外贸英语函电5

INTERNATIONAL BUSINESS CORRESPONDENCE IN ENGLISHLIU SHUANG QIN1Teaching ObjectiveslUnderstand and master how to write business letters correctly; lApply the skills of writing in practice.2Main Contentl Business letter writingl Business letters concerning establishing business relations, enquires and replies, quotations, offers and counter-offers, orders and their fulfillment, payment, packing, shipping, insurance, claim and settlement, agency, etc.3Basic RequirementslUnderstand and master the layout of business letterslBe familiar with the requirements of writing business letters concerning all the stages of the trade process.4Write a letter in English (15 minutes)You (Business School ,Hohai University ,1 Xikang Road, Nanjing, 210098, P.R.C.) write to the London Trading Company, 32 Regent Street, London, U.K., enquiring for 1000 ABC brand computers. 5H.G. Wilkinson Company, Ltd. , 245 Lombart Street, Lagos NigeriaHohai university,1 Xikang RdNanjing, ChinaRe: ComputersDear sirs,Attention: Information CenterWe thank you for your letter of February 6 enquiring for the captioned goods.The enclosed booklet contains details of all our computers and will enable you to make a suitable selection.We look forward to receiving your specific enquiry with keen interest.sincere yourWilliam Brown, General ManagerEnclosures: A booklet Mar. 2 20076H.G. Wilkinson Company, Ltd. , (1)245 Lombart Street, Lagos Nigeria (2) (3)Hohai university , (4) (5)1 Xikang Rd (6) Nanjing, ChinaRe: Computers (7) Dear sirs, (8) (9)Attention: Information Center (10) We thank you for your letter of February 6 enquiring for the captioned goods.The enclosed booklet contains details of all our computers and will enable you to make a suitable selection.We look forward to receiving your specific enquiry with keen interest.sincere your (11) (12) (13) (14) William Brown, General ManagerEnclosures: A booklet (15) Mar. 2 2007 (16) (17) (18) 7Unit 1 Business Letter WritingObjectives and RequirementsUnderstand and master the layout of business lettersMain ContentThe heading, the inside name and address, the salutation, the letter body, the complimentary close, the signature, etc.Teaching MethodsTeachingExercisesTeaching Time: 2 periods8Unit 1Business Letter WritingI. Layout of Business LettersII. Writing Principles of Business Letters9I. Layout of Business LettersParts of a Business Letter1. The letter head2. The reference No. and date3. The inside name and address4. The attention line5. The salutation6. The subject line7. The letter body8. The complimentary close9. The signature10. The enclosure11. The carbon copy notation12. The postscript 101. The Letter Headl The letter head includes the senders name, postal address, telephone No., telex No., fax No., and cable address, e-mail, etc. l Usually, it is printed in the up-center or at the left margin of a letter.l If it is written, on the up-right side of the lettere.g. Business School Hohai University1 Xikang RoadNanjing, 210098P.R.C. 112. The Reference No. and Datel The reference number may include a file number, departmental code or the initials of the signer followed by that of the typist of the letter.e.g. Your ref: JS/MJ Our ref: WXB/LHl The date should always be typed in full and not abbreviated.e.g. September 10, 2006/10 September, 2006September 10th, 2006/ 10th September, 2006l Your ref: Our ref: lm/wb Date: Sept.10,2006123. The Inside Name and AddressIt is the receivers address. If the address includes a personal element, “Messrs”is used. It is not used when the name already carries a courtesy title, such as “Sir”(Sir William Dobson l Paragraph correctly, confining each paragraph to one topic;l See that your typing is accurate and the display artistic.178. The Complimentary Closel It is a polite way of ending a letter.l It cant be separated from the the substance of a letter but carried to a separate sheet.l If the letter is as long as two or more pages, on the second and other pages, write in the following way: -2-Johnson Trading Company 10 September, 2006e.g.l Sincerely yours, /Yours sincerely,l Faithfully yours, /Yours faithfully,l Truly yours, /Yours truly, 189. The Signaturel The person who dictates the letter should sign his or her name by hand and in ink.l The name of the signer is usually typed below the signature, and followed by his job title or position, since hand-written signatures are illegible.l Never sign a letter with a rubber stamp.e.g. (Signature)Jack Smith, Office ManagerSouth Philadelphia Hat Company1910. The Enclosurel If something is enclosed, note it below the “Signature”.l Enc./Encl.l e.g. 1 Enclosure(:) Price Listl e.g. 2 Enclosures (:) 4 samples2011. The Carbon Copy Notationl If the copies of the letter are sent to others, type:cc Shanghai Branch cc to Shanghai Branch2112. The Postscriptl If the writer wishes to add something he forgot to mention or for emphasis, he may add his postscript.e.g. P.S. The invoice will be mailed to you next week.l Postscript(P.S.) (Only initials of the senders name or No signature again)e.g. P. D. for Park Davis22Layout 1: Indented Form1. Heading 2. September 10, 20063. Inside address4. Attention: Mr. Wang5. Dear Sirs,6. Re: L/C No. 127. _8. Faithfully yours,9. (Signature)John Smith10. Enclosure11. Carbon copy12. Postscript 23Example 1 (Indented Form)H.G. Wilkinson Company,