色彩心理学和生理学ppt课件.ppt

PsychologyandPhysiologyofColour色彩心理学和生理学,Thehumanbodyrespondstocolourpsychologicallyandphysiologically.,Colouraffectsanindividualsfeelinginregardtospace.Lightandcoolcoloursvisuallyexpandspace浅、冷色放大空间Darkandwarmcoloursvisuallyreducespace深、暖色缩小空间Generallypeoplearequieterindarkercolouredrooms深颜色空间：安静Darkcoloursmakeusfeelmoreintimatethenlightcolours深颜色比浅颜色：感觉更亲密,Colouraffectstheeyesperceptionofweightandsize,Darkandbrightcoloursappearheavierandlargerthanlightandcoolcolours深颜色比浅颜色：看起来更沉重,Colouraffectsapersonsperceptionoftemperature,Warmcolours(RED-ORANGEYELLOW)canpsychologicallyraisetheroomtemperaturefromfivetosevendegrees暖色提高温度感觉：5-7度Coolcolours(BLUE-GREEN-VIOLET)havetheoppositereaction冷色相反,Colourcancausefeelingsofboredom,calmness,stimulationorliveliness,Colourcancausethenervoussystemtobecomeagitatedorrelaxed影响神经系统：不安/放松Warmcolorsarestimulating;coolcoloursarerelaxing暖色令人兴奋，冷色令人放松,Colourcanaffectthebodysreactiontosound,tasteandtimeperception,Emotionalreactionsassociatedwithcoloursarespontaneous,positiveornegative,inherentorlearned依据颜色的情绪反应是自发的、积极的或消极的、先天的或后天的Peoplereactdifferentlytothesamecolor.Thereactionisoftenduetotheperceptionofacolorratherthantothecoloritself.同个颜色不同人反应不同，由对色彩的感知引起,RedtheSuperstar,Red-(theSuperstar)(extrovert,noisyandpassionate外向/显眼/激情),Associations:Thefirstcolourthatachildsees婴儿看到的第一个颜色Thecolourofknowledge,courage,passion,excitement,fire,anger,embarrassment,strength,dangerThemostdramatic,emotional,activeandstimulatingofthethreeprimarycoloursItcreatesanatmosphereofexcitement,warmthandeleganceThepeoplethatlikeredareoftengoodnatured,openmindedandlovetoparty脾气好、开放、喜欢参加聚会Whenworn,redsuggestsaboldconfidentattitude大胆自信的态度Redstimulatesappetiteandconversationusedindiningrooms刺激食欲和谈话餐厅Ifyouarefeelinglonely,redmakesyoufeelmoresecureIfyouarefeelingshortofenergy,redwillperkyouup,bewarethatitalsocanraisebloodpressureItisbothanegative(violence)andapositive(ripenessandhealth)colour,Red,Thefirstcolorthatchildsees婴儿看到的第一个颜色,PASSIONATE,Peoplethatlikeredareoftengoodnature,openmindedandlovetoparty.脾气好、开放、喜欢参加聚会,Warmthandelegance,RedstimulatesappetiteandconversationUsedindinningroom刺激食欲和谈话餐厅,Red,ApplicationsWhendecorating,redshouldbeusedwithcare.Ifusedinquantity,itcanmakearoomfeelclaustrophobic使用红色需小心，大面积应用容易使空间产生幽闭恐怖感Whentinted,redbecomesfeminineanddelicate(pink)Redmixeswellwithothercolours,itisenhancedwhentrimmedwithwhiteRedandTaupelookgreattogether和灰褐色搭配Redisagreataccentcolourinaneutralcolourscheme中性色调配色方案中，红色是非常漂亮的背景色MoreappropriateinthecitythaninthecountryThecomplementofredisgreen.Atthesamevalueandintensity,thesetwocoloursareequalinvisualweight.PinkInhibitsthesecretionofadrenalin,itcalmsandsoothes,reducingstress.Itstimulatesthedesireforsugar.Pinkisflatteringtomostskintones粉红色抑制肾上腺素分泌，镇静、舒缓、减轻压力促进对糖的渴望衬托大多数肤色,RED(thesuperstar)Redisthesecondmostcommonfavouritecolourbutisthefirstforoutgoinganimated,excitementseekersbecauseredlikestobenotices.第二个人们最喜欢的常见颜色，外向、求刺激者第一喜欢颜色Howdoyouanswerthisquestions?Whatarethreeprimarycolors?Whatarethecoloursoftrafficlights?YouranswerWhatarethecoloursoftherainbow?ChancesareyouranswerstartwithREDRedexcitesandactivatesus.Peopletendtomovemorequicklyinaredroom.刺激人们行动Redincreasesourpulserateandourbrainwavesandstimulatesthemetabolism.Itmakesaexcellentdinningroomcolor.增加脉率和脑电波，刺激新陈代谢Redisanadvancingcolor,bringswallinandmakesroomsmaller.前进色，使空间集中，房间变小Allgoodroomshavealittleredinthen.,Red,Whentinted,redbecomesfeminineanddelicate(Pink)调浅后，红色变得女性和精美（粉红）,Sweet,Pinkiscalmingandsoothes.平静缓和Stimulatesthedesireforsugar促进对糖的渴望Isflatteringtomostskintones衬托大多数肤色,Funinthelivingroom,Funinthebedroom,Green,agoodcolourforrelaxationandconcentration,Green(natures#1colour),Associations:Nature,life,growth,serenity,hope,envy,safety,peace,pride,spiritual,wealthandprestige自然、生活、成长、宁静、希望、羡慕、安全、和平、骄傲、精神、财富和声望Traditionalcolourforrelaxationandhealing放松和治疗的传统颜色Soothingenvironmentforsomeonewhohasorisexperiencingstress舒缓环境,Green(laidback,quietandrestful),Application:NaturesnumberonecolourandtheeasiestpigmentedcolourtolookatIsoftenusedasthedominantcolour经常作为主色Makesagoodmonochromaticcolorscheme很好的单色配色方案AlwaysinharmonywithitselfGoeswithanyothercolorandallwoodstainsWhitebringsoutgreensbestqualitiesAllvaluesandintensitiesaregoodforbackgroundcoveringsWhentinted(white)andtone(gray),greenbecomesmorerestfulDeepgreensuggestseleganceandsecurityAgoodcolourforconcentrationandrelaxation集中和放松Thecomplementofgreenisred.Atthesamevalueandintensity,thesetwocoloursareequalinweightandwillcancelouteachotherspersonality,GREEN(Relaxingtotheeye)Oureyescanrelaxwhentheylookatgreenbecausethegreenwavelengthistheperfectlengthtofitoureyeball.Itlandsperfectlyontheretinawithoutanyfocusingeffortoradjustment.RedlightwavesaretoolongsothecoloradvancesBluearetooshortsobluerecedesGreenareneitherwarmnorcoolbutpoisedbetweenthetwo.Greenisoftenclassedasacoolcolourforthesakeofkeepingthecolourwheelsymmetrical.Schoolandhospitalshaveusedgreenovertheyearsbecauseofitscalmingqualities.Greenisthecolouragainstwhichmoreinterestingthingscatchesoureye.Greenlovesthecompanyofothergreens.Nogreensclash.Acidgreen-yelloworcitrusYellow-greenwillreplaceredasthepunchaccent.,LovesthecompanyofotherGreens,NoGreensclash.无绿色冲突Acidgreen-yelloworCitrus-yellowgreenwillreplaceredasthepunchaccentcolour亮绿黄色或柑橘黄绿色替代红色凸显背景墙,Green,Goeswithanyothercolourandallwoodstains与其他颜色和木色等百搭,Naturalfreshness自然清新,Yellow,Associations:Cowardice,deceit,communication,enlightenment,optimism,warmthStimulatesmemory刺激记忆Evokesasenseofenergyandexcitement唤起能量和兴奋感Goldiselegant,luxurious,andappropriatefortraditionalstylesBeneficialinkitchenswhereitnourishesthedigestivesystem增强消化系统厨房,Yellow,Evokesasenseofexcitementandenergy唤起能量和兴奋感,Yellow(thecolorofhappinessonlyifyouarehappy),Application:Yellow(pigment)makesitthehardestcolorfortheeyetoprocessYellowcanappeartoosharp,tooacidic,ortoocoldPowerfulanddemandingatfullintensity,mostvisibleIncreasesirritabilityandhostility增加不安和敌意Babiestendtocrymoreinayellowroom婴儿在黄色的房间哭得多GoodcolourforhallwaysandroomswherelittletimeisspentGreataccentcolourGold(Gilt)finishescanbeoverpowering,usesparinglyDramaticwithblackfurnishingsandaccessories与黑色家具和配饰搭配GoodinnorthernexposureInsouthandwestfacingrooms,itbecomesbrighterthanthecolorchipIncombinationwith:GreenyellowsuggestsanaturalfreshnessBluecleanliness/Redrichnessandhappiness/Violetreassurance绿色-自然清新；蓝色清洁；红色富裕和幸福；紫色放心Thecomplementofyellowisviolet,yellow,Powerfulanddemandingatfullintensity强大、严格,Violet/Purple,Associations:Royalty,nobility,snobbery,power,drama,opulence,mystery,worship,dignity,passion,creativity,innovative,irresponsibility,mourning,sedatingandsoothing皇族、贵族、势利、权力、戏剧、富裕、神秘、崇拜、尊严、激情、创意、创新、不负责任、悲恸、镇静和舒缓,Violet/Purple,Applications:Colorofemotionalcontrasts:Palepurple:Romantic,delicate,fragile,feminine,shynessDeeppurple:Strength,power,royalty,honour,tragedyVividpurple:Excitement,sophisticationLavenderisaverypopularpastelcolorPurpleisadramaticaccentcolor强大的背景颜色PurplemakesagoodmonochromaticcolorschemeUsedinabedroom,willhelpyousleep帮助睡眠睡房Usedonalargesurface,itcanbedramaticordisturbing用于大的空间，强/不安Unlikered,violetsuppressesappetiteandhelpstolowerbloodpressure抑制食欲，降低血压Thecomplementofpurpleisyellow,Purple/Violet,Purple/Violet,PurplemakesagoodMonochromaticcolorscheme很好的单色配色方案,Purple/Violet,Lavenderisaverypopularpastelcolour淡紫色（薰衣草色）非常流行的柔和色,Purple/Violet,Purpleisadramaticaccentcolor强大的背景色,Lavender/PalePurple,RomanticFragileDelicateFeminine浪漫、精细、微妙、女性,Blue,Associations:SeaandskyThemostpopularcoloramongbothwomenandmenHonesty,truth,sincerity,responsibility,loyalty,formality,sobrietySelfconfidence,meditation,calming,sophisticatedDependingonthevalueandintensity,bluehasthecapacitytoexpressclarity,mystery,joyfulnessorsadnessWillenhancelearning,self-cultivationandclear-thinking增强学习、修身养性、思维清晰Purityandcleanliness纯净、清洁Tofeelblueistofeelemptiness,lonely,Purityandcleanliness,Blue(isrelaxing,ifnotparticularlyfriendly),Applications:Byitself,bluecanseemtoocoolandnon-stimulatingVariesgreatlyunderdifferentlightingLightblueisnotthemostflatteringroomcolourforpeoplewithpaleskin浅蓝：不适合房间或肤色的颜色Interiorspacecanappearlargerwhenwallsarepaintedblue,evendarkblue涂刷成蓝色，内部空间感觉较大AceilingpaintedpalebluewillappearhigherCaution:ifnotusedeffectively,bluemaybedepressingIncombinationwith:red,itcreatesastrongboldeffectyellow,itcreatesafeelingoffreshnesspeach,itsuggestsluxuryandelegance红色：强大的大胆效果；黄色：清新感觉；桃红：奢华高雅Thecomplementofblueisorange,ThecomplementofBlueisOrange,ThecomplementofBlueisOrange,BLUE-(thefavourite)Inwesterncountriesblueisthemostcommonfavouritecolour.Itisassociatedwithgoodthingssuchasintelligence,logic,efficiency,trust,loyalty.Butitisalsoassociatedwithsadness,lonelinessandmelancholia.SowhyisBluesuchafavourite?Perhapsbecausewealwayswantwhatwecannothave.Thelessofsomethingthereis,themorewewantit.Blueisthescarcestpigment.Lapislazuliisnaturesbluestblue.Paleblueroomsseemsmorespacious.淡蓝色的房间看起来更宽敞Paleblueceilingseemshigher淡蓝色的天花看起来更高MosthealthcarefacilitiesusePaleAquabluestocalmpatientsbuttheyusuallybalanceitwithApricot/Peach,especiallyinmaternitywards.LightBlueisnotthemostflatteringcolorforpeoplewithpaleskin,InteriorspacecanappearlargerwhenpaintedBlue,evenDarkBlue,Orange,Association:Cheerful,exciting,stimulating,bold,sunset欢乐、兴奋、刺激、大胆、夕阳Goodnatureandknowledge脾气好、有学问Comfortandsecurity舒适和安全,Orange(acomfortcolourandthemostwelcomingofallhues),Application:RemarkablyversatileSimilarpropertiesof,butlessdemandingthanredLightenedandmuted,itbecomespeachMakessomepeoplefeeluneasy让人感到不安IsanadultcolorAsanearthtone,orangeevokeswarmthandreassuranceAsapaletint,orangeismostflatteringtohumanskintones衬托皮肤色调MixeswellwithcoolcoloursThemotherofbeigeThecomplementoforangeisblueNote:donotuseequalpartsofthesamevalueandintensityoforangeandyellowinthesameroom同个房间里不能使用相同值和色度的橙色和黄色,Orange,Similarpropertiesof,butlessdemandingthanRed特性与红色相似，没红色表现强,Orange,ThecomplementoforangeisBlue,Orange,CheerfulStimulatingExcitingBold欢乐、刺激、兴奋、大胆,Orange,Asanearthytone,orangeevokeswarmthandreassurance朴实色调、唤起温暖和安慰,Black(hot)White(cold),Associations:Black:Mourning,sorrow,depression,sophistication,magic,power,wealth,responsibility,mysterious哀悼、悲伤、抑郁、老练、奇妙、权力、财富、责任、神秘Canalsomakeusfeelprotectedandsecure(anenclosingcolor)感到保护和安全（封闭的颜色）White:Purity,sterility,cleanliness,freshness,innocence,indecision,mentallyreserved纯洁、贫瘠、洁净、新鲜、纯真、优柔寡断、精神上保留,Back-White,Applications:Black:shouldbeusedinmoderation.Whenusedinlargeamounts,blackcanbeextremelydramaticoroppressive.适量使用。大量使用黑色可以非常戏剧性，也可以非常压迫Anelegantaccentcolour,itisalwayswarmandaddsvalueWhite:IscoldandcangiveamoodofsterilityandemptinessDonotmixwhitewithoff-white,theoff-whiteswilllookdirty.Mixingoff-whiteisdifficult.Theynotmixwellwitheachotherorwithcreams不能将纯白色与非纯白色混合，非纯白色将显得非常脏。与米白色也很难搭配。Changesof