advertising学习设计结构棒.ppt

1、,Goals:,1. To review the main language points in M4 U1;,2. To try to use the above language points freely;,3.To complete an oral composition using what has been learnt.,Words & phrases,课前识记,课前识记,一. 巧背单词 forget _ (adj.) (无法忘记的) 2. persuasive _(v.) 3. imagination _ (v.),unforgettable,persuade,imagine,

2、课前识记,二.熟记短语 1. 汇集,组装 2.传达,使被理解 3.对关心 4. 迎合, 对有吸引力 5.对感到厌倦 6. (数量程度)达到 7.反复,一遍又一遍地,put sth. together get sth. across to sb. be concerned with appeal to be bored with up to over and over again,Oral composition: Advertisements,1.广告是我们生活中很重要的一部分。它们通常信息量足(informative)，吸引人且说服力强。广告鼓励人们去购买一样产品或一项服务或者相信一个理念。

3、 2.对于广告我们已经习以为常了，因此，我们几乎不会意识到一天中我们要看到或者听到多少广告。 3.广告的形式主要有两种：商业广告和公益广告。商业广告是指一些人为了推销一项产品或服务而花钱做的广告。而公益广告则旨在传授人们一些关于健康、安全或者其它关于社会福利问题的解决方法。 4.这些公益广告的目的就是要教育并且帮助我们生活的更好。如果你遵照了这些广告里给出的一些建议，你会学到很多东西。,1.广告是我们生活中很重要的一部分。它们通常信息量足(informative)，吸引人且说服力强。广告鼓励人们去购买一样产品或一项服务或者相信一个理念。 Advertisements are an import

4、ant part of our lives. They are usually informative, attractive and persuasive so as to encourage people to buy a product or service or believe in an idea.,2.对于广告我们已经习以为常了，因此我们几乎不会意识到一天中我们要看到或者听到多少广告。,We are so used to them that we are not aware how many we see and hear in a day.,3.广告的形式主要有两种：商业广告和公

5、益广告。 There are two main types of advertisements, or rather commercial advertisements and public service advertisements.,4.商业广告是指一些人为了推销一项产品或服务而花钱做的广告。 A commercial advertisement is one that someone has paid for to promote a product or service.,5.而公益广告则旨在传授人们一些关于健康、安全或者关于其它影响社会福利问题的解决方法。 Public servi

6、ce advertisements are meant to educate people about health, safety, or any other issue which affects public welfare.,Nevertheless,are intended to,have an effect/ impact on,6.这些公益广告的目的就是要教育并且帮助我们生活得更好。如果你遵照了这些广告里给出的一些建议，你会学到很多东西。 They are aimed at teaching us and helping us lead better lives. If you

7、follow the advice that they give, you can often learn a great deal.,aim to teach,live better lives,_, dvertisements are an important part of our lives. They are usually informative, attractive and persuasive so as to encourage people to buy a product or service or believe in an idea. _,we are so use

8、d to them that we are not aware how many we see and hear in a day.,As we all know,As a result,_,there are two main types of advertisements, or rather, commercial advertisements and public service advertisements. A commercial advertisement is one that someone has paid for to promote a product or service. _, public service advertisements are intended to educate people about health, safety and any other issue which affects social welfare.,Generally speaking,However,_, they are aimed at teaching us and helping us lead better lives. If you follow the advice tha