大学电子商务英语教程-张海波-PPT文稿资料课件PPT
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Unit 13Objective8 Notes To Passage A Activities On Passage A Basic E-commerce Writing& Related ReadingUnit 138 Notes To Passage B Activities On Passage B: Work onlineUnit 13 Objective: In this unit, you will learn: C Brief description of Mondex C Features & advantages of Mondex C The process of payment by e-check C Basic E-commerce English Writing Focus: Description of Mondex Nodus: The process of payment by e-check 学 习 目 标1) Mondex, part of the MasterCard International suite of smart card products, enables cardholders to carry, store and spend cash value using a payment card. Passage AMondex是万事达智能卡产品国际套卡中的一个部分，它使持卡人能够通过一张支付卡就能携带，储存，消费现金值。 4注解：同位语part of the MasterCard International suite of smart card products用来补充说明主语；using a payment card: 分词短语作方式状语。 2) It behaves exactly like cash, offering immediate transfer of value while requiring no signature, PIN or transaction authorization. 它使用起来完全和现金一样，可以提供即时的价值转移而无需签名，个人身份号码或交易认证。 4注解：动词behave意为“行为, 举止, 表现”，在此为“运作”之意；PI是Personal Identifying Number的缩写形式（个人身份密码）；现在分词短语 offering immediate transfer是典型的伴随状语。 3) No third-party intermediary clears or processes every transaction. 无须第三方中介去结清或处理每一笔交易。4注解：短语third-party intermediary意思是“第三方中介；特别提醒：该句是由no+every构成的部分否定句。意为“并非所有的第三方中间人”，不可误解成“没有第三方中间人”。 4) Technically, there is no practical limit to the amount of cash which could be held in and transferred from a Mondex card, but there will be limits set within each country consistent with local regulation and market demand. 从技术上说，在Mondex卡上能储存和转帐的现金数量是没有实际限度的，但各国都会规定符合当地规则和市场需求的限度。 4注解：介词短语 to the amount of cash是定语修饰前面的名词limit；定语从句which could be held in and transferred from a Mondex card修饰先行词the amount of cash；过去分词短语set within each country修饰前面的名词limits；形容词短语consistent with local regulation and market demand是主语limits的补足语。 End Activities On Passage A1) What is Mondex ( card ) ? 13.3.1 Critical thinking2) Is Mondex one of the most secure cards in the world ? Why ?3) Where does Mondex store its value ? 4) What is the theory of Mondex chips? 5) How many advantages are mentioned in the article ? What are they ? Activities On Passage A Give the Chinese equivalents of the following words or expressions: 13.3.2 Translation practice1) microprocessor computer chip2) International suite 3) up-to-the-minute record 4) lock function 5) unauthorized access 6) transaction authorization 7) limits set8) third-party intermediary 微处理电脑芯片 国际套卡 最新记录 锁定功能 未经授权的使用 交易认证 所规定的限度 第三方中介 Activities On Passage A Give the English equivalents of the following words or expressions: 13.3.2 Translation practice1) 虚假资料 2) 当地规则3) 市场需求4) 多种渠道 5) 移动电话6) 交互式电视7) 持卡人 8) 万事达信用卡 raudulent data local regulation market demand multiple channels mobile phone interaction television cardholders MasterCard Activities On Passage A Sentence translation from English to Chinese: 13.3.2 Translation practice1) Though Mondex looks like any other plastic card, it acts similar to cash. 虽然Mondex看上去与任何其它塑料卡一样，但其作用却类似现金。 2) The unique Mondex platform allows its use in multiple channels where cash cannot be used including: Internet , Mobile phones , Interactive television. Mondex操作平台的独特性，使它能用于多种渠道：因特网，移动电话，互动电视等，而这些渠道是现金所够不着的。 3) Mondex card can be used for purchases of any size, from a chocolate bar to a suit of clothes.Mondex卡可以用于任何规模的交易，从一块巧克力到一套服装。 Activities On Passage A13.3.2 Translation practice4) With Mondex, cardholders can only spend what is on their card, so there is no risk of going into debt. . 用Mondex，持卡人只能花费卡上所有的价值，所以没有负债风险。 5) A lock function, enables the cardholder to prevent unauthorized access.锁定功能，使持卡人可以防止他人未经授权使用该卡。 Activities On Passage A Sentence translation from Chinese to English 13.3.2 Translation practice1)我一个人在家时感到不安全。(secure ) I dont feel secure when I am alone in the house. 2)有人曾向我提供大笔款项让我搬迁,但我决心留在这里。(offer ) I have been offered a large sum of money to go away, but I am determined to stay here.3)这种“钱包”对支付出的数目和地点随时保持最新记录。( keep a record of ) The purse keeps an up-to-the-minute record of the amounts and places of expenditure at any time. Activities On Passage A13.3.2 Translation practice4)伪造一张卡或在卡上假造数目是几乎不可能的。( forge; create ) 5)这个说法与你昨天会上的发言不相符。( be consistent with ) This statement is not consistent with what you said at yesterdays meeting.EndIt is virtually impossible to forge a card or create fraudulent data on a card. Non-cash Payment Choice 1) and used by all bank customers who have checking accounts, including small and mid-size businesses which currently have little access to electronic payment systems.Passage B8 Notes To Passage B它被所有拥有经常帐户的银行客户使用，包括目前几乎还不能进入电子支付系统的中小型企业。 。 4注解：have access to：有权使用/进入；little：（ 否定意义）很少的，几乎没有的。2）Electronic Funds Transfer (EFT): 电子资金转帐。 3) E-Check will be an important payment instrument in transiting businesses and consumers into the emerging world of electronic commerce.Passage B8 Notes To Passage B在使企业和消费者转入新兴的电子商务世界的过程中，电子支票将成为重要的支付手段。 4注解：介词短语in transiting businesses and consumers into the emerging world of electronic commerce的句子的状语。transiting into ：把 转换为；使 转入 。Payment By E-cash 4) unlimited, but controlled, information-carrying capability： Passage B8 Notes To Passage B无限的，但可控制的信息运载能力。 4注解：Information-carrying capability：信息运载的能力。Information-carrying 为n.+ v-ing 模式的复合形容词，其中的动词与名词之间逻辑上有动宾关系。类似的表达有：law-abiding (守法的), ocean-going (远洋航行的) baby-sitting/watching(充任临时保姆, 看守婴孩的) time-consuming(耗费时间的,旷日持久的)Payment By E-cash 5) E-Checks will succeed because e-Check meets real business needs and is based on the paper check the most popular non-cash payment choice, and a core competency of banks. Passage B8 Notes To Passage B电子支票一定会成功，因为它能满足商务的真正需求，也因为它基于纸质支票一种最普及的非现金付款方式，以及银行的核心功能。 4注解： meet ones need: 满足某人的需要。 because 引导的原因状语从句为两个并列分句，即:“电子支票满足真正的商务需求”和“（ 它）以纸质支票为基础”。 破折号引出的两个名词短语为解释性的插入语，对前面的名词作进一步解释。EndPayment By E-cash 13.6.1 Tell whether the following statements are (T) or false (F) 13.6 Activities Activities On Passage BTTFFTTFT13.6.2 Match the English on the right with Chinese on the left13.6 Activities Activities On Passage BEndE-sale Letters 电子推销信 Basic E-commerce WritingA sale letter should be written briefly and directly. You should write what the customer wants to know- not what you want to say. Pay attention to your first sentence, it should excite curiosity or attract the attention in some way that will make the reader continue to read the letter. Tell the special features of the products such as lower prices and discount in order to arouse buyers desire of purchase. Sometimes, list your bonuses products. With this strategy, you are also adding value to your product. You can also try to create a sense of urgency by telling that the bonuses will only be available for a short time. Basic E-commerce WritingLook at the following example of typical model: Would you like to see your sales increased by 10% or more? The wide range of Indian export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, childrens wear, ladies and mens outer and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made.E-sale Letters 电子推销信13.7.1 A Letter for Sales Promotion 促销信 Basic E-commerce WritingE-sale Letters 电子推销信Dear Friend,Make $75.00 per hour? It may sound unbelievable. Many people thought so when they first heard about cleaning computers. However, after I showed them my insider secrets, they changed their minds.Then they went out and were actually able to make $75.00 each and every hour they worked. Just like I did. And just like I believe YOU can do, if you try it.Work full-time: say 40 hours per week. and you will make a cool $3,000.00 each week!Thats more than $150,000.00 a year!You should know that $75.00 per hour (it takes an hour or less to clean the average personal computer) is realistic because thats what Ive charged from the beginning and I always have more than enough customers willing to pay it. Ive also trained other people to clean computers and their letters to me state they found it easy to make this much money. You will, too！ Basic E-commerce Writing13.7.2 Useful Expressions(1)Yournamehasbeengivenbyandweliketoinquirewhetheryouareinterested intheselines.我们从获知贵公司的名称，不知贵公司对这一系列的产品是否有兴趣。(2) We have already bought the product from a China manufacturer. 我们已从一家中国工厂处购买了这种产品。(3) Before fixing our prices, we have to know what your service charges will be. 在我们定价之前，我们必须清楚你们将收取多少服务费用。(4) According to our experience, these glassware can find a ready market in America . 根据我们的经验，这些玻璃器具品在美国销路很好。 E-sale Letters 电子推销信 Basic E-commerce Writing(5)Wearepleasedtogetintouchwithyouforthesupplyof. 我们盼望能成为贵公司的供应商。(6) Our goods are moderate in price, about 10% lower than our competitors.我们的货物价格公道，大约比我们竞争者的货价要低10%。(7) For an old customer like you, we are willing to allow a 5% commission on each machine, plus a discount of 8% on all orders received before the end of this month.对于你这样的老客户，我们愿意对每一部机器给5% 的佣金，此外，对于在本月底之前收到的订单我们还会给8% 的折扣。 E-sale Letters 电子推销信 Basic E-commerce Writing13.7.3 Writing Practice Supply the missing words in the blanks to make the letter complete:E-sale Letters 电子推销信Are you looking for _ bookkeeping service for your clients?If you feel like you are always doing low-level work_and would like to work on more challenging and strategic accounting and tax issues with clients, then let us take your bookkeeping burden away. Id like_my company, Bookkeepers on Call. We offer:Full service bookkeeping for small businesses using QuickBooks software, all versions and editions.Twelve years small and medium-sized business bookkeeping experienceA staff that is 100% Certified QuickBooks ProAdvisorsMicrosoft Excel expertsMoney-back satisfaction guarantee an accurate and affordable in your practice to introduce Basic E-commerce WritingEndE-sale Letters 电子推销信Youll find us to be _, on time, hard-working, and accurate in our work. Our _ includes restaurants, construction, health care, professional services, and retail clients.We will work for you (you take a markup and bill the client) or directly for the client (we will pay you a referral fee), whichever you prefer. References are _ your review.We love paperwork, so please let us know how we can _ yours! Call us today to discuss how we can best work together for _of your clients. dependable experience available for reduce the mutual benefitChallenges of Diversity In addition to differences in culture and nationality, you are likely to encounter other types of diversity in the workplace. What are some other diversities?race or ethnicitygenderphysical abilitiessocial classagesocioeconomic statusreligionpersonality& Related ReadingAlthough diversity is viewed as an advantage in an organization, it can sometimes adversely affect communication among members of an organization. Sometimes we are uncomfortable around people whose habits, beliefs, or customs are different from our own. Our discomfort usually arises because we dont understand the differences, or werent p
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