大学电子商务英语教程-张海波-PPT文稿资料课件PPT
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Unit 10Objective8 Notes To Passage A Activities On Passage A Basic E-commerce Writing& Related ReadingUnit 108 Notes To Passage B Activities On Passage B: Work onlineUnit 10 Objective: In this unit, you will learn: C About a cyber bank C Participants in cyber bank C Advantages and problems of cyber bank. C Basic E-commerce English Writing Focus: What is a cyber bank Nodus: Advantages and problems of cyber banks 学 习 目 标1) Cyber bank, also known as electronic bank, virtual bank, home bank, and online bank, includes various banking activities conducted from home, business, or on the road, instead of at a physical bank location. Passage A网上银行，亦即电子银行，虚拟银行，家庭银行和在线银行。它包括了在家庭、商务机构或在旅行或中所进行的各种银行活动，而无需在有形银行所在地进行。 4注解：该句属于简单句子结构。其主干部分是Cyber bank includes various banking activities。分词短语also known as electronic bank, virtual bank, home bank, and online bank 相当于一个非限制性定语，补充说明Cyber bank；过去分词短语conducted from home, business, or on the road, instead of at a physical bank location 是定语，修饰宾语activities；注意，介词短语on the road意思是“在旅行中”，切不可理解成“在路面上”。 2) One effect of the trend towards cyber bank is to level the playing field so that even smaller financial institutions can offer the type of sophisticated services customers would normally expect only from a large bank. 网上银行的发展所产生的影响之一便是拉平了商务操作平台，使一批小型金融机构也能提供客户通常只指望大银行才能提供的尖瑞服务。 4注解：不定式短语to level the playing field.用作表语；so that 引导的是结果状语从句；customers would normally expect only from a large bank 是定语从句，关系代词被省去，修饰先行词services。 4注解：该合作社属于加拿大第八大信用合作社。 3) HEPCOE Credit Union 协和信贷合作社。 4) In addition to providing existing customers with access to banking services, cyber bank also tries to solicit new customers. 除了能够为现有的客户提供获取银行服务通道，电子银行还努力招引新的客户。4注解：注意动名词短语providing existing customers with access to banking services 其实就是provide sb. with sth.的用法（给/为/向提供） End Activities On Passage A1) Whats a cyber bank? 10.3.1 Critical thinking2) What capabilities does a cyber bank have? Give some examples. 3) Is it difficult for customers to participate in cyber bank? Why? 4) Who can manage cyber bank? Only those large financial institutions can do that，cant they? Activities On Passage A Give the Chinese equivalents of the following words or expressions: 10.3.2 Translation practice1) virtual bank2) online bank3) physical bank4) banking activities5) credit unions6) credit card products 7) open a checking or savings account虚拟银行 在线银行 有形银行 银行业务 信用合作社 信用卡产品 开立支票或储蓄账户 Activities On Passage A Give the English equivalents of the following words or expressions: 10.3.2 Translation practice1) 电子银行2) 家庭银行3) 支付账单4) 私人网络5) 金融机构6) 银行服务7) 在线申请 electronic bank home bank pay bills private network financial institutions banking services apply on-line Activities On Passage A Sentence translation from English to Chinese: 10.3.2 Translation practice1) Nowadays, cyber bank does not require proprietary software or access to a private network. Any customer who has arranged his or her own Internet access facilities can participate. 如今，网上银行无需具备专有的软件或连接到私人网络。只需备有属于自己的上网设备，任何客户都可以享受银行所提供的服务。 2) In some cases, the smaller size of these institutions has allowed them to out-manoeuvre some of their larger competitors.有时，这些规模较小的金融机构甚至超脱了一些强大竞争者们的控制。 Activities On Passage A10.3.2 Translation practice3) For those financial institutions whose members are not located near branches, cyber banking services can be especially appealing. 对于金融机构而言，由于其客户远离其分行而居，因此，提供网上银行服务对他们颇具吸引力。4) Some US banks have gone one step further and allow new customers to open a checking or savings account on-line. 一些美国银行则更甚，能允许新客户在网上开立支票或储蓄账户。 Activities On Passage A Sentence translation from Chinese to English 10.3.2 Translation practice1)这次会上的讨论只限于议程上的项目。(restrict) Discussion at the meeting is restricted to the agenda. 2)更有一些地方金融机构，如信用合作社也在开办网上银行。(make ones mark) Some of the more regional players, such as credit unions, are also making their mark. 3)在新世纪创办一个新企业并不为晚。(launch) It is never too late to launch a new enterprise in the new century. 4)网上银行不但要为现有客户提供银行服务，而且还要招揽新客户。(solicit)In addition to providing existing customers with access to banking services, cyber bank also tries to solicit new customers.EndAdvantages And Problems of Cyber Bank 1) For banks, it saves the cost of paper transactions, offers an inexpensive alternative to branch banking and a chance to enlist remote customers. Passage B8 Notes To Passage B就银行来说，网上银行节约了书面交易成本，为分支银行业务提供了另一种廉价的选择，并为获得远程客户提供了可能性。 4注解：句中offers an inexpensive alternative to branch banking是offer sth. to sb. 的用法，而不定式to enlist remote customers 则充当定语修饰其前的chance。 2) Meanwhile, increased competition and the ability to update materials almost instantaneously will likely mean shorter new product development cycles and possibly an increased level of innovation. 同时，竞争的日益加剧以及原材料的得以瞬间更新很有可能意味着新产品的开发周期越来越短，创新水平越来越高。 4注解：此句包含两个并列主语increased competition和the ability；两个并列宾语shorter new product development cycles和an increased level of innovation。其中不定式to update materials almost instantaneously作为定语成分修饰ability。 3) Legal advisors will be under increasing pressure to provide quicker turn around time. Passage B8 Notes To Passage B法律顾问们的压力越来越大，他们不得不与时俱进。 4注解：around time的意思是“不停地，不断地”。相当于around the clock（不断的,不休止的,日以继夜的）4）These include the problems of authentication, electronic formation of contracts and issues related to the creation and protection of content being provided on a financial institutions Web site. 这些涉及到认证问题，电子合同格式问题以及由金融机构网站所提供的内容的创建与保护等有关问题。 4注解：该句虽然长，但却是个简单句。主干部分是These include the problems and issues。介词短语of authentication, electronic formation of contracts 修饰problems；过去分词短语related to the creation and protection of content being provided on a financial institutions Web site修饰issues。 Advantages And Problems of Cyber Bank End10.6.1 Tell whether the following statements are (T) or false (F) 10.6 Activities Activities On Passage BFTTFF10.6.2 Match the English on the right with Chinese on the left10.6 Activities Activities On Passage BEndPacking and Shipping Marks 包装和唛头 Basic E-commerce WritingAfter buyers and sellers have agreed on price, quality and quantity, foods will be required to pack before transportation. Specific packing not only protects the foods from damage but also helps businessmen push the sales. Generally, a customer will have his own shipping mark so that consignments due for him are more easily recognizable at the port of destination.10.7.1 A Packing Letter Basic E-commerce WritingDear Sirs We have received your favor of May 26th, we received your consignment of 58 cardboard cartons of steel screws.We regret to inform you that 10 cartons were delivered damaged and the contents had spilled, leading to some losses.We accept that the damage was not your fault but feel that we must modify our packing requirements to avoid future losses.We require that future packing be in wooden boxes of 20 kilos net, each wooden box containing 40 cardboard packs of 500 grams net.Please let us know whether these specifications can be met by you and whether they will lead to an increase in your prices.We look forward to your early confirmation.Yours faithfullyPacking and Shipping Marks 包装和唛头10.7.2 A Marking Letter Basic E-commerce WritingDear Sirs We enclose the countersigned copy of contact No.250 of 15 May 2004 for 360 dozen of shirts.The letter of credit is on its way to you.Please mark the bales with our initials, with the destination and contract number as follows:HKBeijing250This will apply to all shipments unless otherwise instructed.Please advise us by fax as soon as shipment is effected.Yours faithfully Packing and Shipping Marks 包装和唛头 Basic E-commerce WritingPacking and Shipping Marks 包装和唛头10.7.3 Useful Expressions(1) How much does packing take up of the total cost of the goods? 包装占货物总成本的百分比是多少？ (2) Our standardized packing has been approved by many foreign clients. 许多国外客户已经认可了我们标准化的包装。(3) Please mark the bales with our initials, with the destination and contract number as follows: 烦请在所有货品包上标明本公司的英文名称简写、运送目的地及合同号码如下：(4) The machines must be well protected against dampness, moisture, rust and shock. 机器包装必须防湿、防潮、防锈、防震。10.7.4 Writing Practice Translate the following sentences into English: Basic E-commerce Writing1)小麦应以新麻袋包装，每袋装100千克，袋重1.5千克左右。 The wheat is to be packed 1 new gunny bags of 100 kgs. And each bag weighs about 1.5 kgs. 2)玻璃要采取特别预防颠簸的包装措施，要用内衬防震纸板的纸箱包装。 Glassware is a special packing precautions against jolt with shake-proof paper board. 3)使用硬纸箱包装这批衬衣可以节省运费。 Such shirts packed in cardboard cartons can save freight cost. 4)包装必须很坚固，能承受野蛮装卸。 The packing must be strong enough to withstand rough handing. Packing and Shipping Marks 包装和唛头 Basic E-commerce WritingEnd5)有关包装运输唛头的条款你们有什么异议吗？ Do you have nay objection to the stipulations about the packing and shipping marks? 6)许多国外客户已经认可了我们标准化的包装。 Our standardized packing has been approved by many foreign clients. 7)除非你们收到我方代理的特别指示，否则请用正常出口集装箱。 Please use normal export containers unless you receive special instructions from our agents. 8)纸箱外加了两道箍，每个箱角都用金属角加固。 The whole carton is packed with double straps, each corner of the carton consolidated with metal angles.Packing and Shipping Marks 包装和唛头Global Business Environments To function effectively and efficiently, companies operating internationally must understand the social environment of the host countries they are operating in. Today there are thousands of Multi National Corporations that operate in many parts of the globe. Such companies should familiarize themselves with the languages, cultures and the business environments of the countries in which they are operating. Cross-Cultural Communication& Related ReadingThe global business environment can be defined as the environment in different sovereign countries, with factors exogenous to the home environment of the organization, influencing decision making on resource use and capabilities. This includes the social, political, economic, regulatory, tax, cultural, legal, and technological environments. The political environment in a country influences the legislations and government rules and regulations under which a foreign firm operates. The economic environment relates to all the factors that contribute to a countrys attractiveness for foreign businesses. & Related ReadingThe political environment in a country influences the legislations and government rules and regulations under which a foreign firm operates. The economic environment relates to all the factors that contribute to a countrys attractiveness for foreign business
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