机构研究报告-Mobile apps in China-外文版培训课件

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TRENDSMobileappsinChinaCHAPTER

01OverviewNumberofsmartphoneusersbyleadingcountriesin2022(inmillions)Smartphoneusersbycountryworldwide2022Numberofusersinmillions01002003004005006007008009001,0001,100ChinaIndia974.69659UnitedStatesIndonesiaBrazil276.14187.7143.43106.4497.44RussiaJapanNigeriaMexicoPakistanEgyptPhilippinesGermany83.3478.3772.9971.2469.768.253Description:In2022,Chinahadmoresmartphoneusersthananycountryintheworldatmorethan974million.Indiahadthesecondmostsmartphoneusers,amountingtoaround659.Thesetwocountriesareexpectedtocontinuetoleadthesmartphoneuserranking,asChinaandIndiaalsorankoneandtwoinregardstothelargestpopulationsworldwideandstillhavestronggrowthpotentialduetoarelativelylowsmartphonepenetrationrate.ReadmoreNote(s):Worldwide;2022Source(s):NewzooLeadingmarketsbasedonmobileappsconsumerspendingin2023(inmillionU.S.dollars)Globalmobileappconsumerspending2023,byregionSpendinginmillionU.S.dollars60,000

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100,000020,00040,000120,000140,000160,000180,000WorldwideChina171,00052,060UnitedStatesJapan44,93017,900SouthKoreaUnitedKingdomGermanyTaiwan7,8604,4504,1804,0802,8702,6002,4801,7301,270CanadaAustraliaFranceBrazilSaudiArabia4Description:In2023,Chinawastheleadingmarketformobileapps,withusersinthecountrygeneratingapproximately52billionU.S.dollarsinappspending.TheUnitedStatesrankedsecond,withusersspendingalmost43billionU.S.dollarsonappsduringthelastexaminedyear.In2023,globalconsumerspendingonmobileappsamountedto171billionU.S.dollars,upfrom167billionU.S.dollarsin2022.ReadmoreNote(s):Worldwide;2023Source(s):Data.aiNumberofsmartphoneusersinChinafrom2018to2022withaforecastuntil2027(inmillions)NumberofsmartphoneusersinChina2018-20271,4001,2001,210.61,183.31,152.81,118.91,081.21,039.4993.11,0008006004002000943.2882.2816201820192020202120222023*2024*2025*2026*2027*5Description:In2022,thenumberofsmartphoneusersinChinaamountedtoalmost1.04billion.Accordingtotheforecast,theusernumberwasexpectedtoincreasetoaround1.18billionby2026.Witharound6.6billionpeoplewhousesmartphonesaroundtheworld,Chinaaccountsforover15percentoftotalusers.ReadmoreNote(s):China;2018to2022;excludingHongKong;*Forecast.Individualsofanyagewhoownatleastonesmartphoneandusethesmartphone(s)atleastoncepermonth.

ReadmoreSource(s):StatistaVendors'marketshareofsmartphoneshipmentsinChinafrom1stquarter2014to3rdquarter2024SmartphonevendormarketshareinChinaQ12014-Q42024AppleXiaomiHuaweiOPPOvivoHonorSamsungLenovo*OthersMeitu120%100%80%60%40%20%0%Q1

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'246Description:Asofthethirdquarterof2024,VivoaccountedforthehighestmarketshareofsmartphoneshipmentsinChinaat18.5percent.Inthesameobservedperiod,Honor,adivestedbrandfromHuaweisinceNovember2020,gainedsignificantmarketshares,whileHuaweiitself,leadingplayerinthismarketbytheendof2020,hasreturnedtothetopfivelistafteratwo-yearabsence.HuaweimadeacomebackafterthelaunchoftheMate60Pro,whichtooktheindustrybysurprise.Development[...]

ReadmoreNote(s):China;Q12014toQ32024Source(s):IDCLeadingmobilenon-gameappsinChinain2024,basedonIAPrevenue(inmillionU.S.dollars)Topgrossingnon-gameappsinChina2024IAPrevenueinmillionU.S.dollars600

80002004001,0001,2001,4001,600Douyin(TikTok)TencentVideoQQMusic1,367.02685.69448.42420.56iQIYINetEaseMusicKuaishou252.61222.48214.98195.4KuGouMusicYoukuVideoBossZhipinCapCut192.86185.297Description:In2024,Douyin-theofficialChineseversionofTikTok—wasthehighest-grossingnon-gameappinChina,earningaround1.4billionU.S.dollarsofrevenue.Theothertopspotsweretakenbydomesticmusicandvideostreamingplatforms—TencentVideo,QQMusic,andiQIYIinthisorder.ReadmoreNote(s):China;2024Source(s):AppMagicLeadingmobilegameappsinChinainJanuary2025,basedonmonthlyrevenue(inmillionU.S.dollars)TopgrossingmobilegamesinChina2025MonthlyrevenueinmillionU.S.dollars60

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10002040120140160180HonorofKingsPUBGMobile168.1893.52CrossFire:LegendsDungeon&Fighter:OriginsBattleofGoldenSpatulaWhiteoutSurvivalGenshinImpact53.2450.5141.8525.1921.1718.1416.5315.03FantasyWestwardJourneyNarutoLeagueofLegendsLoveandDeepspaceIdentityV14.7314.6313.99Justice8Description:China'smobilegamemarketisvibrant.InJanuary2025,Tencent'sflagshiptitleHonorofKingswasthehighest-grossinggameappinthecountry,earningover168millionU.S.dollarsinrevenue.ꢀPUBGMobileꢀrankedsecondwithnearly94millionU.S.dollars.ThemuchanticipatedꢀDungeon&Fighter:Origins,releasedinMay2024,stoodatthefourthpositionwithslightlyover50millionU.S.dollars.ReadmoreNote(s):China;

January1to29,2025;AppStoreandGooglePlay;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicCHAPTER

02AppstoresNumberofmonthlyactiveusernumber(MAU)oftheleadingthird-partyappstoresinChinainSeptember2024(inmillions)Monthlyactiveusersofleadingthird-partyappstoresinChina2024Numberofmonthlyactiveusersinmillions020406080100120140160180200TencentAppStoreBaiduMobileAssistant360MobileAssistantMMAppStore18776.0874.8631.28PPAssistant22.51Wandoujia11.329.646.71SougouMobileAssistantTaobaoMobileAssistant10Description:InSeptember2024,TencentAppStorewastheleadingthird-partyappstoreinChinawithalmost187millionmonthlyactiveusers.360MobileAssistantfollowedasthesecondplacewithabout76millionmonthlyactiveusers.ReadmoreNote(s):China;asofSeptember2024;Excludingappstoresownedbysmartphonemanufacturers.Source(s):iiMediaResearchPopularappstoresinChinainSeptember2022,byappdownloads*(inmillions)MonthlynumberofappdownloadsinChina2022,bymajorappstoresNumberofdownloadsinmillions01002003004005006007008009001,0001,100HuaweiAppGalleryAppStore983.21683.93OPPOStore571.02VivoAppStoreMiStore456.79330.89BaiduMobileAssistant103.3511Description:InSeptember2022,HuaweiAppGalleryrecorded983milliontimesofappdownloadsinChina.Huawei,Apple,andOPPOcontrolledovertwo-thirdsofChina'ssmartphonemarketinthatmonth.ReadmoreNote(s):China;September2022;*Multipledownloadsofthesameappfromthesameuserwerecountedasonlyonedownload.Downloadsofdifferentappsfromthesameuserweretreatedasvalidmultipledownloads.

ReadmoreSource(s):QuestMobileNumberofmobileappsavailablefordownloadontheappstoresinChinafrom2017to2023(inmillions)NumberofsmartphoneappsonappstoresinChina2017-20235.04.524.54.034.03.673.453.53.02.52.01.51.00.50.02.612.582.52201720182019202020212022202312Description:In2023,therewerearound2.6millionmobileappsavailablefordownloadontheappstoresinChina.Tencent'sWeChat,Alipay,andQQareꢀthemostpopularappsamongtheChinesemobileusers.

ReadmoreNote(s):China;2017to2023Source(s):MIIT;SocialSciencesAcademicPress(China)NumberofmobileappsandapppublishersontheTencentAppstoreasofJanuary27,2025(in1,000s)NumberofmobileappsandapppublishersontheTencentAppstore202510088908070605040302010048MobileappsApppublishers13Description:TencentAppstoreisthemostpopularthird-partyappstoreforAndroiddevicesinChina.AsofJanuary27,2025,therewerealmost88,000mobileappsavailablefordownloadandover48,000apppublishersontheTencentAppstore.

ReadmoreNote(s):China;January27,2025Source(s):42mattersNumberofmonthlyactiveusersofHuaweiAppGalleryfrom1stquarter2019to4thquarter2023*(inmillions)MAUsofHuaweiAppGalleryQ12019-Q420237006005805805305004905004604204003904003002001000350300Q12019Q22019Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q42022*Q42023*14Description:Inthelastquarterof2023,HuaweiAppGalleryreportedabout580millionmonthlyactiveusersworldwide.DuetothetradewarbetweenChinaandtheUnitedStates,HuaweicannolongeruseGoogleservicesonitsnewphones.OnlytheAppGalleryanditsownproprietaryHuaweiMobileServices(HMS)areinstalledonHuawei'snewdevices.ReadmoreNote(s):Worldwide,China;Q12019toQ42023;onlyquarterswithfiguresdisclosedwereincluded;*Thecompanyhasnotdisclosedtheofficialfiguresbetweenthesecondquarterof2021andthethirdquarterof2022.Forthelastquarterof2023,[...]

ReadmoreSource(s):HuaweiCHAPTER

03MajorapppublishersNumberofappusersoftheleadinginternetcompaniesinChinaasofDecember2023(inmillions)NumberofappusersofleadingonlinecompaniesinChina2023Numberofappusersinmillions02004006008001,0001,2001,400TencentAlibaba1,2211,151Baidu1,1021,057ByteDanceAntGroup912PinduoduoMeituan881878JD.com681Kuaishou572TencentMusicEntertainmentChinaMobileWeibo545530529DidiChuxingiQIYI47544616Description:AsofDecember2023,Tencentownedatotalof472appsandreachedapproximately1.2billionappusersinChina.Alibabafollowedwith168appsandroughly1.15billionappusers.Baidu'suserbasestoodat1.1billionandthequickly-growingByteDancereachedauserpoolofoveronebillion.ReadmoreNote(s):China;December2023;excludingthetheduplicatedusersfromappsownedbythesamecompanySource(s):QuestMobileLeadingapppublishersinChinain2024,byrevenue(inmillionU.Sdollars)LeadingapppublishersinChina2024,byrevenueApprevenueinmillionU.S.dollars01,0002,0003,0004,0005,0006,0007,0007,039.98,000ShenzhenTencentTianyouTechnologyLtd.TikTokPte.Ltd.1,695.021,630.81NetEaseCognospherePte.Ltd.iQIYI449.31425.41328.83244.49228.3ShanghaiHodeInformationTechnologyCo.,Ltd.TuyooOnlineHKLtd.BeijingKwaiTechnologyCo.,Ltd.PaperGames226.21223.15LingxiGamesInc.17Description:In2024,Tencent'ssubsidiaryShenzhenTencentTianyouTechnologyLtd.wasthehighest-earningmobileapppublisherinChina,generatingapproximately7.04billionU.S.dollarsofin-apppurchaserevenues.TikTokPte.Ltd.slightlyovertookNetEaseasthesecondwitharound1.7billionU.S.dollarsofapprevenues.ReadmoreNote(s):China;2024;IAPrevenuereducedbyplatformfeesandinclusivetaxes;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicAnnualrevenueofTencentHoldingsfrom2013to2023(inbillionyuan)Tencent'sannualrevenue2013-2023700609.026005004003002001000560.12554.55482.06377.29312.69237.76151.942016102.86201578.93201460.442013201720182019202020212022202318Description:TheChineseinternetservicesgiantTencent,oneoftheleadinginternetcompaniesintheworld,reportedatotalannualrevenueofaround609billionyuanin2023,increasingfromabout555billionyuaninthepreviousyear.

ReadmoreNote(s):China;2013to2023Source(s):TencentAnnualrevenueofAlibabaGroupfromfinancialyear2014to2024(inmillionyuan)Alibaba'sannualrevenueFY2014-FY20241,000,000900,000800,000700,000600,000500,000400,000300,000941,168868,687853,062717,289509,711376,844250,2662018200,000158,2732017101,143201676,204100,000052,5042014201520192020202120222023202419Description:InthefiscalyearendingMarch31,2024,Chinesee-commercecorporationAlibabaGrouprecordedconsolidatedrevenuesofaround941.17billionyuan.Thistranslatestoapproximately130.35billionU.S.dollars.

ReadmoreNote(s):China;FY2014toFY2024;fiscalyearendingMarch31Source(s):AlibabaAnnualrevenuegeneratedbyByteDancefrom2019to2021(inbillionU.S.dollars)ByteDance:annualrevenue2019-202170605040305834.42010017.1520192020202120Description:In2021,Beijing-basedByteDancesawapproximately58billionU.S.dollarsinrevenues,upbyalmost69percentcomparedtothepreviousyear.ByteDance,whichwasfoundedin2012,hasexperiencedincrediblegrowthinrecentyears,thanksespeciallytoitssocialvideoappsDouyinandTikTok.Between2019and2020,thecompanyexperiencedastaggering100%percentincreaseinrevenuesdespitethegeopoliticaldifficultiesexperiencedwiththeTikTokbaninIndiaandtheU.S.scrutiny.

ReadmoreNote(s):Worldwide;2019to2021Source(s):ReutersAnnualrevenueofBaidufrom2013to2023(inbillionU.S.dollars)Baidu'sannualrevenue2013-20232519.54201510518.9617.9316.4115.4314.8813.0310.2510.167.915.2502013201420152016201720182019202020212022202321Description:ThemultinationaltechnologicalcorporationBaiduIncreportedanannualrevenueofalmost20billionU.S.dollarsin2023.HeadquarteredinBeijing,thecompanyhadrapidlygrownintooneoftheChineseprominentdevelopersofinternetandartificialintelligenceservicesandproducts.ItsBisoneoftheworld’slargestandChina’smostpopularsearchenginewebsites.ReadmoreNote(s):Worldwide;2013to2023Source(s):BaiduTotalnetrevenuesofNetEasefrom2013to2023(inbillionyuan)NetrevenueofNetEase2013-2023120103.4796.510080604020087.6173.6759.2451.1844.44201733.99201621.69201511.7120149.2201320182019202020212022202322Description:ThisstatisticshowsthetotalnetrevenuesofNetEaseinChinafrom2013to2023.In2023,NetEasehadgeneratedanetrevenueofabout103.5billionyuan,increasingfromabout96.5billionyuaninthepreviousyear.

ReadmoreNote(s):China;2013to2023Source(s):NetEaseCHAPTER

04PopularappsMonthlyactiveusersoftheleadingappsinChinainSeptember2024(inmillions)LeadingappsinChina2024,bymonthlyactiveusersNumberofactiveusersinmillions400

60002008001,0001,200WeChatQQ1,126.33832.59Douyin747.96TaobaoAlipay645.12640.99636.97GaodeMapBaiduInputBaiduMapSogouInputBaidu604.34590.72576.84516.46503.28470.55443.17PinduoduoKuaishou(Kwai)Youku24Description:InSeptember2024,Tencent’sinstantmessengerserviceWeChatremainedthemostpopularmobileappinChinawitharound1.1billionmonthlyactiveusers(MAUs).ItsoldersiblingQQwasthesecondplaceholderwithabout833millionMAUs.Messaging,e-commerce,utility,andvideostreamingappsoccupiedthemostspotsinthetop20list.ReadmoreNote(s):China;September2024Source(s):iiMediaResearchFastestgrowingmobileappsbasedonmonthlyactiveuserYoYgrowthinChinainApril2024FastestgrowingmobileappsChinaApril2024Year-over-yeargrowthrate0%5%10%15%20%25%30%35%40%MojiWeatherRailway12306TomatoNovelJD.com37.2%32.4%25.5%14%BaiduMap10%9.4%MeituanXiaohongshuBilibili6.4%6.4%XunfeiInputDouyinSpeedDouyin5.4%4.8%1.8%1.8%1.8%WeChatAlipayKuaishouSpeedChinaConstructionBank1.4%0.9%25Description:Amongthemobileappswithover100millionactiveusers(MAUs)inApril2024,MojiWeatherwasthebiggestwinner,witnessing37.2percentyear-over-yeargrowthinMAUsto161.3millionusers.UseracquisitionbecomesslowerformegaappslikeWeChat,Alipay,andDouyin,whichstillmanagedtoincreasebyalmosttwopercentcomparedtoApril2023.ReadmoreNote(s):China;April2024;amongappswithover100millionmonthlyactiveuserswithinthemeasuredperiodSource(s):CTRMarketResearchNumberofmonthlyactiveusersofpopularshortvideoappsinChinainSeptember2024(inmillions)MonthlyactiveusersofleadingshortvideoappsinChina2024Numberofmonthlyactiveusersinmillions300

4000100200500600700800DouyinKuaishou747.96470.55XiguaVideoDouyinHuoshanWeSee(Weishi)BoboVideoKuaiVideo(360)Meipai91.975.8275.0926.5218.8818.5718.1613.92233LeyuanKuaiyin26Description:Douyin,theoriginalChineseversionofTikTokdevelopedbyBytedance,remainedastheleaderinChina’sshort-formedvideoscene.InSeptember2024,theappboastedtohave748millionactiveusersacrossthecountry.Itsclosestrival,Kuaishousawarapidactiveuserlossdownto471million.ReadmoreNote(s):China;September2024Source(s):iiMediaResearchMonthlyactiveusersofleadingvideostreamingappsinChinainSeptember2024(inmillions)Monthlyactiveusersofleadinglong-formvideoappsinChina2024Numberofmonthlyactiveusersinmillions150

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300050100350400450500YoukuTencentVideoiQIYI443.17421.58413.21MangoTVBilibili112.1391.61HuaweiVideoSohuVideoMiguVideo360Kan71.1438.0237.0320.4915.85BaiduVideo27Description:InSeptember2024,Youkuwastheleadinglong-formedvideostreamingappinChinawithabout443millionmonthlyactiveusers.TencentVideotrailedwithalmost422vmillionactiveuserswhileiQIYIsecureditsthirdplacewitharound413millionactiveusers.Shortvideoapps-oneofthedrivingforcesinChina'sonlinevideoindustry-werenotincludedinthisranking.ReadmoreNote(s):China;September2024;excludesshortvideoappsSource(s):iiMediaResearchMonthlyactiveusersoftheleadingmessagingappsinChinainSeptember2024(inmillions)MonthlyactiveusersofleadingmessagingappsinChina2024Numberofactiveusersinmillions60002004008001,0001,2001,126.33WeChatQQ832.59MomoTantanSoul66.4139.7732.51Duoshan13.1928Description:China’stelecommunicationsmarkethousesavarietyofdomesticmessagingappssuchasWeChat,QQ,andMomothatcatertoitsdiversepopulationofsmartphoneusers.AsofSeptember2024,Tencent’sWeChatremainedthemostpopularmessagingappwithoveronebillionmonthlyactiveusersinthecountry.ReadmoreNote(s):China;September2024Source(s):iiMediaResearchNumberofmonthlyactiveusers(MAU)oftheleadingpaymentappsinChinainSeptember2024(inmillions)MonthlyactiveusersofleadingpaymentappsinChina2024Numberofusersinmillions2000100300400500600700Alipay640.99SunshineLife-ChinaEverbrightBankCreditCard11.4510.99.188.575.6UnionPayBestpayHuaweiWalletYiWalletBaiduWallet

3.04Moneybox

1.01Lakala

0.95JDWallet

0.8429Description:InSeptember2024,Alipay,launchedbyAlibabaGroup,wastheleadingpaymentappinChinawithover640millionmonthlyactiveusers.SunshineLifefromChinaEverbrightBankandUnionPayfollowedwithawidemargin.ReadmoreNote(s):China;

September2024Source(s):iiMediaResearchNumberofmonthlyactiveusernumber(MAU)oftheleadingshoppingappsinChinainSeptember2024(inmillions)MonthlyactiveusersofleadingshoppingappsinChina2024Numberofmonthlyactiveusersinmillions0100200300400500600700TaobaoPinduoduoJD.com645.12503.28345.59VIP.com81.06Tmall70.1462.3749.3237.0220.3Xianyu(IdleFish)SDewuVMallXiaomiMarketM1688.com18.2817.2615.5330Description:InSeptember2024,Taobao,theChinesee-commerceplatformoperatedbyAlibabaGroup,ledtheshoppingappsinChinawithmorethan645millionmonthlyactiveusers.Meanwhile,Huawei'sself-operatedstoreVmallacquiredover20millionactiveusers.ReadmoreNote(s):China;September2024Source(s):iiMediaResearchNumberofmonthlyactiveusersofleadingartificialintelligencegeneratedcontent(AIGC)appsinChinainJuly2024(inmillions)MAUsofmajorAI-generatedcontentappsinChina2024Numberofusersinmillions05101520253035Doubao(ByteDance)ErnieBot(Baidu)30.4210.08KimiSmartAssistant(MoonshotAI)XingyeAI(MiniMax)6.254.66Tongyi(AlibabaCloud)4.244.18TianGongAIAssistant(TianGong)SparkDesk(iFlytek)2.732.45ChatGLM(ZhipuAI)CatBoxAI(ChuentianZhiyun)HailuoAI(MiniMax)2.091.8731Description:TikTok'sparentcompanyByteDanceiscurrentlyleadingthegenerativeAIraceinChina.Doubao,anartificialintelligence-generatedcontentappownedbyByteDance,hadaccumulatedover30millionmonthlyactiveusersinChinainJuly2024.AftersurpassingBaidu'sErnieBotinNovember2023forthefirsttime,Doubaoisgainingtractionandhad860thousandmoreusersthanthesecondplaceholderinthespringof2024.ErnieBot'smonthlyactiveusersizewasonlyathirdofDoubao.[...]

ReadmoreNote(s):China;July2024Source(s):QuestMobileCHAPTER

05AppusersKeyfiguresofmobileappusageinChinainNovember2024KeyfiguresofmobileappusageinChina2024Key

figures69.49AveragenumberoftimesthatusersopenedappsperpersoneachdayAveragenumberofappsdownloadedinamonthAveragenumberofdailyappusagehoursperpersonAveragenumberofappsusedeachday51.587.917.0733Description:InNovember2024,Chinesemobileusersspentanaverageofabout7.91hoursonappsdaily.WeChat,QQ,Douyin,TaobaoandAlipay,areChina'smostpopularapps,eachwithover640millionactiveusers.

ReadmoreNote(s):China;November2024Source(s):AnalysysAveragenumberofappsinstalledbymobileusersinChinafrom2ndquarter2021to2ndquarter2024AveragenumberofappsonsmartphonesinChinaQ22021-Q220248073706968686870605040302010067676666666565Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q22023Q32023Q42023Q12024Q2202434Description:Inthesecondquarterof2024,Chineseconsumershadanaverageof73appsinstalledontheirsmartphones.Apartfrominstantmessengers,shortvideoandonlinevideoappswereanotherpopularappcategories,accountingforaboutathirdpercentofthetotalappusagetime.ReadmoreNote(s):China;Q22021toQ22024Source(s):MoonfoxDataAveragemonthlytimespentonmobileappsinChinainJune2024,byselectedcategory(inhours)MonthlyusagetimeofmobileappsinChinaJune2024,bycategoryAveragemonthlytimespentinhours60

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10002040120140160180ShortvideoMobilegamesVideostreamingDigitalreadingMobileshoppingDailyservicesOnlinemusicOverall60.719.716.412.310.353.72.1163.835Description:InJune2024,Chineseusersspentanaverageof163.8hoursonmobileinternet,upby2.9percentcomparedtothesamemonthin2023.Amongallcategories,shortvideoappsrecordedthehighestmonthlyusagewithanaverageof60.7hours.Besides,mobilegamesandvideostreamingappswerewhereusersspentplentyoftimeon.ReadmoreNote(s):China;June2024Source(s):QuestMobileAveragedailytimespentonmobileappsbyactiveusersinChinainDecember2024,byselectedappcategory(inminutes)DailytimespentonmobileappcategoriesinChina2024Numberofminutesperday020406080100120140160180180.88200Short-formvideoVideo-on-demand/over-the-topInstantmessaginge-commerce145.1776.6950.62LocalmarketplaceOnlinemusic22.8716.6913.678.928.822.56Navigation&mapPaymentImage&videoeditorMobilebanking36Description:Videostreamingapps,particularlyshort-formedvideoapps,havesecuredmostoftheuserscreentimeinChina.InDecember2024,Chinesemobileusersspentanaverageofthreehoursonshortvideoappsperday,16minuteslessthanthepreviousyear.Incomparison,dailyappusagetimeoninstantmessagingappsaveraged1.3hours.ReadmoreNote(s):China;December2024;amongactiveusers;amongmajorappcategoriesbasedonmonthlyactiveusernumberSource(s):MoonfoxDataShareofconsumersusingabrandorstore'sofficialappinChinaasofNovember2023,byagegroupConsumersusingabrandorstore'sofficialappinCh