BEC商务英语（高级）口语模拟试卷2（共21题）

BEC商务英语（高级）口语模拟试卷2

（共9套）

（共21题）

BEC商务英语（高级）口语模拟试卷第

1套

一、初试（本题共/题，每题1.0分，共I分。）

1、1.TaskSheetforCandidateATaskSheet1A:Businesscommunication:the

importanceofcommunicationinbusinessB:Customerrelations:howtosetupan

effectivecustomerservicessystemC:Advertising:howtoadvertiseanewproduct

effectivelyTaskSheetforCandidateBTaskSheet2A:Recruitment:howtoensurethat

jobadvertisementsattractappropriateapplicantsB:Staffmanagement:（heimportanceof

assessingstaffperformanceeffectivelyC:Careerplanning：thepossiblestepsincareer

planning

标准答案：Interviewer:Now,Iwillgiveeachofyouthreetopics.Youwillhaveto

chooseonefromthem,prepareforitinoneminuteandtalkaboutitforoneminute.OK?

Hereareyourtopics.Youcanmakenotesifyouwish.Allright.XieHui,whichtopic

haveyouchosen?XieHui:TvcchosenA.BusinesscommunicationInterview。匚OK.

Youhaveoneminutetotalk.TooSbaandIwilllistentoyou.TaoSba,afterXieHui's

talk,youhavetoaskhimaquestion.Now,XieHui,youmaystart.I'llstopyouattheend

ofoneminute.XieHui:Businesscommunicationisindeedveryimportanttoacompany.

It'saqualityissue.Thequalityoftheentireorganizationisreflectedinthequalityofits

communications.Ifsalsoanissueoffunction.Communicationisanessentialfunction,

justassalesareessential.Communicationmakessalespossible.Peoplemust

communicatetoplanproducts,coordinatemanufacturinganddelivery,persuade

customerstobuy,andbillthemforthesale.Indeed,formanybusinesses,（he"product"is

informationorserviceratherthansomethingtangible.Andinformationandservicesare

createdanddeliveredbycommunication.Ineveryorganization,communicationisthe

waypeoplegettheirpointsacrossandgetworkdone.Interviewer:Thankyou.Now,Tao

She,whatisthequestionyou!dliketoaskXieHui?TaoShe:XieHui,whatformsdoes

businesscommunicationnormallytake?XieHui:Well,there'sfaCe-to-facecommunica­

tion,orphoneconversation*;,informalmeetings,e-mailmessages,letters,memos,and

reports,whicharccalledverbalcommunication.There'salsonon-verbalcommunication

likepictures,computergraphics,andcompanyloges.Interviewer:OK.Now,TaoSim,

it'syourturn.Whichtopichaveyouchosen,please?TaoSha:TvechosenC.Career

planning.Inteniewer:OK.Youhaveoneminutetotalk.XieHuiand!willlistentoyou.

XieHui,afterTsoSha'stalk,youhavetoaskheraquestion.Now,TaoSha,youmay

start.Tilstopyouattheendofoneminute.TaoShn:Ithinkthere5rcgenerallyfoursteps

incareerplanning.First,youhavetogatherinformationabou:yourselftoassistin

makingadecisionaboutacareer.Youshoulddevelopanunderstandingofselfincluding

values,interests,aptitudes,abfiitiea,personaltraits,anddesiredlifestyle.Second,you

shouldinvestigatetheworldofworkingreaterdepth,narrowageneraloccupational

directionintoaspecificonethroughaninformeddecisionmakingprocess.Third,you

shouldevaluateoccupationalchoicesandgainpracticalexperiencethroughinternships,

cooperativeeducation,relevantsummeremployment,volunteerworkandcampus

activities.Atlast,youshouldprepareforandbeginconductingajobsearch,orapplyto

graduateorprofessionalschools.Interviewer:Thankyou.Now,XieHni,whatisthe

questionyou'dliketoaskTaoSha?XieHui:Doyouthinkcareerplanningisimportant?

TaoSha:Yes.Youknow,peoplemight,byluckorchance,findagoodjobwithoutmuch

planning,butacarefulplanninggenerallygivesyouanadvantageoveryourpotential

rivalsinajobhunt.Interviewer:Thankyou.

知识点解析：暂无解析

BEC商务英语（高级）口语模拟试卷第

2套

一、初试（本题共7题，每题7.0分，共7分。）

1、Inthispart,theinterlocutorasksquestionsonanumberofwork-relatedandnon­

work-relatedsubjectstoeachcandidateinturn.Youhavetogiveinformationabout

yourselfandexpresspersonalopinions.

标准答案：1.Shouldtherebeaformalorinformalrelationshipbetweenasenior

managerandjuniorstaff?Thereshouldbeaformalrelationshipbetweenasenior

managerandjuniorstaff.Workplaceisaveryseriousplaceforpeopletodoroutine

work.Thus,hierarchyisveryimportantforallemployeestokeepinmind.Onlybya

clearstructureandaformalrelationshipcanaprofessionalenvironmentbecreated.2.Do

youlike（oattendinternationalmeetings?Doyouliketogowithyourcolleaguesorby

yourself?Asforme,Ipreferioattendinternationalmeetingswithmycolleagues.Firstof

all,imernationalmeetingscanprovidemewithabroaderplatibrmforexperienceand

expandmyknowledgetothelatestnewsandtechnology.Secondly,goingwithmy

colleaguescanbeabetterwaytoshareknowledgeandideastogether.Also,through

accompanyingwithcolleagues,wecanalsolearntherelatedknowledgethrough

competition.3.Isitnecessarytorequestthemultinationalstafftolearnanother

language?Yes,itisnecessarytorequestthestafftolearnanotherlanguageina

mukinationalcompany.Firstly,amukinaiionalcompanydesignatesthefactthatthestaff

herearefromdifferentcountriesandcultures.Ifthestaffdonotmasteranotherlanguage,

theymaybetorturedbythecross-cultureaswellascultureshock.Secondly,inorderto

workmoreefficiently,thestaffshouldtrytheirbesttolearnanotherlanguageand

accumulatemoreworkingexperienceandstylesthroughcommunicationwithpeople

fromdifferentbackgrounds.4.Isitnecessaryformultinationalcompaniestotraintheir

staffinordertoadjusttothelocallife?itisnecessaryformultinationalcompaniesto

providetheirstaffwithin-housetrainingonthelocallifeandculture,andthustheirstaff

canblendintothelocallifeeasierandfaster.Also,theirstaffcanworkmoreeffectively

iftheycanbeintegratedintothelocalcultureandwayofdoingthings.

知识点解析：暂无解析

二、小型演讲(本题共1题，每题1.0分，共1分。)

2、Thecandidatechoosesonetopicandspeaksaboutitforapproximatelyoneminute.

Oneminute'spreparationtimeisallowed.AMarketresearch:theimportanceoffinding

outaboutcustomers'habitsandattitudesBFinancialmanagement:howtoidentifyways

ofreducingcostsinacompanyCCommunication:howtoachieveaneffectiveworking

relationshipbetweendifferentdepartmentswithinacompany

标准答案：A.Theimportanceoffindingoutcustomers'habitsandattitudesThrough

extensiveresearchesandsurveys,wcfinditisvitaltofindourcustomers'habitsand

attitudesbeforeacompanylaunchesanewproductintothemarket.Firstly,customers'

habitsandattitudescaninferthemarketneeds,towhichcompaniesshouldbesensitive

enoughwhentheyarepreparingproductdesignfornextseason.Secondly,companies

shouldalsohaveaknowledgeofwhatiscatchingoncurrentlyandlocatecustomerbase

accordingtotheinvestigationofcustomers5habitsandattitudes.Thirdly,goodawareness

ofhabitsandattitudesofcustomerswillimpactgreatlyon(heproductionandsalesas

wellasservices.Tosumup,it'sveryimportanttofindoutcustomer'shabitsand

attitudes.Notonlycanithelpthecompanytokeeppacewiththefashiontrend,butalsoit

willforecastthesuccessratefbrthenewlylaunchedproduct.B.Howtoidentifywaysof

reducingcostsinacompanyThegeneralaimineverybusinessistocontrolcosts,

maximiseturnoverandboostprofit.Therefore,companiesshouldkeeponlookingfor

waystoreduceoverheadsandavoidneedlessexpenses.Wecanlowercoststhrough

outsourcingournon-corcbusiness,especiallyroutinetaskstosomecompanieswhichcan

deliverhigher-qualityservices.Therefore,wccannotonlyreducecostsbutalso

concentrateourcorebusinessoninnovationandtechnologyarea.Ontheotherhand,wc

canalsoconsiderrealisingpaperlessoffice.Inourdailyoperating,wefindpaperexpense

hasbeentakenupalargepercentageofthewholeoperatingcostssinceweneedtodoa

lotofpaperwork.Wesuggestpaperlessworkinsideourcompanyandencourageour

employees(oreducetheuseofpapers.Forexample,wecansetupanetworkedshare

foldersothattheemployeescankeepimportantfilesinitandthepeoplewhohaveaccess

tothefoldercanviewdocumentsatthesametime.Allinall,it'sveryimportantto

reducecostsinacompany.However,it'simportanttodosoinawaythatdoesn'taffect

thequalityofthecompany'sbusinessandtheemployees'workingconditions,oritwill

upsetthestaffandthecustomers.C.Howtoachieveaneffectiveworkingrelationship

theirpersonalworkwiththecompany'sgrandaimsandstrategies.Furthermore,

accordingtotheemployees'performance,thecompanyshouldsetupbothshort-term

bonusschemesandlong-termcompensationplans.Therefore,theemployeescanfeelthat

theyarcvaluedbytheircompany.CandidateA:Youarcright.Thesearcgoodpoints.

However,Ithinktherewillbeothergoodwaystoofferincentives.Forexample,an

employeestockoptionplanisjustagoodwayfbranincentive,aspeoplewillbe

renderedasapartofthecompany.Thustheywilltryalltheirbesttocreatevaluetothe

companyandtofostergrowthwithinthecompany.Moreover,thecompanycouldalso

bringsomenon-cashincentivestotheiremployees,likeinsurance.Thecompanycould

buylifeinsurancefortheiremployeesaswellastheirdirectrelatives.Byshowingcareto

theemployees,theywillbegratefulenoughtocontributemoretotheircompany.

CandidateB:Ican'tagreewithyoumore.Theideasoundsquiteeffective.

知识点解析：暂无解析

4、Follow-onquestions.Whichincentivesdoyouthinkaremosteffectivefor

encouragingpeopletoworkhard?(Why?).Wha(disadvantagescould(herebein

incentiveschemes?(Why?).Isitessentialfbrcompanies(orewardextraeffort?

(Why/Whynot?).Howdoyouthinkacompanycaninspireloyaltyinemployees?.How

doyouthinkthetraditionalemployer/employeerelationshipmightchangeinthefuture?

标准答案：1.Whichincentivesdoyouthinkaremosteffectiveforencouragingpeople

toworkhard?(Why?)AsfarasIamconcerned,themosteffectivewaytoencourage

stafftoworkhardisthatthecompanycanprovidemoreannualleaveforitsemployees.

Aslongastheycanfinishtasksanddutiesontime,thecompanyshouldprovidemore

flexibleleaveforthemtomaintainbalancebetweenworkandlife.2.Whatdisadvantages

couldtherebeinincentiveschemes?(Why?)Inmyview,theincentiveschemesmay

bringsomedisadvantages.Firstly,theemployeesmaygetlazyandcauseprocrastination

fbrwork.Secondly,theemployeesmaydissatisfywiththecompany'scertainpolicyand

wanttogetmoreincentives.Thirdly,incentiveschemesshouldbeprovidedforthoseof

thebest.Ifeveryonecangettheincentive,thentheexcellenttheemployeesmayfeel

unfairsincetheirperformancearedifferent.3.Isitessentialforcompaniestoreward

extraeffort?(Why/whynot?)Ithinkacompanyshouldrewardextraeffortthatthe

employeeshavemade.Inthefirstplace,theextraeffortprovesthattheemployeeshave

spenttimeandenergyontheirworkandmadecontributionstothecompany.Itis

importanttoprovidesomewelfareorbenefitsfbrrheemployees.Secondly,thereward

couldwellencouragetheemployeestoworkharderandharderinreturn.Thus,agood

cyclehasformed.4.Howdoyouthinkacompanycaninspireloyaltyinemployees?

Personallyspeaking,Ithinkacompanycaninspireloyaltybyconsideringfactorsfrom

thestandpointoftheemployees,fbrexample,workingconditions,theemployees'

moods,etc...Also,thecompanycanprovidemoreannualleavetoshowcaretothe

employees.Thirdly,thecompanycouldprovidetheemployeeswithsomediscountsto

buytheirbluechipstocks.Throughprovidingwelfareandbenefits,theemployeesmay

showtheirloyaltyinwork.5.Howdoyouthinkthetraditionaleniployer/employee

relationshipmightchangeinthefuture?Thetraditionalemployer/employeerelationship

shouldbechangedintheirstatusinthecompany.Thereshouldbenomorerankingby

theirpositions,andtheycanblurtouttheiropinionsfreelywitheachother.Also,the

employeescouldcomeupwithsomenewsuggestionsfortheiremployeraswell,because

notonly(heemployeesneedperformancereview,[heemployershouldalsolistenioother

people'sopinionontheirperformance.

知识点解析：暂无解析

BEC商务英语(高级)口语模拟试卷第

―♦▲

一、小型演讲(本题共1题，每题分，共/分。)

1、EmployeefitnessCentreYourcompanyisplanningtoopenanemployeefitness

centre.Youhavebeenasked:osubmitideasonit.Discussanddecidetogether:•what

facilitiesthefitnesscentreshouldprovidefbrtheemployees*theopeningandclosing

timeofthecentre

标准答案：Interviewer:Well,XieHuiandTaoSba,thelastpartofthisspeakingtestis

adiscussiontask.Yourdiscussiontopicisonthistaskcard.Youhaveabout30seconds

toreaditcarefully.Afteryouhavereadthetask,youwillhaveadiscussiononthegiven

topic.Yourdiscussiontimeisaroundthreeminutes.OK?Nowreadyourtaskcard.Well,

canyoustartyourdiscussionnow?Pmgoingtolistentoyouandthenaskyoutostopat

(heendofthreeminutes.TaoShe:Ithinkthecenlreshouldprovideon-siteaerobics

classes.XieHui:Yeah,Iagree.Thereshouldalsobeaswimmingpool(here,andalso

weightmachines.TaoShe:Yeah.Andthereshouldbea(leaslonequalifiedinstructoron

dutyatalltimes.XieHui:Definitely.Andasafitnesscentre,theremustbelockerrooms

andshowers,Ithink.TaoShe:Sure.Ialmostforgotthat.Ialsothinkthatnotonly

employees,butalsoclients,spouses,andchildrenshouldbeallowedtousethefacilities.

Whatdoyouthink?XieHui:Ithinkthatwouldbenice.Butsinceit'scalledanemployee

fitnesscentre,employeesshoaldgetfirstpreference,andclients,spousesandchildren

couldonlygettousethefacilitieswhenthereisextraroom-TaoShe:Good.Andwhat

abouttheopeningtimeforthecentre?XieHui:Well.Ithink,itcouldopenat9:00AM

sincethat'swhenworkstarts,andcloseat5:00sincethat'swhenpeoplegooffwork.Tao

Sba:Ican*tquiteagreewithyouonthat.Yousee,ifthecentreisopenfrom9:00to5:00,

howcouldanybodygetthetimetogothere?XieHui:Oh,sorry.Iforgotaboutthat.Se...

TaoShe:Ithinkitshouldopenatleastacoupleofhoursbeforeworkstartsandclosea

coupleofhoursafterworkstops.XieHui:Yes,that'sgreat.Howdoes6AMto10PM

sound?TaoSha:Thal'sperfect.Interviewer:Doyouthinkit'snecessaryforacompany

(oopenaHtnesscentrefbritsemployees?TaoSha:Ofcourse,mostworkingpeopleare

busyworking,sothattheyhaveverylimitedtimetoworkout.Evenif(heydohavethe

time,theywouldhavetospendmuchofitonthewaytoafitnesscentre.Ifthecentreis

rightthereintheworkplace,itcouldsavethemalotoftimeandenergy.XieHui:Ithink

afitnesscentreintheworkplacecouldhelpthoseout-of-shapeemployeesgetthe

exercisetheyneedtobemoreproductiveatwork.Intennewei:Thankyou,XieHuiand

TaDSba.Thatistheendofthespeakingtest.

知识点解析：暂无解析

BEC商务英语（高级）口语模拟试卷第

―”▲

一、小型演讲(本题共I题，每题1.0分，共I分。)

1、BuildawebsiteYoursmallshopwantstobuildawebsite.Youhavebeenaskedto

submitideasonhowtodobusinessonline.Discuss,anddecidetogether:*fcasibilityof

buildingawebsitefortheshop*howtoruntheshoponline

标准答案：Interviewer:Well.LimingandLiulili,thelastpartofthisspeakingtestisa

discussiontask.Yourdiscussiontopicisonthistaskcard.Youhaveabout30secondsto

readitcarefully.Afteryouhavereadthetask,youwillhaveadiscussiononthegiven

topic.Yourdiscussiontimeisaroundthreeminutes.OK?Nowreadyourtaskcard.Well,

canyoustartyourdiscussionnow?I'mgoingtolistentoyouandthenaskyoutostopat

theendofthreeminutes.Liulili:Well,aneweraisuponus.TheInternetis

fundamentallychangingcustomervaluepropositions,service-and-fulfillmentmodelsand

cootstructures.IthinkthattheInternetisatremendouslynewplacetodobusiness.It's

thefirstnewplacewhereanybodycangotoexploremarketing.It'salsoanewmedium.

Il'satotallynewunexploredcreativeareafbrpeople.Wecanuseitasasellingtool.We

canseeitusedverycreativelyasanadvertisingtool,asamarketingtool,asa

communications'tool.Ithinkit'sreallyafascinatingnewplacefbrpeopletoexplore.

We'dbettergraspthechance.Liming:Yes,youareright.Theinternetisgivingbusiness,

especiallysmallbusinessownersabigopportunityandspecialadvantage.Palonline

businessfacilitatescommunication,collaboration,andthesharingofknowledgewith:

customers,employees,partnersandsuppliers.SalesontheInternethelpssmallbusiness

competeintheworldmarket.TheInternetmarketisamany-to-manychannel,which

providesmanycustomerswithinformationaboutmanysuppliers.Thisdistinguishesit

fromextranetsandsimilararrangementswhichprovidemanyofthesameservicesbut

serveasinglesellerorbuyer.AndwithInternetyouarenotlimitedtostateornational

boundaries.Thewholeworldisyourcustomerbase.Itisreallyamazing.Ihetpeopleon

theWebtendtoordermore.Liulifi:I(hinkso.PeopleontheWebtendtobeadventurous

anyway.Peoplewhomightneverhavethoughtoforderinghotandspicyfoods,because

theyseeitontheWeb,taketheopportunitytodoit.It'ssomethingthat'sneveroccurred

(o(hem,butit'ssomethingtotallynew.Liming:Andnowitisuptoustocomeupwith

(hewayofdividingourproductsup,andarrange(heminalogicalpallernforcustomers

tofollow.Otherwisecustomersmayspendalongtimesearching,andneverfindoutthe

informationtheyneeded.Sowecandividethemupinsomelogicalways.Liulili:Good

idea.We'dbetterprovideconvenienceandourwonderftilsenicetoourcustomers.

Liming:Netmarketmakesiteasierforbuyerstoevaluatesources,pricesanddelivery

alternatives.Instantchoice,easycomparisons,immediatefulfillmentwillhelptoshiftthe

balanceofpowerthebuyers.Interviewer:Doyouhaveanysuggestiontosmall

businesseswhoareconsideringhavingawebpresence?Liulili:Tostartabusinessonthe

Internet,therearelotsofthingsthatyouneedtothinkabout.Forexample,ifyou're

sellingsomething,youhavetorememberthatyou'renowaworldwidecompany.You

willbeshippingoverseas.Youwillgetorderfromoverseas.Bepreparedforthat.

Liming:AndcustomersontheNetaremuchmorelikelytowanttocontactyouthanany

sortofcatalogbusiness.Mostcatalogbusinesseshaveverylittlecontactwiththeir

customers.Bu|e-mailiseasy.Theycane-mailyouquestionsCustomersfeelmore

comfortabledoingit.Soyouhavetobepreparedtospendafairamountoftime

respondingtothem.Interviewer:Doyouthinkawebsiteenablesyoutogetinore

businesses?Liming:Yes,thatreallyworksforaverysmallshop.Wecanhaveour

customersallovertheworld.Withthewebsite,wecangetordersfromallovertheworld.

WehaveaguyfromGermanywhoorderedforafriendinU.S.Wehaveaguyfrom

EnglandwhosendsgiftstohisfamilyinChina.That'ssomethingthatsmallretail

establishmentcouldneverdoinanyotherway.Liulili:Businessonlinegivessmall

businessabigadvantageoverthetypicalretailestablishment.NowwiththeInternet,

everythingisdonerightfromthecomfortoftheconsumers'liome,withoutgoingto

store,whichavoidstrafficjamandsometroubles.Theysimplypointandclick.Theylike

todothat,somorebusinessesarcpossible.Interviewer:Thankyou.LimingandLiulili.

Thatistheendofthespeakinstest

知识点解析：暂无解析

BEC商务英语(高级)口语模拟试卷第

5套

一、小型演讲(本题共7题，每题7.0分，共7分。)

1、Inthispanofthetest,youareasked(ogiveashorttalkonabusinesstopic.Youhave

tochooseoneof(hetopicsfrom(hethreebelowandthentalkforaboutoneminute.You

haveoneminutetoprepareyourideas.AAdvertising:how(omeasuretheeffectiveness

ofadvertisingBMarketing:howtodealwithcustomers'objectionCStaff:topthree

qualitiesofanidealemployee

标准答案：AAdvertising:howtomeasuretheeffectivenessofadvertisingInmy

opinion,it'sreallynotsodifficulttomeasuretheeffectivenessofadvertising.Theanswer

dependsonwhatobjectivesortasksareseifbr(headvertisement.HereIwillsuggest

somecommonindicatorsthatcanbeusedtomeasuretheeffectivenessofadvertising.

First,refertothenumberofenquiriesfromtheadvertisement.Moreimportantly,the

numberofenquiriesconvertedintosales.Thenresorttothesourcesthatyouadvertise.

ThereareadvertisementsonTV,magazines,newspapers,yellowbooksandwebsetc.

Webadsarethesimplestofalltomeasure,asmosttrackingisautomatic.Web-site

managerscancollectstatisticalandspecificinformationabou:potentialcustomersand

theirpurchasinghabits.BMarketing:howtodealwithcustomers'objectionIt'svery

commonforsalespersonstomeetobjectionsfromtheprospectivecustomers.Firstofall,

Ithink,thesalespersonshouldadoptapositiveattitudetowardscustomers'objection.In

myopinion,agoodsalesmanshouldwelcomeobjection.Becausetheprospectivemaybe

consideringorthinkingabouthisproductsandhencegiveshimachancetogiveextra

emphasistothebenefitsofhisproducts.Secondly,yourresponsetoobjectioncould

determinewhetherornotyoumakethedeal.Soyoushouldexplorethereasonsoftheir

objectionandaddresstheconcernsandquestionsthatkeepthemfromactingontheir

interest(obuyfromyou.CStaff;lopthreequalitiesofanidealemployeeAsfarasIam

concerned,Iwillputhonestyandintegrityinthefirstplace.Itismorethantellingthe

truth.Youshouldtryyourbesttoworkforyourcompany.Itisimmaturetothinkthat

youcanworklessandearnmore.Theactionofdoingaslittleaspossiblewhileothers

makeupthedifferenceisnotalikeablepersonalitytraitatwork,athome,oranywhere

else.Creative-nessisalsoveryimportant.Agoodemployeeshouldnotonlyfollowthe

company'straditionalideasbutheshouldalsomakesomedifferencesfbrthecompany.

Finally,agoodemployeemusthavepositiveandproactiveattitudetowardslifeand

work,Ithink.

知识点解析：暂无解析

二、讨论(本题共I题，每题7.0分，共］分。)

2、Inthispartofthetest,youaregivenadiscussiontopic.Youhave30secondstolook

atthetaskprompt,anexampleofwhichisbelow,and(henaboutthreeminutestodiscuss

thetopicwithyourpartner.Afterthat,theexaminerwillaskyoumorequestionsrelated

tothetopic.FortwocandidatesOnlineAdvertisingYouworkforacompanywhichis

goingtodoadvertisementcampaignsfbrthenowbrand.Youhavebeenaskedtosuggest

waysofreducingoperationcosts.Discussanddecidetogether:whatkindof

advertisementshouldwcchcosewhatshouldwcdoafteradvertising.Forthree

candidatesOnlineAdvertisingYouworkforacompanywhichisgoingtodo

advertisementcampaignsforthenowbrand.Youhavebeenaskedtosuggestwaysof

reducingoperationcosts.Discussanddecidetogether:whatkindofadvertisementshould

wechoosewhatshouldwedoafteradvertisingwhataretheadvantagesofthechosen

type.

标准答案：A:Ourcompanyisgoingtodoadvertisementcampaignsforthenewbrand.

Wcshouldsuggestwaysofadvertising.B:Manyrecognisetheadvantagesofplacingads

innewspapersandmagazines.Astechnologyadvancesandlifestyleschangebecauseof

(hepopularityofcomputersandtheInternet,somustadvertisingtactics.Morefocusis

beingplaceduponInternetadvertising,andthereareplentyofreasonsforbusinessesto

considerfryingthisavenuetoincreasetheircustomerbase.A:Itotallyagreewithyou.

TherearenumerouswaystoadvertiseontheInternet.Optionsincludebannerads,

introductoryvideoads,e-mailmarketing,businesswebsites,adswithmovinggraphics,

pop-upadsandmore.Onlineadvertisingisaverycost-effectivemarketingtechnique.

Thecostgoestowardthead'screation,postingandwideexposuretoanyonewhovisits

thesite.Timeandmoneyisnotwastedonprintinganddistribution.Then,inyour

opinion,whataboutthetargetgroup?B:Well,Ithinkinterneladvertisingisperfectfor

today'sbusy,impatientsociety.Peoplewantinformationquickly.WiththeInternet,

peoplecantypeinwhattheyarelookingforandclickonwhatintereststhem

immediatelyfromthecomfortoftheirownhome.Muchoftheinformationcustomers

wantcanbeaccessedonlinewithoutassistance.A;Yes,peoplelovetheconvenienceof

simplypullinginformationuponthecomputerasopposedtobuyinganewspaperor

magazine.NottomentionthattheInternetisalwaysavailable.Adsandbusinesswebsites

canbeviewed24hoursaday,everydayoftheyear.B:Iagreewithyou.The

effectivenessofadvertisingonthecomputercanbetrackedmorereadily（haninprint.It

iseasytobeabletoseehowmanypeoplehaveclickedonanad,haveviewedapage

containingadsorhavevisitedacompany'swebsite.A:Goodidea.

知识点解析：暂无解析

BEC商务英语（高级）口语模拟试卷第

6套

一、小型演讲（本题共I题，每题1.0分，共I分。）

1>Inthispartofthetest,youareasked（ogiveashorttalkonabusinesstopic.Youhave

tochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.You

haveoneminutetoprepareyourideas.AStaffrecruitment:theimportanceofbuildingan

effectiverecruitmentstrategyBMarketing:theimportanceoffindingandkeepingthe

clientbaseCStaffmanagement:howtomakeastaffmanagementplan

标准答案：AStaffrecruitmenc（heimportanceofbuildinganeffectiverecruitment

strategyYeah,it'sreallyessentialfbrcompaniestosetupeffectivehiringstrategies.

Onlyinthiswaycanyourecruityouridealemployees.Itseemstomethatcompanies

shouldfollowsomeprocedureswhenitcomestohiring.Firstly,triecompaniesshould

ensurethattheyhaveanupdatedsetofinformationoftheemployee.Thentheyshould

makesurethattheypromo