牛津高中英语模块四U.pptx

a group of letters added to the beginning of a word the main part of a word a group of letters placed at the end of a word international Common prefixes un-unhappy, unfold, unfair im/in-impossible, incorrect dis-dislike, disagree, disappear re-rewrite, retell, rebuild mis-misunderstand, misuse Look at a dialogue. A: Do all ads play tricks on people? B: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting language, but they are not meant to trick us. We can create adjectives by adding suffixes to nouns or verbs. How to form adjectives from nouns or verbs? commerce n. commercial attract v. attractive excite v. exciting Using suffixes Here are some of the different ways to form adjectives from nouns or verbs. Noun + y adjective health wealth dirt luck hand healthy wealthy dirty lucky handy week month day year friend love Noun + ly adjective weekly monthly daily yearly friendly lovely hero class fantasy energy Noun + ic adjective heroic classic fantastic energetic center commerce function nation office race culture origin Noun + al adjective central commercial functional national official racial cultural original danger poison fame adventure Noun + ous adjective dangerous poisonous famous adventurous help use success hope beauty peace pain care Noun + ful adjective helpful useful successful hopeful beautiful peaceful painful careful amaze interest surprise excite encourage bore disappoint please Verb + ed / ing adjective amazing / amazed interesting / interested surprising / surprised exciting / excited encouraging / encouraged boring / bored disappointing / disappointed pleasing / pleased attract act talk create Verb + ive adjective attractive active talkative creative Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) wealthy (8) lucky (9) fantastic Sales and Marketing Learn some new words. sales and marketing (产品）销售和市场营销 market research 市场调查 sales / marketing department 销售 / 营销部门 consumers 消费者 market share 市场份额 sales targets 销售目标 sales figure 销售量 Mr. Carter: Our new product has been on the market for one month. What is its _ now? Ms. Jones: We have about a 15 per cent share of the market at the moment. The _ rose by 5 per cent across the whole country, and are continuing to rise. market share sales figures Mr. Carter: Thats quite encouraging. I think it is because _ really like our unique design. I would like you to do some further _ about young peoples views on the product. The _ should also finish the report on the next months _ by Monday. market research sales & marketing department consumers sales targets Ms. Jones: Were doing it