Passage B(体验二).ppt

1、Language Focus (Page 59),1. attractive 2. fascination 3. statement 4. despite 5. items,6. define 7. image 8. concerned 9. belongings 10.necessities,Ex.4,Language Focus (Page 59),1. step back 2. identifiedwith 3. dressing up 4. turned to/looked to 5. feed off,Ex.5,1. fashion 2. victims 3. affect 4. m

2、eans 5.consumption,Ex.6,1. We need to cut down on our fuel consumption by having fewer cars on the road. 2. The rise in power costs has added to our burden. 3. You should judge by yourself, and not always follow your brothers lead. 4. That hairstyle is in fashion this year, but I am afraid it will b

3、e out of fashion next year. 5. We are fated to suffer from many failures in our quest for truth.,Language Focus (page 60),Ex.7,1. Ive never stopped to question whether Im fit to be what my parents want me to be though Ive always been listening to my parents. 2. All the things one has done are influe

4、nced by what his habits, his personality, or his way of life tell him he needs to do so.,Language Focus,Ex.8,3. College is a place where you can work with professors and scholars, so you can learn to be an expert in whatever field you want to be exploring. 4. Although I look to magazines for fashion

5、, I am still affected by the traditional dressing styles. 5. Because human nature makes us want to look nice, we follow the lead fashion models give us.,Language Focus,Ex.8,Video Watching,Q: Are they commercial ads? If not, what are they? A: Public Service Advertisement.,Watch Again,Q: Can you write

6、 down slogans of the public service advertisements shown in the video? We also take care of those that the world doesnt see anymore. Do not underestimate the power of videogames. Recycle: this is the message. Only animals wear fur.,珍爱生命，远离毒品。 司机一杯酒，亲人两行泪 善待老人，就是善待明天的自己。 56个民族56朵花，56种语言汇成一句话：请说普通话。 O

7、nly you can prevent forest fires. Friends dont let friends drive drunk. A mind is a terrible thing to waste.,Can you give one or two slogans used in public servce advertisements?,Passage B,The Ad Council at a Glance,广告委员会剪影,Passage B The AD Council at a Glance,Ad Council,The Ad Council is a private,

8、 non-profit organization that produces, distributes and promotes thousands of public service campaigns to raise awareness, inspire action and save lives.,/,Scan,Scan passage B quickly and finish EX.12 on Page 64. 1. D 2. B 3. D 4. D 5. B,Words,Turn to Page 180 and read new wor

9、ds after the recording.,Structure:,Part (Para.1-5) The great power of Ad Councils messages. Part (Para.6) The history of Ad Council. Part (Para. 7-10) The mission and the public service campaigns of Ad Council in recent years.,Passage A The Victim,Friends Dont Let Friends Drive Drunk,This campaign f

10、eatures real photographs and stories of individuals who lost their lives because of alcohol-impaired drivers. By creating the Friends Dont Let Friends Drive Drunk campaign, the U.S. Department of Transportation and the Ad Council launched an effort that would change the way Americans think about dri

11、nking and driving.,Passage B The AD Council at a Glance,United Negro College Fund,UNCFs mission is to enhance the quality of education by providing financial assistance to deserving students, raising operating funds for member colleges and universities, and increasing access to technology for studen

12、ts and faculty at historically black colleges and universities (HBCUs). Since its inception in 1944, UNCF has grown to become the nations oldest and most successful African American education assistance organization.,Passage B The AD Council at a Glance,Passage B The AD Council at a Glance,Crash Tes

13、t Dummies,Vince and Larry were developed by the National Ad Council and National Highway Traffic Safety Administration (NHTSA) and the United States Department of Transportation. They are two NHTSA crash test dummies who came alive to tell everyone about safety belts and what happens when you dont w

14、ear safety belts.,Passage B The AD Council at a Glance,Rosie the Riveter,Passage B The AD Council at a Glance,Rosie the Riveter,Following the United States entry into World War II in 1941, millions of American women answered the governments call to enter the work force and fill traditionally male jo

15、bs left vacant by those who had gone off to fight. In 1942, a popular song about a patriotic female worker called Rosie the Riveter provided the name that became synonymous with this new kind of American woman.,Passage B The AD Council at a Glance,Passage B The AD Council at a Glance,Victory Gardens

16、,The world was at war. Countries asked their citizens to help in every way that they could. People dutifully funded the war by purchasing bonds, they conserved raw materials, they recycled, they rallied behind the troops, they helped their neighbors, they gave their lives, and they planted Gardens f

17、or Victory. Victory gardening enabled more supplies to be shipped to our troops around the world.,Notes to the text,Our slogans and characters are more than memorable-they raise awareness, inspire individuals to take action, and save lives.(Para.1) Not only are our slogans and characters enjoyable,

18、they also make people be aware of social issues, take part in and contribute to social activities. 我们提出的口号和创作的形象不仅令人难忘,激励人们采取行动,挽救了无数的生命.,memorable a. 值得纪念的,值得注意的,值得回忆的(Para.1),比较:,memory n.记忆,memorial a./n. 纪念(的),memorable a. 值得纪念的,memorize v. 记忆,The experience was memorable for all of us.,This was

19、 indeed the most memorable day of my life.,这一经历是我们难以忘怀的.,这是我生命当中最难忘的一天.,back,inspire,in(入)+spire(精神,灵气) vt.注入精神力量鼓励,激励 注入灵气给.以灵感,Success inspires us for fresh efforts.,这位青年画家以毕加索为榜样激励并指引着自己.,The young painter had the example of Picasso to inspire and guide himself.,搭配,The news inspired us with coura

20、ge.,The news inspired courage in us.,inspire sb. with sth,inspire sth. in/into sb.,back,testify v. 证明,证实;作(见)证;表明,说明(Para.1),test(测试)为验证,证明,i can testify to his honesty.,我可以证明他的诚实.,他作证说被告是无辜的,应给予释放.,He testified that the defendant was innocent, and should be set free.,testify to sth,The War Advertis

21、ing Council, a private, non-profit organization, was founded to rally support for World War -related efforts.(Para.5) The War Advertising Council, which was not established by the government or for profit, was aimed at encouraging people to support World War . 战时广告委员会是一个私人建立的非盈利性机构,成立的初衷是为与二战有关的活动募捐

22、集资.,rally: (cause to) come or bring together for a purpose集合,集会,r(e)-(再度,重新)+ally(结合) v. 集合,恢复(健康等),重新振作 n. 集会,公路汽车赛,The officer rallied his men.军队把士兵集合起来.,疲惫的士兵重整旗鼓,打退了敌人的进攻.,The tired soldiers rallied and drove the enemy back.,让我们更紧密地团结在党中央的周围.,Let us rally closer about/around the Party Central Co

23、mmittee.,back,The Ad Councils mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurale difference in society.(Para.3) The Ad Councils main goal is to decide on a few of vital well-chosen public issu

24、es and ecourage people to do something that helps to improve the society through effective communications programs. 广告委员会的使命是精心挑选出若干重大社会问题,通过传播方案,激励人们采取相应的行动,在一定程度上改变社会现状.,abuse n./v.滥用,妄用;虐待(Para.4),ab(脱离)+use(用) abuse,z v.,s n.,滥用,虐待,他因被指控犯有贪污罪和滥用职权罪而被捕.,He was arrested on charges of corruption an

25、d abuse of power.,drug abuse,滥用毒品,虐待小孩,child abuse,Dtop abusing the child.,住手,不要伤害这孩子.,unanimously ad.一致同意的(Para.4),un(一)+anim(生命,呼吸)+ous+-ly animal动物根anim生命,呼吸 全国一致支持政府的决策. The country supported the governments policy unaminously. un-/uni-: uniform, unification, unicorn,unicellular.,The Ad Councils

26、 pledge is to remain committed and vigilant in establishing a foothold for public service advertising in a rapidly changing medial landscape.(Para.5) 广告委员会保证,要在这个瞬息万变的传媒世界,为公益广告建立一个立足地,并且忠于职守,保持警觉.,vigilant,vigil(=to watch)+-ant(.的) a. 警惕的 店主必须警惕小偷. The shopkeeper has to be vigilant againt thieves.,

27、back,The Ad Council reached out to the federal government as well as important national non-profits with an offer to create and also distribute heir crisis-related messages to media outlets nationwide.(Para.6) The Ad Council appealed to the American government and the major national non-profit organ

28、izations for producing and distributing messages about the 9-11 disaster to varous media outlets throughtout the country. 广告委员会主动联系联邦政府及美国重要的非赢利机构,提出创作与危机相关的公益广告,在全国播出.,reach out to,请求协助: eg.,I reached out to you when I was in trouble and you were a great help. 提供协助: eg.,Charities are reaching out t

29、o those who lost their homes in the floods. 嘗試與人溝通並建立良好關係: eg.,The candidates are reaching out to the poor to get their votes.,back,Ex.11,1. D 2. B 3. D 4. D 5. B,Ex. 13,1. economic,2. estimated,3. measurable,4. inspired,5. maximize,6. motivate,7. individual,8. distribute,9. concerning,10. abuse,Ex.

30、 14,1. by name 2. at a glance 3. to that end 4. speak for 5. take .action,Ex. 15,1. I find it increasingly difficult to live within my income. 2. Modern politicians try to reach out to ordinary people in their TV speeches. 3. Pupils should be helped to adopt a positive attitude to life. 4. Everyone

31、in the class is expected to participate in these discussions. 5. If you commit a crime you must expect to be punished.,English Sentences,Four sentence patterns simple简单句 compound复合句 complex复杂句 compound-complex,Simple sentence简单句,A Simple sentence has a single subject-verb combination. a. The party e

32、nded early. b. Ralph and Cindy are sitting under the tree. c. He is reading and writing at the same time d. Manny, Luwella, and Mary lubricated my car, replaced the oil filter, and cleaned the spark plugs.,Compound Sentences复合句,A compound sentence is made up of two or more simple sentences usually c

33、onnected by a comma plus a coordinating conjunction (and,or, nor, but, yet, for, so ). We can also use conjuctive adverb to join ideas.It is used with a semicolon when both ideas are independent and can stand alone(furthermore, however,nevertheless, therefore).,Complex Sentences复杂句,A complex sentenc

34、e is made up of a simple sentence and a statement that begins with a subordinative conjuction. 1. Noun clauses 2. Relative clauses 3. Appositive clauses 4. Adverbial clauses,Subject clauses,Object clauses,Predicate clauses,名词性从句,subordinate conjunction:,(in noun clauses) (in relative clauses) (in ap

35、postive clauses) (in adverbial clauses),that,what,wherever,how.,who,whose, whom, that, which,that, whether,how.,when, where, so that, so.that., if, because, as.,Pratical Writing: Personal Ads,FOR SALE Well-Built Mountain Bicycle (Almost New) RMB 150 Add. Dorm Building 5, CSU Tel:85243659,JOB RECRUIT

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37、ear should have: min. 2 bedroom + 1 living room + kitchen + bathroom/shower min: 60 sqms higher flloor ADSL Tel: 137*,Assignment,Write a composition on the following topic and the outline given below in Chinese(at least 120 words.) Advertisement 1.广告给人们带来的益处。 2.广告给人们带来的烦恼。 3.如何正确利用广告的作用。,招租广告常用缩略词：

38、A/C Air conditioning 空调 appl appliance(refrigerator, stove, dish washer, cloth washer, dryer) 家用电器 bachelor 一个只有一间房(同时作为睡房和起居室)的套间，里面另有洗手间浴室。 BR/BDRM 睡房 Basement/BSMT 地库/地下层 cable 有线电视 furn = furnished 带家具 hrdwd = hardwood 硬木地板 p/w 每周 p/m 每月 p.p. 每人 m/f 男/女 n/s or ns 不吸烟者,Excl 除外 Incl 包括 Furn 含家具 Un

39、furn 不含家具 dep.and ref. 押金和推荐信 Ch 中央暖气 Gch 煤气和中央暖气 Ech 电式中央暖气 w/m or w/mach 洗衣机 K&b 厨房与卫生间 nr.BR 靠近铁路 Dg 双层窗户 o.n.o. 最低价 studio = bachelor U/G = underground parking 地下停车场 util = utilities 水电煤气,Listen to the passage and answer the following questions,1. What is the Ad Council according to the passage?,2. What effects do the slogans by PSAs have on people?,3. What is the purpose of UNCF?,4. What do dummies Vince and Larr