非常难得的漂亮PPT模板

1、vancl的网络广告策划,电商091 段超强、葛贵苏、陈自祥、滕毅,LOGO,网络广告的目标及受众群体,01,独特的广告创意及广告文案,02,vancl网络广告推广投放媒体,03,网络广告费用预算 及推广效果评估,04,Contents,广泛覆盖影响用户，拉动产品销售增长 正确引导舆论方向，推动品牌形象塑造 让大家了解vancl是什么：凡客诚品，品牌定位的意思是凡人都是客，我们是一个诚恳的品牌。于是凡客在刚开始创牌的时候在设计和发布网络广告上就体现出了这个品牌的精准定位。,凡客董事长陈年：做服装业首个百亿元企业,网络广告的目标,目标受众群体及理念,25-35岁年龄段的年轻人；男女白领阶层和大学

2、毕业或将毕业的学生,女性消费群众 ；一批年轻受众追求快时尚，即快速变化的时尚潮流。,简洁：简单得体的生活方式 实惠：坚持一线品质、合理价位 精致：致力于为互联网新兴族群提供高品质的生活,年龄结构,用户结构,品牌理念,Vancl产品,独特的广告创意及广告文案,质感的外观、领带的搭配、多彩 99元的醒目价 ，清晰的展示了用户最关心的内容，带有明显鼓动性 文字描述展示了VANCL品牌以及倡导生活新方式的理念 ，特意展现原价、现价的巨大反差 ，VANCL所谓的“低价的奢侈”的核心理念。,将休闲的对对碰游戏结合到广告里面，激发网民点击欲望 。 促成购买 ，网民都会忍不住点击一下的。,网络广告费用预算,T

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