漂亮妈妈母婴会所.ppt

1、漂亮妈妈月子中心,中心简介,“漂亮妈妈” 来自星城长沙的专业产后调养专家，只面向产后女性，更专一、更专注、更专业。,我们的经营理念： 健康第一，安全合理，让妈妈们在这里实现人生的第二个华丽转身。,我们的宗旨： 安全至上，服务第一，顾客的满意是我们永远的坚持。,2,我们的目标： 把中国女性的健康和美丽当作毕生的事业来经营，致力打造全国口碑最好的产后调养机构。,3,我们的承诺： 不吃药，不节食，不注射，不打针，健康为主，安全有效，签约保证。打造纯中医理念的产后调养品牌。,4,1,案例,市场调研,地点：湖南中医药大学第一附属医院，长沙市安贞妇产医院，长沙市中心医院，长沙市妇幼保健院,A B C D,

2、73.4%,2.1%,22.9%,1.6%,A. 孕妇存在轻度心理压力,B. 孕妇无心理压力,C. 孕妇存在中度心理压力,D. 孕妇存在重度心理压力,目前，在中国产后恢复行业已呈现出蓬勃发展之势。中国每年约有1600万新生儿降生，按照专业人士预计，产后恢复的全国市场潜力超过600亿元，产前这块更是潜力股。就长沙来看，现在每年有2万产妇，保守预计，按照高消费人群占城市产妇的10%计算，如果每个顾客平均消费8千元，长沙市产妇对产后恢复的消费潜力仍可达1600万元/年。随着中国第三次人口生育高峰的到来，这个市场在2015年之前还在不断高速成长。,“漂亮妈妈”月子中心,可行性分析,中医特色服务,孕前,

3、产前,产后,中医特色 将中医“辨证论治”、“整体观念”融入现代女性孕育之中，透过中医的特色理疗，针对产后“多淤、多虚、易感”让广大女性得到最好的孕育服务。 1. 中医药膳食疗 2. 中医推拿理疗 3. 中医针灸瘦身,“漂亮妈妈”月子中心,“漂亮妈妈”坐月子中心,产前培训,早期胎教,心理咨询,孕前,产前,特色项目,健康咨询,瑜伽健身,药膳调养,“漂亮妈妈”月子中心 产后特色项目,.,产后专业月嫂提供“一对一”、上门贴心服务以及专业人士观察子宫复旧、恶露、泌乳、伤口愈合等康复情况,观察新生儿胎便、黄疸、脐部等护理情况,传授科学育儿知识，宝宝护理实践操作指导,产后专业中医推拿理疗，新生儿的保健按摩,

4、纤体瘦身,针对服务,育婴培训,推拿理疗,产后专业中医针灸瘦身、药膳减肥、药浴丰胸、瑜伽纤体、经络美颜,结合现在的市场背景以及会所的经济实力，会所选址于商业住宅小区集中的地区，这些地段租金适宜，人口流量大，大多为高层次高收入白领，对于产前的疗养、产后瘦身这类养生保健服务有着极大的需求，同时也有着强大的经济能力。大量住宅户的聚集便于会所宣传。,会所选址和平面图：,盈利分析,发展,起步,飞跃,选址、采购各种硬件设备，装潢会所与办公生活设施，逐步完善会所的布局。投入一定的广告宣传资金，开发一定数目的大客户，此阶段大约1.5年。,扩大会所规模，加大产品研发经费，自主研发生产一批具有高疗效的中药保健品，做

5、好优势项目，巩固新老客户。此阶段历时四年。,在一期的基础上增加投入，吸纳一批名老中医前来坐诊，做出特色中医项目，提高综合服务。增加广告宣传力度，扩大市场份额，招商引资，发展加盟店，树立会所的品牌形象。此阶段历时两年。,会所资金组成：,32.04%,67.96%,变动资产,固定成本,Click to edit title style,人事部,Text in here,店长,Your text in here Your text in here,Your text in here Your text in here,Your text in here Your text in here,Your

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