BEC商务英语（初级）阅读模拟试卷4（共355题）

BEC商务英语（初级）阅读模拟试卷4

（共9套）

（共355题）

BEC商务英语（初级）阅读模拟试卷第

1套

一、常规阅读理解（本题共5题，每题7.0分，共5

分。）

1、EXPRESSPRINThasopenedanewofficeinthisarea.Pleasecallintodiscussyour

photocopyingrequirements.

A、Telephoneournewofficeifyouwanttoorderanything.

B>Visitournewofficeandtalktousaboutwhatyouneed.

C>Contactuswithyourrequirementswhenyouopenanewoffice.

标准答案：B

知识点解析：本题意：快速复印公司在这一区新开了一家分店。请打电话讨论复印

要求。选项B：参观我们新店并告诉我们你的需求，B与题意相符。故选B。

2、Joan,ourShanghaiagent,istocometoourcompanywithinthisweek.

A、Joan,ourShanghaiagent,hastocometoourcompanyinaweek.

B、OurShanghaiagent,Joan,isgoingtocometoourcompanyasplannedbeforenext

weekstarts.

C、Joan,ourShanghaiagent,maycometoourcompanywithinthisweek.

标准答案：B

知识点解析：暂无解析

ScheduleforaManager'sMeeting

9：00-9：30Introductionbymanagingdirector

9：30-10-00Presentationbysalesmanager

10：30-11：00Morningtea

11：00-12：00Reportbyfinancemanager

A、Themanagingdirectorwillattendthemeetingbutwillnotmakeanyspeech.

Thesalesmanagerwillnottakelongertopresenthisreportthanthefinancemanager

C、Themangersattendingthemeetingcanhaveahalf-hourbreakduringthemorning.

标准答案：C

知识点解析：原文是：“10：30—11：00Morningtea”。也就是说，中间有一个

“halfanhourbreak''。

4、GARDENHOTELCOMESTOCELEBRATETHESPRINGFESTIVALWITH

USEnjoyafull50%offadeluxeroomatourhotel-providingyoubookandprepay30

daysinadvance.Pluschildrenunder17canshareatwinroomwithMumandDadfor

freeAddress:8,LihuaRoad,Guangzhou,ChinaTel:876928Fax:876123You

canenjoyonlyhalfthepriceforaDeluxeRoomifyou.

A、makeyourreservationearly

B、makeyourreservationandpay30daysbeforeyoucometoliveinourhotel

C>provideuswithabockandpay30daysinadvance

标准答案：B

知识点解析：prepay30daysinadvance提前30天预付款，可以半价订到adeluxe

room.B选项makeyourreservationandpay30daysbcforcyoucometoliveinour

holel与原文内容符合。故B是正确答案。

5、Theseminarisfrom4:30to6:00,withtimeallowedforquestionsfromthe

audience.Refreshmentsareservedat6:0().

A、Thespeakerwillrespondtoquestionsiftimeallows.

B、Therewillbetimetoaskquestionsduringtheseminar.

C>Itwillsavetimeifquestionsareleftuntilrefreshmentsareserved.

标准答案：B

知识点解析：文中提到“…withtimeallowedfbrquestionsfromtheaudience”可见，将

会留时间给观众提问。

二、分析型配伍题(本题共5题，每题L0分,共5

分。)

•Lookatthelistbelow.Itshowssomeproductsectorsofhealthcaremarket.•For

questions6-10,decidewhichsector(A-H)ofthemarketeachpersonontheopposite

pageshouldconsult.•Foreachquestion,markthecorrectletter(A-H)onyourAnswer

Sheet.•Donotuseanylettermorethanonce.PRODUCTSECTORSOF

HEALTHCAREMARKETAVitaminsandDietarySupplementsBCough,Coldand

AllergyRemediesCDigestiveRemediesDEyeCareEWoundTreatmentsFAdult

MouthCareGCalmingandSleepingProductsHSmokingCessationAids

6、KevinLeeislookingforsomeproductstohelphimquitsmoking.

标准答案：H

知识点解析：暂无解析

7、JessicaLynnisoverweighed.Shewantstokeepslim.

标准答案：A

知识点解析：暂无解析

8、AnthonyWesthasgothisarminjuredwhenheisplayingfootball.

标准答室.F

知识点就斤：暂无解析

9、Oldpeoplearelikelytohavesomedifficultiesinfallingasleep.

标准答案：G

知识点解析：暂无解析

10^SarahNewtonwantstobuysomemedicineforherstomachache.

标准答案：C

知识点解析：暂无解析

三、描述型配伍题(本题共5题，每题7.0分，共5

分。)

•Lookatthechartbelow.Itshowsthesalesofmobilephonesindifferentcompanies

duringApril,MayandJune.•Whichchartdoeseachsentence(11-15)describe?•For

eachsentence,markoneletter(A-H)onyourAnswerSheet.•Donotuseanylettermore

14、Afterasharprise,therewasalmostnochangeinmobilephonesalesfortherestof

theperiod.

标准答案：E

知识点解析：暂无解析

15、AsteadyincreaseinsalesduringMayandJunefollowedthesharpfallinApril.

标准答案：B

知识点解析：暂无解析

四、判断题(本题共7题，每题/.0分，共7分。)

Readtheadvertisementbelow.Arethesentences(16-22)"Right"or"Wrong"?Ifthereis

notenoughinformationonanswer"Right"or"Wrong”,choose"Doesn'tsay".Foreach

sentence,markoneletter(A,BorC)onyourAnswerSheet.JOINALEADING

INTERNATIONALCHEMICALCOMPANYCBW,aleadinginternationalchemical

company,currentlybasedinHangzhou,isseekingenthusiastic,hard-workingPRO

NationalstofillnewlycreatedpositionsinourSalesandTechnicaldivisions.The

successfulcandidatesshouldpossessthefollowingqualifications:SALES

REPRESENTATIVES(PositionsavailableinBeijing,Dalian,Shanghai,Xiamenand

Guangzhou)Universitydegree,preferablyinatechnicaldiscipline.Atleastthreeyears

salesexperience,preferablywithajointventure,inchemicalsorarelatedfield.Abasic

levelofwrittenandspokenEnglish.TECHNICAL(BasedinGuangzhou)Chemists:

Master'sdegreeorhigherinPolymerChemistry.Atleastthreeyearsrelevantexperience

inthechemicalfield.FluencyinwrittenandspokenEnglish.Qualifiedcandidatesshould

forwardtheirresumesinEnglish,withaletterdetailingtheirinterestsinthepositionsand

includingsalaryexpectationstotheGeneralManager,CBWChina,18,WeiminRoad,

Guangzhou.

16、CBWisaleadinginternationalchemicalcompanywhichisrecruitingChinese

citizenstoworkinallpartsofChina.

A、Right

B、Wrong

C、Doesn'tsay

标准答案：B

知识点解析：CBW设在杭州，从“currentlybasedinHangzhou”可知。

17、Successfulcandidatesareneededtoworkinthethreedivisions.

A、Right

B、Wrong

C、Doesn'tsay

标准答案：B

知识点解析：原文中的信息是：“PositionsavailableinBeijing,Dalian,Shanghai,

XiamenandGuangzhou。”该公司招聘的人员只是在中国的部分城市工作。

18、CBWwillrecruitsalesrepresentativesinothercitiesasitsbusinessdevelopsin

China.

A^Right

B、Wrong

C、Doesn'tsay

标准答案：C

知识点解析：文中没有提到应聘人员是否会在三个分部工作的相关信息。

19、IfyouwanttoapplyforthepositionofSalesRepresentative,youmusthavethree

yearssalesexperienceinthecheinicalfield.

A、Right

B、Wrong

C>Doesn'tsay

标准答案：A

知识点解析：原文是：“Atleastthreeyearssalesex-perience,preferablywithajoint

venture,inchemicalsorarelatedfieldo”

20、Tobeaseniorchemist,youmusthaveabasiccommandofwrittenandspoken

English.

A、Right

Wrong

C、Doesn'tsay

标准答案：B

知识点解析：原文是：“FluencyinwrittenandspokenEnglish。”是熟练、流利的英

语读写能力，而不是基础的读写能力。

21、Qualifiedcandidatesshouldwritetoapply.

A、Right

B、Wrong

C、Doesn'tsay

标准答案：A

知识点解析：原文是：“fbrwardtheirresumesinEnglish,withaletter...”

22、ThepositionsforchemistswillbeavailableinotherpartofChinainthenearfuture.

A、Right

B、Wrong

C、Doesn'tsay

标准答案：C

知识点解析：文中没有提到将来是否会有在其他城市的招聘计划。

五、阅读理解题（本题共6题，每题7.0分，共6分°）

ReadthearticleaboutChinaandtheWTO.Foreachquestion23—28thatfollows,

choosethecorrectanswer.Markoneletter(A,BorC)onyourAnswerSheet.On

December11th,2001,ChinaformallybecameoneofthemembersoftheWTOaftera

longperiodof15years'negotiationswiththeWTOmembercountries.Duringthese

years,Chinagraduallyliberalizedmostofhertradeandinvestmentpolicies,makingthe

officialadmissionlargelysymbolic.ItisquitesignificantforChinatojointheWTO.It

certainlywillfacilitateChina'sinternationalbusiness.Andthisshouldreinforcemoves

towardsmarketliberalization.TheWTOmembershipsignalsChina'scommitmentto

establishclearandenforceablenon-discriminatoryrulestoconductbusinesswithinits

owncountryandwithothercountries.Chinaisbecomingrelativelypowerfulinthe

world'seconomy.ByjoiningtheWTO,Chinacanenjoymanyfavourablerightsindoing

internationaltrade,butinthemeantime,Chinahastoperformherobligations.Thereare

moreadvantagesthandisadvantagesforChinatojointheWTOthoughChina'snational

industriesmaymeetgreatimpact.AfterChinabecomesoneoftheWTOmembers,her

economicgrowthwillgreatlyincreaseandherlegalandgovernmentalreformswillbe

facilitated.AccordingtoaWTOreport,whichwasreleasedonOctober10,2002,China

hasbecomethefourthlargesttradebodyintheworldfollowingtheTriad:theUnited

States,theEuropeanUnionandJapan.Theimprovedtradeenvironmentfollowingher

entryintotheWTOresuhedintherapidgrowthinChina'stradevolume.Therefore,it

canbeseenthatChina'sentryintotheWTOhasgreatpositiveimpactonChina's

internationaltrade.SinceChinabecameoneofthemembersoftheWTO,foreign

investmentshavebeenflowingintothiscountry,whichisoppositetotheprediction(hat

China'sforeigninvestmentwoulddecreaseafterChina'sentryintotheWTO.Thisis

becauseChinahasrich,low-costlaborresourcesandthevastmarket,bothofwhich

providemuchscopeforprofitandmakeforeigninvestorsmoreconfidentininvestingin

China.Besides,thestableandpromisingpoliticalandeconomicsituationsattractforeign

investors.Chinamustobservethesame"gamerules"astheothermembersoftheWTO

do,whichwillspeeduphersteptointegrateitseconomyintotheglobaleconomic

framework.Besides.China'sentryintotheWTOwillhelpprivatebusinessestoimprove

theirgrowth.TheChinesegovernmentmustalsograntequalrightstoallenterprisesno

matterwhethertheyarestate-ownedorprivateonesaccordingtotheWTOequal

treatmentprinciple.

23、AtlastChinabecameoneofthemembercountriesoftheWTOin2001after,

A^negotiatingmanytimeswiththeUSAandsomeothercountriesfbr15years

B、negotiatingwiththeUSAandtherestoftheWTOmembercountries

C^negotiatingwithmostofthemembercountriesoftheWTO,includingtheUSA

标准答案：B

知识点解析：暂无解析

24、WhatpositiveimpactwillChina'sentryintotheWTOhaveonChina?

A^ItwillhelpChinafurtherreformandreducetheemployment.

B、ItwillpromoteChina'sinternationalbusiness.

C^ItwillfacilitateChina'sprivatizationandhelpChinarelieveforeigndebts.

标准答案：B

知识点解析：暂无解析

25、Asoneofthemembernations,ChinacanenjoythefavourablepoliciesoftheWTO,

but.

A^Chinamustchangeallherinternationalbusinesspoliciestoperformherobligations

B、Chinamustperformherobligationsandmakenewpolicies

C、Chinamustobservethe"gamerules"oftheWTOandperformherobligations

标准答案：C」「

知识点解析：暂无解析

26、AWTOreportsaysthat.

A、ChinahasbecomethefourthlargesttradebodyinAsiafollowingtheTriad

B>Chinaisverypowerfulintheworld'stradebesidestheTriad

C、ChinahasbecomethefourthlargestnationininternationaltradefollowingtheTriad

标准答案：c」「

知识点解析：暂无解析

27、China'sentryintotheWTO.

A、hasmoreadvantagesthandisadvantages

B、hasmoredisadvantagesthanadvantages

Cxhasdisadvantagesthatoffsettheadvantages

标准答案：A」「

知识点解析：暂无解析

28、SinceChinahasjoinedtheWTO,.

A^state-runenterpriseswilldevelopmorequicklythanprivateones

B、privateenterprisesareabletoenjoythesamerightsasthestate-runenterprisesdo

C、privateenterprisesenjoymorerightsandcandevelopmorequicklythanstate-run

ones

标准答案：B

知识点解析：暂无解析

六、完形填空题(本题共72题，每题7.0分，共72

分。)

Readtheinformationaboutcommercialbanks.Choosethecorrectwordtofilleachgap,

fromA,BorCForeachquestion(29-40),markoneletter(A,BorC)onyourAnswer

Sheet.CommercialBanks(29)theendofMay1995,Chinahas15commercial

banks,theInternationalBusiness(30)eightoftheseare(31)nationwide.

TheyaretheIndustrialandCommercialBankofChina,theAgriculturalBankofChina,

theBankofChina,thePeople'sConstructionBankofChina,theCommunicationsBank,

theCITICIndustrialBank,theChinaEverbrightBankandtheHuaxiaBank.Thereare

six(32)shareholdingbanks.TheyaretheMerchant'sBank,theGuandong

DevelopmentBank,theShenzhenDevelopmentBank,theFuzhouIndustrialBank,the

ShanghaiPudongDevelopmentBankandtheHainanDevelopmentBank.Apart

(33)these,thereisthe(34)ofthePeople'sConstructionBankofChina,

theChinaInvestmentBankandtwohousingdepositbanks.Theyarefully(35)by

thePeople'sBankofChina.Toadd(36)the15,theMinshengBankingCorpwas

(37)upinJanuary1996.Itisnowthe(38)non-Statebank.Fiveforeign

bankshavesofarbeen(39)torunbranchofficesinBeijing.Hereisa

(40)ofthem:BankofTokyoTel5931640.CitibankoftheUnitedStatesTel

5004425HongKongandShanghaiBankingCorporationTel5001121Nanyang

CommercialBankTel5139026IndustrialBankofJapanTel595472831.

29、

In

B、By

C、At

标准答案：B

知识点解析：“bytheend是固定搭配，表示“到...末”；“intheend”单独可表示

“最后”的意思，后面一般不跟名词；“attheend。俨虽然成立，但更多的表示的是一

个时间点，没有“截止到……”的意思。故选B。

30、

A、reported

said

C、claimed

标准答案：A

知识点解析：InternationalBusiness是一本刊物，因此用“report报道”这个词最为合

适。故选Ao

31、

A、run

B、operated

C^ran

标准答案：A

知识点解析：“run”和“operate”都可以表示“经营”的意思，但是“run”更为地道一

些，该题应该选run的过去分词形式。故选A。

32、

A、nationwide

worldwide

C、regional

标准答案：c

知识点露析：招商银行、广东发展银行、深圳发展银行、福建兴、业银行等都为地区

性银行。故选C。

33、

A、to

from

C、among

标准答案：B

知识点解析：“apartfrom”为固定搭配，意思为“除了”。故选B。

34、

A、affiliate

B、branch

C、attach

标准答案：A

知识点解析：表示“附属机构”的词汇为“affiliate"，“branch”表示分支机构。故选

Ao

35、

A^founded

B、operated

C、funded

标准答案：C

知识点解析：该句意思为：这些银行都是由中国人民银行完全出资成立的，因此选

CoA项和B项如用在句中则与“fully”不相搭配。故选C。

36、

A、to

B>into

C、for

标准答案：A

知识点解析：“addto”是固定搭配，表示“加入...故选A。

37、

A、set

B、built

C^sped

标准答案：A

知识点解析：“setup”是固定搭配.表示“成立”的意思。故选A。

38、

A、single

B、only

C^one

标准答案：B

知识点解析：“only”是用来表示“唯一”专用词汇；“single”的意思是“单一的、单独

的”,用在这里并不合适；“one”是个数词，表示“一个”。故选B。

39、

A、allowed

B、awarded

C^ratified

标准答案：C

知识点解析：该题的关键是理解“ratify”的意思，即“批准、认可”，是一种官方用

法。故选C。

40、

A、display

B、list

C、flame

标准答案：B

知识点解析：“list”是“列表、清单”的意思。故选B,

七、概括文意题(本题共5题，每题7.0分，共5分0)

ReadthememoandtheCVofanapplicationbelow.Completethecandidateinformation

thatfollows.Writeaword,phrase(inCAPITALLETTERS)oranumberonlines41-45

onyourAnswerSheet.MemoTo:JoanFroM:StevenJoan,IgotthisCVfroman

applicantthismorning.Ifindhemightbethepersonweneed.Couldyoupleasereadthe

CVcarefullyandfillintheApplicantInformationForm?ThenpleasepasstheFormon

totheHumanResourcesManagerandaskhimtoarrangeaninterviewfortheapplicant.

Thankyou.StevenKevinMiguelWillisAddress:1090MadisonAvenueSheboyganW

153081e-mail,kmw@comRes.Phone&fax:555-5656895Dateofbirth:8/23/1976

Professionalexperience:February2004-present:ValentineInternational:Exportclerk

January1998—January2004:ChicagoProducts,MarketingassistantEducationand

training:1993~1995:GreenBayHighSchool,GreenBay,Wisconsin1991-1993:

OshkoshJuniorHighSchool,Oshkosh,WisconsinInterest:Mountainbiking,hiking,

skiing,sailingLanguage:FluentSpanish(mymotherisMexican),goodconversational

FrenchReferenceMsDaphneStern;SalesVice-President,ValentineInternational,2205

JacksonStreetOshkosh,W154901ApplicantInformationFormFirstname:41.

Postcode:42.Presentpost:43.FormerjoB:44.Interests:

Mountainbiking,hiking,skiing,sailing,Reference'scompany:45.

41、

标准答案：KEVIN

知识点解析：暂无解析

42、

标准答案：W153081

知识点解析：暂无解析

43、

标准答案：EXPORTCLERK

知识点解析：暂无解析

44、

标准答案：MARKETINGASSISTANT

知识点解析：暂无解析

45、

标准答案：VALENTINEINTERNATIONAL

知识点解析：暂无解析

BEC商务英语（初级）阅读模拟试卷第

2套

一、常规阅读理解（本题共5题，每题1.0分，共5

分。）

1、BusinessCollege,UHRealEstateMath6*4-hourslessonsBi-weekly

A^Thelessonwilllastfortwoweeks.

B、Eachlessonwilllast6hours.

C、Itisa24-hour-lessoncourse.

标准答案：C

知识点解析：原文提到：课时为6次*4小时，两周一次。所以A项“持续两周”和

B项“每课6小时”为错误选项。计算可知总课时为24小时，故答案为C。

2、To:AllStaffFrom:Joe,SalesSubject:ArticlesfoundI'vefoundaswipecardinthe

elevator.Nowit'swaitingfbrtheownertocollectitatmydeskonlevel5.Theswipe

cardisnow

A、attheowner'sdesk.

inanofficeoftheSalesdepartment.

C、intheelevator.

标准答案：B

知识点解析：Joe的电子邮件说卡片现在在他5楼的办公桌上，所以A项“在失主

的办公桌上”错误，C项“在电梯里”也不正确，而Joe是销售部门的员工，所以B

项“卡片在销售部的办公室里”是正确的，故答案为B。

3、Pleasedownloadthecreditcardpaymentformfromtheconferencewebsile,(www.

wetting.de/ew-workshop.him),fillitoutandfaxittoReinhildeGrossmann:5022958.

A^Thecreditcardpaymentformshouldbesenttowv/w.wetting.de/ew-workshop.

htm.

B、ReinhildeGrossmannistofilloutthecreditcardpaymentform.

C、ReinhildeGrossmannisthecontactoroftheconferencedealingwithpayment.

标准答案：C」

知识点解析：原文提到WWW.wetting,de/ew-workshop.htm是信用卡付费表

格的下载网址，表格要发送给ReinhildeGrossmann,所以A项错误，同时可推知

ReinhildeGrossmann是该会议付费适宜的联络人，而不是填表人，故C项正确，B

项错误。答案为Co

4、TELEPHONEMESSAGERain,Nancycalledtosaythesampleleaflethasbeensent

totheprinterandwillnotbeavailableuntilFriday.Steve

A^RaincangettheleafletsonFriday.

B、NancywillgelthelealletsbackfromtheprinterbeforeFriday.

C^RainhadaskedStevetohavetheleafletsentbyNancy.

标准答案：A

知识点解析：原文提到：.thesampleleaflet..willnotheavailahleuntilFriday.”

即：直到星期五印刷厂才能把传单印好。所以A项“Rain周五可拿到传单”是正确

答案，B项“Nancy会在星期五之前把传单取同'和C项"Rain曾让Steve告诉Nancy

把传单送到印刷厂''都错误，故答案为A。

5、NOTICEStaffCanteenClosedDuetocircumstancesbeyondourcontrol,weare

unabletoopenthestaffcanteentoday.

A、Thestaffcanteenwillbeclosedfromtoday.

B、Certainfactorscausethecanteentobeunabletooperatetoday.

C、Thestaffcanteenisclosedasplanned.

标准答案：B

知识点解析：原文中提到：由于无法控制的原因，员工食堂今天关闭。由此可知食

堂关闭不是预计的。且只是今天关闭，没有说以后的情况，可以排除A项“员工餐

厅从今天关闭''和C项”员工餐厅按计划关闭”，而B项“某些原因导致餐厅今天不

能运营”符合原文，故为正确答案。

二、分析型配伍题(本题共5题，每题1.0分，共5

分。)

BUSINESSCOURSESAHospitalityandTourismManagementBMarketingResearch

CProductDesignandDevelopmentDMarketingandElectronicCommerceEPromotion

FIntroductiontoMarketingGFinancialValuationHPriceTheory:anIntermediateText

6、MaryEdwardshasbeenworkinginahotelfortenyearsandfeelsiturgenttoupdate

herskillsinwork.

标准答案：A

知识点解析：题干意为：MaryEdwards在酒店工作了10年，感到急需更新她的工

作技能。由“酒店”可以判断出她需要该行业方面的知识和技能。原文中只有A项

“酒店与旅游管理”符合其要求。本题解题的关键是判断出hospilality一词的含义。

7、BruceCostelloneedsskillsconcerninggatheringandanalysinginformationaboutthe

movingofgoodsorservicesfromproducertoconsumer.

标准答案：B

知识点解析：题干意为：BruceCoslello需要知识技术来收集和分析关于如何将商

品和服务从生产者转移到消费者的信息。由“收集和分析”可以判断出Bruce

Costello需要的是有关调查研究的技能，原文中只有B项“市场调研”涉及调查，且

“商品和服务从生产者到消费者”也与营销过程相符，

8、TomMillerisinterestedinthestudyofthepromotionalactivitieswithemphasison:

advertising,personalselling,salespromotion,publicity,andpackaging.

标准答案：E

知识点解析：题干意为：TomMiller对侧重如下方面促销活动的研究比较感兴趣：

广告、个人销售、促销、宣传和包装。由题干关键词“促销”和其后涉及的详细内容

很容易锁定答案为E“促销”。

9、CynthiaTaylor'snewjobrequirestheabilitytowritereportsonvariousinternet

marketingtopics.

标准答案：D

知识点解析：题干意为：CynihiaTaylor的新工作要求撰写与各种因特网营销相关

主题的报告的能力。原文中与营销有关的内容有两项。一是D项“营销与电子商

务”，二是F项”营销入门:但根据题干关键词“因特网”可知最匹配的是D项。

10、AnneDavis'workinvolvesproductplanning,needsidentification,productspecs,

prototypingandproductdevelopmenteconomics.

标准答案：C

知识点解析：题干意为：AnneDavis的工作涉及产品计划、需求鉴定、产品规格、

原型开发和产品开发经济学。由此可判断出AnneDavis的工作主要围绕着产品设

计进行，所以可以确定答案为C项”产品设计与开发”。

三、描述型配伍题（本题共5题，每题1.0分，共5

分。）

Lookatthechartbelow.Itshowstheproduction,salesandrejectionofproductsineight

companies(A-H)ofagivenmonth.Whichcompanydoeseachsentence(11-15)

describe?Foreachsentence,markoneletter(A-H)onyourAnswerSheet.Donotuse

anylettermorethanonce.

numbcr(000s)

1ProdutionSalesRejection

11、Theproductionofthiscompanyisapproximatelytwiceasmuchasthesales,andis

aboutthreetimestherejection.

标准答案：

知识之解析E：题干意为：这个公司的产量大约是其销售量的两倍、退货量的三倍。

根据图表，产量大约为销售量两倍的公司分别是A公司和E公司，再根据题干中

退货量的提示，可以排除A公司，E公司符合题意，故答案为E。

12、Thesalesofthiscompanyexceedsitsproduction,inspiteofthefactthatthe

rejectionisequivalenttoitsproduction.

标准答案：G

知识点解析：题干意为：本公司的销售量超过了它的产量，但是其退货量与产量相

当。根据图表，销售量超过产量的公司为D公司和G公司，再根据退货量与产量

相当，可以排除D公司，故答案为G。

13、Moreproductsareproducedthansoldinthiscompany,andmeanwhilethenumber

ofgoodsproducedequalstothetotalofthesalesandrejection.

标准答案：B

知识点解析：题干意为：这个公司生产的产品量高于销售的产品量，同时，其产量

等于销售量和退货量的总合。根据图表，有多个公司的产量高于销售量，分别为

A、B、C、E、F,再根据销售量与退货量之和与产量的关系，可以锁定答案为B

公司，故答案为B。

14、Thestatisticsofthiscompanyindicatethatmoreproductsarcproducedthanhave

beensoldout,althoughnocustomerreturnsthegoods.

标准答案：F''

知识点解析：题干意为：这个公司的数据表明，其产量高于销售量，但是没有客户

退货。根据后一个信息点“没有顾客退货''可以很容易从各图表中确定F为答案。

15、Theproductsproducedarethesameinnumberwiththosesold,althoughthenumber

oftherejectedproductsisequaltoone-thirdofthatoftheproductssold.

标准答案：H

知识点解析：题干意为：产量与销售量相等，但是退货量相当于产量的1/3。根

据产量与销售量相等可以找出该公司为H公司，同时其退货量为产量的1/3,与

题干相符。故答案为H。

四、判断题（本题共7题，每题7.0分，共7分。）

TipstoIncreaseRetailSalesGenerateaBuzz-Wheneveranythingnoteworthyhappens

withinyourbusiness,sendapressreleasetothemedia.Theideaistograbanyfree

coveragepossible.Getinvolvedwithcommunityevents.Considerpurchasingandpricing

products,besureyou'veconsideredthecostofgoodsandthatyourretailshopisableto

makeaprofitatthatpricepoint.Yourproductpriceshouldbecompetitive,butstill

profitable.Ultimately,therightpriceisthepricethecustomeriswillingtopayforthe

product.DesignStoreforSales-Takeadvantageofcross-merchandisingstrategiesand

impulsesaleopportunities.Uselightingtechniquesandcreativedisplaystoattract

customers.Playvideosforproducteducation,hostingclasses,meetingsorother

networkingeventsinyourretailstore.Useauniquepromotionaleventtogenerateabuzz

aboutyourbusiness.ExamineYourPricingStrategy-Whencustomerentertainmentand

anyotherupsellorpromotionaltie-in.ConnectwiththeCustomer-Excellentcustomer

serviceisthekeytoincreasingsales.Listentoyourcustomertounderstandtheirneeds

andwants.Theneducatehim/herabouttheproducts.Finally,letthecustomerknowyou

appreciatetheirbusiness.Offervalue-addedservicesandproducts.Createamailinglist

byaskingforcontactinformationfromeachcustomer.

16、Makinggooduseoffreecoverageisconducivetoyourbusiness.

A、Right

B、Wrong

C、Doesn'tsay

标准答案：A

知识点解析：题干意为：充分利用免费媒体宣传有益于你的生意。原文第一段第一

行提到“你的生意中发生任何值得注意的事情时，给媒体发一份新闻稿。这种方法

是为了获得可能的免费媒体宣传。”这是作者提到的第一个提高零售销售量的方

法，题干与其吻合，故答案为A。

17、Yourretailstoreshouldoffercustomersplacestohaveclassesormeetings.

A、Right

B、Wrong

C、Doesn'tsay

标准答案：B

知识点解析：题干意为：你的零售商店应该为顾客提供上课和开会的场地。原文第

二段第六行提到“考虑在你的零售商店里开设课程、召开会议或其他网络活动。用

独特的促销方式让大众了解你的声音。''由此可知，商店提供的是有利于自身宣传

的课程和会议，而不是为大众提供上课和开会用的场地，故题干是错误的，答案为

Bo

18、Consideringcostswilldowhenpricingproducts.

A^Right

B、Wrong

C、Doesn'tsay

标准答案：c

知识点解析：题干意为：定价时考虑成本就够了。原文第一段第五行提到“在购货

和定价时，要确保考虑到商品的成本以及你的零售店在这个价格点能够盈利。'‘文

中只提到成本这一个因素，但是没有说只考虑成本就够了，所以题干的内容原文没

有提及，故答案为C。

19^Priceshouldbesettotheadvantageofboththesellerandthebuyer.

A、Right

B、Wrong

C、Doesn'tsay

标准答案：A

知识点解析：题干意为：价格的制定应满足买家和卖家两方的利益。文中第一段第

九行提到“你的商品价格要有竞争力，但是也仍然要让你能够盈利。归根到底，最

恰当的价格应该是顾客愿意为商品所支付的价格。”由此可看出作者提到了两方

面，一是价格要能够保证商家有利可图，二是要保证不会高到顾客不愿购买商品；

所以题干的叙述与原文相符，故答案为A。

20Materialsforvideocanbedesignedcreativelytopromotesales.

A、Right

B、Wrong

C、Doesn'tsay

标准答案：A

知识点解析：题干意为：对录像资料可以进行创造性的安排以促销商品。原文第二

段第二行提到“使用照明技术和创新的录像夫吸引顾客C''由此可推知,题干与此相

符，故答案为A。

21、Themostimportantmethodtoimprovesalesistodesignstores.

A^Right

B、Wrong

C、Doesn'tsay

标准答案：B

知识点解析：题干意为：改善销售最重要的办法是设计店面。原文第四段第一行提

到“优质的顾客服务是增加销售的关键由此可知题干叙述是错误的，故答案为

Bo

22、Communicationwiththecustomerisatwo-waysystem.

A、Right

Wrong

C、Doesn'tsay

标准答案：A

知识点解析：题干意为：与顾客的交流是一个双向的体系。原文第四段第三行提到

“要倾听并了解顾客所需，然后告知其有关你的产品的信息由此可知这种交流

中，顾客告诉商家自己需耍什么，商家也要告之他们的产品如何，由此可推断与顾

客的交流是双向的系统，题干与原文符合，故答案为A。

五、阅读理解题（本题共6题，每题1.0分，共6分。）

LeadingtheStrategicChangesTheleaderisthechangestrategist,whoseroleistolead,

tochampionthechanges,topromotethevision,tokeeptheorganisationtravellinginthe

chosendirection,andtoensurethatallthoseinvolvedinimplementingthechanges,ihe

strategies,performtothebestoftheirability.Therearearangeofleadershipstylesthat

couldbedrawnon.Somewouldarguethatcertainchangesneedanautocratic,aggressive

styleofleadership,and,whilsttheremaybetheneedloranelementofthisapproach,if

usedasasinglestyleitrarelyresultsinapositivepost-changeenvironment.Thisisthe

flawinthisapproach,for.afterthechangeshavebeenimplemented,andthestrategies

areinplace,themanagers,specialists,operationalemployees,andallcontributing

stakeholders,mustworktogetherinaharmonious,positive,mannertomakethedesired

progressandachievetheobjectives.Iftheleadershipstyleduringthechangehasbeen

harsh,unforgiving,andaggressive,itmaytakemanymonths,evenyears,tore-establisha

positiveenvironment,ahealthy,goalsfocused,teamworkdrivenculture.Theonlylogical

choiceofleadershipstyleinanymajorchangeisonethatcombinesallthestyles,bui

leansheavilytothosewhichfocusonateamapproach.Theleaderadoptsaflexible,

responsivestyle,thatisablendoftheconsultative,participative,anddemocratic,leaving

roomforanoccasional,sparingtouchoftheautocratictobeemployedifabsolutely

necessary.Thisstylewillthenbethefoundationonwhichthe"new",changed,

organisationisbuilton.Performanceatthestrategic,corporatelevelmustbemonitored

bytheleader.Changingstrategicdirection,nomatterhowthoroughthepreparationand

planning,entailstakingtheorganisationintounchartedterritory.Theleaderistheguide,

theexpert,themosth