《跨境电子商务英语》课件-跨境电子商务与传统对外贸易的区别

Project1OverviewofCross-BorderE-Commerce

CONTENTSConceptandCharacteristicsofCross-BorderE-Commerce01TheDifferencesbetweenCross-BorderE-CommerceandTraditionalForeignTrade02ModesofCross-BorderE-Commerce03TheCurrentSituationofCross-BorderE-Commerce04KnowledgeExtension&PraciticalCase05

TheDifferencesbetweenCross-BorderE-CommerceandTraditionalForeignTrade02NewWordsindividual[Indr'vid3ual]n.个人;个体adj.个人的:个别的process[ˈprəʊses]n.过程import[ˈɪmpɔːt]n.进口，进口商品；输入vt.输入，进口export[ˈekspɔːt]v.出口，输出cumbersome[ˈkʌmbəsəm]adj.缓慢复杂的；麻烦的message[ˈmesɪdʒ]n.信息；消息v.给…发消息mail[meɪl]n.邮件exhibition[ˌeksɪˈbɪʃn]n.展览；展览品，陈列品disseminate[dɪˈsemɪneɪt]vt.散布，传播mode[məʊd]n.模式，方式intermediate[ˌɪntəˈmiːdiət]adj.中间的，中级的n.中间物，中间人vi.调解NewWordsdistinguish[dɪˈstɪŋɡwɪʃ]v.区分，辨别express[ɪkˈspres]vt.快递merchant[ˈmɜːtʃənt]n.商人；批发商；店主；零售商adj.商人的；商业的qualification[ˌkwɒlɪfɪˈkeɪʃn]n.资格，授权；条件，限制；合格证书authorization[ˌɔːθəraɪˈzeɪʃn]n.授权，批准retail[ˈriːteɪl]n.零售vt.零售；零卖local[ˈləʊkl]adj.当地的，本地的self-operated[selfˈɒpəreɪtɪd]adj.自营的warehousing[ˈweəhaʊzɪŋ]n.入仓库，仓库贮存facilitate[fəˈsɪlɪteɪt]vt.促进，助长；使容易connect[kəˈnekt]vt.连接；使…有联系vi.连接；建立关系relationship[rɪˈleɪʃnʃɪp]n.关系，联系wholesaler[ˈhəʊlseɪlə]n.批发商我们已经定义了什么是跨境电子商务，但跨境电子商务模式的争议持续了很长时间。事实上，这些争论只不过是将跨境电子商务与传统外贸混为一谈。跨境电子商务与传统对外贸易究竟有何不同？We'vemadedefinitionforwhatisacross-borderE-commerce,butthedisputeinthepatternofcross-borderE-commercehaslastedalongperiod.Infactsuchargumentsarenothingmorethanconfusingcross-borderE-commercewiththetraditionalforeigntrade.Then,whatoneartharethedifferencesbetweencross-borderE-commerceandtraditionalforeigntrade?TheDifferencebetweenCross-BorderE-commerceandTraditionalForeignTradeTranslationTraditionalforeigntradeismainlyconcentratedonlargequantitiesofgoods,andthenthegoodsenterintoamultiple-leveldistributionbyoverseaslogisticscompanies.Finallythegoodswilleventuallyreachtheendconsumers(enterpisesorindividuals),whilecross-borderE-commerceisdirectlyfacingtotheendcustomers.费用不同传统外贸主要集中在大量商品上，然后由海外物流公司进行多层次的分销。最终货物将到达终端消费者（企业或个人），而跨境电子商务则直接面向终端客户。TheCostDiffersTranslation过程不同在传统贸易中，进出口过程繁琐，而跨境电子商务公司则要求尽可能减少环节。他们甚至可以直接向消费者发送商品。Intraditionaltrade,theimportandexportprocessarecumbersome,whilecross-borderE-commercecompaniesrequirethelinksbereducedasmuchaspossible.Theycanevensendgoodsdirectlytoconsumers.TheProcessDiffersTraditionaltradeusesinformationplatformssuchaswholesalemessage,mails,andexhibitionstodisseminateinformation.Cross-borderE-commercecompaniessellproductsdirectlytoconsumersthroughplatformssuchasAmazon,eBay,andWish.传播方式不同传统贸易使用批量发布消息、邮件和展览等信息平台来传播信息。跨境电子商务公司通过亚马逊、Ebay和期望的平台直接向消费者销售产品。TheWaysofSpreadDifferTranslation模式不同由于传统行业利用信息流来传播，其基本模式是B2B，而跨境电子商务可以减少中间环节，因此大多是由平台直接销售。其主要模式是B2C。Becausethetraditionaltradeusesinformationflowtospread,thebasicmodelisB2B,whilecross-borderE-commercecanreduceintermediatelinks,thereforethegoodsismostlysolddirectlybytheplatform.AnditsmainmodelisB2C.TheModelDiffersTranslationObviously,thecross-borderE-commercemodelandthetraditionalforeigntrademodelmakeabigdifference,sowhatdistinguishestraditionalforeigntradefromcross-borderE-commercemodels?Cross-borderbusinessisdividedintoimportandexport.Similarly,thecross-borderE-commercemodelcanalsobedividedintoimportcross-borderE-commerceandexportcross-borderE-commerce.Forimportcross-borderE-commerce,itisusuallythedomesticconsumersthatvisitoverseassellerstoselectgoods.Aftertheordersareplaced,overseassellersdirectlysendinternationalexpressdeliverytoconsumers.Exportcross-borderE-commerceisjusttheopposite,domesticsellersdirectlydelivergoodstothehandsofoverseasbuyers..显然，跨境电子商务模式和传统外贸模式