小组PPT演讲【Zara品牌研究】.ppt

1、介绍团队成员：,topic: To be or not to be ,that is not a question! extensive knowledge understand the dynamic self-improvement increase competitiveness,长,成,业,企,事,故,牌,品,风靡神话,Brand story,Popular myth,The growing of the enterprise,The growing of the enterprise,1,Brand story,2,Popular myth,3,The Brand Story Of

2、ZARA,ZARA was build by Amancio Ortega in 1975.and it is a joint venture company of Inditex group in Spain.,ZARAS Extraordinary Achievement,It is the NO.1 in Spain , and it has beyond the GPA and the H&M recent years .,Create Speed Miracles,It created miracles of speed , that from costume design to v

3、endition only need 15 days , no mater in Chain or the far reaches of the Spain.,The Storefront Of ZARA,The Storefront Of ZARA,The Storefront Of ZARA,The Storefront Of ZARA,What Lies Behind ZARA,What Lies Behind ZARA,What Lies Behind ZARA,What Lies Behind ZARA,What Lies Behind ZARA,What Lies Behind Z

4、ARA,Become a global leading brand of fast fashion,2.Brand story,Link: ,Brand history,Brand concept,Brand features,ZARA The Mood6,Supply chain system of ZARA,4 parts,There are 200400 designer in ZARA. They collect popular element from fashion show, concert and so on. Once these information is sent ba

5、ck to headquarter, a group of professional designer will revision them then mix into new themes. So they dont need 6or9 month before to forecast peoples fasion desire.,The design of the product,As to say production,about, 50%of the product are outsourcing to other foundries.,Purchasing and productio

6、n,ZARA storage many raw materials in the warehouse in order to complete samples in a short time. At the same time,buyers start to purchase lining,Fast,Fasion,Low price,The characteristics of the purchase,Operation mode,Distribution concept : Master the last kilometer distribution,1.Use very mature a

7、utomation management software system,2.A storage center and three global small storage,3.use time efficiently so as to improve the efficiency,use airplane , ship and track,Sales idea: One-stop shopping,1.Time limited,2.Excessive supply risk minimum,3.Low Inventory level,What we learned ?,Success In this way,Zaras success in logistics summarized as follows： 1）Agile response ability 2）Good ability to adapt 3）High integration ability,1）In the Chinese market prices are still high 2）The quality of clothing at the same price products in general 3）High self input