOnlineauctionBThird-partytradingplatformCClassifiedadvertisingDOnlinegiftmodel第5题单选题(1分)ThedifferencebetweenO2OmodelandB2Cmodelisthat________.AO2Omodelmeansthatafterconsumerspurchasegoodsandservicesonline,theymustgoofflinetoenjoyservicesBO2OmodelallowsconsumerstopayofflineCB2CmodelrequiresconsumerstopickupthegoodsatthemerchantsDO2Oallowsmerchantstohavenoofflinephysicalstores3.1.4Homework第1题单选题(1分)Thesixkeydimensionstoe-commercesecurityare:nonrepudiation,authenticity,availability,integrity,privacy,and:Aconfidentiality.Busability.Cfunctionality.

Dviability.第2题单选题(1分)________referstotheabilitytoensurethate-commerceparticipantsdonotdenytheironlineactions.ANonrepudiationBAuthenticityCAvailabilityDIntegrity

第3题单选题(1分)________referstotheabilitytoidentifythepersonorentitywithwhomyouaredealingontheInternet.

ANonrepudiation

BAuthenticity

CAvailabilityDIntegrity第4题单选题(1分)Whichofthefollowingisanexampleofanintegrityviolationofe-commercesecurity?

AAWebsiteisnotactuallyoperatedbytheentitythecustomerbelievesittobe.

BAmerchantusescustomerinformationinamannernotintendedbythecustomer.

CAcustomerdeniesthatheorsheisthepersonwhoplacedtheorder.DAnunauthorizedpersoninterceptsanonlinecommunicationandchangesitscontents.第5题单选题(1分)________referstotheabilitytoensurethatane-commercesitecontinuestofunctionasintended.ANonrepudiationBAuthenticityCAvailabilityDIntegrity3.2.4Homework第1题单选题(1分)A________ishardwareorsoftwarethatactsasafiltertopreventunwantedpacketsfromenteringanetwork.AfirewallBvirtualprivatenetworkCproxyserverDPPTP

第2题单选题(1分)Allofthefollowingaretypesoffirewallexcept:

APacketFilteringFirewallBProxyFirewallCStatefulInspectionFirewallDIDSFirewall第3题单选题(1分)Theincorrectstatementaboutthefirewallis________.AThefirewallisplacedbetweentheinternalnetworkandtheexternalnetworkBFirewallscanpreventtheentryofvirusesCThefirewallisacollectionofsoftwareandhardwareDFirewallscanpreventillegalusersfromaccessinginternalnetworks第4题单选题(1分)Thecorrectstatementaboutfirewallsecurityis________.A"Everythingthatisnotprohibitedisallowed"HighsecurityB"Everythingthatisnotallowedisprohibited"LowsecurityC"Everythingthatisnotprohibitedisallowed"HighflexibilityD"Everythingthatisnotallowedisprohibited"Highconvenience第5题单选题(1分)Accordingtowheredetectiontakesplace,intrusiondetectionsystemscanbedividedinto________.AAnomalyIDSandhostIDSBAnomalyIDSandmisuseIDSCAnomalyIDSandnetworkIDSDHost-basedIDSandnetworkIDS3.3.4Homework第1题单选题(1分)Allofthefollowingareexamplesofmaliciouscodeexcept:Aviruses.Bbots.Cworms.Dsniffers.第2题单选题(1分)A________isaservicethatallowsyoutoconnecttotheInternetviaanencryptedtunneltoensureyouronlineprivacyandprotectyoursensitivedata.AVPN.

B

firewall.CIDS.

DIntranet.第3题单选题(1分)________establishesprivatenetworkconnectionwithintranetandextranetthroughpublicnetwork.AAccessVPN

BIntranetVPNCExtranetVPNDInternetVPN第4题单选题(1分)________linkcorporateheadquarters,remoteoffices,andbranchofficesoverasharedinfrastructureusingdedicatedconnections.AAccessVPNBIntranetVPNCExtranetVPNDInternetVPN第5题单选题(1分)________providesecureoutsideraccesstoselectedsharedresources.AAccessVPN

BIntranetVPNCExtranetVPNDInternetVPN3.4.4Homework第1题单选题(1分)Symmetrickeyencryptionisalsoknownas:Apublickeyencryption.

Bsecretkeyencryption.CPGP.DPKI.第2题单选题(1分)Allthefollowingstatementsaboutsymmetrickeyencryptionaretrueexcept:

Ainsymmetrickeyencryption,boththesenderandthereceiverusethesamekeytoencryptanddecryptamessage.BtheDataEncryptionStandardisasymmetrickeyencryptionsystem.

Csymmetrickeyencryptioniscomputationallyslower.

Dsymmetrickeyencryptionisakeyelementindigitalenvelopes.第3题单选题(1分)Allofthefollowingstatementsaboutpublickeyencryptionaretrueexcept

________.Apublickeyencryptionusestwomathematicallyrelateddigitalkeys.Bpublickeyencryptionensuresauthenticationofthesender.

Cpublickeyencryptiondoesnotensuremessageintegrity.Dpublickeyencryptionisbasedontheideaofirreversiblemathematicalfunctions.第4题单选题(1分)Ifyouusedasymmetrickeyencryptionforlargedocuments,withpublickeyencryptiontoencryptandsendthesymmetrickey,youwouldbeusingadigital:

Aenvelope.Bsignature.Ccertificate.Dhash.

第5题单选题(1分)Whichofthefollowingdimensionsofe-commercesecurityisnotprovidedforbyencryption?AconfidentialityBavailabilityCmessageintegrityDnonrepudiation3.5.4Homework第1题单选题(1分)AllofthefollowingstatementsaboutPKIaretrueexcept:AthetermPKIreferstothecertificationauthoritiesanddigitalcertificateproceduresthatareacceptedbyallparties.

BPKIisnoteffectiveagainstinsiderswhohavealegitimateaccesstocorporatesystemsincludingcustomerinformation.

CPKIguaranteesthattheverifyingcomputerofthemerchantissecure.DtheacronymPKIstandsforpublickeyinfrastructure.第2题单选题(1分)Adigitalcertificatecontainsallofthefollowingexceptthe:

Asubject'sprivatekey.Bsubject'spublickey.Cdigitalsignatureofthecertificationauthority.

Ddigitalcertificateserialnumber.

第3题单选题(1分)Whichofthefollowinginstitutionscanissuedigitalcertificate?AWindowsServerBCA

CRADPKI第4题单选题(1分)Thestructureofadigitalcertificatedoesnotinclude：AVersionNumberBSerialNumberCSignaturealgorithmidentifierDPrivatekeyofthecertificateowner第5题单选题(1分)Allofthefollowingstatementsaboutdigitaltimestampsaretrueexcept:AThedigitaltimestampisprovidedbytheDTSserviceorganization.BTime-stampedfilescanbemodified.CThedigitaltimestampisusedexclusivelytoprovethetimethemessagewassent.DItisnotpossibletotimestampafilewithadateandtimedifferentfromthecurrentdateandtime.3.6.4Homework第1题单选题(1分)Allofthefollowingaremethodsofsecuringchannelsofcommunicationexcept:ASSL.

BHTTPS.CVPN.

DFTP.

第2题单选题(1分)TheapplicationmodeofSSLprotocolis：AClient/servermodeandpeer-to-peermodeBClient/servermodeandbrowser/servermodeCEncryptionmodeandauthenticationmodeDEncryptionmodeandpeer-to-peermode第3题单选题(1分)________isaninternationalstandardmainlyusedtosolvethesecurityproblemofcreditcardelectronicpayment.

ASSLBTCP/IPCSETDHTTPS第4题单选题(1分)

________isastandardprotocolandsecuritytechnologyusedforsecuringcommunicationsontheInternetandsupportauthenticatingofthecommunicatingparties.ASSL.

BHTTPS.CVPN.

DSET.第5题单选题(1分)ThefollowingstatementaboutthecomparisonbetweentheSSLprotocolandtheSETprotocolaretrueexcept:ASETprotocolismoresecureBSETprotocolismoreefficientthanSSLprotocolCTheworkingleveloftheSSLprotocolisbetweenthetransportlayerandtheapplicationlayerDMostbrowserssupportSSLprotocol,mainlyusedforinformationexchangeTest第1题单选题(1分)Thesixkeydimensionstoe-commercesecurityare:nonrepudiation,authenticity,availability,integrity,privacy,and:Aconfidentiality.Busability.Cfunctionality.

Dviability.第2题单选题(1分)Allofthefollowingaretypesoffirewallexcept:

APacketFilteringFirewallBProxyFirewallCStatefulInspectionFirewallDIDSFirewall第3题单选题(1分)________establishesprivatenetworkconnectionwithintranetandextranetthroughpublicnetwork.AAccessVPN

BIntranetVPNCExtranetVPNDInternetVPN第4题单选题(1分)Ifyouusedasymmetrickeyencryptionforlargedocuments,withpublickeyencryptiontoencryptandsendthesymmetrickey,youwouldbeusingadigital:

Aenvelope.Bsignature.Ccertificate.Dhash.

第5题单选题(1分)Allofthefollowingstatementsaboutdigitaltimestampsaretrueexcept:AThedigitaltimestampisprovidedbytheDTSserviceorganization.BTime-stampedfilescanbemodified.CThedigitaltimestampisusedexclusivelytoprovethetimethemessagewassent.DItisnotpossibletotimestampafilewithadateandtimedifferentfromthecurrentdateandtime.4.1.4Homework第1题多选题(2分)WhatarethereasonsfortheemergenceofInternetmarketing?AemergenceanddevelopmentoftheInternetBchangesinconsumervaluesCsearchenginegenerationanddevelopmentDincreasingcompetitioninthetradingmarket正确答案：ABD第2题多选题(2分)WhichofthefollowingfeaturesdoesInternetmarketinghave?AglobalityBeconomyCsecurityDinteractivityErichness正确答案：ABDE第3题单选题(1分)AllofthefollowingdescriptionsreflectInternetmarketingaretrueexcept:AindustryanalysisbyAliyunbigdataserviceBenterprises’sinformationpublishbyInternetCTmall's"DoubleEleven"OnlineShoppingDayDcustomercasesanalysisbyusingDamocles第4题单选题(1分)WhichofthefollowingstatementsaboutthedifferencesbetweenInternetmarketingandtraditionalmarketingisincorrect?ATraditionalmarketinginvolvesone-waycommunication.BInternetmarketingpromotestwo-waycommunication.CInternetmarketingpromotesmoretransparentandfaircompetitionforbusinessesofdifferentbackgrounds.DWhiletraditionalmarketingiscustomerdemand-driven,Internetmarketingisproductsales-driven.第5题单选题(1分)WhichofthefollowingstatementsabouttherelationshipsbetweenInternetmarketingandtraditionalmarketingisincorrect?Ainternetmarketingisbasedontraditionalmarketingtheory.Binternetmarketingcannotgetridoftheessenceofmarketing.Cinternetmarketingwilleventuallyreplacetraditionalmarketing.Dbothofthemneedtomeettheneedsanddesiresofcustomersandcarryoutpublicityandsales.4.2.4Homework第1题单选题(1分)WhichofthefollowingstatementsaboutInternetmarketingmethodsisincorrect?AEmailmarketingistheactofsendingacommercialmessage,typicallytoagroupofpeopleorlistofcontacts,usingemail.BAffiliatemarketingistheonlineapplication,whereoneWebsiteagreestopayanotherWebsiteoranindividualwritingablogacommissionfornewbusinessopportunitiesitreferstothesite.CBlogmarketingistheprocessofmarketinggoodsthroughcommentaryandadvertisingbytheuseablog.DMembershipmarketingisthemarketinginwhichconsumerscommunicatedirectlywithenterprises.第2题单选题(1分)PromotingproductsandbrandsbyGmailbelongsto________?AonlineadvertisingmarketingBmailinglistmarketingCIMmarketingDEmailmarketing第3题单选题(1分)BoingB,averypopulartechnologyblog,displaysadsfrommajoradvertiserslikeVerizon,andRackspacebelongsto________?AmembershipmarketingBblogmarketingConlineadvertisingmarketingDSEMmarketing第4题单选题(1分)AdSenseplacesappropriateadsontheblogbelongsto________?AmembershipmarketingBblogmarketingConlineadvertisingmarketingDSEMmarketing第5题单选题(1分)Amazonhasastrongaffiliateprogramconsistingofmorethan1millionparticipantsites,calledAssociatesbelongsto________?AaffiliatemarketingBblogmarketingConlineadvertisingmarketingDSEMmarketing4.3.4Homework第1题单选题(1分)________istheuseofsocialmediaplatformsandwebsites,suchasTwittertopromoteaproductorservice.AonlinecommunitymarketingBonlineeventmarketingCmicroblogmarketingDsocialmediamarketing第2题单选题(1分)Thecreationofemotional,surprising,funnyoruniqueshortvideosonTikTokarethensharedonWeChatandotherchannelsreflect________.AonlinecommunitymarketingBviralmarketingCmicroblogmarketingDsocialmediamarketing第3题单选题(1分)H’sTakeFive!Programisanotherexampleofviralmarketing,whereregisteredusersatthesitesellingusedbooks,music,movies,andgamesaregivenanincentive,suchascouponstotelltheirfriendsaboutthewebsitereflect________.AviralmarketingBvideoadvertisingCmicroblogmarketingDIntegratedmarketing第4题单选题(1分)Facebookpagesallowaproducttoprovidevideos,photos,longerdescriptionswherefollowerscancommentontheproductpagesforotherstoseereflect________.AviralmarketingBvideoadvertisingCsocialmediamarketingDIntegratedmarketing第5题单选题(1分)________isaformofmarketingfocusedoncreating,publishing,anddistributingcontentforatargetedaudienceonline.Itisoftenusedbybusinessesinordertoattractattentionandgenerateleads.AviralmarketingBvideoadvertisingCsocialmediamarketingDcontentmarketing4.4.4Homework第1题单选题(1分)The4Psofmarketingdoesnotinclude________.

AProductBPaymentCPl