工业设计专业英语第二课

1、English for Industrial Design 工业设计专业英语,设计改变生活,Unit one Design History and Theory Lesson 2 Designed in Italy? NO, in China New words and expressions: 1. contour n. 轮廓，外形 2. tweak v. 调节，调整 3. gadget n. 小器具，小配件，小玩意儿 4. faucet n. 水龙头，旋塞 5. knockoff n. 翻印本，复制品,设计改变生活,New words and expressions: 6. Freshly

2、 minted adj. 最近出炉的 Phrases and Expressions： 1.churn out 大量产出 2.Blow ones mind 使人感到高兴或者惊愕 Notes: 1. Black it wants to become a force in industrial design, too. The country boasts no fewer than 200 design schools that churn out as many as 8,000 graduates a year. And hundreds of the top Chinese student

3、s are flocking to the best U.S. and European graduate programs in design. ,设计改变生活,译文：中国现已不再是仅仅充当世界工厂的加工基地 了，它正在成为工业设计领域里的一支新生力量。中 国拥有不下200所设计院校，每年的毕业生多达8000 人左右。有成百上千的中国优秀学生纷纷涌向欧美最 好的设计专业去攻读硕士学位。,设计改变生活,It really blows my mind how dedicated they are, says Tim Parsey, director of consumer-experience

4、design for Motorola Inc.s Personal Communications division, which has an eight-person design team in Beijing. Hes not the only one whos impressed. Executives at General Motors, LG Electronics, and Electrolux have all hired hundreds of hot young local designers to create products tailored to Chinas d

5、omestic market.,设计改变生活,译文：摩托罗拉公司个人通讯部的消费者体验设计 主任蒂姆帕西说：“真的很难形容他们有多么优 秀。”该部在北京拥有一个8人设计小组。此外，通用汽车公司、LG电子公司和伊莱克斯公司都已聘用本土设计师来设计符合中国市场的产品。,设计改变生活,Of course, these are still the early days of Chinese product design. So far, most of the work has been limited to tweaking colors or shapes of existing products

6、. Conceptual work for new appliances or electronic gadgets is usually done in Europe or the U.S. They have good designers, but they dont know the U.S. market in many products, says Jerry W. Edwards, executive vice-president of merchandising for retailer Home Depot Inc., which works closely with Chin

7、ese subcontractors to produce items such as faucets and ceiling fans.,设计改变生活,译文：当然，这依然只是中国产品设计的初级阶段。 到目前为止，大多数工作还仅停留在调整现有产品 的色彩和造型上。产品的概念设计工作通常仍在欧 洲或美国进行。家庭用品 Home depot 公司主管商 品零售的执行副总裁杰里爱德华兹说：“中国有很 好的设计师，但是(在许多产品上)他们并不了解美 国市场。”家庭用品公司和中国的分包商合作得非常 密切，生产一些诸如水龙头和吊扇之类的产品。,设计改变生活,And most of the work is

8、offered free of charge to international companies by Chinese contract manufacturers seeking to gain an edge on rivals as competition heats up. Thats great news for people like Applicas Hecker, who can save $100,000 or more each time he wants to refine a products design.,设计改变生活,译文：在竞争加剧的情况下，中国的生产商为了取

9、 得竞争优势，免费为国际公司提供设计服务。对 Applica公司的赫克来说，这真是一个天大的好消 息，因为每当他们想要改进产品设计的时候，都会 节省10万美元或者更多的资金。,设计改变生活,Chinas design push is a sign of its maturing economy. Even as it has become an export powerhouse, most products manufactured for the local market have been knockoffs of designs drawn up elsewhere. Now, lik

10、e the Japanese in the 1970s and the Koreans in the 1990s, Chinese companies are keen to reap the higher margins and growing market share that often reward flashy, well- designed products. Our goal is the transition from Made in China to Designed in China, says He Renke, chairman of the industrial de

11、sign department at Hunan University.,设计改变生活,译文：中国的设计攻势是其经济日趋成熟的一个表 现。虽然中国已经成为一个出口大国，但为当地市 场生产的大多数产品都是其他国家或地区淘汰的设 计方案。如今，就像70年代的日本和90年代的韩国 一样，中国公司强烈渴望通过对新产品进行优秀的 设计来赢得更高的利润和更大的市场份额。湖南大 学工业设计系主任何人可说：“我们的目标就是要完 成从中国制造到中国设计的转变。”,设计改变生活,At the same time, mainland consumers are becoming more sophisticated

12、. Chinese shoppers are developing their own tastes, often influenced by cultural needs. Computer-maker Legend Group Ltd., for instance, now makes a touch-screen computer aimed at elderly users uncomfortable with keyboards, which dont lend themselves to Chinese characters.,设计改变生活,译文：与此同时，中国大陆的消费者也比以前

13、越来 越挑剔了。中国消费者正在逐渐形成自己的爱好， 这种爱好往往受文化需求的影响。例如，计算机制 造商联想集团公司现在生产出一款针对老年用户而 设计的触屏式电脑，因为他们用不惯键盘。,设计改变生活,For a glimpse of Chinas design potential, take a look at Haier Group Co. The white-goods manufacturer established an industrial design unit back in 1994. Today the clean, cool lines of its refrigerator

14、s and washing machines have helped make Haier a global leader in household appliances.,设计改变生活,译文：如果想了解中国的设计潜力，你可以看一看 海尔集团公司的情况。早在1994年，这家白色家电 生产商就建立了一个工业设计部门。今天，灵气十 足、卓而不群的海尔冰箱和洗衣机系列产品已经使 它成为全球家用电器领域的领头羊。,设计改变生活,Haier has a great reputation for design, says Patrick Whitney, director of the Illinois Institute of Technologys design school. If those thousands of freshly-minted design grads have an