机构研究报告-Internet usage in Indonesia-外文版培训课件

DIGITAL

&

TRENDSInternetusageinIndonesiaCHAPTER

01OverviewCountrieswiththelargestdigitalpopulationsintheworldasofJanuary2024(inmillions)Countrieswiththehighestnumberofinternetusers2024Numberofinternetusersinmillions400

60002008001,0001,200ChinaIndia1,009751.5UnitedStatesBrazil331.1187.9185.3IndonesiaRussiaPakistanMexico130.4111107.3104.4103JapanNigeriaPhilippinesEgypt86.9882.0178.44Vietnam4Description:AsofJanuary2024,Chinarankedfirstamongthecountrieswiththemostinternetusersworldwide.Theworld'smostpopulatedcountryhad1.09billioninternetusers,morethantriplethethird-rankedUnitedStates,withjustaround331millioninternetusers.Overall,allBRICmarketshadover100millioninternetusers,accountingforfouroftheninecountrieswithmorethan100millioninternetusers.ReadmoreNote(s):Worldwide;January2024Source(s):DataReportal;Meltwater;WeAreSocialAveragedailytimespentusingtheinternetintheAsia-Pacificregioninthe3rdquarterof2023,bycountryorterritory(inhoursandminutes)DailytimespentusinginternetAPACQ32023,bycountryTimeinhoursandminutes0123456789PhilippinesMalaysiaThailandIndonesiaTaiwan8.528.177.587.387.13SingaporeIndia6.496.45NewZealandHongKongVietnamAustraliaChina6.296.196.186.145.335.19SouthKoreaJapan3.565/statistics/1115663/apac-daily-time-spent-using-internet-by-country-or-regionInthethirdquarterof2023,internetusersinthePhilippinesspenteighthoursand52minutesperdayusingtheinternet.Contrastingly,internetusersinJapanspentthreehoursand56minutesonaverageusingtheinternetperdayinthesameperiod.ReadmoreNote(s):Asia,APAC;Q32023;16to64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialDegreeofinternetfreedomintheAsia-PacificregionasofMay2024,bycountryorterritoryInternetfreedomAPAC2024,bycountryorterritoryIndexpoints4001020305060708090TaiwanJapan7978AustraliaSouthKoreaMalaysiaPhilippinesSingaporeSriLankaIndiaIndonesiaCambodiaBangladeshThailand76666060535350494340396Description:AsofMay2024,TaiwanwasrankedashavingthehighestdegreeofinternetfreedomamongallcountriesandterritoriesintheAsia-Pacificregion,scoring79indexpoints.Incontrast,ChinaandMyanmarwererankedthelowest,eachscoringjustnineindexpointsintermsofinternetfreedomfor2024.ReadmoreNote(s):APAC;June2023toMay2024;thestudycovers72countriesinsixregionsworldwide.Source(s):FreedomHouseInterneteconomysizeinSoutheastAsiain2024,bycountry(inbillionU.S.dollars)InterneteconomysizeSEA2024,bycountryMarketvalueinbillionU.S.dollars40

5001020306070809090100IndonesiaThailand46Vietnam36PhilippinesMalaysia3131Singapore297Description:In2024,IndonesiahadthelargestinterneteconomysizeamongselectedcountriesacrossSoutheastAsia,ofwhichtheinterneteconomyvaluereachedapproximately90billionU.S.dollars.Comparatively,Singaporehadaninterneteconomyvalueofabout29billionU.S.dollarsin2024.ReadmoreNote(s):Asia;2024;excludingdigitalfinancialservicesSource(s):Bain&Company;Google;TemasekHoldingsCHAPTER

02DemographicsanduseNumberofinternetusersinIndonesiafrom2014to2029(inmillions)InternetusersinIndonesia2014-2029300257.68252.46245.8425020015010050237.35226.41212.38194.61185.38171.88147.65129.95107.7286.45201767.34201657.76201544.38201402018201920202021202220232024202520262027202820299Description:ThenumberofinternetusersinIndonesiawasforecasttocontinuouslyincreasebetween2024and2029byintotal45.3millionusers(+21.33percent).Afterthefifteenthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach257.68millionusersandthereforeanewpeakin2029.Notably,thenumberofinternetusersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Indonesia;2014to2029;allvaluesareestimatesSource(s):StatistaNumberofmobileinternetusersinIndonesiafrom2010to2029(inmillions)MobileinternetusersinIndonesia2010-202930025020015010050249.95244.89238.46223.34200.12173142.36126.24111.3886.5240.4229.5220.2113.0410.216.423.053.714.995.0802010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

2028

202910Description:ThenumberofsmartphoneusersinIndonesiawasforecasttocontinuouslyincreasebetween2024and2029byintotal77millionusers(+44.51percent).Afterthenineteenthconsecutiveincreasingyear,thesmartphoneuserbaseisestimatedtoreach249.95millionusersandthereforeanewpeakin2029.Notably,thenumberofsmartphoneusersofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Indonesia;2010to2029;allvaluesareestimatesSource(s):StatistaNumberofhouseholdswithinternetaccessinIndonesiafrom2014to2029(inmillions)NumberofhouseholdswithinternetaccessinIndonesia2014-2029706062.3661.9461.4961.0360.5658.5753.4251.0948.075045.4542.5337.8240302010032.4126.41201623.22201515.692014201720182019202020212022202320242025202620272028202911Description:ThenumberofhouseholdswithinternetaccessinIndonesiawasforecasttocontinuouslyincreasebetween2024and2029byintotal3.8millionhouseholds(+6.49percent).Afterthefifteenthconsecutiveincreasingyear,thenumberofhouseholdsisestimatedtoreach62.36millionhouseholdsandthereforeanewpeakin2029.Notably,thenumberofhouseholdswithinternetaccessofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Indonesia;2014to2029;allvaluesareestimatesSource(s):StatistaAveragedailytimespentusingvariousmediaanddevicesinIndonesiain3rdquarter2023,byactivity(inhours.minutesperday)DailytimespentusingvariousmediaanddevicesinIndonesiaQ32023,byactivityAveragetimeinhoursperday012345678InternetSocialmedia7.383.11TVviewing(broadcast,streamingandvideoondemand)Listeningtostreamingmusic2.411.311.26Readingpressmedia(onlineandphysicalprint)Usingagameconsole1.12Listeningtopodcasts0.540.32Broadcastradio12Description:Asofthethirdquarterof2023,Indonesiansspentanaverageofaround7hoursand38minutesontheinternet.Meanwhile,theyspentanaverageof3hoursand11minutesonsocialmediaeveryday.Thesefiguresshowhowtheinternethasbeenwellincorporatedintothedailyactivitiesofthepopulationinthecountry.ReadmoreNote(s):Indonesia;Q32023;16-64yearsSource(s):DataReportal;Meltwater;WeAreSocialDevicesusedtoaccesstheinternetamongusersinIndonesiaasof3rdquarter2023DevicesusedtoaccesstheinternetIndonesiaQ32023Shareofrespondents40%

50%0%10%20%30%60%70%80%90%100%98.9%97.4%110%Mobilephone(anytype)*SmartphoneLaptopordesktop(any)**PersonallaptopordesktopConnectedtelevisionWorklaptopordesktopTabletdevice56.8%51.7%19.4%15.6%11.7%Gamesconsole5.7%5.2%3.1%SmarthomedeviceFeaturephone13Description:Duringthethirdquarterof2023,about99percentofinternetusersinIndonesiausedmobilephones,includingsmartphonesandfeaturephones,toaccesstheinternet.Meanwhile,57percentsaidtheyusedalaptopordesktop,includingtheircomputerorthoseprovidedbytheiremployer,tosurftheinternet.ReadmoreNote(s):Indonesia;Q32023;16-64years;amonginternetusers;*Mobilephone(any)usersincludethosewhoaccesstheinternetusingasmartphoneorfeaturephone.

**Laptopordesktop(any)includetheuseofpersonalandwork-provided[...]

ReadmoreSource(s):DataReportal;GWI;Meltwater;WeAreSocialMostvisitedwebsitesinIndonesiafromDecember2022toNovember2023,bysessionlength(inminutes.seconds)MostvisitedwebsitesIndonesia2023,bysessionlengthAveragetimepervisitinminutes.seconds0246810121416182022YWT19.2916.0512.02GFIYTX9.068.238.138.017.376.516.26.11HShopee.co.idOpenAI.comLazada.co.id5.474.3514Description:BetweenDecember2022andNovember2023,YouTwasthemostpopularwebsiteinIndonesiabyaveragetimepervisit,withanaveragesessionlengthof19minutesand29seconds.WhatsAppfollowed,withusersspendinganaverageof16minutesand05secondsontheplatform.ReadmoreNote(s):Indonesia;December2022toNovember2023Source(s):Alexa;DataReportal;Meltwater;WeAreSocialCHAPTER

03InternetinfrastructureNumberoftelecommunicationsprovidersinIndonesiain2023,bytypeNumberoftelecommunicationsprovidersIndonesia2023,bytypeNumberoftelecommunicationsproviders02004006008001,0001,2001,1711,400TelecommunicationsservicesFixednetwork443SpecifictelecommunicationsMobilenetwork1612216Description:In2023,Indonesiahad1.17thousandtelecommunicationsservicesproviders,accountingforthelargestproviderintheindustry.Thiswasfollowedbyfixednetworkproviders,amountingto443.

ReadmoreNote(s):Indonesia;2023Source(s):StatisticsIndonesiaBreakdownoftelecommunicationsprovidersinIndonesiain2023,bytypeShareoftelecommunicationsprovidersIndonesia2023,bytypeShareoftelecommunicationsproviders0%10%20%30%40%50%60%70%TelecommunicationsservicesFixednetwork65.16%24.65%SpecifictelecommunicationsMobilenetwork8.96%1.22%17Description:In2023,telecommunicationsserviceaccountedforthelargesttelecommunicationsproviderinIndonesia,withashareofaround65percent.Thiswasfollowedbyfixednetworkproviders,witharound24.65percentshare.

ReadmoreNote(s):Indonesia;2023Source(s):StatisticsIndonesiaMobilenetworkcoverageexperienceinIndonesiaasofApril2024,byproviderMobilenetworkcoverageexperienceIndonesia2024,byprovider1098765432108.594.914.914.612.22Telkomsel3IndosatXLSmartfren18Description:AsofApril2024,TelkomselprovidedthebestmobilecoverageexperienceacrossIndonesia,withascoreof8.59pointsoutoften.3andIndosatfollowed,scoring4.91forbothoftheproviders.

ReadmoreNote(s):Indonesia;February1toApril30,2024Source(s):OpenSignalAveragedownloadanduploadspeedsofthe5GmobilenetworkinIndonesiaasofJune2024(inMbps)Averagespeedof5GmobilenetworkIndonesia2024,byuseNetworkspeedinMbps3001020405060Downloadspeed54.6Uploadspeed23.219Description:AsofJune2024,theaveragedownloadspeedonIndonesia's5Gnetworkwasabout54.6Mbps,whiletheaverageuploadspeedreached23.2Mbps.ComparedtoitsneighboringcountriesintheSoutheastAsiaregion,suchasSingapore,Malaysia,Philippines,andThailand,Indonesiahadthelowestaverage5Gdownloadspeed.ReadmoreNote(s):Indonesia;April1toJune30,2024Source(s):OpenSignalConsumersatisfactionwiththe5GexperienceinIndonesiaasofJune2024,bytypeofactivityConsumersatisfactionwith5GexperienceIndonesia2024,byactivityConsumersatisfactionscore(outof100)30

40

500102060708090100GamesexperienceVoiceexperienceVideoexperience89.18472.920/statistics/1338988/indonesia-consumer-satisfaction-with-5g-experience-by-activityAsofJune2024,asurveyfoundthatIndonesianusersweremostsatisfiedwiththegamingexperienceusingthe5Gnetwork,withascoreof89.1outof100,indicatinganExcellentrating.Meanwhile,the5Gvideoexperiencehasascoreof72.9outof100.ReadmoreNote(s):Indonesia;April1toJune30,2024Source(s):OpenSignalShareoffastfixed-broadbandsubscriptionsinIndonesiafrom2013to2028Shareoffastfixed-broadbandsubscriptionsinIndonesia2013-202870605058.8858.1157.2556.355.2354.0652.7551.2949.6747.8845.8843.740.7438.4940302010035.9833.42201320142015201620172018201920202021202220232024202520262027202821Description:Theshareoffastfixed-broadbandsubscriptionsinIndonesiawasforecasttocontinuouslyincreasebetween2023and2028byintotal4.8percentagepoints.Afterthefifthconsecutiveincreasingyear,theshareisestimatedtoreach58.88percentandthereforeanewpeakin2028.Notably,theshareoffastfixed-broadbandsubscriptionswascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Indonesia;2013to2028;allvaluesareestimatesSource(s):StatistaNumberoffixedbroadbandsubscriptionsinIndonesiafrom2000to2022(in1,000s)Indonesia:numberoffixedbroadbandsubscriptions2000-202216,00014,00012,00010,0008,00013,443.8612,419.4211,722.2210,284.368,874.126,215.925,227.393,9836,0004,0003,4003,251.82,9832,736.382,280.321,8642,00098277919441538628510802000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

202222Description:In2022,therewereabout13.4millionfixedbroadbandsubscriptionsregisteredinIndonesia.ThenumberoffixedbroadbandsubscriptionsregisteredinIndonesiahasbeengraduallyincreasingoverthepasttwodecades.

ReadmoreNote(s):Indonesia;2000to2022Source(s):ITUCHAPTER

04SocialmediaSocialmediapenetrationrateintheAsia-PacificregionasofJanuary2024,bycountrySocialmediapenetrationrateAPAC2024,bycountrySocialmediapenetrationrate40%

50%0%10%20%30%60%70%80%90%100%SouthKoreaHongKongSingaporeMalaysiaTaiwan93.4%86.2%85%83.1%80.2%NewZealandAustraliaJapan78.7%78.3%78.1%ChinaPhilippinesVietnam74.2%73.4%73.3%MongoliaMaldives72%69.9%24Description:AsofJanuary2024,SouthKoreahadthehighestsocialmediapenetrationrateintheAsia-Pacificregion,at93.4percent.ThiswasfollowedcloselybyHongKongwith86.2percent.Incomparison,Afghanistanhadasocialmediapenetrationrateof8.6percentthatyear.SocialmediainAPACWhileTaiwan,Singapore,andMalaysiahaverelativelyhighsocialmediapenetrationrates,thenumberofmonthlyactivemobilesocialmediausersintheAsia-Pacificregionpaintaverydifferentpicture.[...]

ReadmoreNote(s):Asia,APAC;January2024Source(s):DataReportal;Meltwater;Varioussources(U.N.,Governmentauthorities,GSMAIntelligence,ITU,Eurostat,CNNIC,Kantar&IAMAI,PlatformResources,OCDH,BetaResearchCenter,KepiosAnalysis);WeAreSocialPenetrationofleadingsocialnetworksinIndonesiaasofQ32023Indonesia:socialnetworkpenetrationQ32023Shareofpopulation0%10%20%30%40%50%60%70%80%90%90.9%100%WhatsAppInstagram85.3%81.6%FacebookTikTok73.5%Telegram61.3%57.5%X(Twitter)FacebookMessengerPinterest47.9%34.2%32.4%KuaishouLinkedIn25%25Description:Withapenetrationrateofaround91percent,WhatsappwasthemostusedsocialnetworkinIndonesia.However,alltheotherwidelyknownsocialmediaplatformssuchasInstagramandFacebookalsoenjoyahighpenetrationrate,makingIndonesiaoneofthelargestsocialmediamarketsintheworld.ReadmoreNote(s):Indonesia;Q32023;16to64yearsSource(s):DataReportal;Meltwater;WeAreSocialShareofFacebookusersinIndonesiaasofDecember2024,byagegroupShareofFacebookusersIndonesia2024,byagegroup40%35%30%25%20%15%10%5%38%26.4%21.2%9.1%3.2%2.2%0%18to2425to3435to4445to5455to6465andaboveAgeinyears26Description:AccordingtoinformationfromNapoleonCat,thehighestshareofFacebookusersinIndonesia,38percent,werebetweentheagesof25and34yearsasofDecember2024.Asofthisdate,therewereapproximately174millionFacebookusersinIndonesia,ofwhich46.2percentwerefemale.ReadmoreNote(s):Indonesia;December2024Source(s):NapoleonCatShareofFacebookMessengerusersinIndonesiaasofDecember2024,byagegroupShareofFacebookMessengerusersIndonesia2024,byagegroup45%38.9%40%35%30%25%20%15%10%5%23.6%21%10.5%3.5%2.5%0%18to2425to3435to4445to5455to6065andaboveAgeinyears27Description:AccordingtoinformationfromNapoleonCatasofDecember2024,thehighestshareofFacebookusersinIndonesia,38.9percent,werebetweentheagesof25and34years.Asofthisdate,therewereapproximately125.1millionFacebookMessengerusersinIndonesia.ReadmoreNote(s):Indonesia;December2024Source(s):NapoleonCatShareofInstagramusersinIndonesiaasofDecember2024,byagegroupShareofInstagramusersIndonesia2024,byagegroup45%39.9%40%35%30%25%20%15%10%5%32.7%16.7%6.8%2.2%1.6%0%18to2425to3435to4445to5455to6465andaboveAgeinyears28Description:AccordingtoinformationfromNapoleonCat,thehighestshareofInstagramusersinIndonesia,39.9percent,werebetweentheagesof25and34yearsasofDecember2024.Asofthisdate,therewereapproximately90.2millionInstagramusersinIndonesia,ofwhichꢀ54.2percentwerefemaleand45.8percentmale.ReadmoreNote(s):Indonesia;December2024Source(s):NapoleonCatShareofLinkedInusersinIndonesiaasofDecember2024,byagegroupShareofLinkedInusersIndonesia2024,byagegroup60%54.1%50%40%36.1%30%20%10%0%9.3%0.5%55+18to2425to3435to54Ageinyears29Description:AccordingtoinformationfromNapoleonCatasofDecember2024,thehighestshareofLinkedInusersinIndonesia,54.1percent,werebetweentheagesof25and34yearsold.Asofthistime,therewereapproximately33.3millionLinkedInusersinIndonesia.ReadmoreNote(s):Indonesia;December2024Source(s):NapoleonCatCHAPTER

05E-commerceAnnualgrossmerchandisevolume(GMV)ofthee-commercemarketinIndonesiafrom2022to2024withaforecastfor2030(inbillionU.S.dollars)GMVofe-commercemarketinIndonesia2022-20301601501401201008065595860402002022202320242030*31/statistics/1117608/indonesia-gmv-e-commerce-marketThegrossmerchandisevalue(GMV)indicatesthevalueofgoodssoldthroughacustomer-to-customer(C2C)marketplace.InIndonesia,thisvaluereached65billionU.S.dollarsin2024andwasexpectedtoreacharound150billionU.S.dollarsby2030.ReadmoreNote(s):Indonesia;2022to2024;*Forecast.Grossmerchandisevalue(GMV)isthetotalvalueofmerchandisesoldoveragivenperiodoftimethroughacustomer-to-customer(C2C)exchangesite.

ReadmoreSource(s):Bain&Company;Google;TemasekHoldingsPenetrationrateofthee-commercemarketinIndonesiafrom2019to2029Penetrationrateofe-commerceinIndonesia2019-202940%35%30%25%34.84%33.03%31.11%28.67%26.44%23.94%21.56%202320.39%202219.81%202119.55%201919.32%202020%15%20242025202620272028202932Description:Thepenetrationrateinthee-commercemarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2029byintotal10.9percentagepoints.Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach34.84percentandthereforeanewpeakin2029.ReadmoreNote(s):Indonesia;2019to2029Source(s):Statista;StatistaDigitalMarketInsightsNumberofusersofe-commerceinIndonesiafrom2020to2029(inmillions)Numberofusersofe-commerceinIndonesia2020-20291101009099.193.2987.2779.858073.067065.6558.6320236050.895044.43202138.7220204030202220242025202620272028202933Description:Thenumberofusersinthee-commercemarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2029byintotal33.5millionusers(+51.03percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach99.1millionusersandthereforeanewpeakin2029.Notably,thenumberofusersofthee-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Indonesia;2020to2029Source(s):StatistaLeadinge-commercesitesinIndonesiainFebruary2024,bymonthlytraffic(inmillionwebvisits)Biggeste-commercewebsitesinIndonesiain2024,bymonthlytrafficOnlinetrafficinmillionclicks100050150200250ShopeeIDTokopediaLazadaIDBlibli227.695.643.623.1BukalapakZaloraIDBhineka4.22.21.5Zalora

0.4534Description:InFebruary2024,theIndonesiane-commerceShopeerankedfirstamongthemostclickede-commercesitesinIndonesia,witharound228millionclicks.ThiswasfollowedbyTokopediaandLazadaID.

ReadmoreNote(s):Indonesia;February2024Source(s):TMOGroupLeadinge-commerceplatformsinIndonesiain2023,byshareofgrossmerchandisevalue(GMV)GMVshareofmajore-commerceplatformsIndonesia2023GMVshare20%0%5%10%15%25%30%35%40%40%45%ShopeeTokopediaBukalapakTikTokShopLazada30%11%9%7%Blibli4%35Description:Basedon2023estimates,Shopeewasthelargeste-commerceplatforminIndonesia,holding40percentofthetotalgrossmerchandisevalue(GMV)ofe-commerceinthecountry.NewcomerTikTokShop,meanwhile,alreadycapturedanestimatedninepercentofthemarket.ReadmoreNote(s):Indonesia;2023Source(s):MomentumWorksPteShareofpopulationwhomadeapurchaseontheinternetinthepastyearinIndonesiaasofJanuary2024,bygenderShareofpopulationmakingonlinepurchasesIndonesia2024,bygenderShareofpopulation0%5%10%15%20%25%FemaleMale21.5%14.8%Total18.2%36Description:AsofJanuary2024,femalesaged15yearsandoldermademoreonlinetransactionsthanmalesinIndonesia,accordingto21.5percentoftherespondents.Thedataalsoshowedthataround29percentofthepopulationmadeadigitalpaymentinthepastyear.ReadmoreNote(s):Indonesia;January2024;15yearsandolder;amongthosethatownsorusesfinancialproductsandservices;amongthosewhomadeapurchaseonmobilephoneSource(s):DataReportal;Meltwater;WeAreSocial;WorldBankCHAPTER

06StreamingNumberofsubscriptionvideo-on-demand(SVOD)usersintheAsia-Pacificregionin2023,bycountryorterritory(inmillions)NumberofSVODusersAPAC2023,bycountryNumberofusersinmillions050100150200250300350400450ChinaIndia412.8978.94Japan46.3IndonesiaPakistanSouthKoreaAustraliaBangladeshPhilippinesMyanmarVietnam19.5318.9616.929.628.376.876.296.225.144.06ThailandMalaysia38Description:Fromtheselectedregions,therankingbynumberofusersinthe'VideoStreaming(SVoD)'segmentofthedigitalmediamarketisledbyChinawith412.89millionusersandisfollowedbyIndia(78.94millionusers).Incontrast,therankingistrailedbyCambodiawith1.39millionusers,recordingadifferenceof411.5millionuserstoChina.ReadmoreNote(s):Asia;Jan1sttoDec31st2023Source(s):Statista;StatistaDigitalMarketInsightsAveragetimespentdailywatchingtelevisionviabroadcastandstreamingservicesinIndonesiafrom2ndquarter2018to3rdquarter2023(inhoursandminutes)DailytimespentwatchingTVbroadcastandstreamingIndonesiaQ22018-Q320233.53.043.02.522.532.52.52.412.52.01.51.00.50.0Q2-Q32018Q32019Q32020Q32021Q32022Q3202339Description:Inthethirdquarterof2023,Indonesianinternetusersspenttwohoursand41minutesperdayonaveragewatchingtelevisionandcontentdeliveredviabroadcastandstreamingservices.Inthesameyear,internetusersinIndonesialistenedtomusicviastreamingservicesforonehourand31minutesdaily.ReadmoreNote(s):Indonesia;Q22018toQ32023;16-64years;amonginternetusers;figuresbasedontimespentwatchingbroadcastandstreamingTVSource(s):DataReportal;GWI;Meltwater;WeAreSocialShareofinternetuserswhohavewatchedonlinevideosinIndonesiafrom2ndquarter2018to3rdquarter2023ShareofinternetuserswhowatchonlinevideosIndonesiaQ22018-Q32023120%99%98.5%98%97.4%96.9%96.9%100%80%60%40%20%0%Q2-Q32018Q32019Q32020Q32021Q32022Q3202340Description:Inthethirdquarterof2023,approximately96.9percentofIndonesianinternetuserswatchedonlinevideocontentviatheinterneteachweek.Inthatyear,musicvideoswerethemostpopulartypeofcontenttostreamonline.

ReadmoreNote(s):Indonesia;Q22018toQ32023;16-64years;amonginternetusersSource(s):DataReportal;Hootsuite;WeAreSocialNumberofusersofmusicstreaminginIndonesia2017-2029(inmillions)NumberofusersofmusicstreaminginIndonesia2017-20293532.131.530.83028.93025201510527.626.124.122.720.716.61513.70201720182019202020212022202320242025202620272028202941Description:In2024,thenumberofmusicstreamingusersinIndonesiaamountedtoapproximately27.6millionusers.Thenumbersprojectedtokeepincreasingandwillreacharound32millionusersby2029.Findotherkeymarketindicatorsconcerningtheuserpenetrationandrevenue.TheStatistaMarketInsightscoverabroadrangeofadditionalmarkets.ReadmoreNote(s):Indonesia;2017to2029Source(s):Statista;StatistaDigitalMarketInsightsAveragetimespentdailylisteningtomusicviastreamingservicesinIndonesiafrom2ndquarter2018to3rdquarter2023(inhoursandminutes)DailytimespentusingmusicstreamingservicesIndonesiaQ22018-Q320231.61.41.371.41.21.00.80.60.40.20.01.311.31.31.22Q2-Q32018Q32019Q32020Q32021Q32022Q3202342Description:Inthethirdquarterof2023,Indonesianinternetusersspentonehourand31minutesperdayonaveragelisteningtomusicviamusicstreamingservices.Inthesameyear,internetusersinIndonesiawatchedTVandstreamedcontentforalmostthreehoursdaily.ReadmoreNote(s):Indonesia;Q22018toQ32023;16-64years;amonginternetusersSource(s):DataReportal;GWI;Hootsuite;WeAreSocialCHAPTER

07OnlinegamingNumberofvideogameusersinIndonesiafrom2018to2029,bysegment(inmillions)VideogameusersIndonesia2018-2029,bysegmentDownloadGamesGamingHardwareGamingLiveStreamingGamingNetworksMobileGamesOnlineGamesPhysicallySoldVideo35030025020015010050020182019202020212022202320242025202620272028202944Description:In2024,downloadgamesaccountedforthelargestsegmentinthevideogamemarketinIndonesiaintermsofthenumberofusers,with71million.Mobilegamesfollowed,with68millionusers.Findfurtherstatisti