新编剑桥商务英语(高级)第三版21资料

新编剑桥商务英语（高

级）第三版2.1

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Growngthecompany

Partsofacompany

1Doyouthinkthisquotationistrueallbusiness?

*thinkthatourfundamentalbeliefisthatforusgrowthisawayoflifeandwehaveto

growatalltimes'

MukeshAmbani,chairmanofRelianeeIndustries

2Readthisentryfromacompanywebsiteandusethesewordstolabelthedigram.

Subsidiaryheadquarterssalesoffices

WarehouseR&Ddivisionmainplan

WearebasedinLaDefense,thebusinessdistrictofPairs,andnewproductsare

developednearbyatourlabsinStDense.Ourprincpalmanufacturingfacilityisjustout

sideLilleandproductsgofromtheretobeacentaldistributionpointatCompiegne.Three

salesagenciescoverthevariousregionsofFrancewithinternationalofficesinFran

kfurt,MilanandMadrid.TheLondonofficesisrunbyourUKsubsidiary.

3Whatisthediffideneebetweenthefollowingwordsandphrases?

1asalesofficeandasubsidiary

2awarehouseandaplant

3theheadquartersandadivision

GrowthStrategy

4Findasynonymintheboxofeachoftheunderliredwords.

Gopublicselloffsetupgooutofbusinessexpand

Takeovermakeredundantshutdown

1WeacquiredEverforceLtdin2005.

2Ourtargetistogrowthebusinessby15%eachyear.

3Wecreatedasubsidiarytosellafter-salesservice.

4ThecompanywillbelistedontheStockExchangenextyear.

5Theywentbankruptlastyear.

6Welaid300employeesoffinJune.

7Afteralotofdiscussionwedecidedtoclosedtheolant.

8Wehavedivestedoursharesinthelogisticcompany.

5Whatisthediffideneebetweenthefollowingexpress!ons?

1Layingpeopleoffandfiringthem

2takingoveracompan/andmergingwithit

3organicgrowthandnon-organicgrowth

6SAPandOraclearetheworldsleadingcompaniesinprovidingthesoftwaresolutions

forbusiness.Buttheirbusinessstrategiesareverydiffident.

ReadthetextaboutSAPSgrowthstrategy.Choosethebestsentencesfromthelist(A-H)

belowthecompleteeachgap(1-6).Donotuseanylettermorethanonce.SAPcompetes

with6rganicgrowth'

Howdoyoustayatthetopoftheheapinthebusinesssoftwaregame?IfycreSAP,you

doitthrough6rganicgrowth1,notblockbusteracquisitions.ThatistheworldfromSAP

CEOHenningKagermann.(0)H

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Thesecond-beststrategyisacquisition:KagermannsaidThebestistheorganic

growth.Wearenotjustdoingtheorganicgrowthbecausewehavenootherchoice.

ThecommentisaimedsquarelyatrivalOracleCorp;whichspentnearly$20billion

between2004and2006expandingitscoredatabasebusinessintotheSAP-domin

atedbusinessapplicationsmarket.(_.Wearethemarketleade'esaid.'It'onsurprise

thatadistantnumber-twoplayerwantstocatchu.

SAPwassetupin1972byfiveformerIBMemployees©.Althoughithas

agrowingnumberofsubsidiary,therearecomplementstoitsmainactivities,asShai

Agassi,presidentsofthecompany'sProductsandtechnologyGroupexplain,atthe

sametimehavingadirectdigatOracle.Thekeydiffideneebetweenthetwocompanies,

hesays,liesinOrac'tendencytoacquireanindustrysolutionthatisattheheart',when

wedoanacquisition,it'tattheedgeofthesolutions.(_Oracleisbuyinghalfbodyparts

andtryingtomakeabodyoutofit.

Infact,AgassiexpectsSPAtogrowfasterthantherestoftheindustrythisyear-15%

to17%insalesofnewsoftwarelicences-throughinternalinnovationandsmallscale

acquisition.(4.

SAPusedtoconcentrateonlargebusinesscustomers,butincreasinglypursuing

salesinthemarket,astrategythatbeganin2000.(5).

ThecompanyexceptstofinishdevelopmentofthemySAPsuitewithinthenext

fouryears,aswellasitsEnterpriseServicesAchitecture(ESA).ESAisbasicallya

platformthatwillallowSAPtoprovideconsistentbusinessservicesaroundit,inmuch

thesamewayasMicrosofthasbuiltapplicationsarounditssuccessfuloperating

systems.

Amongthecompany'sothergoalsisthedevelopmentofhundredsofadditonal

servicesforthemySAPsuite,aso-calledecosystemsofsupportivetechnologies.

BusinessinthefutureisnotbusinessinanenterpriseKagermannsays.It1busin

essinanecosystem.(6.Wetrytoinviteotherswithgreatideasto

innovateontheplatform.'

ExamSuccessAInfact,itexpectssalestocompanieswithfewerthan

25,000makesurethat

thephraseyouchooseemployeestoaccountforrearlyhalfSAPtotalsoftwaresales

fitsgrammaticallyandthisyear.

inSystem,meaning,BTheyrecentlyannouncedtheyhadpurchasedVirsa

bothwithsoftware,

thesentencebeforeaprivatelyheldsupplierofregulatorycomplianee

remain

andthesentenceafter.CYoujustca'doeveryth!ngyourselfifyouwantto

Readthewholetext

playersbacktoyourselfCompetitive.

atDCompetitioninthemarketisfierceandonlythebig

willsurvive.

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theend.ESincethen,ithasevolvedfromasmall,regionalenterpriseintotheglobal

marketleaderinERPsoftware,employingmorethan34,000people.

FKagermannwasunimpressedwithOracleappetiteforbig,Headli

ne-grabbingacquisition(PeopleSoftSiebelSystem).

GThatisdifferentfrombuyinghalfofaheart.

HHemadethecommentswhilehewastalkingwithreportersLastweek

duringhiscompan'annualDeveloperKickoffMeetinginBurlingame,

CA.

7SummarisethegrowthstrategiesofSAPandOracle.WhatisthekeytoSAPIon

ger-termstrategy?

Pasttenses

1StudytheseextractsfromthetextaboutSAPonpage17.

Nameeachunderlinetenses(pastsimple,pastcontinuous,pastperfect,present

perfectorusedto)

Saywhatyouknowabouteachtens'useandwhyyouthinkitisusedhere.

1Hemadethecommentswhilehewastalkinqwithreporterslastweek.

2SAPwassetupin1972byfineformerIBMemployees.

3Sincethen,ithasevolvedfromasmall,regionalenterpriseintotheglobalmarket

leader.

4TheyrecentlyannouncedtheyhadpurchasedVirsaSystem.

5SAPusedtoconcentrateonlargebusinesscustomers.butisincreasinglypursuing

salesinthemidmarket.

6it'strategythatbeganin2000.

2Youreceivethisinternalemail.Followtheinstructionit.

HiDenise

BelowistheshortcompanyhistoryI'vewrittenfortheAboutus'entryonthe

Englishpageofthenewwebsite.Ithinkit'sgenerallyOKbutI'msounconfident

aboutmyuseoftensesinEnglishthat'ejustlefttheverbsintheinfinitive!Canyou

putthemintherightformandsenditback?Thanksandsorryforbeingsouseless!

Brigitte

ThisistheunusualofRaincoatSoftware,acompanythat(_(come)intobeingaccide

ntallybecauseofthehobbyofoneman,HansMeier.

In1998Hans(2)(work)asacomputerprogrammerforalargebankin

Zurich.Buthe(3)(be)restless.Eacheveninghe(4)(return)homeand,

justforfun,(5)hack)intoofficialwebsitesonhisparsonalcomputer(not

thebank's,ofcourse!).Thedayafterhe(6(hack)ontoaparticularly

sensitiveUSgovernmentwebsite,he(7)(receive)anemailfromthem.

Fearingthatwouldtheendofhiscareerasahackatthebank,he[8)(open)it.It(9)

(be)arequestfromtheUSgovernment,askingifhe(10)_(want)a

jobasasecurityadvsor.

Ratherthantakingajobasagovernmentemployee,HansMeier(11J(see)the

opportunitytomakeasuccessfulbusinessoutofacomputersecurityprotection.Rai

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ncoatSoftware(12)(be)born.

Sincethen,thecomoany(1__(employ)over50securityexpert'-inother

words,peoplewriteasimilarbackgroundtoourfounder.We(14_(help)over

300largecompaniesandgovernmentdepartmentsandarenowa$100milliona

yearbusiness.

ButdidtheUSgovernmentthinkit(15)(take)ariskbyemployingHans

Meierallthoseyearsago?Theanswerthey(16)_(give)thenisstillthecompany's

mottotoday/Bettersafethansorry.

Writeaboutthepast

3writeashortpiece(100wordsapprox)aboutaturningpointinyourlife,workor

studies:amomentwhenyoudecidetopursueadifferentroutefromtheoneyouhad

uptothatpoint.Usethefollowingtohelpyou.

1Whatyouweredoingbeforethat?

2Whathappentochangeyourlife/

3Whathappennext?

4Whathappenswhencompaniesmergeoracquireothercompanies?lookatthe

tablebelowandmakenotes.

Opportunitiesthreats

Employees

Shareholders

Customers

Suppliers

5InDecember2009Oracle,theworld'ssecondlargestbusinesssoftwareapplications

provider,tookoverPeopleSoft,thethirdlargest.ReadtheletterthattheCEOof

PeopleSoft,DaveDuffield,wrotetohisemployees.

1Doeshethinkthetakeoverwillbenefitemployeesornot?

2Whichoftheseadjectivesbestdescribeshisfeelingsaboutthetakeover?bitter/

resigned/angry

Thisisasaddayforme,andrmsure;anequallysaddayforyou.

ItisnowclearthatOraclewillacquireourcompany.Overthepastfewweeks,ourindepe

ndentdirectorsmetwithindividualstockholderstogettheirviews.Weweretoldduring

theseconversationsthattheybelieveOracle's$24wasn'tadequateanddidnotreflect

peopleSoft'srealvalue.Itbecomecleartousthatthevastmajorityofourstockholders

wouldaccept$26.50andOraclewaswillingtopayforit.

Youshouldknow,andIhopeyouwouldexpect,thatIamdeeplysaddenedbythis

outcome.Wehavecomesofarundersuchtryingcircumstancesoverthepasteighteen

months,andespeciallythepasttwoandahall'months.PeopleSofthadgained

significantmomentumirallareasofourcompany,includingwithcustomers,prospects,

andinthefinancialcommunity.

Overthenextfewweeks,wewillbeworkingwithOracletoensurethatyougetanswersto

asmanyquestionsaspossiblethatyouhave.Ibelievesomeofyouwillfindinteresting

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opportunitiesatOracle,otherswilltakeyourtalentsandworkelsewheretheareathatyou

live,whileanothergroupmayhavedifficultiesfindingrewardingjobexperiences.Itisto

thislastgroupthatIoffermysincerestapologiesfornotfiguringoutadifferentconclusi

ontoour18-monthsaga.

Iknowitislittlecomfort,butIamextraordinarilyproudofwhatwehave

accomplishedoverthepast1-plusyears,andIongerinthecaseofJD

Edwards.AndIamevenprouderofyouforyourperseveraneeandteamworkoverthe

pasteighteenmonths.

Imakeafinalrequest.Andthatistocontinueourworkwithourheadsheldhigh.Whether

it'sservingcustomers,buildingproductsorworkingcninternaloperations,1'eopleSoft

andthepeopleatpeopleSofthavebuilttheirreputationasacompanywithclass.

Sincerely,

Dave

Thepeoplesofttakeover

12.1Listentotwoaccountsofthetakeoverbyacommentatorandanindustryanalyst,

bothclosetothetakeover.Whatarethemaindifferencesintheworkingenvironment

andthewayemployeeswererewardedatthetwocompanies?

22.1Listenagainandanswerthequestions.Poreachquestion(1-6),markoneletter(A,

BorC)forthecorrectanswer.

1WhatissaidabouthowconsultantsaredeployedinbigITconsultingcompanies?

ATheyaregivenjobsv/ithalotofresponsibility.

BTheyareoftenexpectedtolearnonthejob.

CTheyonlyworkonprojectswheretheyhaveprovenexperienee.

2WhatdoesthecommentatorsayaboutsalariesatPeopleSoft?

AAtleastthecompanywasopenaboutitspaypolicy.

BTheywereatthemarketrateforthejob.

CTheywereunacceptablylow.

3HowdidemployeesfeelabouttheirCEO,DaveDuffield?

AThatherespectedthemandlookedafterthem.

BThathewasreadytoleavethecompany.

CThathedevelopedgoodsoftwareapplications.

4Whatdoesthecommentatorimplyhappenedafterthemerger?

AThecompany'sreputationsuffered

BPeoplegrewtorespectthenewCEO

CAlotofpeoplelosttheirjobs.

5Howdoestheindustryanalystdefendthecompany'sgrowthstrategy?

AHesayssizeisveryimportantinthisindustry.

BIfOraclehadn'ttakenoverPeopleSoft,someoneelsewouldhave.

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CHesaysitwillmakethemthebiggestcompanyinthesector.

6Howdoesheexplainthedifferencesincompanyculture?

AThetwoCEOshadadifferentphilosophy.

BThetwocompanieswereinvoIvedindifferenttypesofbusiness.

CTherewasnorealdifferenee.

Apraserelease

Youworkinthepressofficeofaninsuraneecompanythathasrecentlytakenoverano

thercompany.Sincethetake-overtherehavebeensomenegativereportsaboutit.You

decidetoputoutapressrelease.Ineludethefollowingpoints.

Explainthebusinessreasonsforthetake-over(tocompetewithotherbiginsuranee

companies;torationalisestaffing)

Expressyourenthusiasmaboutthefutureopportunitiesforthemergedcompany.

Thankalltheemployeesfortheirsupport.

Reassurepeoplethattherewon'tbemajorjobcuts.

Beginlikethis:

PRESSRELEASE

InsureCO

LastmonthInsureCowaspleasedtoannouncetheacquisitionof

ABCInsuranee.Thenewcompanybringstogethertwoleadinginsuraneeprovidersto

formtheworld'sthirdlargestinsuraneecompany…

4ReadthisextractfromanarticleinBusinessStrategymagazine.Wheredothesefour

typesoforganisationbelonginthetext?

stockbrokersrestaurantsoilcompaniesbanksorganisationalculture

RapidfeedbackandLowriskHighrisk

RewardWork-hard,play-hardTough-guymacho

Slowfeedbackandcultureculture

RewardProcesscultureBet-the-company

culture

Aofattemptshavebeenmadetocategorisetheorganisationandcultureofdifferent

companies,butonlytwothingsseemcertain:1)thatmanydifferentculturesandtypesof

organisationcanexistwithineachcompany一and2)thattheactivityandsectorplaya

crucialroleindetermininghowworkisorganised.DealandKennedyrecognisedthiswhe

ntheyproposedfourdifferenttypesof

organisationalculture:Work-hard,play-hardculturetendstoapplytocompanies

likesoftwaredevelopersor(1)_whichneedtoreactquicklytochanging

circumstancesandfoworkofahightempo.Creativi:yoftenplaysanimportantpartin

theirworksotheytendtobeorganisedinaproject-basedwaygroupingpeopleinteams

tosolveparticulartasks.Tough-guymachocultureconcentratespower

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aroundkeypersonnel,butitwillalsodevolvealotofresponsibilitytotheindividualan