大学电子商务英语教程-张海波-PPT文稿资料课件PPT
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Unit 15,Objective,8 Notes To Passage A, Activities On Passage A, Basic E-commerce Writing,& Related Reading,Unit 15,8 Notes To Passage B, Activities On Passage B,: Work online,Unit 15,Objective: In this unit, you will learn: C Definitions of logistics C Different forms of logistics C The earliest logistics C Basic E-commerce English Writing Focus: Definitions and forms of logistics Nodus: The evolution of logistics,学 习 目 标,1) Logistics is defined as the process of planning, implementing and controlling the efficient and cost-effective flow and storage of raw materials, in-process inventory, finished goods and related information from the point of origin to the point of consumption, for the purpose of conforming to customer requirements.,Passage A,物流是为满足消费者需要而进行从商品的产地到商品的消费地间的原材料、半成品、成品和相关信息有效而合算流动和储存的计划、实施和控制管理过程.,4注解：此句只有一个主谓结构（Logistics is defined as the process），因此是简单句。,2) The UK Institute of Logistics and Transport defines it even more succinctly as: “the time-related positioning of resource“.,英国物流运输学院将之定义得更为简洁：“时间相关的资源定位”。,3) In military science, maintaining ones supply lines while disrupting those of the enemy is a crucial military strategy, and some would say the most crucial element of military strategy.,在军事科学中，在破坏敌方的物流供应线同时保持我方的物流供应线是至关重要的军事策略,还有人说它是军事战略中的最关键的部分。,4注解：注意该句中的ones是指代logistics的，those用以指代ones supply lines。此句为并列句，主语分别是动名词短语maintaining ones supply lines while disrupting those of the enemy和some。,4) Centering on war supplies, the United States military established “logistics“ theory as a prototype.,围绕战争物资供应，美国军队建立了“后勤”（Logistics）理论为原型。,4注解：centre on/upon: 集中于, 相当于focus on。 e.g. The discussion centres on the most important question. 讨论集中在最重要的问题上。,5) At that time, “logistics“ just refers to wartime material production, procurement, transportation, distribution and other activities as a unified whole layout to lower the cost of strategic commodities supply, faster and better services.,当时的“后勤”是指将战时物资生产、采购、运输、配给等活动作为一个整体进行统一布置，以求战略物资补给的费用更低、速度更快、服务更好。,End,6) Subsequently, the “logistics“ system was transplanted to the modern system of economic life and gradually evolved into todays logistics.,后来，将“后勤”体系移植到现代经济生活中，才逐步演变为今天的物流。, Activities On Passage A,1) What is the main definition of the modern logistics?,15.3.1 Critical thinking,2) Who defines logistics as: “the time-related positioning of resource“?,3) What does the marketing discipline encompass?,4) How many different forms of logistics? What are they?,5) When did the term logistics come into use?, Activities On Passage A, Give the Chinese equivalents of the following words or expressions:,15.3.2 Translation practice,1) the efficient and cost-effective flow 2) raw materials 3) in-process inventory 4) for the purpose of conforming to customer requirements 5) the management of inventory in motion and rest 6) IT solutions 7) added-value 8) in military science 9) the most crucial element 10)a network of transportation,有效而合算流动,原材料,半成品,为满足消费者需要,动态与静态的库存管理,信息技术解决方案,增值,在军事科学方面（领域）,最关键的要素（元素, 成分）,运输网络, Activities On Passage A, Give the English equivalents of the following words or expressions:,15.3.2 Translation practice,1) 最终产品 2) 相关信息 3) 产地 4) 运输与配送 5) 国际供应链管理 6）预售服务 7）军事策略 8）战时物资生产 9）集中于 10）战略物资补给,finished goods,related information,the point of origin,transport & distribution,international supply chain management,pre-retailing services,military strategy,wartime material production,centering on,strategic commodities supply, Activities On Passage A, Sentence translation from English to Chinese:,15.3.2 Translation practice,1) More simply, it is the science of ensuring that the right products reach the right place in the right quantity at the right time to satisfy customer demand.,更简单地说，物流是一门科学，它能确保正确的产品以正确的时间和数量抵达正确的地点，以满足顾客的需要。,2) It has also been defined as “the management of inventory in motion and rest“.,物流也被定义为“动态与静态的库存管理”。,3) In military and business, logistics experts manage how and when to move resources to the places they are needed.,在军事和商务中，物流专家们会设法采取什么方式、在什么时候将资源运送到所需的地方。, Activities On Passage A,15.3.2 Translation practice,4) One optimizes a steady flow of material through a network of transportation links and storage nodes. The other coordinates a sequence of resources to carry out some project.,一种是通过运输链接网络和仓管网点来优化一个稳定的物流方式；另一种则是通过调整资源的秩序来实施某个项目。,5) Centering on war supplies, the United States military established “logistics“ theory as a prototype.,围绕战争物资供应，美国军队建立了“后勤”（Logistics）理论为原型。, Activities On Passage A, Sentence translation from Chinese to English,15.3.2 Translation practice,1)将物流简单地定义为物资的流动是可笑的。(define as).,It is ridiculous to define logistics simply as the flow of material.,2)请给我来封信，好进一步证实你在电话中传达的消息。(confirm),Please confirm your telephone message by writing to me.,3)电子商务包括网络营销、电子支付、物流等知识。（encompass）,E-commerce encompasses network marketing, electronic payment, logistics and so on., Activities On Passage A,15.3.2 Translation practice,4)破坏敌人的物流供应线是至关重要的军事策略。（disrupt）,It is a critical military strategy to disrupt the supply lines of the enemy.,End,5)讨论必须集中在如何提高产品的质量上。（centre on）,The talk must be centered on how to improve the quality of our products.,Logistic Flow System And Management,1) Steady-state flow systems are usually optimized for one of several goals,Passage B,8 Notes To Passage B,稳定的物流系统通常要进行优化，其目的之一是：,2) Logistic flow is particularly important in just-in-time manufacturing in which great emphasis is placed on minimizing inventory.,物流对于以减少库存为重中之重的准时化生产来说，尤为重要。,4注解：此句中的短语just-in-time简称JIT，意为“准时化的”，直接修饰参与动名词manufacturing；定语从句in which great emphasis is placed on minimizing inventory可视为限定性的。,Passage B,8 Notes To Passage B,Making Money From Online Business,3) The basic method of optimizing a steady-state distribution system is to use a minimum spanning tree to characterize the transport network, and then place storage locations at the nodes, sized to handle the minimum, average, or maximum demand of items.,优化稳定的配送系统，最基本的办法是：利用跨度最小的树型结构来体现运输网络的特点，然后将货物存放处汇聚到配送网点，货物将按照最低,普通,或最高要求来依次处理。,4注解：该句虽长，但依然是个系表结构的简单句。主语是the basic method，谓语动词是is，表语是不定式to use a minimum spanning tree to characterize the transport network；过去分词短语sized to handle the minimum, average, or maximum demand of items是伴随状语，说明货物汇聚到配送网点之后的状况。,End,15.6.1 Tell whether the following statements are (T) or false (F),15.6 Activities, Activities On Passage B,F,T,T,F,T,15.6.2 Match the English on the right with Chinese on the left,15.6 Activities, Activities On Passage B,End,Social Message,社交电文（1）, Basic E-commerce Writing,15.7.1 Congratulation Letter 祝贺信,If one of your customers or suppliers is celebrating anniversaries, your letter will help cement relationships. The letter should focus on the customers company or on the good relationship between your companies. Express your congratulations with sincerity and dignity. Such letters are generally informal, use the personal letter form, and end with a warm complimentary closing. If you want to serve to remind your employee of the anniversary of working in your company, you should write the letter generally brief and personal, often use a personal letter form, and usually use a warm complimentary closing., Basic E-commerce Writing, A Letter for Anniversary of a Firm 祝贺公司周年纪念信,Social Message,社交电文（1）,Dear Mr. / Ms, On the occasion of the 15th anniversary of your company, please accept our heartiest congratulations. Although we have been associated with you for only one third of your corporate life, we have found those five years to be helpful and profitable to us. May the trade connections between our countries continue to develop with each passing day! Yours faithfully, Basic E-commerce Writing,Social Message,社交电文（1）, Congratulations on Employee on 5-Year Anniversary 祝贺职员工作周年信,Dear xxx, (date) will mark your fifth anniversary as a member of the (name of firm) We would like to take this opportunity to thank you for these past five years of fine workmanship and company loyalty. We know that the growth and success of our company is largely dependent on having strong and capable staff members, such as yourself, and recognize the contribution you make in helping us maintain the position we enjoy in the industry. We are hoping that you will remain with us for many years to come and would like to offer our congratulations on this anniversary. Sincerely, Basic E-commerce Writing,15.7.2 Notice 告示与通知 Notice letters should be straightforward and concise so that readers can get the information quickly and be able to refer to it easily. It should be short, inviting, and to the point. They demonstrate your desire to maintain a personal or business relationship, and they can often be used to build morale, confidence, loyalty, and goodwill. If you are announcing bad news, make a direct, no-nonsense statement. Temper the notice with understanding and optimism. Your tone should be considerate and respectful.,Social Message,社交电文（1）, Basic E-commerce Writing, A Notice to Stop Goods in Transit 通知停止运输货物,Social Message,社交电文（1）,Date: _ To: _ (Common Carrier) You are in receipt of certain goods in transit shipped by us and scheduled for delivery to: A copy of our shipping documents is enclosed. You are hereby instructed to stop transit of said goods, not make delivery to the consignee, and return said goods to us. We agree to pay return freight charges. No negotiable bill of lading or document of title has been delivered to our customer (consignee). Very truly, Basic E-commerce Writing, Notice of Resale 转售通知,Social Message,社交电文（1）,Date: _ To: _ (Customer) Notice is hereby given that due to your breach of your contract dated _, 19_; the undersigned shall sell the goods ordered by you at our place of business on _, 19_. Said goods shall be sold for the best possible price. You shall be held liable for any deficiency together with costs of sale. Very truly, Basic E-commerce Writing, Notice of Clearance Sale 商品减价告示,Social Message,社交电文（1）,Clearance Sale LORD & CHAMBERS is pleased to announce our SUMMER CLEARANCE SALE Offering 50% Off On All Summer Merchandise Including Designer Fashions Commencing on August 1, 2000 We Hope To See You!, Basic E-commerce Writing,15.7.4 Writing Practice Write a congratulation letter to Mr. John Smith for his new company Formation:,Social Message,社交电文（1）,(答案） Dear John Smith, It was with great pleasure that I read your announcement of the formation of your new company. You have certainly chosen an area that is coming into its own. I know that with your background, expertise and enthusiasm, your firm should make quite an impression in the industry. My congratulations and best wishes for your success. Sincerely yours,End,Effective Work Teams with Team Membership,Effective work teams dont just happen. Team members seldom come out of the first meeting knowing that they are finally participating in one of those great teams that gets things done and enjoys visible success. It may take many meetings before anyone has that feeling. Most teams go through several stages before they become effective, productive bodies. Those stages have to do with giving the individuals on the team time to get acquainted and to establish their group roles.,& Related Reading,Stage 1. Team members learn about each other. They exchange ideas and information about themselves and about the teams tasks.,Working Effectively in Teams,Stage 2. Team members begin to get down to work. The team establishes goals and tasks. During this stage, individuals may face the conflict of sacrificing individual goals for team goals.,Stage 3. Team members establish or fully clarify their roles and tasks. The team agrees how to proceed. Individuals take responsibility for specifi
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