《外贸函电UNI》PPT课件.ppt

1、Business Correspondences外贸英文函电,Unit 2 Establishing business relations (建立贸易关系),Introduction I,II,III Words and expressions Language points Exercises,外 贸 函 电,Teaching objectives,Upon completion of the chapter, you should: know the ways that an exporter can use to seek new customers. know how to write

2、 this kind of letter. grasp the important words and phrases learned.,外 贸 函 电,Introduction-I,Channels through which information can be obtained:,Unit Two Establishing Business Relations(建立贸易关系),Chamber of Commerce both at home and abroad Banks Trade directories of various countries and regions Commer

3、cial Counselors Office Exhibition and trade fairs,Introduction-II,Three points usually contained in letters aiming at establishing business relations:,Unit Two Establishing Business Relations(建立贸易关系),the source of information (See the sample letter) the intention of writing this letter a brief intro

4、duction of ones own company, including: the business scope, credit standing or financial positions, products and services that can be provided, etc.,Sample letter,Dear Sirs or Madams, We have obtained your name and address from the website: . We were informed that you are one of the biggest importer

5、s of tea in UK and you are now in the market for tea. We take this opportunity to approach you in the hope of establishing business relations with you.,外 贸 函 电,To give you a general idea of our products, we enclose herewith a copy of our brochure covering the main items available at present. If you

6、are interested in any of our products or have other products you would like to import, please contact us with your requirements. We look forward to providing you with high quality products, superior customer service.,外 贸 函 电,Introduction-III,外 贸 函 电,生产 v/n 生产商 产品 买方 卖方 顾客 客户,produce production produ

7、cer product buyer seller customer client,用户 消费者制造商购买 销售 中间商零售商批发商经销商,user,consumer,manufacturer,buy/purchase,sell/sale,middleman,retailer,wholesaler,dealer,外 贸 函 电,贸易 进口 出口 进口商 出口商 海关 关税 配额,限额,commerce, trade import export importer exporter Customs Customs duty quota,Warming Up,Suppose you are the s

8、alesperson of ABC company. You want to sell the following products to a childrens store. Now you are calling the store and the manager answers the phone. Then what would you say in order to sell the products.,外 贸 函 电,New Words & Expressions,in compliance with 按照 e.g. In compliance with your request,

9、 we are sending you our samples by air. 应你方要求，我们用航空邮件给你们寄去了 我们的样品。 comply (v. ) with 按照，与相符，遵守，满足,Unit Two Establishing Business Relations(建立贸易关系),New Words & Expressions,e.g. It is necessary for you to comply with our packing requirement. 你方必须满足我们的包装的要求。 We regret that we cannot comply with your re

10、quest for advancing shipment to May. 很遗憾，我们不能满足你方将装货期提前到5月份的要求。,Unit Two Establishing Business Relations(建立贸易关系),catalogue n. 目录 quotation n. 报价，报价单 pricelist n. 价目表,New Words & Expressions,6. cooperation n. 合作，协作 cooperate v. 合作，协作 e.g. Lets cooperate with each other for our mutual benefits. 为了我们双方

11、的利益，让我们合作吧。 I need your cooperation in this matter. 在这件事情上，我需要你的合作。,Unit Two Establishing Business Relations(建立贸易关系),intend v. 想要, 打算后常接动词不定式 e.g. They intend to place an order with you. 他们打算跟贵方订货。 We intend to extend our business activities. 我们打算扩大我们的业务范围。,New Words & Expressions,enquire v. 询问 e.g.

12、 We would like to enquire whether you can supply the following items. 我们想询问一下，贵公司能否提供下列商 品。,Unit Two Establishing Business Relations(建立贸易关系),enquire into 调查 e.g. The buyer claimed that the goods were damaged in transit, but we must enquire into this matter ourselves. 买方声称货物在运输过程中被损坏了，但是 我们必须亲自调查这件事情

13、。,New Words & Expressions,enquire about 询问关于某事 e.g. They sent us a letter, enquiring about the market condition here. 他们给我们发来了一封信，询问这里的市场 状况。,Unit Two Establishing Business Relations(建立贸易关系),enquire of sb. about sth. 询问某人某事 e.g. Mr. Smith enquired of the exporter about the quality of their goods. 史密

14、斯先生询问出口商他们的产品质量如何。,New Words & Expressions,Unit Two Establishing Business Relations(建立贸易关系),New Words & Expressions,deal in 从事，经营 =handle v. 经营 deal with 跟做生意 e.g. We have dealt in the export of washing machines for bout ten years. 我们从事洗衣机出口已经有很多年了。 We handle the import and export business of chemic

15、al products. 我们经营化工产品的进出口业务。 We wish to deal with you in this line. 我们希望在该行业与你们做生意。,Unit Two Establishing Business Relations(建立贸易关系),Language points,enclose put sth. in an envelope 随函附寄 We are enclosing a sample for your reference. herewith adv. enclosed in this 随函附上,外 贸 函 电,我们现随函附寄一个样品供你方参考。,Langua

16、ge points,enclose They can be used in the following ways: enclose sth. Enclosed is/are sth. Enclosed please find 随函附寄产品说明书。(description),外 贸 函 电,1.We are enclosing a product description. 2. Enclosed is our product description. 3. Enclosed please find a product description.,New Words & Expressions,wi

17、th a view to 着眼于，意为目的，考虑到 e.g. We avail ourselves of this opportunity to write this letter with a view to entering into business relations with you. 我们利用这个机会给你们写信，目的就是想跟你们建立贸易关系。,Unit Two Establishing Business Relations(建立贸易关系),competitive adj. 竞争的，有竞争力的 e.g. If your prices are competitive, we would

18、 place an order with you. 如果你们的价格有竞争力，我们就跟你们订 货。,New Words & Expressions,8. volume adj. 大量的 e.g. volume orders 大宗订单,Unit Two Establishing Business Relations(建立贸易关系),New Words & Expressions,under separate cover By separate airmail 另函，用另外一封信 e.g. We have sent you under separate cover a range of pamphlets for your information. 我们另函给你们寄去了一系列的小册子供你们了解情况。,take this opportunity to(后接动词原型)利用这个机会做 还可以说take advantage of this opportunity or avail ourselves of this opportunity. e.g. We take this opportunity to express our great appreciation for