考研英语（翻译）模拟试卷137

考研英语（翻译）模拟试卷137

一、阅读9翻译句子)(本题共20题，每题1.0分，共

20分。)

Whatdomycustomerswant?Thesavvieslexecutivesareaskingthisquestionmore

frequentlythanever,andrightlyso.[Fl]Leadingcompaniesunderstandtha【ihcyare

inthecuslomcr-cxDcricnccbusiness,andmcyunderstandIhathowanorganization

deliversforcustomersisbeginningtobeasiniDortamaswhatitdelivers.ThisCEOguide

tapstheexpertiseofMcKinseyandotherexpertstoexplorethefundamentalsofcustomer

interaction,aswellasthestepsnecessarytoredesign(hebusinessinamorecustomer-

centricfashionandtoorganizeitforoptimalbusinessoutcomes.[F2]Amiedwith

advancedanalytics,customcr-cxDcricnceleadersgainrapidinsightstobuildcustomer

loyalty,makeemployeeshapDier.achieverevenuegainsof5【o10pcrcenlandreduce

costsby15lo25Dercenlwithintwoorthreeyears.Butittakespatienceandgutstotrain

anorganizationtosee(heworldthroughthecustomer'seyesandtoredesignfunctionsto

createvalueinacustomer-cenlricway.Themanagementtaskbeginswithconsidering(he

customer-notiheorganization—aithecenteroftheexercise.Technologyhashanded

customersunprecedentedpowertodictatetherulesinpurchasinggoodsandservices.

Three-quartersofthem,researchfinds,expect"now"servicewithinfiveminutesof

makingcontactonline.Asimilarsharewantasimpleexperience,usecomparisonapps

whentheyshop,andputasmuchtrustinonlinereviewsasinpersonalrecommendations.

[F3]Increasingly,customersexpectfromall『layersthesamekindofimmediacy,

Dersonalizalion、andconveniencelha〔」heyreceivefromleadingpractitionerssuchas

GoogleandAmazon.[F4]Centraltoconnectingbetterwithcustomersisputtingin

placeseveralbuildingblocksofaconmehensiveimDrovemcntincustomerexperience.It

meanspayingattentiontothecomplete,end-to-endexperiencecustomershavewitha

companyfromtheirperspective.Toomanycompaniesfocusonindividualinteraction

(ouchpointsdevotedtobilling,onboarding,servicecalls,andthelike.Incontrast,a

customerjourneyspansaprogressionoftouchpointsandhasaclearlydefinedbeginning

andend.First,evenifemployeesexecutewellonindividualtouchpointinteractions,the

overallexperiencecanstilldisappoint.Moreimportant,McKinseyresearchfindsthat

customerjourneysaresignificantlymorestronglycorrelatedwithbusinessoutcomesthan

aretouchpoints.ArecentMcKinseysurvey,forexample,indicatescustomersatisfaction

withhealthinsuranceis73percentmorelikelywhenjourneysworkwellthanwhenonly

(ouchpointsdo.[F5]Similarly，cuslomersofholelsihalge【(heiourneyrighimaybe

61percenlmorewillinglorecommend(hancustomershotelsihaimerelyfocuson

(ouchpoints.

1、[Fl]

标准答案：领头公司都意识到现已进入需要注堂•,客户体验''的商业模式。同时，他

们也明白，企业为顾客提供服务的方式开始变得和企业为顾客提供的服务同等重

要。

知识点解析：①本句主句为并列句，由and连接，and后的they指代第一个分句中

的Leadingcompanies”领头企业"，understand”意识到，明白”为并列谓语，其后均

接Ihat引导的宾语从句，说明领头企业意识到/明白的自容。②第二个宾语从句

'1'＞主语由how引导从句充当，系动词使用了进行时态。句末的asimportant

as…“跟……一样重要”表示同级比较，比较的对象是how引导的从句所述内容及

what引导的从句所述内容，说明企业提供服务的方式与所提供的服务同等重要。

2、[T2]

标准答案：借助高级分析，关注“客户体验”的企业领导很快洞悉如何在两三年内建

立顾客忠诚度、提高员工满意度，继而实现收入增加5%-10%,成本降低15%-

25%的目标。

知识点解析：①本句虽长，但语法上是简单句，句中只有一套完整的主谓宾结

构。②句首的Annedwith...analytics为独立主格结构，其前省略了be动词，该结

构在句中作方式状语，其逻辑主语为主干中的customer-experienceleaders“关注'客

户体验’的企业领导③第一个t。至句末为修饰宾语insights"顿悟，洞察力”的后

置定语，说明insighls的用处，其中包含四个并列成分，分别是build…loyally、

make…happier、achieve...percent和reduce...percento④句末的withintwoorthree

ycais”在两三年内”是修饰后置定语中四个并列成分的时间状语。

3、[F3]

标准答案：顾客越发希望所有的企业都能提供和谷歌、亚马逊等领头企业一样即

时、个性化和便捷的服务。

知识点解析：①本句是一个包含定语从句的主从复合句，主句为简单的主谓宾结

构。②句子后部的ihat引导定语从句，修饰其前的先行词immediacy...and

convenience,that在此从句中充当receive的宾语。

4、[F4]

标准答案：能更好地和顾客沟通的关键在于，确保全面提高客户体验的各项基本措

施都实施到位。

知识点解析：①本句是一个表语前置的倒装句，其正常的语序应为：Puttingin

placeseveral...experienceiscentralto...o原语序下的主语偏长，为避免头重脚

轻，故将表语提前，以实现句子的平衡，这是倒装句的一个常用用法，需要重点把

握。©Puttinginplaceseveral...experience实为putsth.inplace”使...落实至U

位”结构，因为句中的sih.内容较长，故后置。

5、[F5]

标准答案：与此相似的是，酒店如果给顾客提供良好的客户体验，其顾客愿意作出

推荐的意愿也会比只关注触点的酒店的顾客高61%。

知识点解析：①本句的主句为简单的主系表结构，其中包含more…【han…的比较

结构，比较的对象是关注点不同的酒店其顾客的推荐意愿。②两个that在本句中

均引导定语从句，修饰先行词ho⑹s“酒店”，且两个ihat在定语从句中均充当主

语。如何快速辨别句子结构是翻译本句的关键。

Beginningintheniid-2000s,companiesbegantestingsocialtechnologieswithinbusiness

unitsandwithinfunctionssuchasmarketingtoimprovecriticalfunctionaltasks.

MarketersusedFacebookorYouTubetoacquirenewcustomersorforinteractionswith

existingcustomers,forexample,tobuildrelationshipswithsocialinfluencers.McKinsey

datashowthatstartingaroundsixyearsago,amorecollaborativeapproachemerged,

withadvancedcompaniesadoptinginternalplatforms(oconnectemployees.[Fl]

Two-thirdstothree-quartersofrespondentsduringthismiddlestagesaidtheywereusing

socialtechnologiestofostermorecollaboration,gatherinsights,ormanageknowledge

systematically.Forexample,companiessearchedpoolsofknowledgeandtalentacross

theorganizationtoassembleprojectteamswithrelevantexpertise.Inthemostrecent

evolutionaryphase,socialtechnologieshavebeensupportingandshapingstrategy,

openinguptowiderparticipationandscrutinyinanareathathaslongbeenconsidered

thepreserveofanorganizationalelite.[F2]Technologyusagehasmaturedatmany

companiesthathaveforgedinternalandexternalnetworks,encouragingarangeof

stakeholderstoDarticipateinstrategydeveloDment.[F3]AsDariofthisbroadening

baseofDariicipalion.companiesareencouragingenierprisecrowd-sourcing一

syslemalicallylookingbolhinsideandoulsideiheorganizalionforinnovativenewideas

forproblemsolvingandaugmentingproductsandservices.LEGOisonewell-known

exampleofacompanythathasembeddedcrowdsourcingintoitsinnovationprocesses,

anditisfarfromanoutlier.[F4]Morethanhalfofthesurveyedorganizationssee

furlherblurringofboundariesamongenMoyees,vendors、andcuslomersassocial

technologiescreatenewprocessesforarrangingideas.Whilethisopennessto

crowdsourcingonanoperationallevelisbecomingmorecommon,greaterinclusiveness

andtransparencyonastrategiclevelhasemergedonlylately.[F5]Nearlyhalfof

respondentsinrecentsurveyssaidiheywereusingsocialtechnologieslodevelop

compelitiveintelligence,whileaquartersaidiheywereusing(heloolslodevelop

stralegyormarkelingplans.Thirty-sevenpercentsaid(heywereusingsocialtechnology

tococreateandsharetheorganization'smissionandvisioninsomemanner.Daimler's

BusinessInnovationCommunity(BIC)isanexampleofanopenstrategyinitiative

enabledbysocialtechnology.Chargedwithdevelopingnewbusinessmodelsina

transparent,inclusiveway,BICsetouttoidentifynewgrowthareasbeyondcar

manufacturing.Some30,000registeredpractitionershaveposted2,000ideasinBIC's

digitalspace.Afterseveralsuccessfulpilotprojectsandspin-offs,suchasnewmobility

conceptspoweredbymobileapps,Daimlernowisplanningafollow-uptotheinitiative.

6、[Fl]

标准答案：接近三分之二到四分之三的调杳对象表示，在这期间，他们通过社交技

术来促进合作、收集各方深刻见解以及系统地获取知识。

知识点解析：①本句为复合句，包含一个宾语从句。主句是一个简单的主谓宾结

构，主语跟谓语said之间的duringthismiddlestage是时间状语”谓语后面的宾语

models【haicanmoreeffeciively—andmorerapidly—ideniify,recruit,develop,and

retaintherightpeople.MappingHRdatahelpsorganizationsidentifycurrentpainpoints

andprioritizefutureanalyticsinvestments.Surprisingly,however,thedatadonotalways

pointinthedirectionthatmoreseasonedHRofficersmightexpectAbankinAsiahada

well-wornplanforhiring:recruitthebestandthebrightestfromthehighest-regarded

universities.[F2]Theprocesswasoneofmanyputtothelestwhenthecompany,

whichemployedmorethan8000peopleacross30branches,beganamajor

organizationalrestructuring.Aspartoftheeffort,thebankturnedtodataanalyticsto

identifyhigh-potentialemployees,mapnewroles,andgaingreaterinsightintokey

indicatorsofperformance.Thirtydatapointsalignedwithfivecategories一

demographies,branchinformation,performance,professionalhistory,andtenure—were

collectedforeachemployee,usingexistingsources.Analyticswerethenappliedto

identifycommonperformersamonghigh(andlow)performers.Thisinformation,inturn,

helpedcreateprofilesforemployeeswithahigherlikelihoodofsucceedinginparticular

roles.Furthermachinelearning-basedanalysisrevealedthatbranchandteamstructures

werehighlypredictiveoffinancialoutcomes.[F3]Italsohighlightedhowafewkey

roleshadaparticularlystrongimpactonthebank'soverallsuccess.Asaresult,

executivesbuiltneworganizationalstructuresaroundkeyteamsandtalentgroups.In

manyinstances,previousassumptionsabouthowtofindtherightinternalpeoplefornew

roleswereinvalid.[F4]Whereasihebankhadalwaysihoughlloplalenlcame「rom2P

academicprograms,forexample,hardanalysisrevealedthatthemosteffective

employeescamefromawidervarietyofinstitutions,includingfivespecificuniversities

andanaddiiionalihreecenifiMionprograms.[F5]Anobservablecorrelaiionwas

evidenlbetweencerlainemployeeswhowereregardedas“topperformers“and(hose

whohadworkedinpreviousroles,indicatingihalspecificposilionscouldserveas

feedersforfutureambition.Bothofthesefindingshavesincebeenappliedinhowthe

bankrecruits,measuresperformance,andmatchespeopletoroles.

11、(Fl]

标准答案：目前，首席人力资源官正开始运用人才预测模式，以便更有效快速地甄

别、招募、培养发展和留住那些合适人选。

知识点解析：①本句是包含一个定语从句的主从复合句，主句为简单的主谓宾结

构，主句谓语为现在进行时态的starttodosth.始做某事”结构。②that至句末

为定语从句.修饰先行词predictivetalentmodel行人才预测模式that在该定语从

句中既是引导词又是主语，该定语从句也是一个完整的主谓宾结构，包含四个并列

谓语(identify、recruit、develop和retain),第一个破折号前和两个破折号之间的

moreeffectively”更有效”和morerapidly”更快速”为并列的副词共同修饰四个并列谓

语。

12、[F2]

标准答案：这家银行有30个分支机构，员工超过8000人。当它开始一次重要的结

构重整时，这套用人方案正是其中一项用来测试的程序。

知识点解析：①本句为包含两个从句的复合句，其中主句为简单的主系表结构，

puttothetest是修饰主句表涪many的后置定语，主语Theprocess指代前一句提到

的一家亚洲银行的招聘过程。②when引导时间状语从句，说明.主句所述内容所发

生的时间点。③两个逗号间为Which引导的非限定性定语从句，修饰先行词

company,说明该企业的分支规模和员工数量；该定语从句中的which在从句中既

是引导词乂是主语。

13、[F3]

标准答案：这也强调了少数核心角色如何对银行的整体成功起到至关重要的影响。

知识点解析：①本句是包含一个宾语从句的主从复合句，主句为简单的主谓宾结

构，其中It指代上文的furthermachinelearning-basedanalysis,谓语highlighted后

接how引导的从句作宾语。②how引导的宾语从句中，how既是引导词又是方式

状语，该从句的谓语为haveimpacton…结构，意为“对有影响/作用

14、[F4]

标准答案：比如，该银行一直认为优秀人才来自顶级学术机构，然而，硬性分析显

示工作效率最高的员工来自更为多样化的学术机构，其中包括五所特定的大学和其

他三所认证机构。

知识点解析：①本句看起来结构复杂，不妨拆分一下，以看清句子的庐山真面

目。主句为whereas引导的并列句，连接词whereas提示前后分句为转折关系。两

个并列分句均为主谓宾结构，宾语均由从句充当，且句中两个宾语从句的结构对照

工整，分别说明银行早前以为的人才出处和分析表明人才的实际出处。②分句1

中，宾语由省略引导词的从句充当，作thought的宾语，表明银行早前的想法；分

句2中宾语由ihal弓I导的从句充当，表明revealed的内容。③句末的现在分词短语

作第二个分句的状语，补充说明awidervarietyofinstitutions的所指。

15、[F5]

标准答案：被视为“表现优异者”的员工和其之前所任职务之间的相关性是明显的，

这表明特定岗位可以作为员工未来远大发展的补给站。

知识点解析：①本句为包含三个从句的多重复合句，主句是简单的主系表结构，

其中betweencertainemployees...andthose...为主语correlation的后置定语，由于内

容过长而被后置到系表结构wasevident之后，还原后的语序应为correlation

between...and...o②第一个who引导定语从句修饰先行词employees,who充当该

定语从句的引导词和主语，该定语从句使用的是被动语态。③第二个who同样引

导定语从句，修饰先行词those,those指代上文的employees。④逗号后的现在分

词短语作主句的结果状语，指出correlationwasevidentbetween...and...表明了什

么。

Theinstalledpriceofsolarenergyhasdeclinedsignificantlyinrecentyearsaspolicyand

marketforceshavedrivenmereandmoresolarinstallations.[Fl]Now*thelatestdata

showthat【hecontinueddecreaseinsolarpricesisunlikelytoslowdownanytimesoon,

withinstalledpricesdroDpingby5DcrccnlforrooftoDrcsidcnlialsystems,and12

percentforlargerutility-scalesolarfarms.[F2]Wilhsolarahead、，achievingrecord-

lo\vprices,thecostdeclineobservedlastyearindicatesthatthecomingyearswilllikely

seeutility-scalesolarbecomecostcompetitivewithconventionalfoimsofelectricity

generation.Afullanalysisoftheongoingdeclineinsolarpricescanbefoundintwo

separateLawrenceBerkeleyNationalLaboratoryReports.[F3]Bo【hreDortsalsosiress

ihefaci(halwhile〔hemedianpriceofsolarhasdeclined.【her?isslillsignificant

variabilityin(hecoslofbolhrooftoDandulility-scalesolarinstallalions.Forexample,

amongresidentialsystemsinstalledlastyear,thecheapest20percentofsystemssoldfor

lessthan$3.30perWattwhilethemostexpensive20percentsoldformorethanS5.00

perWatt.[F4]Likewise,thecheapest20Dercectofutilily-scalesystemssoldforless

than$1.60perWatlwhileihemos【expensive20percenlcosiover$2.60perWall.The

pointisthatcheapsolarinon?locationdoesn'tnecessarilymeancheapsolareverywhere.

Theinstalledpricestillvariesalol.Perhapsthemostinterestingpieceofdatatocomeout

inthelatestLawrenceBerkeleyNationalLabreportsisthetrendinthepriceofsolar

powerpurchaseagreementsorPPAs.Thesepricesreflectthepricepaidforlong-lerm

contractsforthebulkpurchaseofsolarelectricity.Thelatestdatashowthatthesolar

PPApricelastyearfellbelow$50permegawatt-hour(or5centsperkilowatt-hour)in4

ofthe5regionsanalyzed.[F5]IntheDowerindustry,theruleofthumbfbrtheaverage

marketpriceofeleclricilyisaboul$30lo$40permegawatl-hour-sosolarisallsei【o

malchihepriceofconvenlionalDowergeneralionifpricesconlinuelodecline.Going

forward,thedecliningpriceofsolaracrossallcategoriesdemonstratedbythelatest

LawrenceBerkeleyNationalLaboratoryreportscoupledwiththeextensionofthefederal

renewableen