传媒英语第二次作业

1、,传媒英语第二次作业新媒体之我见,班级：10公管 组员：邵俊 沈明月 薛晴健 袁籍 张杰,1. Select new media Chinese and English book each 1 this, in the book of viewpoints on and introduction;,1. The foreign research new media monograph new new media,Paul Levinson is Professor of Communication (受众的碎片化） 2.the new media mainstream in the conte

2、xt of “fragmentation”（碎片化背景下的新媒体主流化） 3.The impact of the traditional mass communication。 （对传统大众传播的影响）,The author think that the new media forms like “fragments” are still being made, ceaseless development. And the new media plays a more and more important role in focus media pattern. The traditional

3、 mass media dissemination of information is gradually diluted, the division trend of new media is increasingly evident. At the same time, the forms of“ fragmentation” trend is becoming the catalyst（催化剂） of new media development.,Academic discussion（学术讨论）,Living and Learning with New Media: Summary o

4、f Findings from the Digital Youth Project 新媒体下的生活与学习：数字年轻化项目的总结发现 The articl shows us about the relationship between the young people and new media。 Social network sites, online games, video-sharing sites, and gadgets such as iPods and mobile phones are now fixtures(固定装置） of youth culture. They have

5、 so permeated（充满） young lives that it is hard to believe that less than a decade ago these technologies barely existed. Todays youth may be coming of age and struggling for autonomy（自主权） and identity as did their predecessors（前辈）, but they are doing so amid new worlds for communication, friendship,

6、play, and self-expression.（自我个性）,This article mainly explores three primary questions: Extending Friendships and Interests（拓展友谊和兴趣） Online spaces enable youth to connect with peers in new ways. Most youth use online net-works to extend the friendships that they navigate in the familiar contexts of s

7、chool, religious organizations, sports, and other local activities.,Self-Directed, Peer-Based Learning（自主，对等的学习） In both friendship-driven and interest-driven online activity, youth create and navigate new forms of expression and rules for social behavior。 They may start with a Google search or “lur

8、k”（潜水） in chat rooms to learn more about their burgeoning(发展) interest. Through trial and error, youth add new media skills to their repertoire, such as how to create a video or customize games or their MySpace page,Implications for Educators, Parents, and Policymakers（对教育工作者，父母和政策制定者的影响）,New media

9、forms have altered how youth socialize and learn, and this raises a new set of is-sues that educators, parents, and policymakers should consider.,4. Comprehensive your literature review, to talk about Chinas new media industry or to Chinas new media industry education of the present situation, exist

10、ing problems and countermeasures of the view.,one： Some phenomena of Chinas new media industry tri-networks integration：the integration of telecommunications networks, cable TV networks and the Internet. Network video: Portal website began into network video field. Such as Sina Netease Tencent Sohu.

11、 Social media :such as micro-blogging Online game: Chinas online game industry has been in a stable and mature stage.,two：the problem The new media in the development process has legislative defects, the lack of unified and harmonious management and tri-networks integration doesnt make substantial p

12、rogress . The legislative defects obvious performance in intellectual property legislation has been far less than technology development speed, online music copyright problems facing is one example. In addition, the domestic to new media management there are some loopholes, no organic unity. And the

13、 international developed countries such as the United States, Japan, Britain and France and other new media in the management is highly centralized and unified. Finally, tri-networks integration doesnt make substantial progress, technology has no transparency. It is difficult to find the final fusion which is excellent quality and reasonable price and adapt to all business access network technology.,three：strategies 、 the government （） cultivating strategic temperament of private cultural theme （） Strict and loose policy implementation is at the same time According to certain steps further or