大学电子商务英语教程-张海波-PPT文稿资料课件PPT
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Unit 14Objective8 Notes To Passage A Activities On Passage A Basic E-commerce Writing& Related ReadingUnit 148 Notes To Passage B Activities On Passage B: Work onlineUnit 14 Objective: In this unit, you will learn: C Describe the basic shopping process online C Identify the participants online business C How to make money online C Basic E-commerce English Writing Focus: The Flow of Shopping Online Nodus: How to make a purchase order 学 习 目 标1) To have a good idea of the whole purchasing process, we need to know the working flow of shopping online Passage A要想掌握好购物的全过程，需了解网上购物的流程。 4注解：本句中的To have a good idea of the whole purchasing process,是不定式短语做状语表目的。Have a good idea of sth.= get a good command of= know sth, quite well. 2) customers search for products they want to purchase by just sitting in front of their computers and surfing the Internet at any possible or convenient time. 在任何可能或方便的时候，顾客只要坐在电脑跟前，登上互联网就可以搜寻自己想购买的物品。4注解：本句是一个典型的复合句。they want to purchase是定语从句修饰先行词products，关系代词that / which被省略；介词短语by just sitting此处充当方式状语。 3) a customer can fill in the purchase order (P.O) immediately, which is composed of the names of commodities, the quantity, date code, manufacturing, package, lead time, price, terms of payment and shipping. 顾客可即时填写定单,定单内容有：商品名称、数量、批号、品牌、包装、交货日期、价格、付款方式以及运输方式。 4注解：该句中的which引导的从句是非限定性定语从句，先行词是the purchase order；动词短语be composed of相当于consist of 或contain, include等。意为“由组成”或“包含”。End Activities On Passage A1) What has made shopping online at home possible and true？ 14.3.1 Critical thinking2) Where are the customers able to choose the articles they want? 3) What do you need to do to learn well about the whole purchasing process ? 4) Who are the participants of shopping online? 5) How to search products online?6) What should be filled in a purchase order generally? Activities On Passage A Give the Chinese equivalents of the following words or expressions: 14.3.2 Translation practice1) shopping online2) business directories3) purchasing process4) Authentication centre5) surfing the Internet6) names of commodities7) lead time8）terms of payment9）Payment authentication10）release the goods在线购物 企业名录 采购流程 认证中心 网上冲浪 商品名称 交货日期 付款方式 付款认证 发货 Activities On Passage A Give the English equivalents of the following words or expressions: 14.3.2 Translation practice1) 网上购物流程2) 迅速发展3) 虚拟商店4) 产品规格5) 电子银行 6）购物中心7）在线付款8）确认定单9）总金额10）批号the flow of shopping/purchasing online rapid growth/development virtual stores/shops specification cyber bank shopping center payment online confirmation of the order total amount date code Activities On Passage A Sentence translation from English to Chinese: 14.3.2 Translation practice1) Nowadays, turning on the computers, entering various kinds of virtual shops online, customers will find thousands of thousands of business directories, where they are able to choose the articles they want with their features, specifications, prices and so on.如今，打开电脑，进入各种虚拟网络商店，顾客就能找到成千上万的企业行名录。在那里，他们可以选择所需的商品，了解商品的性能、规格、价格等信息。 2) After deciding what to buy, a customer can fill in the purchase order (P.O) immediately, which is composed of the names of commodities, the quantity, date code, manufacturing, package, lead time, price, terms of payment and shipping.顾客决定买什么之后，可即时填写定单,定单内容有：商品名称、数量、批号、品牌、包装、交货日期、价格、付款方式以及运输方式。 Activities On Passage A14.3.2 Translation practice3) Then enter the payment system and fill in the required personal information. Confirming nothing wrong, then submit it.然后进入付款系统，填写必要的个人信息，确认无误，然后提交。 4) This process is somewhat complicated, which is done usually by the Cyber Bank and the shop. 此过程有点复杂，它是由网络银行和商店来完成的。 5) All the above is done, the shop will release the goods according to the P.O. And in the due time, the goods is sure to reach the customer without fail. 以上程序全部完成后，商店就会根据定单发货。货物在所规定的时间内确定无误地送达顾客处。 Activities On Passage A Sentence translation from Chinese to English 14.3.2 Translation practice1)众所周知，电子商务的飞速发展使得人们足不出户地进行网上购物成为了现实。 （make + object + object complement） As is known to all, the rapid development of E-commence has made shopping online at home true. 2)要想掌握整个购物过程，人们需要了解购物的工作流程。(get a good idea of) To have a good idea of the whole purchasing process, we need to know the working flow of shopping online Activities On Passage A14.3.2 Translation practice3)人们只需坐在电脑前，登上互联网，就可随时地查寻想要的产品。(search) 4)确认定单后，顾客可以选择一种付款方式。(choose) After the confirmation of the P.O, customers can choose one of the payments online. EndPeople can search for products they want to purchase by just sitting in front of their computers and surfing the Internet at any possible or convenient time. 5)电子银行给商店进行付款认证之后，商店随即做好发货准备。(release) The Cyber Bank gives the payment authentication to the shop, so that the shop will get ready for shipping. Making Money From Online Business 1) While it might be easy to come on board, getting a huge chunk of the market is difficult and that has reduced the number of search engines. Passage B8 Notes To Passage B虽说很容易登上互联网的搜索引擎，但想获得市场的巨大份额却难，因此而减少了搜索引擎的数量。 4注解：此句中while是连词表让步，意为：虽然，尽管。引导的是让步状语从句；不定式to come on board意为：登陆，登上；chunk 原意是“大块（肉，木头），此处被引申为“部分、份额”。2) According to the study, Google, Yahoo, and MSN are the market leaders when it comes to search engines. Passage B8 Notes To Passage B说到搜索引擎，据调查，Google, Yahoo, 和 MSN堪称市场的佼佼者。 4注解：习惯用语when it comes to 意思是“当提到.”。 Making Money From Online Business 3) Whatever business you are or intend to go into, you must have a backup plan for market control least you remain a loser. 无论你想要从事什么行业，你必须为市场控制而制定出候补方案，除非你不想成为赢家。4注解：Whatever引导让步状语从句；go into此处相当于engage in (从事)。 4) Mind you, a market leader need not control the world market. Passage B8 Notes To Passage B请注意，一位市场领袖并非要驾驭整个世界市场。4注解：下面是mind做及物动词的一些参考例句：Mind your own business. 别管闲事, 管你自己的事。There was nobody left to mind the shop. 没有人留下看管商店。Would you mind my opening the window? 我打开窗子你介意吗?Mind your eye! 俚当心! 留神!Making Money From Online Business End14.6.1 Tell whether the following statements are (T) or false (F) 14.6 Activities Activities On Passage BTFTFT14.6.2 Match the English on the right with Chinese on the left14.6 Activities Activities On Passage BEndComplaints and Claims 投诉与索赔 Basic E-commerce WritingComplaints arise from poor quality, poor performance and poor service. In some cases, if a product arrives damaged or doesnt work, you may have grounds for sending it back. In other cases your only recourse is to complain and try to get the offender to raise his standards. The purpose of complaint letter is to seek redress. You may wish to give the vendor the opportunity of making good.A complaint letter to a supplier, customer, or other businessperson about their work must be written in a restrained and tactful way, but avoid any aggressive or sarcastic statements. Try to summarize the problem briefly, specifically, and clearly. Include all information basic to the problem. Basic E-commerce Writing14.7.1 A Letter of Complaint 投诉信 Complaints and Claims 投诉与索赔When you have a complaint, you use a claim letter to relay this information in a professional and ethical manner to the person you have the problem with. Bear in mind, setting out the necessary information to support your demand should be sufficient. That means if you have a general idea what your claim is worth, it would be prudent to draft a demand letter including all the relevant information and documentation (medical bills and reports, proof of lost wages, receipts for other expenses, etc.) and close with a demand for settlement and a time limit within which to respond. Basic E-commerce WritingDear Sir One of my employees, Collin Powers, attended your June 6 class in St. Louis and was very disappointed with the quality of the course. Specifically, the content did not match the course outline in your advertisements. Although the agenda listed three topics having to do with conflict resolution, less than half an hour was spent addressing those issues. Additionally, the instructors knowledge was inadequate to deal with the technical questions from the class. I spoke to the instructor briefly at the end of the class, and he agreed the questions and customer situations brought up in class were beyond his experience. In light of the expectations raised by your course announcement, I think we are entitled to a refund of our $350 registration fee. A copy of that registration form is attached. Should you need to discuss the class situation with me or Mr. Powers in more detail, you may reach us at 123-4567. SincerelyComplaints and Claims 投诉与索赔 Basic E-commerce Writing14.7.2 A Letter of Claim 索赔信Complaints and Claims 投诉与索赔Dear Mr. Lenoir,As someone who has worked with you for over 12 years, we were very disappointed to see the work that you did on one of the houses we subcontracted to you in the Camas development. As our oral agreement stipulated, we expected 5 black armoire units to be installed in the master bedroom, but instead, we found that 3 white particle-board desks were put in. I think you will agree that a communication problem exists.We would like you to send out a crew to take out the white desks and put the black armoire units in immediately, or provide us with a refund. Basic E-commerce Writing14.7.3 Useful Expressions(1) Im afraid you should compensate us by 5% of the total amount of the contract. 贵公司要赔偿我方合同全部金额的百分之五。 (2) We have received many complaints from the customers concerning the cameras under our Order No. 5420. 我们收到了许多客户对你们供应5420号订单照相机的投诉。 (3) We should appreciate your looking into this matter and arranging for delivery within the next three days. 谨希望您对此进行调查，三天之内安排发货，我们将不胜感激。 (4)The dress goods are clearly giving satisfaction, we have to refund the purchase price. 这批衣料不能令人满意，我们不得不退还原购买的价款。 Complaints and Claims 投诉与索赔 Basic E-commerce Writing(5) If you are interested, I will prepare a list of them. 如果您感兴趣的话，我可以列表让你参考。(6) Im really positive that this product has all the features you have always wanted. 我确信这种产品有各种你所要的款式。(7) Our price is a little bit higher, but the quality of our products is better. 虽然价格偏高，但我们的产品质量很好。(8) Our computers have enjoyed a good reputation for their superior quality of years. 我们的电脑多年来以其质量上乘享有盛誉。Complaints and Claims 投诉与索赔 Basic E-commerce Writing14.7.4 Writing PracticeTranslate the following statements into Chinese:1) We have received today the goods we ordered on June 10. On examination we have found not all the goods correspond with your original samples. The quality is much inferior and the weights lighter. We are, therefore, returning the goods to you with freight forward.Complaints and Claims 投诉与索赔今收到我们在6月10号定购的货品，在检查过程中我们发现并不是所有的货品都与你们提供的原样板相一致， 且质量差、重量不足。因此，我们退还这些货品，运费由我方支付。 Basic E-commerce Writing2) Our order No.JT-8 The glassware you supplied to our order of 3rd July was delivered by the shipping company this morning. The 160 cartons containing the goods appeared to be in perfect condition. But when I unpacked them with great care, I regret to report that 10 cartons of glassware badly cracked.Complaints and Claims 投诉与索赔订单JT8号我方于7月3日从贵处订购的玻璃器皿已于今早货运公司送到。装有货物的160个纸箱完好无损。但当我们小心打开检查时，发现有10箱玻璃器皿严重破损。 Basic E-commerce Writing3) The furniture we ordered from you should have reached us a week ago. Needless to say, the delay in delivery has put us to great inconvenience .It is therefore imperative that you dispatch them immediately. Otherwise we shall be obliged to cancel the order and obtain the goods elsewhere. Complaints and Claims 投诉与索赔我方从你处定购的家具本应在一周内抵达，现不得不告知，你方延期交货给我们带来很多不便，因此，我方希望你方即便派送货物给我方，否则我们将取消定单并在别处定购。 EndWorkplace Teams We all want the best work force possible surrounding us in our business. Over the years, I have developed my teams based on what I call the HELP system. By following HELP, the process of determining needs in forming a solid force in the workplace is given direction. & Related ReadingUsing this technique to make a step by step plan to achieve your hiring, training and retention goals will assure that you have a complete guide. As important as written job descriptions and business policies are, having a written way to staff up is just as necessary.Working Effectively in TeamsHIRE the best people you can afford. If possible hire to fill weaknesses in your current staff and not just to fill openings on the company personnel chart. If you have an area that continually sags, then look for someone with a leaning toward that. If your paperwork always stacks up, dont hire an idea person. Hire someone with a bookkeepers mentality. They may not always be stimulating to work with, but your paperwork will stay caught up. The dark side of hiring changes only one letter. Dont be afraid to fire existing workers that dont fit your model. If you wouldnt have hired them for their position, either move them to a new position or out the door.& Related ReadingEDUCATE your people in two areas. First you must teach them to do perform the job youve hired them to do. This may seem remedial, but often we assume that someone knows more than they do. Test them and make certain they understand the job. Second, teach them what you expect from them. This is not just limited to cranking out widgets. Job responsibility to insure quality, good attendance, good attitude, and keeping you happy fall
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