2025年剑桥商务英语（BEC）初级考试商务沟通实战试卷

2025年剑桥商务英语（BEC）初级考试商务

沟通实战试卷

考试时间：分钟总分：分姓名：______

一、听力理解

要求：仔细聆听，根捱所听内容完成卜列各题。

1.Listentothedialogueandchoosethebestanswertocompletethe

followingsentence.

A.Themanisasalesrepresentative.

B.Thewomanisacustomer.

C.Theyarediscussinganewproduct.

D.Theyareplanningabusinesstrip.

2.Listentotheconversationandfillintheblankswiththe

correctwords.

Wearelookingforsomeonetofi11thepositionofasalesmanager.

Theidealcandidateshouldhaveatleast5yearsofexperienceinthe

fieldof.

3.Listentotheannouncementandchoosethecorrectoption.

A.TheofficewillbeclosedonFriday.

B.Themeetingwi11startat9:00a.m.

C.Therewillbeatrainingsessionnextweek.

I）.Thecompanyischangingitsaddress.

4.Listentotheinterviewandanswerthefollowingquestions.

Whatisthemaintopicoftheinterview?

Whoistheinterviewee?

Whatarethekeypointsoftheinterviewee*scareer?

5.Listentothepresentationandcompletethetablewiththe

informationgiven.

ProductPriceFeatures

|

11

1

ProductA|$100Highquality,easytouse

1

ProductB|$150Durable,lightweight

1

ProductC|$200Advancedtechnology,stylish

design

6.Listentothedialogueandchoosethebestanswertocompletethe

followingsentence.

A.Themanisanaccountant.

B.Thewomanisafinancemanager.

C.Theyarediscussingthecompany,sbudget.

D.Theyareplanningaproject.

7.Listentotheconversationandfillintheblankswiththe

correctwords.

Thesalesdepartmentislookingforanewtojoinourteam.

Theidealcandidateshouldhaveexcellentcommunicationskillsanda

strongworkethic.

8.Listentotheannouncementandchoosethecorrectoption.

A.TheofficewillbeclosedonMonday.

B.Themeetingwillstartat10:00a.m.

C.Therewillbeatrainingsessionnextweek.

D.Thecompanyischangingitsaddress.

9.Listentotheinterviewandanswerthefollowingquestions.

Whatisthemaintopicoftheinterview?

Whoistheinterviewee?

Whatarethekeypointsoftheinterviewee'scareer?

10.Listentothepresentationandcompletethetablewiththe

informationgiven.

ProductPriceFeatures

1

1

,1

ProductA$120Highquality,durable

1

ProductB|$180Lightweight,stylishdesign

1

ProductC$250Advancedtechnology,user-friendly

interface

二、阅读理解

要求：仔细阅读文章，根据文章内容回答下列各题。

1.Readthefollowingpassageandchoosethebestanswertocomplete

thesentence.

Intoday'scompetitivebusinessenvironment,effectivecommunication

skillsareessentialforsuccess.Thisisespeciallytrueforsales

representativeswhoneedtobuildstrongrelationshipswithcustomers

andclosedeals.

2.Readthepassageandanswerthefollowingquestions.

Whatarethethreekeycommunicationskillsmentionedinthepassage?

Howcaneffectivecommunicationhelpsalesrepresentativesintheir

careers?

Whataresomecommoncommunicationchallengesfacedbysales

representatives?

3.Readthepassageandcompletethetablewiththeinformation

given.

CommunicationSkillImportance|Examples

ActiveListening

ClearandConcise

Non-VorbalCommunication—

QuestioningSkills|||

Assertiveness||I

4.Readthepassageandanswerthefollowingquestions.

Whatarethethreemainreasonsforeffectivecommunicationina

businesssetting?

Howcaneffectiveconununicationcontributetoacompany'ssuccess?

Whataresomecommoncommunicationbarriersintheworkplace?

5.Readthepassageandcompletethetablewiththeinformation

given.

CommunicationSkillImportance|Examples

ActiveListening

ClearandConcise

Non-VerbalCommunication

QuestioningSkills|||

Assertiveness

6.Readthepassageandanswerthefollowingquestions.

Whatarethefivekeystepsinthesalesprocessmentionedinthe

passage?

Howcanasalesrepresentativebuildtrustwithacustomer?

Whataresomeeffectivestrategiesforclosingasale?

7.Readthepassageandcompletethetablewiththeinformation

given.

SalesProcessStep|Importance|Examples

I----------1------1-----1

IdentifyingNeeds

PresentingSolutions|

HandlingObjections

ClosingtheSale|

IFoilow-Up||_

8.Readthepassageandanswerthefollowingquestions.

Whatarethethreemainfactorsthatcontributetosuccessfulsales

negotiations?

Howcanasalesrepresentativeprepareforanegotiation?

Whataresomeeffectivenegotiationstrategics?

9.Readthepassageandcompletethetablewiththeinformation

given.

NegotiationStrategy|Importance|Examples

UnderstandingtheCustomcr，sNeeds

BuildingRapport

|Flexibility||

10.Readthepassageandanswerthefollowingquestions.

Whatarethethreekeyelementsofeffectivewrittencommunication

inbusiness?

Howcanclearandconcisewritingimproveacompany，sreputation?

Whataresomecommonmistakestoavoidwhenwritingbusiness

documents?

三、写作

要求：根据以下要求，完成一篇150-200词的短文。

Youhaverecentlyjoinedanewcompanyasasalesrepresentative.

Writealettertoyourraanagerintroducingyourse.fandexpressingyour

enthusiasmforthejob.Mentionyourrelevantexperienceandskills,and

explainhowyoubelieveyoucancontributetothesuccessofthecompany.

四、完形填空

要求：阅读下面的短文，掌握其大意，然后从每题所给的A、B、C、D四个选

项中选出可以填入空白处的最佳选项。

Inthefast-pacedworldofbusiness,communicationskillsare

crucialforsuccess.Oneimportantaspectofcommunicationisthe

abilitytowriteclearandeffectiveemails.Effectiveemail

communicationcansavetime,reducemisunderstandings,andimprove

productivity.Herearesometipstohelpyouwritebetterbusiness

emails:

Ifyouarcwritingioaclientorcolleague,itisimportanttouse

aformaltone.Beginwithapolitegreetingandaddresstherecipientby

theirname.Inthebodyofthecmai1,beclearandconcise.Avoidusing

slangoroverlycasuallanguage.Ifyouneedtodiscusssensitive

information,useasubjectlinethatindicatesthenatureoftheemail.

Beforesendinganemail,alwaysproofreaditforanyspellingor

grammaticalerrors.Thiswillensurethatyourmessageisprofessional

andeasytounderstand.Additionally,considerthelengthofyouremail.

Ifilisacomplextopic,iImaybebetIex-toscheduleameetingor

phonecallinstead.

Nowreadthefollowingpassageandcompletethesentencesby

choosingthemostsuitablewordorphrasefromtheboxbelow.

1.Thesalesmanagerdecidedtoanemailtohisteamto

announcethenewsalestargets.

A.send

B.write

C.type

D.compose

2.Itisimportanttoyouremailtoavoidanymistakes.

A.proofread

R.rnviPW

C.edit

D.check

3.Theemailshouldbeandtothepointtokeepthe

recipient*sattention.

A.clear

B.concise

C.detailed

D.informative

4.Whenwritingtoaclient,itisadvisableiousea

tone.

A.formed

B.informal

C.friendly

I),casual

5.Iftheemailistoolong,itmaybebettertoa

meetingtodiscussthetopicindetail.

A.schedule

B.plan

C.arrange

D.organize

五、单项选择

要求：从每题的四个选项中选出可以填入空白处的最佳选项。

6.Inabusinesscontext,themostappropriatewaytoaddressa

superioristouse:

A.dearsir/madam

B.towhomitmayconcern

C.yourhonor

I),dearmaneiger

7.Whichofthefollowingphrasesismostlikelytobeusedina

closingsentenceofabusinessemail?

A.Bestregards

B.Takecare

C.Goodluck

D.Withregards

8.Whenreplyingtoanemail,itisimportaintto:

A.ignoretheoriginalemai1

B.rewritetheentireemail

C.acknowledgethesender'smessage

D.sendanewemailwithnoreferencetotheoriginal

9.Theprimarypurposeofabusinessemailisto:

A.entertain

B.persuade

C.inform

D.entertainandpersuade

10.Ifyouaresendinganemtiiltoaclientaboutaproduct,itis

importantto:

A.includeadetaileddescriptionoftheproduct

B.attachapictureoftheproduct

C.providealinktotheproduct'swebsite

D.mentionthepriceoftheproduct

六、翻译

要求：将下列句子从英语翻译成汉语。

11.Effectivecommunicationisthekeytobui.dingstrong

relationshipswithclientsandcolleagues.

12.Alwaysensurethatyouremailsareclear,concise,and

professional.

13.Proofreadyouremailsbeforesendingthemtoavoidany

misunderstcindings.

14.Useasubject1inethataccuratelyreflectsthecontentofyour

emai1.

15.Bemindfulofyourtoneandlanguagewhencommunicatingwith

clientsandcolleagues.

本次试卷答案如下:

一、听力理解

1.C

解析：根据对话内容，男子询问新产品的情况，女子在介绍，因此是关于新产

品的讨论。

2.salesmanager

解析:根据对话内容,女子提到他们正在寻找一位销售经理，因此空格处应填

入“salesmanagerw。

3.C

解析:根据公告内容,提到下周将有一场培训会议，因此选项C正确。

4.A

解析:根据对话内容,男子提到他是财务部的，因此他是会计。

5.|ProductPriceFeatures

ProductAI$100Highquality,easytouse

ProductB$150Durable,lightweight

IProductC|$200Advancedtechnology,stylish

design

解析：根据听力内容，将产品名称、价格和特点填入表格中。

6.D

解析：根据对话内容，女子提到他们在寻找一位新的销售经理，因此空格处应

填入"salesmanager”。

7.salesmanager

解析：根据对话内容，女子提到销售部门正在寻找一位新的销售经理，因此空

格处应填入"salesmanager”。

8.C

解析：根据公告内容，提到下周将有一场培训会议，因此选项C正确。

9.B

解析:根据对话内容，女子是面试官，男子是应聘者，因此是关于应聘者的职

业生涯。

10.ProductPriceFeatures

1

111

111

------------1

1ProductA$120Highquality,durable

1

1ProductB$180Lightweight,stylishdesign

1

1ProductC$250Advancedtechnology,user-

friendlyinterface

解析：根据听力内容，将产品名称、价格和特点填入表格中。

二、阅读理解

1.A

解析：根据文章内容，第一段提到有效沟通对于销售代表来说至关重要，因此

选项A正确。

2.activelistening,clearandconcisecommunication,non-verbal

communication

解析：根据文章内容，第二段提到了三个关键沟通技能，即主动倾听、清晰简

洁的沟通和非言语沟通。

3.|CommunicationSkill|Importance|Examples

ActiveListening|Essentialforunderstandingtheneedsof

others|Listeningtocustomerfeedback,payingattentiontobody

language

ClearandConcise|Ensuresthatthemessageisunderstood

Usingsimplelanguage,avoidingjargon

Non-VerbalComiiunicationConveysemotionsandintentions

Facialexpressions,gestures,toneofvoice

QuestioningSkills|Helpsgatherinformationandclarify

doubts|Open-endedquestions,follow-upquestions

Assertiveness|Allowsforeffectivecommunicationand

negotiationExpressingopinionsconfidently,standingupforone5s

rights

解析：根据文章内容，将每个沟通技能的重要性、例子填入表格中。

4.A

解析：根据文章内容，第三段提到有效沟通在商业环境中的三个主要原因是：

提高工作效率、建立信任和减少误解。

5.|CommunicationSkill|Importance|Examples

ActiveListening|Essentialforunderstandingtheneedsof

othersIListeningtocustomerfeedback,payingattentiontobody

language

ClearandConcise|Ensuresthatthemessageisunderstood

Usingsimplelanguage,avoidingjargon

Non-VerbalCommunicationConveysemotionsandintentions

Facialexpressions,gestures,toneofvoice

QuestioningSkills|Helpsgatherinformationandclarify

doubts|Open-endedquestions,follow-upquestions

Assertiveness|Allowsforeffectivecommunicationand

negotiationExpressingopinionsconfidently,standingupforone's

rights

解析：根据文章内容，将每个沟通技能的重要性、例子填入表格中。

6.A

解析：根据文章内容，第四段提到销售过程中的五个关键步骤：识别需求、展

示解决方案、处理异议、成交和跟进。

7.|SalesProcessStep|Importance|Examples

IdentifyingNeeds|Understandingthecustomer*srequirements

Conductingmarketresearch,gatheringcustomerfeedback

PresentingSolutions|Offeringappropriatesolutions

Demonstratingtheproduct,addressingcustomerconcerns

HandlingObjectionsOvercomingcustomerhesitations

Providingevidence,offeringalternatives

ClosingtheSaleFinalizingthedeal|Usingclosing

techniques,confirmingterms

Follow-UpEnsuringcustomersatisfaction|Sending

thank-younotes,followinguponfeedback

解析：根据文章内容，将每个销售步骤的重要性、例子填入表格中。

8.A

解析：根据文章内容，第五段提到成功销售谈判的三个主要因素是：了解客户

需求、建立关系和灵活性。

9.INegotiationStrategyIImportanceIExamples

UnderstandingtheCustomer*sNeedsIEssentialfortailoring

thenegoticition|