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(课件资料)《电子商务英语教程》-张海波-电子教案
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Unit 11,Objective,8 Notes To Passage A, Activities On Passage A, Basic E-commerce Writing,& Related Reading,Unit 11,8 Notes To Passage B, Activities On Passage B,: Work online,Unit 11,Objective: In this unit, you will learn: C The classifications of E-payment C Electronic check C Payment card systems C Basic E-commerce English Writing Focus: The classifications of E-payment and the structure of smart cards Nodus: The flow of smart cards,学 习 目 标,1) So, electronic checks are used just like paper checks, i.e. the clearing between payers and payees is based on banking settlement system.,Passage A,因此,电子支票的使用与纸质支票一样,即付款人和收款人之间的票据交换也是基于银行结算系统。,4注解:此处的clearing纯粹是个名词,意思是“票据交换”。,2) SSL(Secure Socket Layer), for example, provides data encryption, server authentication, message integrity, and optional client authentication for a TCP/IP connection.,例如:SSL(安全套接层)可提供数据加密、服务器认证,安全信息服务,而且可以为通过TCP/IP连接的任意用户提供认证服务。,4注解:TCP/IP是用于网络的一组通讯协议。 TCP=Transmission Control Protocol 传输控制协议 IP=Internet Protocol网络协议,3) According to Bank for International Settlement, electronic money products are defined as stored value or prepaid products in which a record of the funds or value available to the consumer is stored on a device in the consumers possession.,根据国际清算银行,电子货币被定义为储值或预付费产品,其中记录了客户可以获取的款项或金额,该记录存储在消费者所持有的装置中。,4注解:本句是国际清算银行对电子货币所下的定义; be defined as意为“被定义为”,as引导的短语是主语补足语;in which 引导的是定语从句,which指代electronic money products;短语available to the consumer 是后置定语,修饰其前的funds or value;in ones possession意为“占有、持有、控制(某物)”。,4) To sum up, e-money is not an access product like checks, bank transfers, payment cards, etc. It constitutes, at the same time, payment instrument, monetary value and account units, so it operates just like cash.,总之,电子货币并非似支票、银行转账单、支付卡等那样是一种可存取的产品。同时,它却又等同于支付票据、货币价值和账户单元,因此电子货币可以当作现金一样使用。,4注解:注意动词constitute 在该句中相当于to amount to; equal to(等同于;等于)。,End, Activities On Passage A,1) What are the three main electronic payment systems?,11.3.1 Critical thinking,2) What is electronic check?,3) In payment card systems, there are two kinds of secure payment protocols, what are they?,4) According to Bank for International Settlement, what is electronic money?,5) What are the main characteristics of electronic money?, Activities On Passage A, Give the Chinese equivalents of the following words or expressions:,11.3.2 Translation practice,1) paper checks 2) banking settlement system 3) payment data 4) secure communication protocols 5) secure payment protocols 6) server authentication 7) prepaid cards 8) electronic purses 9) digital cash 10)access product,纸质支票,银行结算系统,支付数据,安全通讯协议,安全支付协议,服务器认证,预付费卡,电子钱包,数字现金,可存取的产品, Activities On Passage A, Give the English equivalents of the following words or expressions:,11.3.2 Translation practice,1) 电子支付 2) 电子支票 3) 电子货币 4) 经常帐户 5) 数据加密 6) 客户认证 7) 智能卡 8) 计算机硬盘 9) 银行部门 10) 小额支付,electronic payment,electronic checks,electronic money,checking accounts,data encryption,client authentication,smart cards,computer hard disks,banking sector,small value payment, Activities On Passage A, Sentence translation from English to Chinese:,11.3.2 Translation practice,1) It is a win-win situation: it is convenient for customers and it saves the company a lot of money.,它能带来双赢局面:既能方便客户,又能为公司节约大量资金。,2) During the transmission of the card number over open networks like Internet some problems can occur such as eavesdropping, tampering, and impersonating of someone.,在诸如像因特网这样的开放性网络上传输卡号时,一些问题会随之出现,例如窃听、篡改和假冒他人。,3) Therefore, to prevent these frauds several protocols were designed and are still developing.,因此,为防止这些欺诈行为,一些协议已被制定出来,并仍在不断地完善。, Activities On Passage A,11.3.2 Translation practice,4) And the other is secure payment protocols such as SET(Secure Electronic Transaction) which renders services that were not present in SSL protocol.,另一种是安全支付协议,如SET(安全电子交易),它弥补了SSL协议中所没有涉及的服务。,5) It ensures the exact denomination,它确保了面值的精确性。, Activities On Passage A, Sentence translation from Chinese to English,11.3.2 Translation practice,1)目前有三种主要的电子支付系统:电子支票,基于不同协议和支付卡的支付,电子货币。(base on),Currently, there are three main electronic payment systems which are electronic checks, payments based on diverse protocols and payment cards, and electronic money.,2)电子支票是一种将传统支票和电子支付系统联系起来的概念。(linkwith),Electronic check is a concept which links the idea of the traditional check with electronic payment.,3)我们也不知道谁是这个国家的真正统治者。(govern),Nor do we know who are the men that really govern in this country., Activities On Passage A,11.3.2 Translation practice,4)这个定义既包括预付费卡又包括预付费的软件产品,这些软件产品使用计算机网络,如因特网。(both and),5)电子货币存储于智能卡或计算机硬盘中。(stock),Electronic money is stocked on a smart card or on the computer hard disk.,End,This definition includes both prepaid cards(sometimes called electronic purses) and prepaid software products that use computer networks such as the Internet(sometimes called digital cash).,Smart Cards Entering Our Lives,1) This ICC is usually a micro-controller with limited computational power and I/O support.,Passage B,8 Notes To Passage B,这种集成电路芯片往往是一个微型控制器,有一定的计算能力并支持输入/输出。,4注解:介词短语with limited computational power and I/O support用作定语,修饰a micro-controller。,2) The reader is a card acceptance device (CAD), which consists of a slot into which cards may be placed.,读卡机是一种验卡装置(CAD),它有一个用来插卡的插口。,4注解:此句是复合句。首先是which引导的非限制性定语从句修饰先行词device;其次是介词into和 which引导的限制性定语从句修饰先行词slot。,3) They may or may not have the intelligence to process data, detect and correct error if there is some problem or the transmitted data are not compliant with the underlying transport protocol. .,Passage B,8 Notes To Passage B,倘若出现问题或传送数据与潜在的传输协议不一致,则读卡机就不一定具有完成数据处理、检测并纠错的智能。,4注解:不定式短语to process data, detect and correct error是定语,修饰intelligence。,4)The terminals may or may not have a reader inbuilt into it as in ATM, and they have an added functionality of carrying out complex information processing and the storage capabilities.,服务终端处并不一定像自动取款机一样内置一台读卡机。这些服务终端具有一项处理复杂信息的附加功能和多种存储能力。,4注解:句中have a reader inbuilt是have sth. done的用法。as in ATM 是as a reader is built in ATM 的省略。as在此作为连词,连接的是一个省略了的状语从句,表方式,意为“像一样,如同”。,Smart Cards Entering Our Lives,End,11.6.1 Tell whether the following statements are (T) or false (F),11.6 Activities, Activities On Passage B,T,T,T,F,F,11.6.2 Match the English on the right with Chinese on the left,11.6 Activities, Activities On Passage B,End,Agency,代 理, Basic E-commerce Writing,Agents and distributors are here treated as independent organizations appointed to promote and sell your products. The usual distinction is that agents do not carry stock but receive stock and retain a percentage of sales revenue. It is also common for the manufacturer to send goods to the distributor on consignment. In practice the distinctions between the different categories of sales representation are blurred. 11.7.1 A Letter for Asking for Potential Agent or Distributor 寻求代理商, Basic E-commerce Writing,Wolfs & Co., Ltd 12 Star Street Hong Kong Dear Sirs This is to inform you that we are acting as agents, on a sole agency commission basis. We specialize in finished cotton goods for the Middle Eastern market. Our activities cover all types of household linen. Until now, we have been working with your textiles department more than five years and our collaboration has proved to be mutually satisfactory and beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factory for the promotion of your products in Bahrain. We await your news with keen interest. Yours sincerely Jones Smith Chief Seller,Agency,代 理,11.7.2 A Letter of Refusal to An Agency 拒绝做代理商, Basic E-commerce Writing,Agency,代 理,Dear Mr. Jones Thank you for your letter of 15th September. We appreciate the confidence you show in us by offering us a sole agency in British. As we are now only at the get-acquainted stage, we feel it is too early to take into consideration the matter of sole agency. In our opinion, it would be better for both of us to try out a period of cooperation to see how things go. Also, it would be necessary for you to test the marketability of our products at your end and to continue your efforts in building a larger turnover to justify the sole agency arrangement. We enclose our latest pricelist covering all the products we handle within the framework of your specialized lines. Your comments will be very welcome, and we thank you meanwhile for giving us the first opportunity of taking up your agency, we look forward to hearing from you. Sincerely,11.7.3 A Letter of Confirming Terms for Exclusive Agents or Distributors 确认唯一代理商, Basic E-commerce Writing,Dear Sir This is to confirm the agency agreement between ourselves as principal (A) and yourselves as agent (B) on the following terms: A appoints B on an exclusive basis for a period of three years starting on 1 January 1994 in the territories of: B shall buy from A at a discount of 45 per cent off the list price, payable a 90 days following date of invoice. Shipment shall be by surface freight at Bs expense. B shall maintain adequate local stocks and adequate storage facilities. B shall promote the product both by direct mail and by personal representation, creating local editions of the annual catalog and special leaflets from time to time. B shall remit quarterly sales reports by title and quarterly summaries of sales activity.,Agency,代 理, Basic E-commerce Writing,Agency,代 理,A shall provide B with advance product information, with monthly forward publication schedules, and with (one) free sample of for office and display purposes. A shall provide artwork or film of promotional material for the agents use. This agreement shall run for three years minimum and thereafter may be terminated by either party with three months notice, or may be terminated at any time by either party at shorter notice in the event of material default or insolvency. I enclose a duplicate of this letter for you to sign and return. With best wishes. Signed . Signed (Principal) (Agent) Date Date, Basic E-commerce Writing,Agency,代 理,11.7.4 Useful Expressions (1) We have drawn up a consignment agency agreement and enclose two copies for your approval. 我们已草拟寄售代理协议,现随函附寄两份征求你方同意。 (2) Because of the rapid development of our business in Asia, we think its necessary to open a branch at the following address. 鉴于我们在亚洲地区业务的迅速发展,有必要在下列地点设立分公司。 (3) Mr. F., who has been with us for the last twenty years, is granted power of procuration, and we shall feel obliged if, instead of sending your kind inquiries and orders direct to our London works, you will, in future, place them with him. 我们已赋予在敝公司服务20年的F先生以代理权,此后如订购与询价,不必直接寄往伦敦公司,径交他处理即可,谨此通知。,(4) We hereby notify you that the Agency Agreement will be terminated when it expires. 兹通知你方,代理协议到期时即行终止。 (5) As we have pioneered your new product in our market, we think we deserve some priority in your consideration of the appointment. 因为我们已在我方市场为你方的新产品打开销路,我们认为应得到你方优先委任的考虑。 (6) We allow you commission of 10% and remit it to you by presentation of your monthly payments. 在你们每月付款之后,我们将付给你方10%的佣金。 (7) Hearing from our correspondent that you are looking form an agent in this city, we are pleased to apply for the post. 从顾客处得悉, 贵公司拟在本市寻找代理, 我们特申请担任这项工作, 请酌定。, Basic E-commerce Writing,Agency,代 理,11.7.5 Writing Practice Supply the missing words in the blanks to make the letter complete: We write to_our service as you agents in British. If, however, you are already satisfactorily _here, please ignore this letter. There is _ here for Chinese textiles, especially fancy worsted suiting and printed cotton fabrics and, the prospects are really excellent for good quality fabrics _. As soon as we are _details and samples of your range, we shall be able to advise you _ for this particular market, to choose qualities that are likely to sell well and then to visit our customers with your collections._, you may write to any of the major London confirming houses; to our bank, the Westpac Banking Corporation; or to any of our customers. We are known throughout the trade as agents of the highest integrity. We_ hearing from you and to the possibility of representing you in Australia., Basic E-commerce Writing,End,Agency,代 理,offer,represented,a growing demand,at competitive prices,in possession of,on their suitability,With regard to references,look forward to,Cultural Diversity in the United States,For more than two hundred years, the United States has been the most culturally diverse country in the world. At the beginning of the twenty-first century, this diversity grew with the influx of more and more cultures from around the globe. Racial and ethnic minorities have been the fastest-growing segments of the U.S. population, making up almost 23 percent of the total population in 1990 and 25 percent of the population in 2000. Non-white children accounted for one-third of all children under nineteen in the United States in the year 2000.,& Related Reading,Culture can affect how chronic and disabling conditions are defined and treated. For example, white Americans typically emphasize physical survival and functional capacity, and they therefore tend to battle against chronic conditions and disabilities that they see as being inflicted on them. In contrast, many Asian cultures emphasize living in harmony with nature; a chronic condition is therefore seen as part of the normal cycle of life.,Cross-Cultural Communication,& Related Reading,A persons culturally based health beliefs and practices determine what problems are recognized as needing traditional Western medical care, and whether someone will follow through with prescribed treatment, change lifestyle behaviors, or reduce exposure to env
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