In-class material(1).ppt

1、,BEC Vantage Speaking In-class material (1),考试流程,Part I: Self-info + basic business questions 3 minutes Part II: Mini-speech (given topic) 6 minutes Part III: Discussion 5 minutes,考试现场图示,door,examinees,Interlocutor,How,Grammar and Vocabulary Discourse Management Pronunciation Interactive Communicati

2、on,考试基本流程介绍/评分标准/课程要求明确学习目的,Mkt. Case Study Business Sense 的建立.,如何做一个Presentation 语言结构的建立。,如何开展讨论，延伸话题，得出结论 互动的建立,表达中的结构，词汇，语法，语音 高效表达的建立,5大商业领域 属于自己的商务知识,难题与重点，实战体验 高分考生的诞生！,2,3,4,5,6,7,1,Starter: Business Nature,The three primary business sectors Top 10 most valuable brands,Citi Bank Ernest and Yo

3、ung Federal Express (FedEx) Microsoft Pricewaterhousecoopers Procter and Gamble IBM Visa/Master/American Express Wal-Mart China Southern Airline McDonalds,Top 10 MVB!,10. Mercedes-Benz 9. McDonalds 8. Disney 7. Toyota 6. Nokia 5. Intel,Top 4!,4. GE +4 The brand has extended its reach from ovens to c

4、redit cards, and the Ecomagination push is making GE look like a protector of the planet. 3. IBM +5% Having off-loaded its low-profit PC business to Lenovo, IBM is marketing on the strategic level to corporate leaders.,Top 2!,2. Microsoft -5% Threats from Google and Apple havent yet offset the power

5、 of its Windows and Office monopolies. Coca-cola -1% Flagging appetite for soda has cut demand for Coke, but the beverage giant has a raft of new products in the pipeline that could reverse its recent slide.,Knowledge building blocks:,Marketing HR Career Development Import and Export Company Activit

6、ies,Marketing: 4Ps,Product design and quality, assessment of consumer needs, choice of which products to offer for sale, and after sales service Pricing pricing strategy and prediction of competitors responses Promotion advertising, public relations Place selection of distribution channels ad transp

7、ort arrangements,Exam topics:,What is important when launching a new product into the market? What is important when developing a new market? What is important when planning an advertisement campaign? What is important when entertaining foreign customers? What is important when deciding the packagin

8、g for a new product?,Language Focus 1：What do you think of fast food?,Zhang Ziyi? Men cooking at home? Homosexuality? -How to express your opinion?,SWOT: Strongest and weakest,Tell you partner what is your strongest advantage in learning English and what is your weakest discuss how you are going to

9、tackle the problems. Language focus: fast-learner; good short-term memory; strong motivation; lack of patience; too shy to make mistakes,“What do you think of the price?” 表述观点,In my opinion; As far as Im concerned; I suppose; I believe; It is true that (but); My point of view is that “I suppose” “be

10、cause” “for example”,As far as I am concerned, the price is a bit too low. Compared with other skin-care products, our price is definitely below the average. Im sure the consumers are willing to pay a bit more for a product with such a good quality.,Agree and Disagree,I couldnt agree more. / Exactly./ How true!/ It (they) certainly is (are). To some extent I agree with you.